CA Parks & Recreation, Vol. 67, No. 3

California

PARKS &RECREATION www.cprs.org

OFFICIAL MAGAZINE OF THE CALIFORNIA PARK & RECREATION SOCIETY

Volume 67, Number 3 • Summer 2011

Embracing Urban Agriculture in Your Parks page 8

A Youth Development Model That Yields Results page 30

The Path To Sustainability page 52

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PARKS &RECREATION SUMMER 2011 • VOLUME 67, NUMBER 3 www.cprs.org

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CALIFORNIA PARKS EMBRACE URBAN AGRICULTURE................................................ 8 The Great Park in Orange County has joined the nationwide movement of urban agriculture. This article explores the concepts and benefits of urban agriculture and how California agencies can join the movement.

ADA & AQUATICS: UNLOCKING THE FOUNTAIN OF YOUTH....................................... 14 A look at ADA regulations and ADA Accessibility guidelines and how they apply to aquatic exercise.

CONDUCTING AN EVALUATION FOR RECREATION PROGRAMS AND SERVICES....... 20 The third installment of a three-part series on the evaluation cycle. This article focuses on working with data and reporting.

What path are you on? As summer programs are in full-swing, now is the time to examine the path your agency is taking. The Parks Make Life Better!® statewide branding campaign is helping agencies understand the important role they play to their communties.

From the President

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56

Buyer’s Guide

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Spotlight on the profession

YOUTH DEVELOPMENT MODEL THAT YIELDS RESULTS............................................. 30 Examine one of three youth development programming models which will help guarantee programs your youth will attend.

HOW YOU CAN GROW YOUR BUSINESS WITH QR CODES......................................... 32 Smart phones allow people to stay connected with each other and have access to instant information. QR codes now give marketers another way to connect with potential customers on their smart phones.

NEW APPLICATIONS HELP PEOPLE FIND AND RATE PLAYGROUNDS ACROSS THE COUNTRY..................................................................... 40 Read about two smart phones applications which agencies can use to publicize their parks that contain playgrounds.

THE PARKS MAKE LIFE BETTER!® MESSAGES............................................................ 46 One California agency uses the Parks Make Life Better!® messages to create a stunning brochure for the general public. View the brochure in its entirety here.

THE PATH TO SUSTAINABILITY - PARKS & RECREATION AS A KEY PLAYER.............. 52 Park and recreation agencies should take the lead when modeling sustainability best practices to other city and county departments.

Editor Jane H. Adams Executive Director

Managing Editor John Glaeser Director of Communications

Advertising Melonie Zarzuela Assistant Advertising Manager

CALIFORNIA PARKS & RECREATION (ISSN 0733-5326) is published quarterly by the California Park & Recreation Society, Inc., 7971 Freeport Blvd., Sacramento, CA 95832-9701. Opinions expressed in credited articles are those of the author and not necessarily those of the society. Subscription rate is $30.00 per year and is included in membership dues. Individual subscriptions apart from CPRS membership are available only to colleges, libraries and members of CAPRCBM. Single copy price for the Fall Directory issue is $25.00 for members and $65.00 for nonmembers. Single copy price for all other issues is $7.50 for members and $12.50 for nonmembers. Periodicals postage paid at Sacramento, California, and at additional mailing offices. POSTMASTER: Send address changes to CALIFORNIA PARKS & RECREATION, 7971 Freeport Blvd., Sacramento, CA 95832-9701. Send manuscripts, query letters and artwork to John Glaeser. Advertising materials should be forwarded to the address above or call 916/665-2777. Guidelines for submitting articles and advertising rates are available from same address, or from the CPRS website (www.cprs.org). © 2011, California Park & Recreation Society, Inc.

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In the End...

by Pilar Alcivar-McCoy • CPRS President In the Spring issue of Parks and Recreation, I mentioned that the CPRS State Board of Directors spent most of the 2010/2011 board year reviewing our Ends Policies, or overarching goals, and revising them.

