Creating Greater Returns on Your Learning 2013 Columbia Business School Executive Education Programs
www.gsb.columbia.edu/execed
COMPREHENSIVE MANAGEMENT PROGRAMS 6 The Columbia Senior Executive Program 8 The General Management Leadership Program 10 Columbia Essentials of Management 12 Columbia Management Institute LEADERSHIP PROGRAMS 14 High Impact Leadership 15 Emerging Leader Development Program 16 Persuasion: Influencing Without Authority 17 Leadership Essentials 18 Personal Leadership and Success 19 Negotiation Strategies: Creating and Maximizing Value STRATEGY PROGRAMS 20 Leading Strategic Growth and Change 21 Creating and Executing Breakthrough Strategy 22 23 24
NEW PROGRAM Leading Strategy: Innovation in Action UPDATED Driving Strategic Impact:
Mastering Strategy Consulting Skills Global Business Strategy: China
FINANCE PROGRAMS 25 Finance and Accounting for the Nonfinancial Executive: Understanding Your Financial Statements 26 Value Investing 27 Family Wealth Management MARKETING PROGRAMS 28 Strategic Marketing Management 29 Digital Marketing Strategy 30 UPDATED Customer-Centric Strategies for Profitable Growth ONLINE PROGRAMS 31 NEW PROGRAM Personal Leadership NEW PROGRAM Driving Strategic Impact: Mastering Strategy Consulting Skills SOCIAL ENTERPRISE PROGRAMS 32 Senior Leaders Program for Nonprofit Professionals 33 Developing Leaders Program for Nonprofit Professionals PROGRAMS IN PARTNERSHIP 34 The Columbia Coaching Certification Program ABOUT COLUMBIA EXECUTIVE EDUCATION 35 The Certificate in Business Excellence and The Complete Executive Experience 36 Custom Programs 38 Program Policies
At Columbia Business School Today’s economy demands more from business leaders and their organizations than ever before. To help executives face greater complexity and seize opportunities, often with fewer resources, Columbia Business School Executive Education bridges theory and practice to provide leadership and management tools that drive immediate and lasting change.
Columbia Business School Executive Education
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As a business executive, you experience the tide of global change in ways few others do. You know that to manage this tide, which will only intensify, you must build upon your existing foundation with skills that are timeless and flexible. Many features distinguish our offerings, but I will highlight three. The first is our globally recognized faculty members. They share knowledge as researchers and authors, and from years of teaching MBA students and working with organizations like yours. A second factor is global perspective. Executives from more than 60 countries create a dynamic exchange of ideas that can make a vital difference in your career. A third is New York City. It forms the firmament from which our community draws intellectual strength and creates a learning environment like no other in the world. I encourage you to learn more. Above all, I invite you to join us for what I promise will be an indelible academic experience.
Glenn Hubbard Dean and Russell L. Carson Professor of Finance and Economics
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Columbia Business School Executive Education
We design our executive education programs to maximize your return on learning. I have seen how executive education programs can make a profound difference for individuals and their organizations. Frequently, I hear from executives who share stories of how they have successfully used concepts, strategies, and tools they’ve learned from our programs. At Columbia Business School Executive Education, we strive to meet executives’ and their organizations’ needs for solutions that can be implemented immediately and in the long-term to address real-world challenges. From leadership and management to finance, marketing, strategy, and social enterprise, our portfolio offers options to increase knowledge and practical tools that will help you achieve success at every stage of your career. I invite you to explore our programs. Please don’t hesitate to contact us for additional information about our portfolio, specific programs, or a custom program for your firm. I wish you the very best for your professional development.
Michael Malefakis Associate Dean of Executive Education
“I’m constantly taking the knowledge from class and converting that into my work. For example, I applied the goodwill principle learned at the Columbia Management Institute program to close a deal. It worked, perfectly.” Rafael Rodriguez Vice President and Legal Advisor, PDVSA
“State-of-the-art learning methods and cross-functional and cross-cultural set-ups with highly interactive sessions ensure the personal learning experience at the Columbia Senior Executive Program.” Julia Merkel Senior Vice President, Global Human Resources, ESPRIT
“After attending the General Management Leadership Program, I look at the world with a different perspective and deeper understanding of some of the key elements that impact a group or organizational process, behavior, and leadership. I cognitively lead with more impact and less dictating.” Dino Rinaldi Managing Director and Regional Head of Wealth Management, UBS
Columbia Business School Executive Education
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Lasting Impact Grounded in the latest research, Columbia Business School Executive Education programs help participants develop actionable skills that are applicable immediately and drive long-term results. Worldwide Network Columbia Business School Executive Education’s Certificate in Business Excellence offers select alumni benefits to those who complete 18 on-site program days within four years. See page 35.
A Diverse Portfolio Fulfills Diverse Needs A comprehensive open-enrollment portfolio and custom programming options offer executives and organizations the flexibility to find the right solution for their specific needs. Programs are offered in various formats to accommodate your needs.
Education with New York Energy Located in one of the business capitals of the world, Columbia Business School Executive Education offers executives an unmatched opportunity to learn from world-renowned faculty members and interact with peers serving in various functions across industries. They are able to exchange ideas and collaborate in an invigorating environment.
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Columbia Business School Executive Education
Program Portfolio COMPREHENSIVE MANAGEMENT PROGRAMS Immersed in interactive learning environments, executives reflect on and integrate multiple disciplines to transform the way they think and lead from a higher level. The knowledge provides real-world frameworks that are applicable immediately. LEADERSHIP Covering diverse topics such as personal leadership, negotiation, and persuasion, the leadership programs allow executives to work through specific challenges in high-engagement, interactive sessions. STRATEGY From explorations of the foundations of strategy to deep dives into specific issues, the programs incorporate faculty members’ wealth of academic and real-world experience, giving participants the tools they need to meet their organization’s needs. FINANCE Based in one of the world’s financial capitals and grounded in the School’s thought leadership, Columbia Business School Executive Education offers programs for nonfinancial executives to seasoned investors. MARKETING From a comprehensive overview of marketing strategy and skills to exploration of specific topics, the portfolio provides insights and tools for this ever-changing field. ONLINE PROGRAMS Visionary and inspiring, Executive Education’s new online programs meet the development needs of busy executives virtually, allowing for a flexible learning schedule and interactivity. SOCIAL ENTERPRISE Designed for leaders of nonprofit organizations, these programs provide essential tools and management practices to help professionals develop and use resources, manage growth, and better serve their constituents. PROGRAMS IN PARTNERSHIP Columbia Business School Executive Education partners with professional organizations and institutions to create specific opportunities that enable executives to achieve measurable results.
Columbia Business School Executive Education
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COMPREHENSIVE MANAGEMENT PROGRAMS
The Columbia Senior Executive Program Senior executives operate in business contexts that are so unpredictable that reliance on traditional models is no longer the only answer. The Columbia Senior Executive Program (CSEP) expands the possibilities executives see through an integrated curriculum that combines personal leadership, strategic thinking, and execution. This integrated three-level curriculum, situated within a rich learning environment, creates an opportunity for a transformative experience that starts changing the way executives think—creating immediate benefit as well as lasting impact for executives and their organizations. Participants emerge from the program stronger and more focused leaders better able to develop and communicate their visions and implement change. P RO GRA M HIGHLIG HT
how you will benefit
During the fourth week, New York City becomes the classroom. The curriculum includes not only traditional business topics but also music, visual arts, and more—all integrated into CSEP teachings.
You will explore the three key elements of personal leadership, strategic thinking, and execution through interaction with faculty members, insights from individual coaching, and collaboration with a global group of peers, creating a new foundation for effective leadership. •• Develop and sustain competitive advantage for your organization. •• Formulate strategic direction and drive implementation across functions. •• Analyze your personal leadership style to maximize individual and
team performance.
