PAEDS BIZ
... HOW TO IMPROVE YOUR PRIVATE PRACTICE March 2017
CLICK HAPPY!
Instagram for business p.7
MONTHLY MARKETING PLANS How to plan ahead and get the best results! p.9
ARE YOU HR COMPLIANT? What it means and what you need to stay compliant p.5
AN INTRODUCTION TO
CATHY LOVE Allied Health Business Coach Speaker Author Occupational Therapist Hello, I am Cathy, the editor of the Paeds Biz emag. I am the director of Nacre Consulting, a cool business with a weird name that provides services to disability service providers, parents and children. For those of you who are first-time readers, I work as a specialist Allied Health Business Coach helping clinicians run their own profitable and powerful private practices. I have started, grown and sold a large multisite private practice and now readily share what I know with others. We energetically offer workshops, blogs, web events, conferences, networking events and coaching. The podcast is coming early 2017. I am a professionally trained coach and a registered Occupational Therapist with thirty years of paediatric experience. Yes, I still enjoy my clinical work and providing clinical coaching to individuals and teams. Each month we write up news, practical tips, business information, and more. This year we are promoting support businesses and a broader range of guest writers. Suggestions from our readers for topics, writers and content sources are always welcome. Our readership is now international and we would love for you to share Paeds Biz with your colleagues. Curious about my business name? Nacre, pronounced {Nay-Ka}, is the process by which pearls are made. A seed, held in a shell, gradually builds up layers of resilience and iridescence as it is exposed to natural forces. And so the same is true for ourselves, our teams, our businesses and our clients. I believe that we all have endless possibilities for unique growth and brilliance. More about Nacre Consulting on our website ww.nacre.com.au
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From the high-piled desk of Cathy Love... There is a lot going on all over my desk and computer at the moment. Wow! Podcast. New clients. Workshops. Conference. Writing. Developing Programs. Reading. Listening. Marketing. Meeting others. I know many of my coaching clients are beautifully busy as well, they are onboarding new staff, supporting clients through the start of the new school year, fuelling up their online and social media profiles, and more. The 2017 vibe is full of energy and positive. It has been an absolute joy to harvest the wisdom of my podcasting guests. I forget how great it is to chat, discover new things, listen to stories—it has been a reminder that I must allocate more time to this part of my work. We can’t wait << insert mild panic>> to launch the first season of our (yet to be named and branded) podcast in April. No pressure!
“I forget how great it is to chat, discover new things, listen to stories...” The “Introduction to Coaching Workshop” was a great success. The masterful Barbara Anderson facilitated the day brilliantly and enabled the powerful group of clinicians to share their thoughts and acquired wisdom with comfort. I now have several lovely follow-up workshops with private practice owners and their teams on how to ‘Dial up your Coach Approach.’ Looking forward to sharing what I know about the amazing technique that is coaching. The conference. I am dreaming about it already. Guest speakers are locked in and the mess of sticky notes on my wall is soon to be transformed into a finalised schedule of allocated sessions. The sponsorship packages are being tweaked, along with a full-on marketing campaign. We have sold tickets already and are humbled by the trust people have in us. Can’t wait. The two-day conference themed ‘From Stress to Success’ will be our best yet. Read more between the pages.
“Monumental thanks to Emma for all she has quietly achieved” We are in a moment of transition. My extraordinary Virtual Assistant, Emma, is about to go on maternity leave. This may be her last edition. Welcome to the crazy Nicole, an equally awesome VA who is currently learning the ropes from Emma in an incredible training schedule. Monumental thanks to Emma for all she has quietly achieved in the background: you have been brilliant to work with. Time to settle in for the March read. We hope you enjoy it.