The newly adopted Ends Policies state that “in the end…”

• Members are united in their commitment to improving people’s lives.

• Members have the skills, competencies and networks they need to be successful in their profession.

• Policy makers vote with the premise that parks and recreation is an essential service.

As you can see, they are overarching and visionary. They imagine our world in the future and describe how it will look. Let’s look at the second one in more detail.

Members have the skills, competencies and networks they need to be successful in their profession.

This end speaks to the work of CPRS throughout all levels of the organization. In order for members to have skills and competencies to be successful, it is critical to have access to ongoing opportunities for training, networking and career development.

Those opportunities are offered by CPRS Districts and Sections, and at the state level and include a variety of formal and informal events, workshops and educational programs.

There are many ways to access information and hundreds of training companies, universities, and suppliers competing for your business, but finding the information or training that best fits your needs is important. When

a surfer is out on the ocean sitting on his/her board, waves are coming in constantly. The key to a good ride is to find the “right” wave. Rather than grabbing the first one that comes along, he/she waits for the one that fits his/her goal of a “perfect ride.” A beginner surfer will tackle smaller waves until their confidence and skills grow whereas an experienced surfer will wait, letting the smaller waves go by. Like the surfer, we have access to many different trainings, workshops, classes and programs offering a wide variety of skill development. Finding the one that works best for you is the challenge.

In the state of California, we are all dealing with the loss of redevelopment funds, the state budget crisis, shrinking resources, loss of confidence in government, and a myriad of local issues. This new world we are entering is uncertain and it seems to be constantly shifting.

Like those waves coming at the surfer, this sense of uncertainty is relentless and we may often feel as if we are alone.

One way to combat that isolated feeling is to reach out to others in similar circumstances, and that’s where CPRS can help.

CPRS provides the opportunities for its members to connect with others and network with peers around the state who are facing the same challenges. In member surveys, networking is consistently one of the areas members feel is most important for their personal growth. Talking to others in similar situations helps us maintain a positive perspective and passion for parks and recreation even in these difficult times.

The highlight of CPRS’ educational programming takes place every spring at the annual state conference. Here continued on page 78

Pilar Alcivar-McCoy is the 2011-12 CPRS President and Community Services Director for City of Signal Hill.

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2011-2012 BOARD OF DIRECTORS PRESIDENT Pilar Alcivar McCoy City of Signal Hill 2175 Cherry Ave., Signal Hill, CA 90755 562/989-7320 • palcivar@cityofsignalhill.org PRESIDENT-ELECT Darin Loughrey City of Irvine P.O. Box 19575, Irvine, CA 92623 949/724-6642 • dloughrey@ci.irvine.ca.us VICE PRESIDENT Michelle Lacy Town of Danville 510 La Gonda Way, Danville, CA 94526 925/314-3377 • mlacy@ci.danville.ca.us SECRETARY-TREASURER Anna Bielecki County of Santa Clara 298 Garden Hill Drive, Los Gatos, CA 95032 408/355-2217 • anna.bielecki@prk.sccgov.org REGION 1 REPRESENTATIVE (Dist 1, 2, 3) Derek Schweigart City of Concord 1950 Parkside Drive., MS#16, Concord, CA 94519 925/671-3289 • dschweigart@ci.concord.ca.us REGION 2 REPRESENTATIVE (Dist 4, 5, 6) Nick Calubaquib City of Morgan Hill 17555 Peak Avenue, Morgan Hill, CA 95037 408/310-4241 • nick.calubaquib@morganhill.ca.gov REGION 3 REPRESENTATIVE (Dist 7, 8, 15) Stephanie House West Side Recreation & Park District P.O. Box 1406, Taft, CA 93268 661/763-4246 • steph@wsrpd.com REGION 4 REPRESENTATIVE (Dist 11, 13, 14) Dawn Pia City of Riverside 3900 Main Street, Riverside, CA 92522 951/826-2042 • Dpia@Riversideca.gov REGION 5 REPRESENTATIVE (Dist 9, 10, 12) Mark Mariscal City of Los Angeles 1670 Palos Verdes Dr. N., Harbor City, CA 90710 310/548-7643 • mark.mariscal@lacity.org COUNCIL OF SECTIONS REPRESENTATIVES (Administrators, Aquatics, Development & Operations, and Educators) Ann Dunleavy City of Benicia 250 East L Street, Benicia, CA 94510 707/746-4282 • adunleavy@ci.benicia.ca.us (Aging, Recreation Supervisors and Recreation Therapy) Leon Raya City of San Dimas 245 East Bonita Avenue, San Simas, CA 91773 909/394-6234 • lraya@ci.san-dimas.ca.us Please contact any Board Member with questions or comments