•• Join the global Columbia Business School network. PARTICIPANTS SAY “When I returned, people said, ‘You seem like you’re approaching things differently, listening better, asking more insightful questions, and being more deliberate about the decision-making process.’ One takeaway was realizing the power of transformation when you decide to be very deliberate about behaviors.” Kevin Toth, Senior Vice President and Chief Underwriting Officer, Harleysville Insurance Group
who should attend
Senior executives with a minimum of 15 years of managerial experience who seek an even greater level of achievement through new ideas, perspectives, and theories. dates
tuition
September 30–October 26, 2012
us$47,500 (2012 dates) us$48,500 (2013 dates) us$52,000 (the 2x2 option consists of two modules with program work between modules)
April 28–May 24, 2013 (4 week) April 28–May 10, 2013 and July 7–19, 2013 (2x2) September 29–October 25, 2013
Includes meals, materials, and single-room accommodations.
Dates, prices, and locations subject to change.
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THE DIRECTOR’S VIEW “From the morning our programs begin, there’s a feeling that incredible things can happen. And they do, not just in the classroom, but also while collaborating on a project, bonding during a pickup basketball game, or chatting over cocktails. Is it the energy of New York or the electricity of having a group of highly intelligent and immensely curious people together in one place? It’s probably a little of both. The people who take part in this program are optimistic and positive—and that’s infectious.” Paul Ingram Kravis Professor of Business, Management Division, and Faculty Director of the Columbia Senior Executive Program
PA RT I CI PA N T P ROF I L E
Common Industries 23% Finance
18% Manufacturing 13% Government 7% Importing/Trade 6% Pharma/Healthcare 6% IT/Tech 5% Insurance 3% Transportation 3% Consulting 3% Retail 3% Executive Search 11% Other Geographic Region 30% North America 29% Asia Pacific 24% Europe 11% Africa/Middle East 6% South America Average Age 26% 50 or older 39% 45–49 28% 40–44 7% 35–39 0% Younger than 35
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COMPREHENSIVE MANAGEMENT PROGRAMS
The General Management Leadership Program Cross-functional leaders face unique challenges. General managers—often functional leaders who climbed the ranks—can find themselves managing a diverse cross-functional team, which requires developing new leadership capabilities.
PROGRAM HIG HLIGHT Role-play real-life situations and learn what it really takes to become an effective general manager. How can you create open lines of communication? How should you motivate your team? How do you handle difficult information? These questions and many others arise in an interactive classroom atmosphere where everyone has a voice and a role in working out scenarios for solutions.
The General Management Leadership Program gives new and upcoming general managers skills in the process mindset, decision making, talent development, strategy development and implementation, and finance to effectively face these challenges. The field’s preeminent experts lead participants through interactive simulations, role-playing, dynamic discussions, and lectures to provide the tools needed to transform participants into superior cross-functional leaders. how you will benefit
The program will teach you to build cooperation among departments and provide the leadership, strategy, and decision-making skills that are essential to your success as a manager. Small-group work allows you to analyze your business challenges and benefit from the insight of professional coaches and peers from around the world. •• Gain skills needed to lead effectively across functions. •• Increase understanding of critical functional areas. •• Develop a customized action plan to integrate learning into practice. •• Learn from a specialized team of faculty members, practitioners,
and coaches.
•• Collaborate with a group of diverse and experienced peers. who should attend
PARTICIPANTS SAY “I left with new ideas, new inspiration, and a clear idea of where I needed to improve myself for the benefit of the company and its employees.” Andrew Eve, President Director, PT Beohringer Ingelheim
Upper- to senior-level executives with 10–15 years of experience who are preparing to transition to, are transitioning to, or have recently transitioned to the role of general manager. dates
tuition
October 14–26, 2012 June 2–14, 2013 October 13–25, 2013
us$25,450 (2012 dates) us$26,250 (2013 dates) Includes meals, materials, and single-room accommodations.
Dates, prices, and locations subject to change.
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THE DIRECTOR’S VIEW “The program sessions that I particularly enjoy are those where we analyze the decisionmaking processes of business, political, and military leaders during times of crisis. It is always enlightening to learn how much the success of leaders can be traced to cognitive behavior and to see the results of their performance when gripped by emotions.” E. Ralph Biggadike Professor of Professional Practice, Management Division, and Faculty Director of the General Management Leadership Program
PA RT I CI PA N T P ROF I L E
Common Industries 24% Finance 16% IT/Tech
16% Manufacturing 9% Transportation 7% Publishing 7% Pharma/Healthcare 7% Government 7% Importing/Trade 4% Oil/Gas/Energy 2% Accounting 1% Real Estate Geographic Region 41% Asia Pacific 25% North America 21% Africa/Middle East 10% Europe 3% South America Average Age 24% 50 or older 33% 45–49 24% 40–44 19% 35–39 0% Younger than 35
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COMPREHENSIVE MANAGEMENT PROGRAMS
Columbia Essentials of Management As high-potential executives develop and take on more responsibilities, they must broaden their business knowledge and leadership abilities to improve and enhance their performance for their organizations. Columbia Essentials of Management is designed to meet these needs. This comprehensive program, inspired by Columbia’s top-ranked MBA curriculum, enables highpotential executives to build critical business foundations in functional areas while developing superior leadership skills. how you will benefit
PROGRAM HIGHLIGHT Leadership development through feedback and coaching are key components. Before arriving, each participant goes through a 360-degree feedback exercise where peers, subordinates, and superiors are asked to evaluate various elements of the participants’ leadership abilities. During the program, participants review their report with experienced coaches who work with them to identify existing strengths and opportunities for improvement.
The curriculum covers comprehensive business areas, including accounting and finance, strategy, innovation, global supply chain, and marketing. Faculty members who teach in the School’s MBA program lead you through case discussions, focused leadership sessions, selfdevelopment exercises, and workshops in an intensive off-site format. You also learn from and network with other high-potential executives from around the world. A 360-degree survey identifies the strengths and weaknesses of your leadership style, giving you insight that better equips you to assume larger responsibilities in the future. •• Develop immediate and lasting leadership skills for yourself and
your organization.
•• Gain proficiency in critical functional business areas. •• Build a network of executives from various industries and functions. •• Learn from faculty members who are experts on essential
business topics.
who should attend
PARTICIPA NTS SAY “An inspiring learning experience, providing stateof-the-art tools, visionary thinking, and great diversity of people. I definitely grew as a professional and as a person.” Gulden Erdogan, Global Brand Manager, Procter & Gamble
Mid-level executives with 5–10 years of experience seeking to further their leadership development and enhance their business acumen. dates
tuition
November 4–16, 2012 June 9–21, 2013 November 3–15, 2013
us$23,950 (2012 dates) us$24,450 (2013 dates) Includes meals, materials, and single-room accommodations.
Dates, prices, and locations subject to change.
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THE DIRECTOR’S VIEW “How do you orchestrate the efforts of others? How do you lead change? In Columbia Essentials of Management, our faculty members present the thought leadership born of exhaustive research so that you can think strategically and lead your organization in the 21st century. We want to make sure you not only understand what’s occurring right now but can begin to predict where the opportunities are going to be in the days and years to come.” Grant Ackerman Professor, Management Division, and Faculty Director of Columbia Essentials of Management
PA RT I CI PA N T P ROF I L E
Common Industries 20% IT/Tech 16% Consulting 14% Government
12% Manufacturing 10% Finance 6% Pharma/Healthcare 6% Oil/Gas/Energy 6% Importing/Trade 5% Insurance 3% Real Estate 2% Transportation Geographic Region 30% Asia Pacific 29% North America 17% Europe 15% Africa/Middle East 9% South America Average Age 14% 50 or older 2% 45–49 30% 40–44 34% 35–39 20% Younger than 35
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COMPREHENSIVE MANAGEMENT PROGRAMS
Columbia Management Institute In today’s economy, having a broad understanding of business foundations is essential for executives and professionals, especially those who haven’t yet benefited from formal training or deep business experience. The Columbia Management Institute (CMI) program provides an MBA-inspired management education focused on the practical application and execution of business concepts presented in a convenient format for working professionals. how you will benefit
CONVENIENT SCHEDULE CMI is a 13-day program consisting of Friday and Friday/Saturday sessions held over five months to meet the scheduling needs of busy executives.
The program offers a comprehensive business curriculum that focuses on management, leadership, strategy, finance, and marketing in a modular format that fits within your schedule. You will gain a broad base of business, leadership, and organizational skills and have the opportunity to work on a specific challenge through the Applied Personal Project. •• Gain a comprehensive understanding of critical, functional
business subjects.
