Furthermore, the audience might worry about the privacy of their patient information, because this is an important concern when conducting clinical research. Adaptation Strategies
To make the audience feel most involved and essential to CMT
research, I will use adaptation strategies that will allow me to keep as much of the science intact as possible. I think that this can best be done by using definitions and graphics. As many of us learned in our Thanksgiving assignments, explanations are nearly impossible without visuals. This is especially true when explaining procedures, and I hope that using visuals in my brochure will create a more coherent picture of what will be done with the individual’s sample. Definitions will also be an effective persuasion tool because they will ensure that the audience does not feel talked down upon, and will also deal with any misperceptions that the audience might have. This is an important point that Nancy Ross Flannigan talked about—when writing about science for the general public, we should keep in mind that the public might miss some of our facts if they already have preconceived ideas about the subject. The audience might have the misconception that we work directly with their blood samples, for example, when we really work only with their DNA. Finally, I will use narration to weave a story about the individual’s sample, engaging the senses so that the audience is engaged throughout the brochure. Content of Brochure
The content of this brochure should differ enough from CMT
resources currently available, utilizing the expectations of the audience to be most effective. The CMT resources that have been published thus far mainly focus on describing and coping with the disease. Material intended for the general public focuses less on research, most likely because many of the disease’s mechanisms are still so unclear, and because many people are 46
Excellence in Upper-Level Writing 2012