Carl Holderness
Factory Four Brief Revitalise the image of Factory Four through a new logo concept. Concept Make things. Tone of Voice Professional, informative, friendly, creative, different. Audience Craft-based individuals, business entrepreneurs, potential investors, Art and Design students.
Rationale Based upon initial research and development there were a large number of different ways I could display the logo design through different type-treatments.
OUGD303
Instead an icon was produced ‘F4’ where a variety of craft appearance themes could be applied. This variety aims to show creative diversity and show the concept of factory four to be changing and up with current design trends rather than being simply a business concept.
Board 01/02
Blog Tags Factory Four
Carl Holderness Applied Resolutions The design of the logo will be periodic, changing every few months to accommodate a new design, events held within the space also offer an opportunity to change the logo illustrations. Simple stationary designs are used to accommodate the ever-changing appearance.
OUGD303 Blog Tags Factory Four Board 02/02