•• Create a strategy for your own real-world business challenge that
you can implement.
PROGRAM HIG HLIGHT Each participant has the option to come to the program with a specific real-world project or problem from their organization that they will work on during the program. Over the 13 days, participants collaborate with their peers and receive one-on-one coaching.
•• Acquire a greater awareness of your leadership style and
development opportunities.
•• Learn from an all-star team of faculty experts in functional subjects. •• Collaborate with peers and faculty coaches. who should attend
Mid-level executives, professionals, and entrepreneurs who wish to strengthen their business acumen and understand key business functions. The schedule benefits busy working professionals able to commute to New York City regularly. dates
tuition
January 25–May 18, 2013 The program takes place on Fridays and Friday/Saturday sessions for 13 days. See website for specific days.
us$22,400 Includes materials and some meals.
Dates, prices, and locations subject to change.
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THE DIRECTOR’S VIEW “CMI gives participants the opportunity to collaborate with a diverse group of peers, the School’s faculty members, and coaches to gain fundamental business knowledge and new insights in a convenient format. The Applied Personal Project offers a chance to translate theory into practice with the hope of gaining a deeper understanding of both.” Oded Netzer Philip H. Geier Jr. Associate Professor, Marketing Division, and faculty director of the Columbia Management Institute program
PA RT I CI PA N T P ROF I L E
Industries Represented Automotive/ Transportation/Airlines Education/Schools Healthcare/Medical Importing/Trade Internet/IT Manufacturing Retail/Fashion Past Organizations Represented FMC Corporation Thomson Reuters White Lotus Foods
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LEADERSHIP PROGRAMS
High Impact Leadership As experienced executives’ responsibilities expand, they need insight into their leadership and interpersonal skills for optimal performance. High Impact Leadership provides senior executives with a profound understanding of their unique leadership challenges and an action plan for improvement.
Professor Joel Brockner
The experiential format of one-on-one coaching, 360-degree feedback, personal assessments, small-group sessions, and lectures gives participants a nuanced understanding of their leadership styles, strengths, and weaknesses.
PARTICIPANTS SAY “I gained insights about my personal behavior, which can be hard to acquire as the leader. I learned the positive and negative aspects of my leadership style that people perceived, and how I can adapt to become a better leader.” Kamalpreet Virdi, President and Chairman, Aequor
how you will benefit
You will develop deep internal and external perspectives on your leadership skills that will improve your ability to lead within your organization. •• Assess specific strengths and weaknesses of your leadership style. •• Gain tools to enhance specific leadership capabilities identified during
personal assessment.
•• Strengthen your ability to lead others. •• Develop an action plan that addresses your unique leadership challenges. who should attend
Upper-level executives with at least 10 years of experience who want to optimize their leadership capabilities. faculty director
Joel Brockner, Phillip Hettleman Professor of Business and Chair of the Management Division The Director’s View: “We extensively measure leadership behavior so you can identify and improve on that small set of behaviors that will have the biggest impact. Often it’s a skill as simple as learning how to listen, which means you hear people out and then demonstrate through action that you really did consider others’ points of view.” PARTICIPA NT PROF I LE
Average Age
16% 50 and older 21% 45–49 33% 40–44 18% 35–39
dates
tuition
September 9–14, 2012 December 2–7, 2012 June 2–7, 2013 September 15–20, 2013 December 8–13, 2013
us$10,450 (2012 dates) us$10,750 (2013 dates) Includes meals, materials, and single-room accommodations.
11% Younger than 35 Dates, prices, and locations subject to change.
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LEADERSHIP PROGRAMS
Emerging Leader Development Program Successful companies must develop future leaders to remain competitive. The Emerging Leader Development Program gives executives a foundational knowledge of concepts and theories for greater awareness of their leadership skills now and for future development.
Professor Robert N. Bontempo
PARTICIPANTS SAY “This program made me more self-aware of my leadership style and provided me with the tools that I need to move forward in my career development. I am confident that I will be applying what I’ve learned to my business.” Nila Ng, APG Asset Management “The program allowed me the opportunity to understand myself and my leadership potential—that was invaluable!” Matthew Sheehy, Senior Director, Strategic Finance Initiatives, Communications, and Training, Carnegie Mellon University
PARTICIPA NT PRO F I LE
Reinforcing diverse theories in topics such as strategy, negotiation, and coalition building with practical applications, this program is a powerful journey of self-reflection and learning that has lasting value. how you will benefit
With the help of personal assessments and instruction, you will learn to maximize your performance and communicate better with subordinates, peers, and superiors. •• Learn foundational leadership concepts and theories. •• Gain self-awareness of the strengths and weaknesses of your leadership
style through assessments and one-on-one coaching sessions.
•• Develop leadership skills and tools that will help you lead in the future. who should attend
Mid-level executives who are or will be taking on more responsibilities and need a greater understanding of leadership skills. faculty director
Robert N. Bontempo, Adjunct Professor, Management Division The Director’s View: “Many people struggle when they go from being a functional expert to a broader leader. You can’t just be technically proficient; you must develop a deeper portfolio of leadership skills.” dates
tuition
October 7–12, 2012 April 22–26, 2013 October 6–11, 2013
us$9,650 (fall 2012 dates) Includes meals, materials, and single-room accommodations.
Average Age
us$9,250 (spring 2013 dates) Includes breakfast, lunch, and all materials.
2% 50 or older 21% 45–49 24 % 40–44 20% 35–39 33% Younger than 35
Dates, prices, and locations subject to change.
us$9,850 (fall 2013 dates) Includes meals, materials, and single-room accommodations.
Columbia Business School Executive Education • 212-854-3395 | execed@columbia.edu | www.gsb.columbia.edu/execed
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LEADERSHIP PROGRAMS
Persuasion: Influencing Without Authority Mastery of interpersonal skills separates executives who merely survive from those who thrive. Persuasion: Influencing Without Authority is an intensive three-day experience that covers a range of interpersonal and intergroup persuasion challenges, with a focus on practical skills and real-world situations.
Professor Robert N. Bontempo
PARTICIPANTS SAY “It was very enjoyable, relevant, and directly applicable to today’s business environment. I will apply the program context and theory immediately!” Simon White, First Vice President, Ambac Assurance Corporation “The program was very practical and constructive. I’m eager to implement these learnings in my enterprise.” Housam El Bata, CEO, Premium Projects
PARTICIPANT PROF I LE
Job Level
35% Senior 50% Upper
how you will benefit
Drawing on psychological research, the program focuses on practical skills and their immediate application to real-world challenges. You will receive an individual assessment of your social style and a video analysis of your persuasive communication. •• Learn the distinction between persuasion and negotiation and when
to use each.
•• Discover how to identify the type of person you are dealing with and
customize your communication for maximum effect.
•• Recognize different types of organizational power and their uses. who should attend
Executives at all levels, especially those who need to be more effective at building consensus, influencing peers, or managing up; or those who must drive change. faculty director
Robert N. Bontempo, Adjunct Professor, Management Division The Director’s View: “Your career often depends on promoting your agenda with people over whom you don’t have direct formal authority. Persuasion is changing what people believe about a course of action. It is a fundamental leadership skill that entails articulating a vision, building consensus, and getting buy-in and support from followers.” dates
tuition
September 12–14, 2012 December 4–6, 2012 March 12–14, 2013 September 10–12, 2013 December 3–5, 2013
us$5,500 (2012 dates) us$5,650 (2013 dates) Includes breakfast, lunch, and all materials.
15% Middle
Dates, prices, and locations subject to change.
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LEADERSHIP PROGRAMS
Leadership Essentials As organizations become flatter, with professionals frequently working across departments, strong leadership skills are essential for success. Leadership Essentials is designed to help participants maximize their potential in a minimum amount of time. Participants will improve their abilities in such areas as team leadership, emotional intelligence, conflict management, and managing change. Professor Joel Brockner
PARTICIPANTS SAY “Although only two days long, the program was filled with useful, practical information balanced with the right amount of theory. I will definitely use the tools in my daily work life.” Angela Schooneman, Partner, Mintner Ellison
how you will benefit
Through engaging lectures, dynamic discussions with colleagues, and hands-on workshops, you will explore the most crucial areas of leadership. You will emerge from the program with fresh insights into how to be a better decision maker, negotiator, and agent of organizational change. •• Strengthen your ability to lead and manage organizational
innovation and change.
