SOCIAL INFLUENCE ACTION PLAN OF
BLUE DRAGON HOTEL IN VIETNAM
Dossier presented by
NGUYEN EICHHOLZER Frédéric MBA 2B IEMI - CMH
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Welcome to Vietnam in PHAN RANG With BLUE DRAGON HOTEL
A beautiful sea of Vietnam PHAN RANG is still wild. A luxury hotel is built in the seaside.
NGUYEN EICHHOLZER Frédéric
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PRESENTATION OF THE BLUE DRAGON HOTEL The Blue Dragon Hotel is built exactly in the sea side of Phan Rang, in 100 km of Dalat, the famous city which is created by French doctor Yersin in the 19th century. In Dalat there is now an international golf course of Sofitel Dalat. The mainly building of Blue Dragon Hotel has the shape of the fruit Blue Dragon of Vietnam. The height of this blue dragon building is 40 metres.
NGUYEN EICHHOLZER Frédéric
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Near the Blue Dragon Hotel building, 2 pyramids are built on the sea. The first pyramid has a height of 50 metres, and the second pyramid has a height of 30 metres. The 2 pyramids represent Eternity in Vietnam. It is an original hotel complex in Phan Rang in Vietnam, for an international clientele.
50 m
30 m
The surface area of Blue Dragon hotel complex is 25 hectares. The site is in 70 km of Cam Ranh aeroport. In the site, a helicopter aeroport is created to receive the clients from everywhere.
NGUYEN EICHHOLZER FrĂŠdĂŠric
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USE CULTURE SOCIAL INFLUENCE SUCH AS ACTION PLAN Blue Dragon hotel complex has the mainly objective to present Asian culture and World culture (Egypt) in the same site. This “joint venture” is very interesting. Many expositions are promoted every year for attracting the international clientele, and also the local clientele in Vietnam. The beauty of the site with a blue sea and splendid beaches are assets. The region of Phan Rang is promoted, and customers stay in a confortable new hotel.
A strong communication in tourism and ecology Blue Hotel philosophy is to promote a respectful tourism of the environment. The materials for the construction are selected and respect the ecology ( green, gardens, bamboos, space…)
Respect of sustainable development in hospitality The main service infrastructures are sea water desalination, electrical power by wind generators and solar, coconut palm oil standby generator plan. The hotel wants to respect totally the environment of the site of Phan Rang in Vietnam.
NGUYEN EICHHOLZER Frédéric
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The blue sea in Phan Rang
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The activities of Blue Dragon Hotel Complex -
Sailing, water-skiing, diving, sport Ethno-tourism Eco-tourism Spa Discovery of the region
NGUYEN EICHHOLZER Frédéric
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- Hotel and restauration of best quality - Cooking tourism - Cultural tourism page 8
Traditional music and village fĂŞte of Phan Rang
Tropical flowers page 9
Marketing action to international and local customers Phan Rang is still wild. The hotel receives an international clientele. For that, there are many luxury rooms in the Blue Dragon Hotel. The hotel uses the local gastronomy to attract the customers. Cooking Tour is an original idea to attract the clients. Phan Rang Blue Hotel develops many kinds of sea-sport in the site.
Promotion and communication -
Web site Media TV Radio By the TO and Travel Agencies in the world. Partnership with Sofitel Dalat (Accor Group)
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Swimming pool & bungalow model
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TRUST ME GOOD CHOICE PSYCHOLOGICAL DREAM CREATION CUSTOMER CONVERSATION SOCIAL MEDIA
Measuring the results of the action plan by the increasing international customers
The hotel is attractive thanks a good social influence action plan by the crossroad between Asia and other continents, also thanks to the extraordinary scenery of the Blue Dragon Hotel Pyramids. The cultural expositions, the gastronomy, spa, sport, sea… contribute considerably to the profitability of the hotel and Tourism in Vietnam: 6.014.032 international tourists in Vietnam in 2011 (increase of 19.1% comparing with 2010)
NGUYEN EICHHOLZER Frédéric Page 14