2016
Media Kit
A MEMBER OF
THE CBT AUTOMOTIVE NETWORK
AUDIENCE
The ONLY way to effectively target fixed-operations decision makers
Service Drive Today Reaches More Dealer Principals, Service Managers And Fixed-Operations Directors Than Any Other News Source. Service Drive Today is a highly targeted medium for capturing mindshare from fixed-operations decision makers. With video, digital and print channels including a daily newscast, informative website, daily and monthly e-newsletters and a monthly magazine, we deliver more valuable best practices and news to fixed-operations specialists in more formats than any other media company.
In short: WE REACH THE MARKET YOU WANT.
servicedrivetoday.com For more information, contact Jim Fitzpatrick at jfitzpatrick@cbtnews.com or 770.221.2955
DAILY NEWSCAST
The ONLY daily newscast for fixed-operations professionals
NEWSCAST SPONSORSHIPS START AT $3,950
ServiceDriveToday.com is an online news source reaching 49,380 dealers, GMs and fixed-operations directors each day. Our daily Service Drive Today newscast provides the best practices, news, trends and training tips that service department professionals need to operate smoothly and profitably.
servicedrivetoday.com For more information, contact Jim Fitzpatrick at jfitzpatrick@cbtnews.com or 770.221.2955
DAILY E-NEWSLETTER
The ONLY e-newsletter delivered to 49,380 fixed-operations professionals every day
Daily E-Newsletter 2015 Statistics • 49,380 fixed-operations professionals receive the Service Drive Today e-newsletter every day
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• 15% average open rate • 5,927 average number of impressions each day • 162,954 monthly impressions • $15.52 average CPM (based on a 6x banner)
Daily E-Newsletter 2016 Opportunities Frequency Rate Per Month
1x
3x
6x*
Leader board (706x90)
$4,125
$3,920
$3,725
Newscast Banner (706x90)
$3,625
$3,450
$3,275
Footer Banner (706x90)
$3,125
$2,975
$2,825
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Asset Specifications:
Formats accepted: png, jpg, gif* Minimum file size: 20k Must supply direct link * Limited to 3 frames
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For more information, contact Jim Fitzpatrick at jfitzpatrick@cbtnews.com or 770.221.2955
SERVICEDRIVETODAY.COM
The ONLY website delivering topical video content to 49,380 fixed-operations professionals
ServiceDriveToday.com 2015 Statistics
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• 1,707 average daily visits • 2.2 average page views per visitor
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• 51,272 average monthly visits • 112,798 average monthly impressions
ServiceDriveToday.com 2016 Opportunities 1x
3x
6x*
Newscast & Article Pre-Rolls
$5,000
$4,750
$3,725
Web Wrap
$3,725/ week
Leader board (728x90)
$6,125
$5,825
$5,525
Top Sidebar Banner (300x250)
$5,625
$5,350
$5,075
Newscast Banner (706x90)
$5,125
$4,875
$4,625
Sidebar Banner (300x250)
$4,625
$4,400
$4,175
Frequency Rate Per Month
Newscast Banner 706x90
Asset Specifications:
Formats accepted: png, jpg, gif* Minimum file size: 20k Must supply direct link * Limited to 3 frames
servicedrivetoday.com For more information, contact Jim Fitzpatrick at jfitzpatrick@cbtnews.com or 770.221.2955
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DEDICATED E-NEWSLETTER
Now available! Service Drive Today’s EXCLUSIVE dedicated e-newsletters
Your message, advertisement or white paper in front of 49,380 fixed operations personnel
NO OTHER MEDIA SOURCE REACHES MORE DEALER & FIXED-OPERATIONS PROFESSIONALS THAN SERVICE DRIVE TODAY!
LIMITED OFFER starting at $4,995
servicedrivetoday.com For more information, contact Jim Fitzpatrick at jfitzpatrick@cbtnews.com or 770.221.2955
ADVERTISER INTERVIEW
Your company featured in a Service Drive Today newscast
With any advertising buy, have your company’s spokesperson interviewed, either in our Atlanta studios or by Skype, for a Service Drive Today newscast or in Service Drive Magazine. Newscast segments will be owned by the advertiser for push-out to stakeholders, and also archived on the Service Drive Today website.
servicedrivetoday.com For more information, contact Jim Fitzpatrick at jfitzpatrick@cbtnews.com or 770.221.2955