trader’s newsletter CAMBERWELL TRADERS ASSOCIATION NEWS
CamberwellShopping
SPRING/SUMMER 2015
IN THIS ISSUE
CamberwellShops CamberwellShoppingAU CamberwellShops CamberwellShopping
Christmas Is Coming To Camberwell New Camberwell Shopping Website Goes Live Spring Campaign
Camberwell On Canvas
r e t t e L ’s t n e d i s e r P ers, & professional partn Dear fellow traders ries, t flat in some catego Trade has been a bi m the big with competition fro n, io sh fa ly al ci pe es noticed aurants may have st Re e. lin on d an s centre ces some of the local offi less day trade with ck that the ba there has been feed closing. However, continue to r which is likely to sie bu e ar s nd ke ee w ing built new apartments be y an m so ith w se ents increa any new developm M n. tio nc ju e th to so close arketing truction, and the m are still under cons ent has now new ‘CV’ developm ge hu e th r fo ite su velopment Volvo site. This de lia Bi d e of our ol e th at ed open commercial u can take advantag as yo l el so w s w as ne il, ta op re sh w and e website and will include some ne their two 11 and 12 ional services on th ss ot ro om ac pr e, e ac fre sp l tia and residen social media. story towers. ofessional issue in retail and pr Rotary (who an yn ill st lw e Ba ar s ith ie w y nc el ca Va is still We are working clos g around 8%. This their social in e ay ov st pr s im te to ra t) ith ke w ar s M Yarra office mond (16%), South manage the Sunday this ch Ri to in to p ta on ris to pa us m le d enab good in co have welcomed media presence an and Kew (8%). We 0 people attend ), 00 % 8, (10 r ve rra O Ya n. ), io % ct (11 ains Trenery very popular attra , including major ch e stories more gh lin ou on r th rs ou de ng ki tra lin w ne and to this market and, by t what’s on ue to market our br ou in nt ab co rs ill ito w vis e r W ei e. th ind and Cu ct. closely, we can rem tailers to the precin l. re el w rw ne be ct m tra Ca at of st offer in the re forward to rway and we look essional services de of pr un e is th as of tm e m ris so Ch ned I have spoken to have had sive program is plan as ey m th A . gh on ou as th se d, sy an s and a bu and B2B businesse ions with activities ked to ot lin om ly pr al r su be (u m ar ce ye De e to th for our s to tie into this a tough early start hope you find way ore confident that e m W w g. no sin e rti ar ve ey ad th ), omotions. political unrest good to see so s advertising and pr as es w sin It bu d. ar ur rw yo fo ith w ed el by things have mov add to the festive fe tmas Business to ris u Ch yo nt ge ce ur re r so al ou much We we can only do so many networking at other as ith es w or t st ee ur m yo to g ce tin chan decora Forum which was a ns. me fun on the slot so ve ha d an s with street decoratio or at business oper . er Kerry, Bev, l venue, Race Party anking our manag th by cars at the new loca off ish fin ill w roondara I the Committee, Bo w have on no I rs p ee ou nt gr lu ks vo oc w m llo e Dy my fe and Assemblo, tas As a member of th omics Department, et, previously Qan on an Ec Pl l d ci Re un m Co fro ta pport again access to da sting statistic I ency, for all their su re ag te g in tin An ke . ar m m ra r og ou pr Frequent Flyer velopment new residential de to e this year. du at th as w d note now the e ar ls ing na sio es of pr g volved with the runn in be ea to ar e r lik ou in Boroondara, youn ld in ou d, w If you you to join our p, in terms of spen ation we welcome are very ci most dominant grou ey so th As s e ow th sh of so al ong to our rvices. It % may like to come al u 50 r Yo for both retail & se fo . g ee tin itt m un m co Co ac ding, now e to time to keep active in online spen search. While y meetings from tim kl re r ee ei w th on d se ba iate new ideas. of the spend online, base, . We always apprec ta ed da r rm ei fo th in to e du ewed this data may be sk anning ly season, are of this when pl all ready for the sil aw e ar be u l al yo ld pe ou ho sh I e w fun as well as it is meant to be ging online. n, ga ea en m I d ly an al g on sin rs rti pe adve tail. ading as hard work for re r investment in upgr ou es rc fo in re er This furth w compatible ntre Association The new site is no the Camberwell Ce of lf ha be t n O an fic our centre website. ni as, a happy sig and merry Christm We’ve already seen fe . sa es a vic u de yo l l al ish ai w ss I em ro ac you and our e new sign-ups to ay season for all of th lid d ho an d ts an hi ar in s ye se w t ne increa do a lo huge. This allows us ur your families. yo database have been at th k ease chec Pl g. tin ke ar m ed more target ages, links rrect and provide im Henk Kelly-Kobes co e ar ciation. ils ta de site t ge ou pa g in ss rwell Centre Asso ce be ac m s er Ca t, om st en id cu es so Pr offers and contact details know your special us t le , so Al u. yo h can reac
Christmas Is Coming To Camberwell The annual Camberwell Christmas Family Day will be held on Saturday, December 12. On the day we’ll have roving street performers including jugglers, acrobatic and circus acts, live music, balloon modellers, face painters, Santa’s little helpers handing out balloons and reindeer antlers and more. There will also be free rides on Santa’s antique fire truck. The Where’s Rudolph? competition makes a return this year too – shoppers are encouraged to find Santa’s nine reindeer displayed in shop windows across the Camberwell shopping precinct and if they find a reindeer they can enter the minor prize draw. If they find a poster of Rudolph himself, they could win the grand prize of a $500 shopping voucher.