Cathy Cathy Love Director of Nacre Consulting
CONTENTS 02 From the high-piled desk of Cathy Love Meet Cathy Love 04 COVER FEATURE: Productivity Hacks What you could be doing better
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05 How HR compliant are you? Guest Writer - Natasha Hawker 06 Private Practice Coaching 07 COVER FEATURE: Instagram - The easy way to use it for your business Guest Writer â&#x20AC;&#x201C; Emma Samia
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08 How to prevent your staff from leaving with your clients 09 PAEDS BIZ CONFERENCE: From Stress to Success 10 Becoming Chief Book ISSUU 11 Why using an accounting system will make you more profit Guest Writer - Amanda Fisher 12 COVER FEATURE: Monthly Marketing Plans Made Achievable 13 Downloadable Douments
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14 / 15 Events Calendar 16 Paeds Biz Podcast 17 Notice Board
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18 The Wrap
PRODUCTIVITY HACKS:
WHAT YOU COULD BE DOING BETTER
Despite working long and mostly productive hours, my to-do list never shortens. I continue to read, reach out to others, and implement new productivity tricks. Here is my current best thinking on GSD, a.k.a. ‘Getting Stuff Done.’ Default Diary. Management Monday has made a huge difference in my ability to work ON the business not IN it. I use the morning to plan marketing activities, review what’s coming up, develop content, plan new programs and occasionally indulge in a little daydreaming. Most Monday mornings are mobile phone and email free, business owners need dedicated off-tech time. Tuesday is talking day. I make loads of calls to clients, partners, and new people. ‘Time Blocking.’ I block out time in my diary to do specific tasks. I continue to improve my productivity by allocating a realistic amount of time and staying focused on task completion. Writing Paeds Biz is a great example. It takes x hours, I lock it in. I love it once I get started and usually kick it over pretty fluently. My monthly marketing plan is blocked for one hour on the first of the month. I have strict end of month reporting that demands two hours and is supported by checklists, social media metric reports, SEO reports, and more. ‘Colour Coding.’ No big surprise with the OT’ness of this. It allows me see where my paid, creative, management, development, partnership, marketing, admin work is all blocked out across my diary. Productivity and time management apps. Trello is a task management favourite that I have previously written about. Slack is a great communication tool that my VA team uses, as it provides quick sms like messages. I chime into the comms as required. Dropbox is indispensable for holding shared documents, couldn’t live without it. Accountability to others. If I tell somebody that I will have something for them by a certain time, then I am accountable and I deliver. For me this is powerful and simple. Practice management software. There are so many choices now, 30-day free trials and some free lite versions to choose from. Practice management software is a non-negotiable must have for every single allied health business owner. It keeps all your clinical
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and billing information in one place, gathers data for reporting, and supports team-wide service excellence. Notes. I dump ideas, conversations, to-dos, and so on, into an old school notebook. At the end of each week I check through it to gather and determine actions. I swap to a new book each month. Yes, I love OneNote and use it for all my deskwork plans and ideas, but I keep coming back to the cheap and cheerful notebook. Evernote is a popular alternative. Ultimately it is not about what you use but, rather, the discipline and consistency with which you use it.
What are your productivity hacks?
PAEDS BIZ GROW
What could you be doing better?
These FREE interactive 60-minute web-events will be live hosted by Cathy Love. Each session will have a specific focus, great content will be delivered and ample time for Q & A. Click the links below and register now Mar. 6th @ 12.30 P.M. Business-planning
Looking forward to having you join the conversation. Its free, it’s valuable, its just what you need.
HOW HR COMPLIANT ARE YOU? GUEST WRITER - NATASHA HAWKER
We recently sent out a survey to a number of small businesses in a wide range of industries, to ascertain how compliant they are around current employment legislation – and it made for stark reading. The main issues centred on three key areas – hiring, performance and culture. The main results were as follows: • A significant number of businesses do not review salaries annually – although this is not a legal requirement it does ensure compliance with the Award and also benchmarks the business against competitors, • 86% of respondents had fired someone, predominantly for non-performance or fraud, and 25% had received a complaint raised against them as a result through the Fair Work Ombudsman – this is a significant proportion and could so easily be avoided by following some processes and having documented meetings. For everyone the experience meant a financial penalty, • Over 40% did not know what Modern Award their business falls under – this is a legal requirement and it’s therefore highly likely that you are at risk of a breach with fines of $52k per breach, • 60% did not have a Workplace Health and Safety Policy in place and many were unaware of their legal obligations in this space – this is a high-risk approach, and I would encourage this to be fixed ASAP,
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• 45% did not have a company policy on Sexual Harassment, Bullying and EEO, and 86% had not adequately trained their employees on appropriate workplace behaviour – this dramatically increases direct exposure to a claim and damages costs, • 55% did not understand their obligations under Flexible Work and almost half still believed that the parent on parental leave needed to return to work full-time at the 12 month mark – this is not the case – employees can request a further twelve months. They can also request leave up until their youngest child is at school, flexible work, which could mean part-time, a compressed week or working from home, • One great result – 85% of respondents felt that their employee morale was either good or really high – this is a fabulous result and one I would encourage you to continue to build and reap the rewards from. The good news is that this is all easily fixed and does not have to cost very much. The best thing is that it will save you money and, not only that, you will make more money as a business by hiring the right people, firing the non-performers, and building high performing teams. Please call me if you would like to chat about this further.
www.employeematters.com.au Natasha Hawker owns Employee Matters Pty Ltd; an HR Consultancy that assists small to medium businesses with their HR functions to make them more efficient and profitable.
