have no problem working with clients on a gig-specific basis. It’s the same thing we do when we work with major artists who need us to look and play a certain way. We have gotten very good at adapting. If we are playing with Beyonce, we are probably going to have a little bit more makeup on than with Richard Marx. We tailor our look to the style of the artist, and we can do the same thing for schools, depending on their needs.” This is an act a buyer can use anywhere, whether it is for the featured act in a theater, after dinner entertainment at a banquet, a way to draw people at an outdoor event or any other application you can think of, because their audience can be completely general. “Well, Facebook tells me we’re really popular with the 24-35 year old male age range,” she laughs, “that tends to be the most active group.” She says this a bit tongue-incheek. “But all joking aside, because we play such a wide variety of dates, in a typical year we are hitting board game demographics,” she quips. That’s ages 8-80 for those of you not keeping up. “The music we do ranges from the things kids would recognize like Lady Gaga and the Black Eyed Peas to things my parents would recognize like Led Zeppelin and The Beatles to things even the older generation would recognize and love like Frank Sinatra and Elvis.” Just on a personal note from your editor, when we decided not only to publicize this act for the first time ever to the campus market, but to also help them find representation and form a marketing plan, it was done based on an experience. I’ve seen Bella Electric Strings in action, showcasing at the 2011 Association of Entertainment Professionals (www.aepworldwide.org) Signature Event and I have to say this is an impressive show. It’s high energy, eye-catching, relatable to young and old, and we feel highly marketable for campuses.
our own thing, the pure electric string act.” Which, for the purposes of this article, is the really interesting part. “We play really great, high energy and recognizable rock like Zeppelin and Hendrix and contemporary picks with electric instruments, using effects pedals and lots of cool choreography and production. It’s a well rehearsed and formulated show.” Not to say this is a cookie cutter show however and, just because they are brand new to the www.campusactivitiesmagazine.com
campus circuit as a whole, does not mean they are not quite adept at adapting to new audiences. “Every gig is different, as is every group,” Nina explains. “Sometimes we will get a call because the crowd might be very conservative. We bring our long black formal concert gowns and acoustic instruments and play completely classical sets. Sometimes the call says it will be a crowd of under 40 (or even 20) single guys, so glam it up a bit and we’ll put on our sequined skirts and play Nirvana. We tailor our set list to the audience all the time and
They have celebrity credits, impressive educational backgrounds and resumes, huge doses of talent and aesthetic appeal (to put it mildly), are tied to the arts with ability to educate and entertain – what more could you ask? They are reasonably priced for the campus market. Contact Rich at GP Entertainment to find out about availabilities at 866-812-8248 or rich@gpcollegeentertainment.com. For extended coverage, including CAM’s EXCLUSIVE video, both of Bella in action and clips from Nina’s interview, check out this story at www.campusactivitiesmagazine.com
CAMPUS ACTIvITIES MAGAZINE®, MARCH 2012, 27