Christmas stilt walkers will be at the Camberwell Fresh Food Market from 10am – 2pm on December 12 and 19. From December 12 – 19, there will be a fun photo booth in The Well where people can use dress up items and props to take photos and choose to upload them to our Facebook page. A gift wrapping station will also be available in The Well (on December 12, 13, 19, 20, 24) for shoppers who would like to get their Christmas gifts professionally wrapped. Families can visit Santa at The Well on December 12, 19, 21, 22 and view live cooking demonstrations on December 5, 12, 19. Any traders who want to communicate their Christmas activities via our marketing channels should contact Kerry Daly by phoning 9813 4190 or emailing kdaly@camberwellca.com.au
New Camberwell Shopping Website Goes Live A few months ago, our digital marketing agency Assemblo overhauled our website to give it a fresh new look. The re-design takes advantage of people accessing the site on mobile and tablet devices. It features a comprehensive directory of traders and services in the Camberwell precinct and focuses heavily on content aggregation and cross-promotion, aimed at better promoting the area as a shopping destination. The regularly updated homepage showcases the latest news articles, events and offers, making it easier than ever for the association and individual traders to communicate direclty with shoppers. With an even strong focus on organic search and optimisation for devices, our digital traffic has
steadily increased, rising from an average of 10,000 unique visitors a month to 12,000 unique visitors in the last month. Trader pages now feature enquiry forms, which have generated an increase in direct leads to traders, allowing customers to get in touch with traders more easily. Email newsletter signups have dramatically increased on both mobile and desktop, with an average of 20 new signups each week since the launch. Any traders who wish to share news, events, sale information or other offers related to their business should contact Kerry Daly by phoning 9813 4190 or emailing kdaly@camberwellca.com.au Visit the site: camberwellshopping.com.au
Spring Campaign Camberwell On Canvas Camberwell’s two-month spring campaign kicked off with an editorial promotion which incorporated a series of articles on fashion and lifestyle topics on our Style Junction and Camberwell Shopping websites.
Throughout the campaign period we ran a competition asking entrants to select their favourite outfit from our fashion lookbook to go in the running to win a $1000 shopping voucher. The activity boosted traffic to our websites and social media platforms and resulted in extra sign ups to our eNewsletter database. The aim was also to position Camberwell as a premier shopping destination for spring and encourage more shoppers to the precinct. For more information visit stylejunction.com.au and http://camberwellshopping.com.au/lifestyle/ 3-greatways-to-enjoy-the-spring-season-incamberwell/
The Camberwell on Canvas annual art show has returned to Camberwell for 2015 and showcases the talent of local artists in shop windows. Artists ranging from juniors and amateurs to professionals were allocated a store and invited to submit their interpretation of the theme ‘Art to match a store’. The Camberwell Centre Association created this community event to help promote the unique businesses up on ‘Burke Hill’ as well as provide a forum for art lovers. The Association provides the canvases and allows the artists to sell their art, if they wish to. People can vote for their favourite art works to go in the running to win one of two $50 shopping vouchers to spend in Camberwell. The show runs from November 15 - 30 and is designed to attract new shoppers to the area, help build a sense of community and show the shopping precinct’s involvement in supporting an upcoming generation of artists.
Running a special promotion or event? Be sure to let us know so we can help promote it.
Shop News
Committee Members PRESIDENT Henk Kelly-Kobes Dymocks Bookstore 9882 0032 VICE PRESIDENT Matt Walker Grill’d 9882 6211 TREASURER Neil Earle Earle & Company 9882 0233 SECRETARY Bev Wooffindin Camberwell Secretariat 9813 2707 MEMBERS Chris Risteski Column Financial Solutions 9859 8214
Have you caught up with the new stores that have opened in the past few months? 12’S CAFE & CO 207 Camberwell Road, Hawthorn East, 3124 (03) 9042 3986 12’s Cafe & Co offer a unique gastronomic experience – infusing traditional Chinese BBQ into modern Australian food culture, get ready to be blown away by the crunchy and crispy taste on your first bite. CUE 656 Burke Road, Camberwell, 3124 With over 45 years experience, one of Australia’s most-loved fashion brands, Cue, has fun with fashion. Setting trends in unexpected ways, starting with the Cue signatures; sharp tailoring, luxe fabrics and statement prints.
George Keskerides Terry White Chemist 9882 6655 Ray Orr Mail Boxes Etc 9813 2200 Tim Kilham Lanyon Partners Chartered Accountants 8678 3997 James McInerney & Steve de Niese Assemblo 9079 2550 If you would like to become a member of the Association or take a role on the committee contact the President to discuss.
Weekly Meetings
JUNO AND MAY 662 Burke Road, Camberwell, 3124 (03) 8840 8006 Juno and May is a casual cafe/restaurant serving ‘Mod Oz’ food with a trendy vibe and warm atmosphere. Juno and May is open for dinner Tuesday to Saturday and all-day for breakfast and lunch 7 days a week.
All traders are welcome to attend our weekly meetings at Short Black Cafe (761-767 Burke Road), held every Friday from 10am to 11am. Please join us whenever you can to discuss marketing and relevant issues, over a coffee.
BLOW DRY BAR Rear, 831 Burke Road, Camberwell, 3124 (03) 9822 1246 Made famous by its Signature Blow Dry, women flock to their local Blow Dry Bar to enjoy exceptional quality service and stunning hair styling.
For further information regarding topics in this newsletter, please contact
ANUMI 877 Burke Road, Camberwell, 3124 (03) 8806 8465 Anumi (pronounced “A New Me”) welcomes you on the journey towards natural beauty, with their luxurious and pure high performance skin care regime.
Contact Us Kerry Daly Camberwell Centre Association Manager Lvl 1, The Well, 793 Burke Rd Camberwell VIC 3124 Phone / Fax: (03) 9813 4190 info@camberwellca.com.au