BOOK A FREE 30 MIN CHAT UTE TODAY
PRIVATE PRACTICE COACHING
• How could a private practice coach help you?
• Need a hand with policies and procedures? • Where is your business plan up to? • Not sure where to start with marketing? • Keen for some people management ideas? PAEDS BIZ 06
Cathy Love is a specialist business coach who helps paediatric private practitioners run powerful and profitable businesses. As a private practice pioneer in the 1990’s, Cathy started, sustained and sold a successful seven figure business. She understands the lurking fear of failure, the stress of being an under-skilled manager and never having enough time to do anything well. She gets the loneliness, the worry and the frustration of being chronically over worked and under recognised. Through her coaching programs, her clients gain skills and confidence to develop business plans, policies and procedure manuals, manage and lead people, develop innovate products, understand profit, market their services and install strong processes. They get their management mojo kicked into gear.
Do you want to be left feeling energised and significantly more confident in your ability to assertively manage your business?
THE EASY WAY TO USE IT FOR YOUR BUSINESS
FOLLOW US ON INSTAGRAM
GUEST WRITER - EMMA SAMIA Do you dream of being able to plan and schedule your Instagram posts? If you are like me and thought the only way to post to Instagram was to post directly through the app, you are mistaken. There is a whole world of scheduling tools for Instagram out there, just like there is for other social media platforms, including Hootsuite, Onlypult and Tailwind. We have stumbled across a particular program called Later. How does it work? Later is a simple scheduling and managing tool for Instagram. It lets you plan your content, grow your audience, and share your photos and videos. According to the Later website: “Instagram is different from most other social networks because it doesn’t allow other apps to automatically post for you. In order to actually post to Instagram, you need to have access to a mobile phone or tablet with the Instagram app. Any app that says they automatically post to Instagram for you is violating Instagram’s terms of service, so use them at your own risk!” Why we recommend Later: • Ease of use, • There is a “Free Plan” which allows 30 free posts each month – plan up to one month in advance at a time, • “Search and Repost” - share your favourite posts from other Instagram users, • Simplicity of scheduling - a notification gets sent to your mobile after you have scheduled your post, once you open the notification Later automatically sends your post to Instagram and copies your pre-written caption. Just hit “paste” and you are done!
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• “Media Library” - upload, store and manage all of your photos and videos across any device, • Linkin.bio (paid feature from $19/month) - a landing page that resembles your Instagram feed and displays your posts as clickable images. No longer do you only have the option of displaying one link in your profile as each image becomes a clickable link driving more traffic your way. Useful tips when using Instagram for business: • Use relevant #hashtags to expand your reach - by including hashtags on every post, we have increased the number of likes, comments, and followers in a short period of time. Check out http://hashtagify.me/, • Update the clickable link in your Bio section frequently – this drives traffic to your current promotion, product or service, • Like, follow, comment on and repost Instagram accounts you like – you will start to notice it being reciprocated, • Bonus tip: Here are some Instagram features you probably didn’t know about (credit: later.com) - CLICK HERE Emma originally started in the hospitality industry as a qualified chef and pastry chef. Since those days, Emma has utilised those organisational skills and ventured into the virtual world of administration, having worked in various roles over the past 7 years including sales, event management, personal assistant and operations manager. Emma spends her spare time running her own cake decorating business.
HOW TO PREVENT STAFF FROM LEAVING
WITH YOUR CLIENTS
I get asked about this all the time. And, yes, I have an horrendous story about what a staff member did to me— ask me about it next time we meet. There are some ways to minimise the risk of this happening, and I wish to spare all of our readers this pain.
remind them of their legal and professional obligations. Changing caseloads. Swapping clinicians to new schools and new caseloads each year will change their working relationships and perhaps dampen the inclination to solicit and swoop on your business’s clients.
