Career EXPO autumn 2013 report (eng)

Page 1

NOVEMBER 2013

REPORT


INFORMATION AND STATICTICS

POZNAŃ CAREER EXPO

WROCŁAW CAREER EXPO

where and when

where and when

14th November, Poznań International Fair, pav. no. 3

21th November, Centennial Hall

visitors

visitors

3468

registered online TICKET

registered online TICKET

71%

work experience none <1 year

work experience up to 2 years up to 5 years

search scope work internship

23% 5 years and more

none <1 year

up to 2 years up to 5 years

19% 5 years and more

search scope work internship

education high school BA/Engineer MA VET

high school BA/Engineer MA VET

diploma from University of Economics Adam Mickiewicz University Technical University of Poznan WSB Schools of Banking other

University of Economics University of Wroclaw Technical University of Wroclaw WSB Schools of Banking other


JOB FAIR OPINIONS

One of the best organised job fairs I have ever been to.

We are very happy to have taken part in Career E X PO organisation, high attendance rates and the enthusiasm of the organisers have outgrown our expectations. Keep it up!

The organisers of Career EXPO managed to add new value to both job fairs and broadly targeted, recruitment related events. What makes Career EXPO a regular task in our event calendar is not only a high volume of candidates, personal approach to attendees, diverse and exible offerings, but also professionalism in working with exhibitors. Grzegorz Kwiatkowski, Nokia Solutions and Networks


PARTNERS AND EXHIBITORS POZNAŃ CAREER EXPO

1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25.

26. 27. 28. 29. 30. 31. 32. 33. 34. 35. 36. 37. 38. 39. 40. 41. 42. 43. 44. 45. 46. 47. 48. 49. 50. 51. 52. 53. 54. 55. 56.

57. 58. 59. 60. 61. 62. 63. 64. 65. 66. 67. 68. 69. 70. 71. 72. 73. 74. 75. 76. 77. 78. 79. 80. 81. 82. Cosmetics 83. Flex Films Europa 84. Komisja Europejska


PARTNERS AND EXHIBITORS WROCŁAW CAREER EXPO

1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. 27. 28. 29. 30. 31. 32. 33. Kämmerer Polska Sp. z o.o. 34. Urząd Marszałkowski Województwa Dolnośląskiego

35. 36. 37. 38. 39. 40. 41. 42. 43. 44. 45. 46. 47. 48. 49. 50. 51. 52. 53. 54. 55. 56. 57. 58. 59. 60. 61. 62. 63. 64. 65. 66. 67. infoPraca 68. Wiggor 69. Frankie’s

70. 71. 72. 73. 74. 75. 76. 77. 78.

79. 80. 81. 82. 83. 84. 85. 86. 87. 88. 89. 90. 91. 92. 93. 94. 95. 96. 97. 98. 99. 100 101 102. 103. 104. 105.

In-Time Personal Solutions Polska Planat Polska KOKSZTYS Dolnośląska Szkoła Wyższa


PARTNERS AND EXHIBITORS POZNAŃ CAREER EXPO

SUPPORTING PARTNERS

HONORARY PARTNERS

MEDIA PARTNERS


PARTNERS AND EXHIBITORS WROCナ、W CAREER EXPO

SUPPORTING PARTNERS

HONORARY PARTNERS

MEDIA PARTNERS


EVENT PROMOTION - OUTDOOR CITYLIGHTS, BILLBOARDS, BIG FORMAT ADS, CITYSCROLLS, POSTERS

Poznań: 25 citylights, 5 banners/billboards, 1000 posters, 3 cityscrolls Wrocław: 15 citylights, 5 banners, 1000 posters, 3 cityscrolls, 1 big format ad


EVENT PROMOTION - OUTDOOR AMBIENT CAMPAIGN

Prize: Polaroid 300 camera

The interactive ambient campaign (Poznan, Wroclaw) combined with a Facebook contest has been well received. The poster had a built-in mirror which allowed pedestrians to become their childhood hero, an astronaut. The message on the poster encouraged reective thinking and in turn called to take part in Career EXPO.


EVENT PROMOTION - OUTDOOR BIKE ADS, DOOR-HANDLE HANGERS, FLYERS

Non-standard advertising of Career EXPO appeared on the streets, in dorms and clubs. 1) Bike ads - 1 week campaign , 5 bikes, 8h/day (Wroclaw) 2) 2000 door-handle hangers with info-humor content, distributed in dorms and clubs (Poznan, Wroclaw) 3) 80 000 yers of non standard shape, focusing the attention of pedestrians (Poznan, Wroclaw)


EVENT PROMOTION - OUTDOOR PROMOION ON CAMPUS

Job-fair guides (click to see them online):

Wrocław

Poznań

During a 2 week long promotion tour on the most important faculties of 6 higher education campuses in Poznan and Wroclaw we gave out 13 000 job-fair guides.


EVENT PROMOTION - INTERNET MEDIA, BANNERS, FLASHES, NEWSLETTERS, SOCIAL MEDIA, ADWORDS, MOVIE

- newsletters and mailings sent to a few hundred thousand people from dolnoslaskie and wielkopolskie districts (through avenues like GazetaPraca.pl, infoPraca.pl, KarierawFinansach.pl, tuWroclaw.com, universities)

Click on a thumbnail to see Career EXPO’s promo movie

- more than 150 publications over the Internet - more than 100 radio mentions - nearly 2500 plays of the Career EXPO promo movie - job fair supplement created by Gazeta Wyborcza - 5 press ads - intensive social discussions on social media (mainly Facebook.com)

sample publications (press and Internet):


key publications in media are


PHOTO GALLERY POZNAŃ CAREER EXPO

The complete photo gallery can be found here


PHOTO GALLERY WROCナ、W CAREER EXPO

The complete photo gallery can be found here


THANK YOU WE INVITE YOU TO WORK WITH US DURING THE UPCOMING CAREER EXPO EVENTS

5th APRIL 2014

8th APRIL 2014


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