•• Improve your decision-making skills. •• Hone your ability to manage conflict constructively. •• Enhance your emotional intelligence. who should attend
High-potential leaders and managers looking to improve their effectiveness working with both individuals and teams. faculty director
Joel Brockner, Phillip Hettleman Professor of Business and Chair of the Management Division The Director’s View: “Leadership involves a complex set of skills that demand continual refreshment. This program provides participants with vital leadership tools that they can apply immediately in the workplace.”
PARTICIPA NT PRO F I LE
dates
tuition
July 18–19, 2012 November 7–8, 2012 April 3–4, 2013 July 16–17, 2013 November 6–7, 2013
us$2,850 (2012 dates) us$3,150 (2013 dates) Includes breakfast, lunch, and all materials.
Job Level
44% Senior 35% Upper 21% Middle
Dates, prices, and locations subject to change.
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LEADERSHIP PROGRAMS
Personal Leadership and Success Though leadership is often approached in terms of the ability to understand and direct one’s external environment, Personal Leadership and Success focuses on developing the ability to understand and direct one’s internal environment—goals, motivations, mindsets, and emotions.
Professor Hitendra Wadhwa
PARTICIPANT PROF I LE
Job Level
37% Senior 47% Upper 16% Middle
how you will benefit
Based on breakthrough research in psychology, neuroscience, and cognitive behavior therapy, this program provides powerful techniques for tangible personal improvements and greater leadership skills. Lectures are supplemented by exercises involving introspection, self-evaluation, and the application of specific techniques. •• Understand your current level of mastery over aspects of your inner
environment and discover how it compares to top performers.
•• Learn practical techniques to cultivate a more positive mindset. •• Gain a deeper understanding of your core values and learn how to
align your day-to-day behavior and priorities with these values.
•• Find ways to turn personal and organizational adversities into
opportunities.
who should attend
Executives at all levels who want to pursue their own growth in order to gain greater fulfillment and success in life, professionally, and personally. PARTICIPANTS SAY “The program is a very personal and exhausting journey, but it’s also revealing and empowering. I mostly enjoyed the growth-mind concept, which says to use challenging situations to develop rather than feeling like a victim. The positive energy of the growth-mind is highly contagious and has already affected my professional life as well as my personal life.” Olaf Glaser, President and CEO, Champignon North America
faculty director
Hitendra Wadhwa, Professor of Professional Practice, Marketing Division The Director’s View: “Create sustained success in your life by living in close alignment with your values and sense of purpose and understanding and mastering your thoughts and emotions. Become aware of your core that exists beyond your actions, thoughts, and emotions.” dates
tuition
July 24–26, 2012 December 11–13, 2012 July 23–25, 2013 December 10–12, 2013
us$5,500 (2012 dates) us$5,650 (2013 dates) Includes breakfast, lunch, and all materials.
Dates, prices, and locations subject to change.
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LEADERSHIP PROGRAMS
Negotiation Strategies: Creating and Maximizing Value As organizations stretch to meet the demands of today’s economic climate, negotiations are increasingly critical to business success. In Negotiation Strategies: Creating and Maximizing Value, participants learn to negotiate more effectively with various stakeholders, from clients to internal constituents, to get the most out of each negotiation. Professor Robert N. Bontempo
PARTICIPANTS SAY “I was very impressed. I loved the combination of psychology and business. Professor Bontempo has an exceptional understanding and ability to communicate his insights, which led to several ‘aha’ moments for me.” George Billingsley, Leasing Manager, Billingsley Company
how you will benefit
The program examines each element of a negotiation and introduces effective strategies based on insights from psychology. As you participate with peers in a series of increasingly difficult, real-world negotiation simulations, you will benefit from constant feedback and the refinement of new techniques. •• Discover the four different communication styles and how they
affect negotiations.
•• Understand the effects of making decisions in a group. •• Determine when to walk away from a negotiation. •• Strengthen your ability to manage your emotions and resolve conflicts. who should attend
Executives at all levels seeking to enhance their negotiation skills. faculty director
Robert N. Bontempo, Adjunct Professor, Management Division The Director’s View: “Most people are surprised by how much they need these skills on a day-to-day basis. People expect they’ll develop skills in negotiation with vendors or over salaries. What they begin to realize is that when you’re in a meeting, it’s a negotiation; a marriage is a negotiation; and raising children is an extremely challenging negotiation.”
PARTICIPA NT PRO F I LE
Geographic Region
63% North America 17% Europe 10% South America
dates
tuition
September 19–21, 2012 November 13–15, 2012 May 7–9, 2013 September 17–19, 2013 November 12–14, 2013
us$5,500 (2012 dates) us$5,650 (2013 dates) Includes breakfast, lunch, and all materials.
6% Africa/Middle East 4% Asia Pacific Dates, prices, and locations subject to change.
Columbia Business School Executive Education • 212-854-3395 | execed@columbia.edu | www.gsb.columbia.edu/execed
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STRATEGY PROGRAMS
Leading Strategic Growth and Change Today’s challenging context requires executives who can create real solutions that drive sustainable growth and make new ventures successful. Developed by Professor Rita Gunther McGrath, author of Discovery-Driven Growth and an expert on strategic business development, Leading Strategic Growth and Change teaches participants to identify, create, and lead strategies for growth in uncertain environments. Professor Rita Gunther McGrath how you will benefit
PARTICIPANTS SAY “The program translated into a system for my organization to manage growth initiatives with more discipline, more granularity, better assumptions tracking, clearer consequences, and therefore stronger internal commitment to pursue growth.” Fernando Erazo, Director of Strategy and Business Development, Philips Electronics, Middle East and Africa
Through lectures by world-class experts, discussions, small-group work, and peer coaching, this program will give you the frameworks to examine a Personal Case and develop and implement a growth strategy for it based on your organizational challenges. •• Discover a proven framework for leading growth. •• Make use of an entrepreneurial mindset in an established corporation. •• Understand the political and logistical challenges of growth. •• Gain insight into the cultural and leadership challenges of the
information economy.
•• Learn from faculty members and practitioners who are experts in
this field.
who should attend
Upper- to senior-level executives who drive growth opportunities for their organizations. faculty director
Rita Gunther McGrath, Associate Professor, Management Division The Director’s View: “Driving organic growth in an organization is one of the most important leadership and management activities in today’s environment. This program will help you avoid mistakes—which is half the battle—and it will help you understand the right kinds of disciplines to apply to your innovation.” PARTICIPANT PROF I LE
Average Age
36% 50 or older 18% 45–49 13 % 40–44
dates
tuition
October 22–26, 2012 May 20–24, 2013 October 21–25, 2013
us$8,150 (2012 dates) us$8,450 (2013 dates) Includes breakfast, lunch, and all materials.
18% 35–39 15% Younger than 35
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Dates, prices, and locations subject to change.
Columbia Business School Executive Education • 212-854-3395 | execed@columbia.edu | www.gsb.columbia.edu/execed
STRATEGY PROGRAMS
Creating and Executing Breakthrough Strategy In today’s fast-paced environment, companies need executives who understand the tools and frameworks of strategy, and its development and implementation. Creating and Executing Breakthrough Strategy is grounded in Professor Willie Pietersen’s strategic learning process and provides a full framework for developing differentiated strategies and action plans to take advantage of market opportunities and build a competitive edge. Professor Willie Pietersen how you will benefit
FAC ULTY SPOTLI G HT Professor Pietersen has spent 20 years running large divisions of multinational businesses, including Unilever, the Seagram Company, and Tropicana. In addition, he was president of Sterling Winthrop’s Consumer Health Group, a global healthcare business with offices in 55 countries.
The program introduces you to strategic learning—a unique and comprehensive framework to guide you through the different steps of the strategic process, from ideation to implementation. •• Learn to conduct a situation analysis. •• Improve your ability to foresee change. •• Identify deficiencies in your organization’s strategy and alignment and
determine corrective steps.
