2015 advertising kit
BRANDING I t ’ s a way to i n c r e as e awa r e n e s s a n d c o n s o l i dat e t h e b r a n d i mag e i n to c o n s ume r’ s p e rce p t ion
BRANDING
BRANDING
Ha rmo ny M aker Cam pai gn
b r a n d b r o c h ur e
S o u t h I t a l y, P u g l i a , G a r g a n o .
www.natuzzi.com/dongiovanni
Natuzzi blends design and function to create harmonious living. Pasquale Natuzzi
Press Double Page
S o u t h I t a l y, P u g l i a , S a l e n t o .
22 x 22 Brochure
www.natuzzi.com/dorian
Natuzzi blends design and function to create harmonious living. Pasquale Natuzzi
Press Double Page
S o u t h I t a l y, P u g l i a , S a v e l l e t r i .
www.natuzzi.com/piuma
Natuzzi blends design and function to create harmonious living. Pasquale Natuzzi
Press Double Page
BRANDING
BRANDING
catalo gu es
i n sto r e v i d e o s
Living Collection
Puglia Backstage Video
X-Style Video
Natuzzi’s DNA Video
Salone Del Mobile 2015 Reportage Video
Fidelio Technical Video
Onda Technical Video
Arioso Technical Video
Kubika Technical Video
27/08/2014 07:09
Living Collection Catalogue
Bed Collection
Bed Collection Catalogue
TRAFFIC F o r t h o s e t i me s wh e n yo u n e e d to i n c r e as e sto re t ra ffic.
Traffic
Traffic
EXAMPLE O F CUT PR I CE
E X AMPLE O F SPEC I AL O F F ER
av a i l abl e f rom May 2 0 1 5
a va ila b le from M a y 2015
BORGHESE
BORGHESE 2 seater in fabric with chaise longue - Starting from 995 EURO Choosing comfort also means choosing style, sophisticated details, Made in Italy culture and the innovative memory foam filling. Get seduced by the Borghese sofa designed by Natuzzi Style Center. Choose Italian appeal.
natuzzi.com - Natuzzi Store. Valley Road Msida, Malta - tel: 2144 6000. - infodesk@form.com.mt
3 seater in leather - Starting from 995 EURO Choosing comfort also means choosing style, sophisticated details, Made in Italy culture and the innovative memory foam filling. Get seduced by the Borghese sofa designed by Natuzzi Style Center. Choose Italian appeal.
natuzzi.com
SPECIAL OFFER 15% OFF on the whole collection - from September, 10 th to September, 20 th The Natuzzi Italia collection was designed to put the design and elegance of Made in Italy in all the rooms of your home. Discover the total furnishing of the dining, living and bedroom zones. Furnish your home with all the creativity of Italian style.
natuzzi.com - Natuzzi Store. Valley Road Msida, Malta - tel: 2144 6000. - infodesk@form.com.mt
600x300 Outdoor
Available also as DEM, web banner, window decal, table display and infototem card.
Press Single Page
on motion products - from September, 10 th to September, 20 th The Natuzzi Italia collection was designed to put the design and elegance of Made in Italy in all the rooms of your home. Discover the total furnishing of the dining, living and bedroom zones. Furnish your home with all the creativity of Italian style.
natuzzi.com Natuzzi Store. Valley Road Msida, Malta - tel: 2144 6000. - infodesk@form.com.mt
Natuzzi Store. Valley Road Msida, Malta - tel: 2144 6000. - infodesk@form.com.mt
Press Double Page
SPECIAL OFFER
Press Double Page
Table Display
Available also as outdoor, DEM, web banner, window decal and infototem card.
Press Single Page
Traffic
Traffic
custo m i zab le f ly er
sa l e
av a i l abl e f rom May 2 0 1 5
a va ila b le from M a y 2015
s t y l e
sofas armchairs lamps rugs dining tables chairs coffee tables accessories wall units beds bed linen
sofas armchairs lamps rugs dining tables chairs coffee tables accessories wall units beds bed linen
d a y s 1/31 JULY
natuzzi.com
natuzzi.com
Nothing but the best for your home. Complete living solutions, made in Italy and inspired by our land of origin: Puglia.
Natuzzi Store. Valley Road Msida, Malta - tel: 2144 6000. - infodesk@form.com.mt
22 x 22 Flyer
Press Double Page
Window Decal
Customizable with a selection of models according to Marketing and Commercial program.
Available also as outdoor, table display, infototem card and hang tag.
Nothing but the best for your home. Complete living solutions, made in Italy and inspired by our land of origin: Puglia.