Having a strong and legally correct and drawn contract of engagement. Yes there will be an upfront cost for this, but as your business grows, this document will be well used. Please seek legal advice. Be sure to include all the relevant restrictions to curtail their activities both during and after employment with your business. Cascading tiers, indicating time and geographic restraints are common. It is critical that you understand this and can clearly articulate it with new and current staff.
Assertively manage relationships personally with all your current and new referrers. They need to know who you are, why you do what you do, and that you are the backbone of the business.
Protecting your Intellectual Property. Your contracts and “Policy and Procedure Manual” should contain information about your Intellectual Property and its use. Most practice management and computer systems have different levels of access you can set. You don’t want staff getting access to your full mailing or client list. It is quite OK to protect your information. Talk to your staff. Make it clear that you are fair and reasonable, but that there is a line that can be crossed in terms of respectful and professional behaviour. Ask them what their intentions are, the moment they give notice its time to contact all their clients personally to assure that you are able to provide ongoing services with a new clinician. Manage the relationships with families, referrers, and schools assertively. During the exit conversations and exit interview
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Offer to assist them with the transition into their own private practice. I have heard of clinicians ‘purchasing’ clients from the agency they are leaving. At times it is in the family’s best interest to stay with a particular clinician. Other managers have provided private practice training and mentoring to support clinicians leaving to start their own venture. Now there is a brave proactive rethink, one that I applaud, on the usual anxiety we have around clinicians leaving with ‘our’ clients. It’s important to think out your position on staff leaving with clients. There are lots of ways to be right and, as the business owner, you need to decide, build appropriate policies, and uphold them. I would love to know what you think about all this, perhaps I will run a web event so we can all discuss it further. Who’s in?
PAEDS BIZ CONFERENCE
FROM STRESS TO SUCCESS
GET YOUR EARLY BIRD TICKETS NOW Details Friday 16th & Saturday 17th June 2017 Oaks on Market, 60 Market St, Melbourne 9.00am to 4.30pm Two days of Private Practice Business Know How, Inspiration & Networking.
The program looks incredible: • Digital marketing including SEO, Add Words and Social Media • HR Issues and managing risk across your workforce • Leading your team to clinical excellence • Online information security • Service excellence and consumers rating your service • Current and future trends in private practice • Occupational Therapy Australia and Speech Therapy Australia present: The state of the nation for children with disabilities and private sector services. • Considerations when developing telehealth services • NDIS trends and trade secrets • Developing recurring income products You are all invited to join our entrepreneurial conversations.
As an Allied Health business owner there’s constant pressure to effectively manage Occupational Therapists, Speech Pathologists, Psychologists, Optometrists, Audiologists, Dietitians, Music Therapists, your business, understand financials, Physiotherapists, Podiatrists, Special Educators or similar. market brilliantly, lead your team and deliver exceptional services to children The conference is also suitable for your leadership team and practice managers. Enquire about our group discount for and their families. Fair to say we often feel three or more attendees from the same organisation. overwhelmed and undervalued and that we dream of like minded conversation and The day will be hosted by Cathy Love Allied Health Business Coach, Speaker, Author and guidance. This years conference is a two day feast of all things Paeds Private Practice. PAEDS BIZ 09
Occupational Therapist.
FOLLOW US... LET’S BUILD A TRIBE OF LIKE MINDED ALLIED BUSINESS OWNERS
This e-mag is hosted by a platform called Issuu. I only discovered that this was a thing last year and have since enjoyed a variety of reads. I would love you to follow Paeds Biz on Issuu. Here’s how you do it: Clicking ‘Follow Publisher’ below the publication you are reading As a parent of a child with special needs there is always a lot going on. Parents may feel overwhelmed by child development experts, therapy, appointments and complex systems. This leaves parents tired, overwhelmed and feeling guilty that they should be able to do it all for their child. Becoming Chief is a book written for parents and service providers. It is written to help parents find their way, gather their support tribe, set goals and manage their child’s team and program. All the tough topics are covered, wonderful real life stories told and mountains of parent wisdom shared. It is easy to read, practical and energising. Becoming Chief is written by Cathy Love, Occupational Therapist, Coach, Speaker and Author. She writes to her passion of helping parents feel strong, informed and organised so that they can powerfully advocate for their child. Cathy is available to speak or Skype at your next event. Her book has been reviewed by Source Kids Magazine, Amaze, USA’s Autism Parenting Magazine and has just featured in the 2016 December issue (p.46) of Building Blocks.