•• Produce a “winning proposition” that differentiates your organization. •• Develop a personal case that creates and defines a real-world strategy
for your specific challenge.
•• Understand how to lead development and execution of
real-world strategies.
who should attend
All levels of executives who need a greater understanding of strategy. faculty director
Willie Pietersen, Professor of the Practice of Management, Management Division The Director’s View: “Strategy is about where to lay the railroad tracks and planning is about making the trains run on time. You can’t run a railroad without doing both of these things extremely well; one is not a substitute for the other.” PARTICIPANT PRO F I LE
Average Age
20% 50 or older 17% 45–49 23 % 40–44
dates
tuition
November 11–16, 2012 May 5–10, 2013 November 10–15, 2013
us$8,950 (2012 dates) us$9,250 (2013 dates) Includes meals, materials, and single-room accommodations.
23% 35–39 17% Younger than 35
Dates, prices, and locations subject to change.
Columbia Business School Executive Education • 212-854-3395 | execed@columbia.edu | www.gsb.columbia.edu/execed
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NEW PROGRAM
STRATEGY PROGRAMS
Leading Strategy: Innovation in Action Any great strategy starts with the ability to generate powerful ideas and insights. Leading Strategy: Innovation in Action offers a comprehensive method for generating and communicating strategic ideas that align with one’s organization. how you will benefit
Professor William R. Duggan
Through interactive lectures and workshops, you will gain insight into the four main components of strategy that assist strategy ideation: conducting a situational analysis, generating insights, translating insights into a winning proposition, and creating organizational alignment with the strategy. An understanding of these topics will help you generate and implement innovative ideas at your organization. •• Understand internal and external organizational environments
to generate superior insights that innovation can address.
Professor Paul Ingram
•• Gain insight into how creative ideas happen in the mind. •• Learn the four steps to apply ideas to strategy. •• Know the practical tools that it takes to translate a winning
proposition into action.
who should attend
Professionals at any level who participate in strategic planning, innovation, or creative design. faculty co - directors
William R. Duggan, Senior Lecturer in Business, Management Division Paul Ingram, Kravis Professor of Business, Management Division The Directors’ View: “Part of leading strategy is creative—to collect and synthesize diverse input to find a better way forward. The processes for creation and execution are different, but they must inform each other.” dates
tuition
September 24–25, 2013
us$5,650 Includes breakfast, lunch, and all materials.
Dates, prices, and locations subject to change.
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Columbia Business School Executive Education • 212-854-3395 | execed@columbia.edu | www.gsb.columbia.edu/execed
UPDATED
STRATEGY PROGRAMS
Driving Strategic Impact: Mastering Strategy Consulting Skills In environments where decisions are made quickly, having concrete, time-tested tools to solve strategic problems is essential. Driving Strategic Impact: Mastering Strategy Consulting Skills offers an opportunity to become more effective at analyzing and resolving strategic problems for your organization and clients by giving you tools used by top-tier strategy consulting firms. Professor Hitendra Wadhwa
PARTICIPANTS SAY “Hitendra Wadhwa is an excellent teacher. Bringing framework and process into an area I perceived as more instinct and art was very helpful and enlightening.” Senior IT Manager, PepsiCo “An invaluable program that provides clear insights and tools for effective problem solving in any area of a business or industry.” Senior Consultant, Softtek
how you will benefit
The program will provide hands-on practice and real-time feedback via in-class exercises, real-life strategy cases, and dynamic exchanges among participants and faculty members. You will also gain a formal set of tools and best practices in each of the five phases of a strategy project. • Learn how to gain organizational buy-in for a strategic project. • Discover the appropriate approach to a strategy project. • Explore ways to identify core business issues and focus your
problem-solving efforts.
• Align your recommendations with the appropriate means
to communicate them.
who should attend
Managers with five or more years of organizational experience, specifically consultants, corporate strategy and business development executives, strategic account executives, and other professionals who encounter strategic issues within their organizations. faculty director
Hitendra Wadhwa, Professor of Professional Practice, Marketing Division The Director’s View: “This is a very practical program that you can immediately apply to your professional life. You will learn how to walk into almost any situation and contribute in a meaningful way toward helping your organization thoroughly and systematically address a high-priority business issue.” dates
tuition
April 30–May 2, 2013
us$5,650 Includes breakfast, lunch, and all materials.
Dates, prices, and locations subject to change.
Columbia Business School Executive Education • 212-854-3395 | execed@columbia.edu | www.gsb.columbia.edu/execed
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STRATEGY PROGRAMS
Global Business Strategy: China Presented in partnership with China’s Cheung Kong Graduate School of Business (GSB), Global Business Strategy: China offers critical insights for international business leaders seeking to enter or expand into the Chinese market. Professors will discuss the opportunities, strategies, and perspectives necessary for success in the world’s largest emerging marketplace. Professor David Beim
PARTICIPANT PROF I LE
Past Organizations Represented Becton Dickinson Covidien Estée Lauder Hasbro Polo/Ralph Lauren
Siemens Healthcare Diagnostics
how you will benefit
Global Business Strategy: China, which takes place on Columbia’s campus, maximizes the thought leadership of Columbia Business School and the practical application of Cheung Kong GSB. You will leave the program understanding the intricacies of China’s policies and economy, and knowing how to position the Chinese market within your company. •• Learn the historical and cultural bases of Chinese business concepts. •• Understand key characteristics of Chinese economic development. •• Network with prominent CEOs of companies based in China. •• Learn how to position Chinese industries in global industry value
chains and explore challenges for multinationals.
who should attend
Senior-level executives from international corporations who want to expand their current operations in China or enter the Chinese marketplace. faculty director
PARTICIPANTS SAY “The opportunity to discuss China’s future and the issues to consider relative to existing and future business decisions will play an important role in my company’s strategic planning.” Daniel Persico, Vice President, KEMET
David Beim, Professor of Professional Practice, Finance and Economics Division, Columbia Business School The Director’s View: “This program offers executives both a detailed look and a broader context for business issues facing global firms operating in China. After only three days, participants will have gained a greater understanding of China to help them form business strategies for their organizations.” dates
tuition
August 8–10, 2012 For 2013 dates, please contact Columbia Business School Executive Education.
us$6,750 (2012 dates) Includes materials and some meals. For 2013 tuition, please contact Columbia Business School Executive Education.
Dates, prices, and locations subject to change.
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Columbia Business School Executive Education • 212-854-3395 | execed@columbia.edu | www.gsb.columbia.edu/execed
FINANCE PROGRAMS
Finance and Accounting for the Nonfinancial Executive Every executive needs to master the language of finance and accounting to evaluate the financial implications of any business decision. Finance and Accounting for the Nonfinancial Executive: Understanding Your Financial Statements provides participants with these critical skills.
Professor Doron Nissim
how you will benefit
The program blends broad principles with practical applications. A unique element is the Corporate Financial Analysis, a hands-on financial analysis of your company or a company of your choosing led by faculty coaches. •• Understand financial statements and their relationship to your
strategic decisions.
•• Communicate more effectively with financial managers and accountants. •• Discuss the financial impact of initiatives with confidence. •• Create a Corporate Financial Analysis of your own company
or a company of your choosing.
Professor Sharon Katz
P ROG RA M HIGHL I G HT A Columbia Business School faculty member guides you through a Corporate Financial Analysis of a company of your choosing. Participants receive personal attention on their specific situations and are able to pull together many of the concepts that they’ve studied.
who should attend
Mid- to senior-level executives who seek a deeper understanding of finance to enhance their management and decision-making capabilities. faculty co - directors
Doron Nissim, Ernst & Young Professor of Accounting and Finance, Accounting Division Sharon Katz, Assistant Professor, Accounting Division The Directors’ View: “Successful business leaders need to be conversant in accounting and finance. Senior leaders need to manage the balance sheets and income statements. Aspiring senior leaders must demonstrate their contribution to the organization in financial terms to demonstrate their potential.” dates
tuition
September 10–14, 2012 December 3–7, 2012 April 22–26, 2013 June 24–28, 2013 September 9–13, 2013 December 2–6, 2013
us$8,150 (2012 dates) us$8,350 (2013 dates) Includes breakfast, lunch, and all materials.
