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Dr. Michael Guess El Dorado Hills, CA
F.A.S.T. VIDEOS for the Orthodontic Office (916) 933-‐0123
How this course came about:
REASON #1
Your customers are spending their time watching videos Each Day 16.4 years of video are uploaded! Ê Largest Search Engine? Ê 55% on the Internet watch Ê 78% watch at least one per
week!
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REASON #2
Your Competition is Already Benefiting from Online Marketing Video Ê Did you know that 81% of all senior marketing executives are
using online marketing video? That’s up 11% from just two years ago. Don’t miss the opportunity that awaits you.
REASON #3 Ê #3 Video is Easy to Search Ê Search Engines make it so Ê Faster ranking than text! Ê Helps your website! Ê Distinguishes your office
Video Site Rankings: 11/14 1) YouTube 2) Vimeo 3) Vube 4) Dailymotion 5) Vine 6) Live Leak 7) UStream
Ê Local Impact
REASON #4 Office Videos should be Informational, Educational, Entertaining, and Inspiring. The key to video is to introduce and project your idea, treatment, solution in such a manner that people start to recognize your office. Know, Like and Trust are the key components to success. So it is a relationship building effort you are undergoing. Three types of “selling:” A) Capitulative B) Crush C) Effective
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REASON #5
Video allows patients to quickly find you. Research continues to suggest that video viewers go to the listed website and spend over 2 minutes on that Website. Sixty percent of viewers reportedly do this! Consider a video may Be the first and only “look” at your office.
Online Video -‐ The 5 Steps You Need to Know -‐
Ê Step #1
Do the Necessary Research
Ê Step #2
Take the Time to Plan
Ê Step #3
Execute Your Plan
Ê Step #4
How Can You Improve
Ê Step #5
Ask the Experts
What Should A Video Do? Ê It Should Introduce You Ê Solve a problem
That’s it!!
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Establish That You are an Expert in Your Field
Ê 1 – Credentials Ê 2 – Treated Cases Ê 3 – Variety of Treatment Options Ê 4 – Wonderful Office Ê 5 – Great Location / Convenient Office Hours
Don’t Ê 1 – Experience
SEO -‐ Benefit
Ê SEO is changing but video will remain very important Ê Google bought YouTube in 2006 Ê Less competition with video compared to text. M-‐T Ê Videos can be ranked very quickly. Ê Videos can go viral.
Why Video?
Ê Office Exposure Local and Global Ê Affordable, in office Ê Minimal requirements, webcam, microphone Ê And a good script!
Don’t Let a Good Opportunity Pass You By!
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How to Create Your Online Marketing Video for Less Than $60 Ê Hired Help to Create Videos ca cost anywhere from
$295-‐4995 to make one and load it up to your YouTube Channel.
Ê After purchasing the needed equipment and learning a little
bit about the basic software for MovieMaker for the PC and iMovie for the Mac you’ll be ready to go
ARMENTARIUM
Camera (Zi08 HD Kodak $65-‐$499, Bloggie HD Sony $129, even a Smart Phone will work. Ê Zi8 Kodak (Amazon) Ê Lavalier microphone if using a camera! http://ecx.images-‐amazon.com/images/I/31HPMYTT5EL.jpg
SAMPLE VIDEO – THE ELEMENTS!
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Best Tip #1 Don’t Make Your Video a Lonely Video Ê Plan on doing a series of videos Ê The series should have between 6-‐8 total videos. Ê Release them every two weeks
Topics could include: What to look for in an orthodontist?
Why retainers?
What to expect from your orthodontic office? What is Phase I orthodontics? Five situations where a child needs an orthodontist: When is a good time to start orthodontics?
Best Tip #2
Reduce Reuse Recycle
Ê If you’ve been in practice 5 years or more – there’s enough
material in the office to probably create 80 or more videos!
Best Tip #3 Take Advantage of Events Who had a Facebook Ad during the weeks leading up to Halloween? Who has multiple copies of their logos for holidays? This is the perfect time to send a little video via email!
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LOGO ALTERATION – TAKE HOME #1
TECHNICAL VIDEO: AUDIENCE PATIENTS Ê HELPS EXPLAIN PROCEDURE Ê ALLOWS PARENTS/PATIENTS TO REPEATEDLY VIEW Ê MUCH LESS CONFUSION
PATIENT INTERVIEW
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PATIENT INTERVIEW – Text!
SAMPLE FINAL VIDEO
ANOTHER SAMPLE VIDEO -‐ UPSCALE
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Ten Tips for YouTube Marketing Dr. Michael Guess
Who Uses YouTube? Ê +1 billion unique users each month Ê 100 hrs of video uploaded each minute Ê 50,000 videos watched every second Ê Reaches more 18-‐34 year olds
GOOGLE Ê Purchased YouTube back in Ê October 6, 2006 Ê Value In Social Media & Tracking Ê Boost to any “Key Word” Search
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YouTube: Why Bother? ü Massive Audience Dynamic content ü Easy to understand ü Different formats of presentation ü Great window of communication ü More interesting than static text
?
Local Saturation -‐ Global Presence ✔ YouTube allows you to saturate your local
area. ✔ Allows a business to have a global
presence.
Tip #1 -‐ Length
Keep your videos short to retain audience.
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Tip #2 – Make it Mobile
Always Make your videos Mobile-‐friendly.
Tip #3 – Watermark & Bookends
KEEP Your content secure.
©
Sample Bookend
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Tip #4 – Spread the word
Make sure everyone knows about your video.
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Tip #5 – Focus on SEO Ê Tag your content Ê Add captions Ê Add a description Ê Use an appropriate title Ê Name your Video
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Tip #6 – Think about Audio
Include Intro and Outro Music
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Tip #7 – Prepare
Ê Think about video quality Ê Write a script Ê Practice
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PATIENT EVENTS
PATIENT’S LIKE THESE
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Tip #8 – Link the Video
Link to your other content
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Tip #9 – Be Unique
Think outside the Box!
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Tip #10 – Beyond YouTube
Look for other places to share your videos
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Conclusion • Dynamic, Engaging Content • Create Interesting & Different videos • Keep your content secure • Push your brand presence • Remember SEO • Look for other similar sites
YouTube Wallpaper
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QR Codes
www.issuu.com CDABO
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Dr. Guess Info
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