Buy your copy today Want the kindle edition? FREE POSTAGE AUSTRALIA WIDE PAEDS BIZ 10
OR By clicking the green “Follow” button on our profile page. Once that is done, you’ll see all new uploads and stack additions from Cathy Love in your Feed.
WHY USING AN ACCOUNTING SYSTEM
WILL MAKE YOU MORE PROFIT
GUEST WRITER - AMANDA FISHER
When you started out in your practice, you may have been told to use a spreadsheet to keep track of your income and expenses. Spreadsheets provide the basic information your accountant needs to prepare your Business Activity Statements and Income Tax Returns, but they don’t provide the information you need to grow your practice. You went into practice to make money, right? So, let’s get serious about that and set up your accounting records to provide you with information that is useful to you. Accounting systems are accurate. Xero and other online systems will automatically do the additions so that you don’t need to worry about whether the totals in your spreadsheet are correct. Accounting systems ensure that all your income and expenses are recorded correctly. Accounting systems are based on all the transactions that go in and out of your business bank account(s). This means there’s no chance that you’ll miss a deduction or accidentally omit some revenue. Accounting systems save time. When you use an online system, all the bank transactions will be automatically imported into the system and all you or your bookkeeper need to do is to allocate the income and expenses to the correct category. I have found that clients have saved 50% 75% of their time in this one area alone.
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Accounting systems provide up-to-date information. This means that at any point in time your income and expenses is at your fingertips. There’s no need to manipulate the data in the spreadsheet. Accounting systems will make you more profit. When you have access to current and accurate financial information, you can make informed decisions about your practice. You can see whether you’ve made the revenue and profit that you want and identify areas that you need to work on to improve your financial results. If you’re using spreadsheets, today’s the day to switch to an online accounting system. Sure you’ll need to spend an hour learning what you need to do, but you’ll save countless hours in the future.
www.amandafisher.com.au Amanda is a trusted advisor to business owners and a leading expert in applying technology and systems to improve efficiencies, increase profits and enable informed decisionmaking.
MONTHLY
MADE ACHIEVABLE I constantly guide my clients to promote their services. Often business owners are uncomfortable talking about themselves. They may be unsure of whom to market to, how to do it, and many are cautious about exposing their business to social media. The whole process becomes overwhelming so nothing much happens. We have all been there. Let’s eat the elephant bite-by-bite and get some strategic marketing done. It is important to know who your ideal client is. Who do you really want to work with? Even within paediatric disability services, it is OK to niche, to work with under 5’s, school-age kids, teens, ASD, CP, or with those who have hearing or visual impairments. Families are looking for clinicians that have specialist expertise. We work with children whose parents, typically mothers, will be purchasing our services. Parents with a child with special needs are your target market. We need to understand their mindset, including their fears and problems. This understanding will flavour the words on your website, flyers, cards, referral pads and everything you and your team say and do. It is hard to directly message your target market, so we need to find those who already know them. We call this group of people your market and they are the people your market to. When done well they will be active referrers to your service and they will tell their colleagues. Suggestions include: paediatricians, GP’s, medical specialists, other allied health professionals, childcare staff, kinder staff, school teachers, maternal health nurses, toy shops, etc. Your job is to fully map out your local market and then get in front of them. We are in the business of building trusting relationships. Referrers will need to get to know you, hear you, see you, read your material, meet with you and, most importantly, hear positive stories from your clients. The three P’s can help get your message out.
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People – meet with current and future referrers. This is especially important if you lead a team of therapists. You need to be known as the face of the business. List referrers in your practice management software so you can print lists, record all comms, and attach files sent. Pixel – get active on social media, Facebook and Instagram are natural choices. Blogging and newsletters are cool too. Paper – review and revise your flyers, cards, referral pads, brochures, presentation folders, and newsletters for currency and usability.
Monthly marketing plan: Allocate one hour on the first working day of the month to write your marketing plan. □□ List five people you will phone and/or meet with this month, □□ Curate 25ish pieces of content for Facebook and schedule them in to publish daily each week, □□ Allocate 5 minutes a day to share from your business page Facebook feed. The Pages app makes this easy, □□ Write 5 short pieces of your own content and schedule them to post weekly, □□ List 5 people who you will personally deliver/post your paper collateral to this month, □□ List who you can delegate to.