Dates, prices, and locations subject to change.
Columbia Business School Executive Education • 212-854-3395 | execed@columbia.edu | www.gsb.columbia.edu/execed
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FINANCE PROGRAMS
Value Investing In today’s economy, investors need to make sense of limited data to select investments. Value Investing teaches proven valuation techniques that were first detailed by Benjamin Graham and David Dodd, MS ’21, in their legendary book, Security Analysis. how you will benefit
Professor Bruce C. Greenwald
The case-study approach will teach you to estimate investment risk more precisely and help improve your ability to manage a value portfolio. •• Learn a method to fully utilize available data for making investments. •• Develop a systematic valuation process. •• Strengthen your ability to evaluate your investments’ growth and risk. who should attend
Executives at all levels who want to refine their understanding of value-based investing principles for professional and personal use. Professor Tano Santos
PARTICIPANTS SAY “This was a life-changing experience. The valuation framework has added a new dimension to my thinking.” Amit Narendra, Research Analyst, M&G Investments
PARTICIPANT PROF I LE
Geographic Region
58% North America 21% Europe 8% Asia Pacific
faculty directors
Bruce Greenwald, Director, Heilbrunn Center for Graham and Dodd Investing Robert Heilbrunn Professor of Finance and Asset Management, Finance and Economics Division The Director’s View: “Security trading is a zero-sum game. For every buyer there is a seller; the future will prove one of them to have made a mistake.” Tano Santos, Co-director, Heilbrunn Center for Graham and Dodd Investing David L. and Elsie M. Dodd Professor of Finance, Finance and Economics Division The Director’s View: “Our program offers the necessary tools—from accounting to microeconomics, from valuation to psychology—and case studies so that students can learn how the greatest practitioners perform research and valuation and implement risk management.” dates
tuition
December 11–13, 2012 June 25–27, 2013 December 10–12, 2013
us$5,900 (2012 dates) us$6,650 (2013 dates) Includes breakfast, lunch, and all materials.
7% South America 6% Africa/Middle East
Dates, prices, and locations subject to change.
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Columbia Business School Executive Education • 212-854-3395 | execed@columbia.edu | www.gsb.columbia.edu/execed
FINANCE PROGRAMS
Family Wealth Management Families that actively manage their investments can benefit from a deeper understanding of the most successful money management strategy. In partnership with the Heilbrunn Center for Graham & Dodd Investing and building on Columbia Business School’s renowned history in value investing, Family Wealth Management is designed to help sophisticated families manage their portfolios. Professor Bruce C. Greenwald
FAC ULTY SPOTLI G HT Described by the New York Times as “a guru to Wall Street’s gurus,” Professor Bruce C. Greenwald is an authority on value investing with additional expertise in productivity and the economics of information. His many awards include the Columbia University Presidential Teaching Award, which honors the best of Columbia’s teachers.
how you will benefit
A select team of faculty members and practitioners will lead you through investment examples so that you will be able to make complex wealth management decisions with greater confidence. •• Learn a framework for value investing and discuss relevant case studies. •• Determine an effective approach to selecting investment managers. •• Learn about taxes and structural considerations for investing. •• Understand the value process for investing in growth companies. •• Discuss strategic philanthropy as a means for high-impact giving. who should attend
The program is designed for individuals and family members with complex portfolios that exceed $20 million of investable assets. Participants will be carefully accepted to ensure an environment that is secure, comfortable, and ideal for learning and sharing. faculty directors
Bruce C. Greenwald, Director, Heilbrunn Center for Graham and Dodd Investing Robert Heilbrunn Professor of Finance and Asset Management, Finance and Economics Division The Director’s View: “Leveraging Columbia’s franchise in value investing, the Family Wealth Management program teaches sophisticated investment analysis, including manager selection and risk management. It is ideal for family members who want a solid framework for thinking about wealth management for their families.” Erin Bellissimo, Wealth Management Strategies Consultant, Co-director, Family Wealth Management dates
tuition
May 13–16, 2013
us$9,450 Includes breakfast, lunch, and all materials.
Dates, prices, and locations subject to change.
Columbia Business School Executive Education • 212-854-3395 | execed@columbia.edu | www.gsb.columbia.edu/execed
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MARKETING PROGRAMS
Strategic Marketing Management To stay relevant in today’s changing economy, executives need to develop a strategic and disciplined approach to marketing. Strategic Marketing Management guides executives through the strategic market-planning process to improve overall strategy. how you will benefit
Professor Michel Tuan Pham
PARTICIPANTS SAY “For me, this was a great experience. I learned, grew, and will become a better marketer. The holistic and comprehensive approach will enable me to implement my findings as soon as I get back home.” Media Director, Jobing.com “If I can put into practice even 10 percent of what I have taken away, I feel it will have a very positive impact on my business.” Managing Director, The Loft Shop Group
Through the program’s integrated curriculum and action-oriented approach, you will learn how to develop an effective strategic marketing plan. From generating market insights to developing strategy and implementing marketing program design, you will gain greater insights. •• Gain superior insights about your customers and competitors. •• Learn how to identify strategic marketing opportunities and develop
a winning strategy.
•• Develop action plans that can be implemented immediately. •• Learn pricing strategies to maximize value for your company
and customers.
who should attend
Seasoned marketing executives, executives with new marketing responsibilities, and marketing professionals seeking to expand their knowledge. faculty director
Michel Tuan Pham, Kravis Professor of Business, Marketing Division The Director’s View: “In today’s world, you have to think beyond current customers and competitors and look ahead toward potential new ones. The globalization of the marketplace makes the strategic emphasis of our program more relevant than ever. We give you the tools and processes for developing successful strategic marketing plans and show you how they apply directly to your business.”
PARTICIPANT PROF I LE
dates
tuition
9% 50 or older
October 21–26, 2012 June 23–28, 2013 November 3–8, 2013
us$8,250 (2012 dates) Includes meals, materials, and single-room accommodations.
Average Age
21% 45–49
us$8,950 (2013 dates) Includes meals, materials, and single-room accommodations.
12% 40–44 32% 35–39 26% Younger than 35 Dates, prices, and locations subject to change.
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Columbia Business School Executive Education • 212-854-3395 | execed@columbia.edu | www.gsb.columbia.edu/execed
MARKETING PROGRAMS
Digital Marketing Strategy In a digital age, marketers must be able to plan, implement, and measure digital strategies that are suited to today’s customers and integrated with a company’s traditional marketing and business practices. Digital Marketing Strategy helps executives face these challenges by presenting the tools and best practices that the world’s most successful companies are using to gain competitive advantage online.
David Rogers
PARTICIPANTS SAY “Truly beneficial to my development in this area, this program provided practical tools that I could apply almost immediately to my business and its digital marketing plan.” Alex Harper, General Manager, White Lotus Foods
how you will benefit
The course will provide you with the concepts, best practices, and tools for digital marketing to equip you to lead your own digital strategies that achieve high-impact marketing objectives. •• Learn to develop plans that leverage social media for customer
acquisition and retention.
•• Create strategies to bring customers into your innovation process. •• Learn how to develop analytics to measure the impact and ROI of
digital marketing.
•• Understand how to manage brand risk and set expectations for
online conversations.
who should attend
Senior marketing executives responsible for developing and implementing marketing strategy. faculty director
PARTICIPA NT PRO F I LE
Past Organizations Represented Chanel GE Capital Kohler Levi Strauss
David Rogers, Executive Director, BRITE, Columbia Business School Center on Global Brand Leadership The Director’s View: “Digital technologies are transforming customers’ relationships with each other and with brands and businesses of all kinds. In order to engage today’s customers and drive growth, marketers must be able to plan, implement, and measure digital strategies that are clearly linked to business objectives.” dates
tuition
October 24–26, 2012 March 18–20, 2013 October 21–23, 2013
us$5,500 (2012 dates) us$5,650 (2013 dates) Includes breakfast, lunch, and all materials.
Microsoft Viacom Dates, prices, and locations subject to change.
