BRIGADE NEWS
Refreshing the CFA brand O U R C O M M U N I T Y • O U R C FA
As we enter the next phase of CFA’s history, we have the opportunity to refresh our brand and emphasise our central role as a trusted emergency services organisation. We emerge from reform as a proud volunteer-based organisation focused on our people and our connection to our communities.
Colours Red remains our corporate colour. The logo red hasn’t changed, however the corporate red is lighter and brighter to give it more prominence. We’ve also introduced a yellow strip into the header style along with the red as a symbolic acknowledgement of our volunteers and their yellow turnout gear.
We’ve introduced a new style which will be used on our corporate templates, publications, posters and pull-up banners. The main features of the style are:
O U R C O M M U N I T Y • O U R C FA We are focused on preparing and protecting communities across the state, and to emphasise this central role we've placed ‘Our Community. Our CFA’ at the bottom of our documents, posters and publications.
The logo We haven’t changed our logo because it’s so recognisable and well respected. In fact, because our brigades are often seen as the centre of their communities, shouldering responsibility, we’ve placed the logo proudly in the centre of our documents rather than off to one side. You will also see our website address underneath the logo to remind people where they can find trusted information.
Colour palette We have also refreshed the range of colours used in publications and on our website. As well as a range of bright colours, we have warm and cool neutral options. These design changes are available
now on the Template Toolkit – cfa.vic. gov.au/templatetoolkit – where you'll find new report templates, posters, letter templates, meeting templates, PowerPoint presentation, executive and Board papers, to name a few. We're also now producing publications and posters using the new style. Some example templates are shown above. The CFA Style Guide and summary guides covering our logo, fonts and colour palette have been updated to reflect the new branding, and these are also available on the Template Toolkit. The Style Guide not only covers the visual aspects of our publications, but also has a comprehensive section about writing for CFA. If you have any questions about the new templates or Style Guide email brigademagazine@cfa.vic.gov.au.
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