Who’s up for marketing March?
DOWNLOADABLE
DOCUMENTS Do you want to save time and frustration? Do you want consistent reporting and customer service? BOT2 Summary Report $49 This report provides a clear overview of the test and how to interpret the scores. Every section and subtest is described, standardised scoring options included. General headings, summary and OT recommendations included. Provides a great foundation that you can customise. Sensory Profile 2 Report $69 This template defines sensory processing, the sensory systems and the core concepts of the SP2. Results are written up in sensory systems exploring threshold reactivity and behavioural responses. Clear and easy. General headings such as reason for referral, background information, summary and recommendations with info suggestions are included. Save time and stress with this detailed document. New Referral Form $29 Great template to gather everything you need to know in the first phone call. Table structure so you stay focused. Ideal for admin to use. Parent Questionnaire $49 Template for allied health professionals to provide to parents of pre / primary school age children. Captures history, team members, interests, talents and current needs. Engage parents in the evaluation and intervention process. Service Agreement $49 Essential business template that you can make your own. Outlines privacy, fee schedule, cancellation, communication, payments options. Therapy Session Notes $29 Template for therapists to write up therapy sessions. Ensure consistency across your team. Suitable to provide to parents, teachers and other team members.
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Handwriting Report Template $69 This comprehensive handwriting report template is suitable for primary and secondary school students. The fully customisable template contains headings and content structure for: • Background information • Assessment process • Participation during assessment • Description of tests used • Posture and pencil grip • Writing tools • Test of Motor Proficiency • DASH, THS-R, HST • Handwriting Legibility • Handwriting speed • Typing and keyboard skills • OT summary • Recommendations Teacher Questionnaire $49 Template for allied health professionals to provide to pre / primary school teachers. Engage teachers in the evaluation and intervention process. Captures strengths, supports provided, participation, performance and challenges. • All About My Child $29 Template for parents to easily write up a great whole child summary of their child to share with service providers. Complete Set of Documents $159 Kick start your practice with the complete set of documents and save. • All About My Child • Parent questionnaire • Teacher Questionnaire • Service Agreement • Therapy Session Notes
EVENTS CALENDAR MARK THESE DATES IN YOUR CALENDAR
JOIN THE CONVERSATION Cathy follows and shares posts from national and international small business, disability, news and general interest agencies. Our posts are targeted to paediatric private practitioners who want to who want to be super informed and confident to run their businesses even better. Typical content includes NDIA, education, HR, financial management, marketing, people management and well being. Come on over and join us. Click on the links to follow us today!
Paeds Biz Success Program
• Managerially underskilled? • Over worked, overwhelmed and under paid? • Financially nervous with poor cash flow?
New Program starts 20th March 2017 The Five common mistakes that Paeds Biz owners make: 1. No formal plan and advisory team 2. Struggle to recruit, retain and release staff 3. No policies and procedures documented or used 4. Lack of unique products and services 5. Haphazard marketing and partnerships Niche content will be delivered to help you better plan all aspects of your business, engage and lead your clinical and admin people optimally, write up and use smart policies and procedures, develop stand out products and services and finally build strong partnerships and market ethically and effectively. Cathy Love is a specialist business coach who helps paediatric private practitioners run powerful and profitable businesses. From the 1990’s she grew her business into a seven figure enterprise that delivered occupational therapy services, educational products and workshops. Cathy sold Kids Therapy Network in 2012. She gets it.
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Contact Cathy for program outline, learning outcomes and application form cathy@nacre.com.au
Click to Book Now TEAM TALK 2017 Team Talk is a unique series of 10 live and interactive Paediatric PD teleconference calls
Join us for a lunch and learn event on the first Tuesday of the month at 12.30pm Melbourne time. There is room at the virtual lunch table for all. Think convenient, niche, bite sized, Q&A professional development without the internet, accommodation and travel hassles.
Your Investment is AUD $495 incl. GST (for all 10 teleseminars)
March 7 Supporting students with ASD at school April 4 iPad apps for intervention
May 2 Delivering services in a NDIA world June 6 Helping families have fun out in the community July 4 What’s Praxis, what is the best practice?