Columbia Business School Executive Education • 212-854-3395 | execed@columbia.edu | www.gsb.columbia.edu/execed
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UPDATED
MARKETING PROGRAMS
Customer-Centric Strategies for Profitable Growth Market leaders have realized that moving from product centricity to customer centricity can create sustained value and a competitive advantage. To get it right, organizations need a range of new business strategies, metrics, and organizational requirements.
Professor Kamel Jedidi
PARTICIPANTS SAY “The program is a must for those individuals and organizations who want to deliver the promise to the stakeholder.” Reynaldo Dela Cruz Jr., Director, Business Unit, Sanofi-Aventis Philippines
Customer-Centric Strategies for Profitable Growth focuses on key principles, exposing executives to best practices that have evolved in this field and helping them explore ways to integrate the discipline within their organizations. how you will benefit
You will learn the strategies needed to acquire, develop, and retain customers, including in business-to-business situations. •• Develop customer segmentation based on profitability and tailor your
products and services to these segments.
•• Learn customer-centric business metrics, such as share-of-wallet, churn,
silent migration, and cost-per-acquisition, and their uses and misuses.
•• Design loyalty programs that will measurably improve
customer retention.
•• Gain key managerial techniques to manage and develop
strategic accounts.
who should attend
Managers with at least five years of experience engaged in general management, product management, marketing, sales, pricing, account management, customer relationship management, customer service, or other customer-interfacing roles. faculty director
PARTICIPANT PROF I LE
Past Organizations Represented Barnes Group Capital One Cardinal Health LVMH Young & Rubicam
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Kamel Jedidi, John A. Howard Professor of Business, Marketing Division The Director’s View: “This program examines how a company can grow organically through building long-lasting relationships with its customers. As you progress in the program, you will start to grasp the concepts, strategies, metrics, and organizational capabilities needed to successfully grow through customer centricity.” dates
tuition
October 9–11, 2012 October 8–10, 2013
us$5,500 (2012 dates) us$5,650 (2013 dates) Includes breakfast, lunch, and all materials.
Dates, prices, and locations subject to change.
Columbia Business School Executive Education • 212-854-3395 | execed@columbia.edu | www.gsb.columbia.edu/execed
NEW PROGRAMS
ONLINE PROGRAMS
Personal Leadership
Driving Strategic Impact
Visionary and inspiring, the new online programs provide executives a different way to experience executive education and expand their learning opportunities through flexible online sessions. They are also a great way for teams to learn at the same time.
Professor Hitendra Wadhwa
Professor Hitendra Wadhwa has carefully designed thought provoking curriculum in a flexible learning schedule that maintains engagement among participants and faculty members. how you will benefit
Online programs deliver skills through a format accessible anytime from anywhere. Participants will work through a series of modules, incorporating lectures, their own work, and collaborative exercises to gain insights and new tools. •• Learn in an online format that meets your busy schedule. •• Gain practical tools that you can put into place immediately. •• Collaborate with others online. ON LINE LEA R NING AT COLUMB IA
For full program descriptions, please see page 18 for Personal Leadership and page 23 for Driving Strategic Impact: Mastering Strategy Consulting Skills.
At Columbia Business School, we’re redefining online learning, blending taped modules created specifically for an online format and live sessions for an enriching experience. The programs have the power to inspire real change in participants who may otherwise not be able to participate in our traditional on-site programs.
who should learn online
This format is appropriate for executives of all levels, though it would specifically benefit individuals or teams who are comfortable learning in an online format. faculty director
Hitendra Wadhwa, Professor of Professional Paractice, Marketing Division The Director’s View: “Our Online Programs are a different way to access Columbia Business School. Organizations can expand the benefits of Executive Education to entry- or midlevel managers who may otherwise not be able to participate in our traditional programs. Leading faculty members, cutting-edge content, compelling lectures, and interactive learning communities allow you to tap into our thought leadership on your own terms.”
personal leadership
driving strategic impact
dates
tuition
dates
tuition
Beginning mid-September
us$989 Essentials Edition us$1,899 Executive Edition
Beginning mid-October
us$989
Dates and prices subject to change.
*Please visit www.gsb.columbia.edu/execed for additional details.
Columbia Business School Executive Education • 212-854-3395 | execed@columbia.edu | www.gsb.columbia.edu/execed
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SOCIAL ENTERPRISE PROGRAMS
Senior Leaders Program for Nonprofit Professionals Increasingly limited financial resources alongside a heightened demand for services puts an even greater premium on the leadership skills of nonprofit executives. The Senior Leaders Program for Nonprofit Professionals is designed to provide participants with the leadership, strategic, and management skills that organizations need to fulfill their missions. Professor Ray Horton
PARTICIPANTS SAY “The program was highly engaging and the learnings enabled me to develop a road map for my organization.” Manish Naik, CEO Sanjay Foundation for Social Development and Research
how you will benefit
In this highly interactive 21-day program, you will learn the core principles of leadership, strategic planning, and nonprofit management, with a particular emphasis on budgeting and finance, performance evaluation, and marketing. •• Create an individualized plan for your organization or unit. •• Share experiences and learn best practices. •• Maximize individual and team performance. •• Facilitate cross-functional collaboration. •• Cultivate an expanded network of peer leaders and Columbia Business
School faculty members.
PARTICIPANT PROF I LE
Past Organizations Represented
Andrus Children’s Center
who should attend
Senior nonprofit professionals responsible for directing their organizations’ missions, directions, and policies. Typically, participants have at least five years of nonprofit management experience.
Archdiocese of New York
faculty director
Bottomless Closet
Ray Horton, Frank R. Lautenberg Professor of Ethics and Corporate Governance The Director’s View: “Our mission is to help executives of nonprofit organizations conquer the many challenges they face in today’s tough environment. We do this by using Columbia Business School’s finest faculty members to teach cutting-edge leadership and management skills.”
Boys & Girls Club City Harvest The Doe Fund Eden II Girl Scouts of the USA Grameen America Habitat for Humanity Planned Parenthood United Nations United Way Year Up
dates
tuition
Application deadline: November 1, 2012 The program is held in four modules: January 6–11, 2013 February 4–8, 2013 March 11–15, 2013 April 8–12, 2013
us$8,750 Tuition assistance may be available.
Dates, prices, and locations subject to change.
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Columbia Business School Executive Education • 212-854-3395 | execed@columbia.edu | www.gsb.columbia.edu/execed
SOCIAL ENTERPRISE PROGRAMS
Developing Leaders Program for Nonprofit Professionals Change is affecting nonprofit organizations on a daily basis, requiring everyone—at every level—to have stronger management and leadership capabilities. The Developing Leaders Program for Nonprofit Professionals is designed to provide nonprofit managers with essential skills and tools that they can use at their organizations.
Professor Joel Brockner
PARTICIPANTS SAY “The Developing Leaders Program addressed literally dozens of issues that my organization faces on a regular basis. I can’t imagine a more productive way to move my career and my organization forward within the course of one week.” Josh Skolnick, Director of Institutional Giving, Regents Research Fund
how you will benefit
The Developing Leaders Program prepares you to support your organization’s overarching goals by exposing you to key management concepts. The program offers formal training in fundamental elements of strategic management, including how to use financial data for strategic decision making, and also covers critical areas in leadership. •• Develop a specific vision and strategy to support the overall
agency mission.
•• Generate relevant performance and financial data for resource
allocation proposals.
•• Exercise personal leadership effectively in dealing with difficult
personnel situations.
•• Open and sustain effective teamwork within and across programs
and departments.
who should attend
Mid-level managers, including program directors and administrators, as well as executive directors of small, community-based organizations. faculty director
PARTICIPA NT PRO F I LE
Past Organizations Represented
Harlem Children’s Zone New York Cares Nonprofit Finance Fund
Joel Brockner, Phillip Hettleman Professor of Business and Chair of Management Division The Director’s View: “This program gives middle managers a solid general management foundation from which to contribute meaningfully to their organizations as well as the opportunity to hear—and learn from—their peers. It is a transformational week for participants.” dates
tuition
Application deadline: December 21, 2012 Program dates: March 3–8, 2013
us$3,750 Tuition assistance may be available.
Sanctuary for Families Teach for America Dates, prices, and locations subject to change.