Natuzzi Store. Valley Road Msida, Malta - tel: 2144 6000. - infodesk@form.com.mt
Press Single Page
Traffic
Traffic
SALE - D I G I TAL MATERI ALS
e x a mp l e o f f ur n i s h i n g s a n d x mas o ffe r
av a i l abl e f rom May 2 0 1 5
a va ila b le from M a y 2015
SPECIAL OFFER 20% OFF on furnishings collection - from September, 10 th to September, 20 th Decorate your home with Italian style and creative furnishing solutions, designed to make your life more beautiful. Only in September take advantage of our special offer on wall unit, bookcase, dining tables, chairs.
natuzzi.com Natuzzi Store. Valley Road Msida, Malta - tel: 2144 6000. - infodesk@form.com.mt
Press Single Page
Dem
Buone Feste
ENJOY YOUR CHRISTMAS TIME WITH A NATUZZI GIFT.
Decorate your home with Italian style and creative furnishing solutions, designed to make your life more beautiful. Only in December take advantage of our special offer on wall unit, bookcase, dining tables, chairs.
natuzzi.com Natuzzi Store. Valley Road Msida, Malta - tel: 2144 6000. - infodesk@form.com.mt
Press Single Page
Web Home Page
Available also as outdoor, DEM, web banner, window decal, table display and infototem card.
Traffic
Traffic
AVA ILABLE SHOTS F OR PROMOTI ONAL CAMPA I GNS
aut h o r i z e d p r o mot i o n s
STYLE DAYS ( cut price on selected models, voucher )
Attesa
Avana
Borghese
PRODUCT UPGRADE OR GIFT ( sofabed mechanism or motion for free )
Brio
Diesis
Forma
COVERING UPGRADE
LEATHER FESTIVAL Notturno
Plaza
Quadro
OVER EVALUATION
Surround
Tratto
Volo
RECURRENCE OFFER ( mother’s day, father’s day, valentine’s day )
Amadeus
Genny
Marlene
NEW TRAFFIC A n e w to o l k i t f o r l aun c h i n g n e w p r o d uc ts.
new Traffic
new Traffic
av ai l abl e f rom Septem ber 2 0 1 5
au tho ri z ed p ro moti o ns
Evocativ e moodb oar d f o r anti c i pati ng the new a dv ertis ing cam pai gn th at w i ll r ei nf o r c e the link with ou r land o f o r i gi ns: P u gli a.
NEW COLLECTION
fabric range LAUNCH
A wide range of tools will be available including press campaign, outdoor, DEM, web banners, window decal and pop materials.
Subject to HQ approval, other local promotional activities can be aired.
BRANDING & TRAFFIC BRANDI NG&TRA F F I C A c o mp l e t e to o l k i t f o r l aunch ing t h e R e -v i v e , t h e i c o n o f i n n e r h a r mo n y.
BRANDING
BRANDING
EXAMPLE O F OPEN I NG CAMPAI GN
i n sto r e v i d e o s
AT d e A L e r ’ s N A M e yo u w i L L Lov e d o i N g N oT h i N g . Launching Natuzzi re-vive, the world’s first performance recliner. A chair that is almost human, mimicking your every movement.
AT d e A L e r ’s NA M e yO u w i L L LOv e d Oi Ng N OT h i Ng .
Flexing as you change position, supporting your body and mind in a fluid dynamic form. recline, relax. Love doing Nothing.
Launching Natuzzi re-vive, the world’s first performance recliner. A chair that is almost human, mimicking your every movement.
N AT u z z i r e v i v e . Co M
Flexing as you change position, supporting your body and mind in a fluid dynamic form. recline, relax. Love doing Nothing.
N AT u z z i r e v i v e . CO M
C o m e a n d e x p e r i e n c e R e - v i v e a t D e a l e r ’s N a m e Adddress Adddress Adddress Adddress Adddress Adddress Adddress Adddress
Press Single Page
deALer Logo
Co m e a n d ex p e r i e n c e Re - v i v e a t D e a l e r ’s N a m e
Re-vive Backstage Video
Emotional Video
Experiencial Video
“Meet the Maker” Video
deALer LOgO
Adddress Adddress Adddress Adddress Adddress Adddress Adddress Adddress de A L e r ’sNA Me . COM
Press Double Page
600x300 - Outdoor
Available also as DEM, web banner, window decal, table display and infototem card.
TRAFFIC
TRAFFIC
EXAMPLE OF p r o m oti o nal CAMPAI GN
au tho ri z ed p ro moti o ns
r e C e I V e , r e C l I N e , r e l a X . I M M e d I aT e d e l I V e rY.