KEEN TO REACH YOUR
TARGET MARKET? We have had quite a few enquiries about advertising in our emag. Such a good idea, why didn’t we think of that? From February we are selling advertising space. Your one-eighthof-a-page advert will be seen by up to 3200 paediatric allied health professionals. Paeds Biz is a perfect way to promote your clinical supervision services, online store for therapists, online courses, software … We may even get our favourite graphic designers, accountants, practice management software providers profiling their wares. Our mission to help private practitioners, the rates are uber reasonable. We can do the art work for a small additional fee. Find out more today. Please email info@nacre.com.au and let’s make this happen.
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Aug 1 Toxic start to life – drugs, cortisol, alcohol Sep 5 Understanding the attachment theory in children Oct 3 Team approach to C.P Nov 14 Update: Funding and supports for students with specific learning difficulties Dec 5 Magic Mealtimes: Teaming around tricky eaters
PAEDS BIZ
PODCAST
Cathy has started recording the first series of her podcast. The intention is to capture stories and pearls of wisdom from private practitioners who serve children and families. Each episode will be light, chatty, short, practical and not at all scary. We are super keen to hear your story.
A sneak peak of the podcast guests:
Whether you are a small start-up, struggling to grow, or maybe thriving and oversubscribed, all stories are unique, powerful and help others. Additional guests will include the advisors that we all need, digital marketers, customer service coaches, HR consultants, lawyers, web designers, social media guru’s and more. Most of all we want to chat with private practice owners.
• Christine Kendall and Gloria Staios, founding directors of Spectrum Speech Pathology
P.S. the tech side of thigs is really easy. Who’s up for sharing their experiences, promoting their services and helping mates? Email me cathy@nacre.com.au - we can chat and book in a time.
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• Lisa Hughes, private practice pioneer at Occupational Therapy Helping Children • Melinda Houghton, financial planner
• Jenna Moffatt, Social Worker and Co founder of Clickability • Tahnee Westbury, Private practice pioneer at Sydney’s Hopalong Occupational Therapy for Children • Dino Menillo, OT and director of Adelaides OT4Children • Fran Nichols, Speech Pathologist and director of Sensational Kids Melbourne. •
And more!
NOTICE BOARD Later We are currently using Later on the free plan which allows up to 30 posts per month.This app gets you around Instagram’s tight guidelines that do not allow you to schedule posts. Since it’s not posting for you, but rather prompting you to post at the time scheduled–no rules are broken here. A handy integration of Linkin.bio means you can drive traffic & revenue from Instagram with a shoppable feed with a “landing page that resembles your Instagram feed and displays your posts as clickable images” according to later.com/linkinbio
Onlypult A simple Instagram scheduling tool that schedules posts directly from your computer. The analytics dashboard displays the growth of account subscribers, shares the optimal time to schedule Instagram posts, the most popular hashtags and overall content performance
Tailwind Schedule your Instagram and Pinterest posts in one handy app. Some time saving features include a browser extension that allows you to schedule pins and repins directly from within the desktop version, save pins in draft mode (so you can come back and edit them later) and even customise when you want to post your pins. The best features we found would have to be the recommendation times for you to pin based on the engagement levels and also being able to measure your progress with analytics.
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Next month’s edition will include: • Top tips for finding and picking a VA • Values, Vision, Mission and relevance to your business • What’s your value proposition? • Protecting your Intellectual Property
About Nacre Consulting Done and dusted, thank you for taking the time to read on through. As always, hit us up with suggestions, maybe you would even like to write an article for us? Our website is under review during March, the independent reviews we got done were super useful and now the rounds of changes begin. SEO and AdWords here we come, big time!
As many of you know I am the founding director of Nacre Consulting. A cool business with an unusual name. Nacre is the natural process of a little seed, held in an oyster shell whist it grows, layer by layer, into a brilliant unique pearl. This process takes time, special conditions and forces of nature. And so it is true for ourselves, our businesses and the children and families we serve. More about my clinical supervision, parent coaching, teaching and private practicing coaching services on my website: www.nacre.com.au
We are pleased to be bringing on board adverts for relevant and interesting services, perhaps this is something that would be ideal for your business. Thanks Nicole for the terrific art work. Have a great few weeks everybody.
FOLLOW NACRE CONSULTING ON SOCIAL MEDIA If you are curious about my specialist private practice coaching services you are most welcome to get in touch, find out more and experience a 30 minute complimentary session: cathy@nacre.com.au