Columbia Business School Executive Education • 212-854-3395 | execed@columbia.edu | www.gsb.columbia.edu/execed
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PROGRAMS IN PARTNERSHIP
The Columbia Coaching Certification Program The Columbia Coaching Certification Program is offered in conjunction with Teachers College at Columbia University. Coaching is one of the fastest-growing areas of leadership development. This program, which requires the completion of two five-day workshops, provides you with the tool kit to link coaching skills with business strategy and initiatives. Participants can focus on providing coaching either for outside clients or inside an organization. The Advanced Coaching Intensive Workshop explores coaching strategies and tactics for building leadership capabilities while enhancing organizational performance. The practicum segment delivers field experience in applying practices and tools and provides structured online peer-coaching labs as well as work with a mentor. for more information
Columbia Coaching Certification Teachers College Columbia University Call 800-209-1245 or visit www.tc.edu/coachingcertification dates
tuition
For information on program dates, please contact Teachers College.
Tuition varies depending on the program. For details, visit www.tc.edu/coachingcertification.
Dates, prices, and locations subject to change.
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The Certificate in Business Excellence and The Complete Executive Experience
The Certificate in Business Excellence (CIBE) is exclusive to Columbia Business School and is awarded to participants who complete 18 program days in four years. It recognizes your achievement and the investment you and your company have made in your education and development. Open enrollment and custom programs apply toward the certificate. Choose programs that suit your needs and meet your educational criteria. Online programs do not apply to this benefit. Columbia also can work with your company to develop a co-branded CIBE that aligns with your corporate objectives. CIBE recipients receive select alumni benefits: • A 25 percent tuition benefit for yourself and up to four colleagues each year for programs lasting up to seven days. • Invitations to Columbia Business School alumni events and programs around the world. • Global networking opportunities. • Lifetime Columbia Business School e-mail address. • Subscriptions to Columbia Business School publications.
The Complete Experience All programs allow participants and faculty members the opportunity to exchange ideas, network, and socialize to create a vibrant learning community. During residential programs, where participants and faculty members reside at the same facility, evenings may include presentations, small-group discussions, and social activities. Time is set aside for executive well-being sessions that focus on physical and mental needs to develop positive lifestyle practices. Ongoing Engagement Columbia Business School Executive Education values lifelong learning. Executives can continue to learn from faculty members after programs end through routine content-rich e-mails and complementary webinars. The connection continues online at LinkedIn, Facebook, and Twitter. Alumni Tuition Benefit As part of Columbia Business School’s commitment to lifelong learning, Columbia Business School alumni and up to four colleagues are eligible for a 25 percent tuition benefit for programs lasting up to seven days. A 10 percent tuition benefit is available for graduates of other schools within Columbia University.
• Eligibility to join Columbia Business School alumni clubs.
Columbia Business School Executive Education
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Custom Programs
Columbia Business School Executive Education is dedicated to developing the tools and talents business leaders need to perform and excel in today’s business landscape. Columbia Business School Executive Education seeks to be the partner of choice for organizations that are committed to fostering superior talent for the long term. To achieve this goal, a unique blend of scholarly research and practical approaches is available. Custom programs deliver a diverse mix of case application, role-playing, group discussion, and knowledge sharing, often augmented by short, focused lectures. The process is iterative: whether it is adjusting the program’s length or shifting content focus, program developers tailor programs in a way that speaks to an organization’s specific cultural characteristics and needs to meet the stated goals.
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Columbia Business School Executive Education
The Columbia Difference: Faculty Member Involvement The School’s faculty members play a key role in the School’s custom Executive Education programs. At the earliest stages of consultation, faculty directors are engaged in an in-depth exploration of an organization’s pressing challenges in order to understand how to approach the solution. Experience has shown that the most successful learning is the result of close collaboration with client firms. Our Design Method: Co-Creation The goal is to help organizations and individuals navigate the leadership development journey in ways that address both immediate and long-term challenges. The process of custom program engagement is one of co-creation, which builds ongoing relationships with clients. Creating a custom program includes several steps, all of which are undertaken with the client to ensure that specific requirements are met.
The Benefits of Custom Programs
Recent Custom Clients
• Aligning your corporate culture with your
Bovis Lend Lease
M&T Bank
Center for Curatorial Leadership
Novartis Oncology
strategic vision. • Fostering entrepreneurial thinking at all levels of your organization. • Managing change due to growth, post-merger integration, or shifts in senior leadership. • Building sustainable leadership capacity as a component of succession planning. • Strengthening business and financial acumen.
Pernod Ricard USA
Cheung Kong Graduate School of Business
Siam Cement Group
Deloitte
Standard & Poor’s
Deutsche Bank
Swiss Re
Société Générale
Deutsche Telekom
• Addressing the challenges and opportunities of globalization.
Telefónica
Ericsson
Time Warner
• Developing high-potential employees for retention and professional growth.
Japan Bank for International Cooperation
Tudor Investment Corporation
• Balancing short-term results with long-term growth. For more information, please contact Clayton Shedd at cs2746@columbia.edu.
Columbia Business School Executive Education
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Program Policies
Admission Qualifications Successful candidates should have managerial experience and responsibilities relevant to the program’s objectives and as outlined in each program’s “Who Should Attend” description. Language Requirements Participants must be sufficiently fluent in English (recommended TOEIC score: 750–800) to complete reading assignments and participate meaningfully in discussions and groups. Application You can register for programs by visiting www.gsb.columbia.edu/execed. Once your application has been reviewed, you will receive an e-mail welcoming you to the program, with a link to your invoice. All tuition and fees must be paid before the start of the program. Deadlines Qualified applicants are accepted on a first-come, first-served basis. Programs are often fully subscribed. Early registration is recommended.
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Columbia Business School Executive Education
Cancellation Policy: Withdrawals, Transfers, Substitutions All notification of withdrawals, transfers, and substitutions must be sent in writing to Columbia Business School Executive Education. Full refunds can be obtained up to 30 days before the program start date. Due to the costs incurred for preparation and administration, any cancellations or requests for transfers or deferrals received 30 days or fewer from the program start date are subject to fees as described below. Time
Cancellation/Transfer Penalty
More than 30 days’ notice
0%
14 to 30 days’ notice
30%
Fewer than 14 days’ notice
50%
Substitutions: All participant substitutions are subject to the sole discretion of Columbia Business School Executive Education. Requests must be submitted in advance and will be reviewed case by case based on participant qualifications and time needed for any program pre-work.
Collaborate with Columbia A few days’ investment will yield years of dividends. Do you have additional questions about the programs? Contact our Learning Solutions Specialists at 212-854-3395 or execed@columbia.edu. The specialists have advised many participants and can be a helpful resource as you take the next step in executive education.
Refunds: Any remaining balance of a cancelled program’s payment can be applied to another Columbia Business School Executive Education program within one year. After one year, the balance is nonrefundable.* Full tuition is nonrefundable under these conditions: 1. The registrant or substitute does not enroll in another program within one year** of the original start date, and/or 2. The registrant or substitute defers or transfers more than two times. Visas If you require a visa, you will need a B1 business visa. Some embassies may ask that you apply for a student visa, but because these programs are nondegree and participants are visiting the United States on business, the B1 is appropriate. Columbia
Business School Executive Education follows the US State Department guidelines, which can be found at http://travel.state.gov/visa/questions/ questions＿4433.html. It is against University policy for a representative to contact an embassy on behalf of a participant. However, there is a standard letter that can be sent to you to present to the embassy, if needed. To request this letter, please contact execed@columbia.edu.
* Columbia Business School Executive Education is not responsible
for travel or related costs under any circumstances. Participants may want to consider purchasing trip cancellation insurance in the unlikely event that a program is cancelled or they cannot attend for personal or professional reasons.
** For any program with more than two iterations in an enrollment year, tuition is nonrefundable after the second transfer.
CONCEPT/DESIGN: SUKA, NY / SUKACREATIVE.COM
Transfers: Transfer requests must indicate the new dates and/or new program the participant wishes to attend. Transfers are valid only within one year of the original program start date.
Columbia Business School Executive Education Armstrong Hall, 4th Floor 2880 Broadway New York, NY 10025 212-854-3395 execed@columbia.edu www.gsb.columbia.edu/execed