Social Influence Action Plan
Royal Tulip Hotel Chain From Louvre Hotel Group
I decided to work on this hotel chain, because Golden Tulip Group is part of a very diversify Louvre Hotel Group, known worldwide in more than 40 countries. In fact Louvre Hotel proposes 7 different types of hotel chain: from the Premiere Classe to Royal Tulip which will be our case study.
ďƒ˜ What really exists as social platforms for Royal Tulip? As you can see above, Royal Tulip does not have its own website; we have to go through Golden Tulip website. Golden Tulip has obviously its Facebook page, but unfortunately, pictures were still from 2011, no comments posted neither events described. They are not currently using: -
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Foursquare
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You Tube
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Google +
Let’s start the Action Plan: First of all Royal Tulip as Luxury Hotel Chain of Golden Tulip Group should be differentiated from the other chains and moreover from other hotel chains of Louvre Hotel Group, in order to avoid potential customers’ confusions. This, by the way, will be linked to the hotel group missions’ statement, visions and goals. In the Digital Marketing department goals should be define according marketing management to get more: -
Visibility on internet and social medias
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Followers
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Influencers
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Customers
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Sales and so revenues
The DM department should observe customers behavior, which would be very helpful for implementing also a reputation manager: -
TripAdvisor reviews
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Reviews from Facebook
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La Fourchette reviews for Food and beverage part 3, 2, 1…Actions:
Royal Tulip Chain has to consider quickly the importance of being visible and of “feeding” the reviews by updating contents: 1) Create:
Twitter, Foursquare, Google +, Flicker accounts
2) Post:
On You Tube the last opening of the chain
On Facebook comments and reviews on the last trendy cocktail served in Royal Tulip hotel.
3) Localize:
All the Royal Tulip hotels, their restaurant & Bars and Spas on foursquare, Google map and Flicker
4) Encourage:
Potential followers and loyal customers on Twitter
Regional football team on Facebook
5) Thank:
All your actual, future and potential customers.
Journalists whom wrote a good article on your hotel and services
6) Be open minded about an Influenced atmosphere: -
Focus on important influencers and on which kind of platforms they are
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“Appear where conversations are”
Some Hotels online actions: Hotel Le Meurice from Dorchester Collection has its own website:
http://www.meuricehotel.fr/hotel-paris http://www.facebook.com/HotelLeMeurice?sk=wall
Dorchester Collection post videos on the group news: http://www.youtube.com/user/DorchesterCollection
Hilton Hotel La Defense on Google +: https://plus.google.com/u/0/116153694368368386128/posts
How to score and measure your SIM?
Check the numbers of likes on Facebook, of followers on Google + and Twitter
Check and answer to all reviews bad or good.
Check occupancy rate from the settlement date of those platforms, and from where the bookings came from.
If you post a comment and pictures to future event, appreciate the number of customers actually coming to this event.
Reputation management would establish charts and graphics to confirm to the general management success and meaning of SIM