O N M OT H e r ’ s dAY L e T H e r LOV e d O I N G N OT H I N G .
With Re-vive, SAve $400 AND he Will love DoiNg NothiNg.
This Mother’s day, give her the gift of relaxation. Natuzzi re-vive is the world’s first performance recliner. A chair that is almost human, mimicking your every
If you’re looking for a new movement in comfort, there’s no need to wait. enjoy immediate delivery of the new Natuzzi re-vive, the world’s first performance recliner. a chair that is almost human, mimicking your every movement. Flexing as you change position, supporting your body and mind
movement. Flexing as you change position, supporting your body and mind in a fluid dynamic form. With re-vive, she will love doing nothing.
This Father’s day, give him the gift of relaxation. Natuzzi re-vive is the world’s first performance recliner. a chair that is almost human, mimicking your every movement.
N AT u z z I r e V I V e . CO M
in a fluid dynamic form. recline. relax. love doing nothing. N aT u z z I r e V I V e . Co M
Flexing as you change position, supporting your body and mind in a fluid dynamic form. NaTuzzirevive.CoM
PRODUCT UPGRADE OR GIFT ( ottoman or headrest for free ) deALer LOGO
C o m e a n d e x p e r i e n c e R e - v i v e a t D e a l e r ’s N a m e
C o m e a n d e x p e r i e n c e R e - v i v e a t D e a l e r ’s N a m e adddress adddress adddress adddress adddress adddress adddress adddress
dealer logo
d e a l e r ’ s N a M e . Co M
Adddress Adddress Adddress Adddress Adddress Adddress Adddress Adddress
Mother’s day celebration - Single Page
Re-vive quilted style (as shown) is available in prompt delivery in xxx, xxx and xxx colors. To know more about the complete prompt delivery program come and visit dealer’s store until xxxx.
dealer logo
adddress adddress adddress adddress adddress adddress adddress adddress
Father’s day celebration - Single Page
Prompt delivery campaign - Single Page
COVERING UPGRADE
LEATHER FESTIVAL IF YOU LOVE DOING NOTHING, DO SOMETHING FOR YOURSELF! IF YOU LOVE DOING NOTHING, DO SOMETHING FOR LOVE!
B u y a Re - v i v e c h a i r at a v e r y s p e c i a l p r i c e s t a rt i n g f ro m 0 . 0 0 0 € i n f a b r i c , i n c l u d i n g o tt o m a n . n at u z z i r e v i v e . CO M
Save 15% off the ideal romantic gift. N AT U Z Z I R E V I V E . C O M
RECURRENCE OFFER ( mother’s day, father’s day, valentine’s day )
From 1 to 30 June do something for yourself and buy a Re-vive chair, the world’s first performance recliner, designed in New Zealand and Made in Italy. The chair that flexes as you change position, From 1 to 15 February save 15% on Natuzzi Re-vive, the world’s first performance recliner, designed
supporting your body and mind in a fluid dynamic form.
in New Zealand and Made in Italy. The chair that flexes as you change position, supporting your C o m e a n d e x p e r i e n c e R e - v i v e a t D e a l e r ’s N a m e adddress adddress adddress adddress adddress adddress adddress adddress
body and mind in a fluid dynamic form. Love Doing Nothing this Valentine’s day. ADDRESS ADDRESS ADDRESS ADDRESS ADDRESS ADDRESS ADDRESS ADDRESS ADDRESS ADDRESS ADDRESS
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Valentine’s day campaign - Single Page
dealer lOgO
d e a l e r ’ s n a M e . CO M
Promo campaign - Single Page
Available also as outdoor, DEM, web banner, window decal, table display and infototem card.
NEW ADVERTISING CAMPAIGN A n e w to o l k i t f o r c o mmun i cat i n g t h e b e n e fits o f t h is unique c h a i r a n d r e i n f o r c i n g t h e l i n k w i t h o ur l a n d o f o rig in: p ug lia .
NEW CATALOGUE
NEW BRANDING “ FIND YOUR PERSONAL D ISCONNECTION” CAMPA I GN
av a i l abl e f rom May 2 0 1 5
DNA-VALUES
INNOVATION
CUSTOMISATION
DISCONNECTION
a va ila b le from Sept emb er 2015
T F A DR Flyer Revive ENG 125 x 125 mm.indd 2
22 x 22 Deluxe Version
14/05/15 15:31
Press Double Page
12,5 x 12,5 Pocket Version
T F A DR Press Double Page