Sponsorship
OPPORTUNITIES
Scoring Big For Our Partners Tradition. Passion. Excellence.
Why PARTNER? Partnering with the CCHA, one of college hockey’s most elite leagues, provides organizations with a hat trick of benefits when it comes to branding, prospecting and sales. Since its inception, the league has earned the enviable reputation of being on the cutting edge of college hockey and our partners benefit from this as well. CCHA partners have access and exposure to millions of CCHA fans, students and alumni in local, regional, national and international markets. Over 630,000 fans attend regular season CCHA games, while tens of thousands more enjoy the 60+ games broadcast on leading sports networks. In total, an estimated 2.2 million fans will view CCHA hockey—in arena or on TV this year alone. Our fan base is a powerful one, collegeeducated and affluent, with considerable discretionary income. CCHA fans spend an estimated $2,250,000 in arenas each season. As evidenced by the numbers, not to mention the considerable amount of impressions, the value and impact for our partners is tremendous. Tradition. Passion. Excellence. These attributes truly embody what the CCHA is all about and these characteristics extend to our partner relationships as well. Let us show you why partnering with the CCHA is a winning prospect and what we can do for you.
CCHA
SUCCESS
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The 11 current teams in the conference have combined to win nine of the last 28 NCAA Championships.
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Since 1981, seven CCHA players have received the Hobey Baker Memorial Award, which is awarded to the top player in college hockey.
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CCHA players have combined for 174 All-America honors, including 88 First Team selections.
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86 former CCHA players skated in hockey’s pinnacle during the 2010-11 season in the National Hockey League.
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The CCHA is on the cutting edge of creativity and innovation in college hockey, as evidenced by: • The “Cold War” game between Michigan and Michigan State at Spartan Stadium on October 6, 2001, where 74,554 fans broke the world attendance record for hockey. • The 2010 NCAA Men’s Frozen Four at Ford Field on April 8-10—the first time the championship was played in a non-traditional venue, and where a world indoor attendance record was established for the sport. • The “Big Chill at the Big House” game featuring Michigan vs. Michigan State at Michigan Stadium set the most current attendance record for hockey with over 104,000 fans.
CCHA
MEMBERSHIP
School
Enrollment
Location
Alaska
10,446
Fairbanks, AK
Bowling Green
20,222
Bowling Green, OH
Ferris State
14,381
Big Rapids, MI
Lake Superior State
2,460
Sault Ste. Marie, MI
Miami
20,126
Oxford, OH
Michigan
41,924
Ann Arbor, MI
Michigan State
45,100
East Lansing, MI
Northern Michigan
9,407
Marquette, MI
Notre Dame
11,992
South Bend, IN
Ohio State
55,000
Columbus, OH
Western Michigan
25,045
Kalamazoo, MI
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The CCHA is an 11-school NCAA Division I hockey conference (nine of these schools are located in Michigan or Ohio).
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Nearly 750,000 people attend regular season games, playoffs and the championship game each year.
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Combined enrollment of 256,103 (largest undergraduate enrollment among all Division 1 college hockey conferences).
Lake Superior State
Northern Michigan
Ferris State Michigan State Western Michigan
Alaska-Fairbanks
Michigan
Notre Dame
Bowling Green State
Ohio State Miami
Where are they
NOW?
Player
School
Pro Team
Jordan Hendry
Alaska
Chicago
Kevin Bieksa
Bowling Green
Vancouver
Chris Kunitz
Ferris State
Pittsburgh
Doug Weight
Lake Superior State
NY Islanders
Dan Boyle
Miami
San Jose
Jack Johnson
Michigan
Los Angeles
Ryan Miller
Michigan State
Buffalo
Mike Santorelli
Northern Michigan
Florida
Christian Hanson
Notre Dame
Toronto
Ryan Kesler
Ohio State
Vancouver
Jamal Mayers
Western Michigan
San Jose
Center Ice at the 2010 Olympics Dan Boyle (Miami 1994-98) and Duncan Keith (Michigan State 2001-03) became the third and fourth former CCHA players to capture an Olympic hockey gold medal when Canada beat the United States, 3-2 in overtime. CCHA alums Ryan Miller (Michigan State 1999-02), Ryan Kesler (Ohio State 2002-03), and Jack Johnson (Michigan 2005-07) were on the silvermedal winning United States squad.
CCHA Fans by the
NUMBERS
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4. 5 million residents live in the 11 CCHA member markets.
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4 million residents live in the greater Detroit marketplace, home to the CCHA Championship.
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2 million alumni from CCHA institutions.
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636,123 CCHA regular season
attendance (average 4,131 per game in 2010-11).
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256,103 students attend CCHA schools.
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27,721 CCHA Championship attendance in 2010-2011 (two sessions).
CCHA
MEDIA Television FS Detroit and Big Ten 20 CCHA games will be televised in 2011-2012 “CCHA Live� Ten 30-minute episodes CBS Sports 22 CCHA games in 2010-11 Comcast Television 22 CCHA games in 2010-11 Among all the channels, 60 games will be broadcasted.
Online (ccha.com) CCHA.com provides all the latest information, updates and action packed highlights from all 11 CCHA markets (and beyond). Unique, fun and interactive video features from CCHA Productions. Statistics, history, facts, figures and fun!
Radio (Inside the CCHA) Weekly 30-minute radio show that originates from Detroit on 97.1 FM The Ticket, flagship of the CCHA Radio Network, and is made available to stations in each of the 11 CCHA markets. The show is available later in the week on CCHA.com, where all shows are archived.
Where to
CONTACT US
To discuss CCHA partnership opportunities designed to aid in your customer acquisition and retention goals, please contact: Rob Murphy Director of Sales and Marketing Central Collegiate Hockey Association 23995 Freeway Park Drive, Suite 101 Farmington Hills, MI 48335 Office: (248) 888-0600 Cell: (248) 912-5599 E-mail: rmurphy@ccha.com Commissioner Fred Pletsch (248) 888-0600 ext. 209
fpletsch@ccha.com
Director of Sales & Marketing Rob Murphy (248) 888-0600 ext. 228
rmurphy@ccha.com
Director of Communications and Events Philip Colvin (248) 888-0600 ext. 208 pcolvin@ccha.com Administrative Assistant Kristin Shurmur (248) 888-0600 ext. 229
kshurmur@ccha.com
CCHA Intern (248) 888-0600 ext. 232/233
intern@ccha.com
Central Collegiate Hockey Association 23995 Freeway Park Drive, Suite 101 Farmington Hills, MI 48335 (248) 888-0600 www.ccha.com