SUMMER 2011 • CALIFORNIA PARKS & RECREATION

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Photos & graphics provided by Mia Lehrer + Associates

California Parks Embrace Urban Agriculture

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By Mia Lehrer, FASLA President Mia Lehrer + Associates

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s the 1,347-acre Orange County Great Park evolves on the site of the former El Toro Marine Corps Air Station in the City of Irvine, CA, urban agriculture continues to play an increasingly important role in the park’s development and character. Being constructed in the middle of one of the nation’s densest counties, the park’s planners have firmly embraced urban ag, which recently became an even more pronounced part of the park’s future with the lease of 114 acres of the park to Orange County Produce, LLC, for a commercial agricultural operation that is called the Great Park Community Farm.

Orange County Produce is owned and operated by the Kawamura family, Orange County’s leading farming family.

The urban farming agreement, recommended by the park’s board of directors and approved by the Irvine City Council, adds significantly to the existing community gardening operation that has been an integral part of the Great Park since its development first started in 2006. This pioneering agreement marks the return of farming to the Great Park land for the first time since Irvine Ranch owner James Irvine II sold a portion of his holdings to the U.S. Government 70 years ago to create the El Toro Marine Corps Air Station.

SUMMER 2011 • CALIFORNIA PARKS & RECREATION

u Urban Ag With more than 200 acres now under development, the Great Park is designed to be a metropolitan park for the 21st Century. While most farmland has disappeared in this region as the urban areas expanded and developed, the opposite is happening at the Great Park where agriculture is growing. Sustainability and community health are key values for the park’s master plan, and agriculture will add an important dimension to the park’s sustainable nature as well as providing substantial fresh produce for the region on a year-round basis.

Urban Ag is Growing in California

The important role that urban agriculture is playing with the development and growth of the Great Park can also be seen in other California cities. The City of Sacramento has created community gardens in its public parks, as has the City of Redding. In Los Angeles, there are community gardens in a wide range of parks. Many of the gardens such as the Little Green Acres and Community Garden and the Howard Finn Park and Community Garden are in small pocket parks within dense residential neighborhoods to bring gardening closer to residents. LA’s community gardening is promoted and managed by such organizations as the city’s Department of Recreation & Parks, the Los Angeles Community Garden Council, and the Los Angeles Neighborhood Land Trust.

In Alameda, city officials are working with the community to create an Urban Greening Plan including both a Parks Master Plan and Urban Farm and Garden Master Plan. The Greening Plan will assess how well the city’s parks are serving its residents and will explore opportunities for community gardens and urban agriculture as part of a strategy for improving parks and for greening the city.

Indeed, from the White House to the house on the corner, an increasing number of Americans nationwide are growing vegetable gardens and even raising small animals such as chickens in an effort to save money on groceries and also to make certain they know the

source of their food. In response, city, county and state officials in California and other states are seeking ways to promote and regulate urban agriculture without hindering its growth.

More than 41 million households in the U.S. grew a vegetable garden in 2009, meaning that a remarkable 38 percent of the population tended and harvested their own fresh food.

Benefits of Urban Ag

With its growth in popularity, urban agriculture is evolving as a way by which cities can better utilize their public parks as well as abandoned or deteriorating areas and/or buildings to beautify neighborhoods and at the same time improve the quality of produce consumed by their residents.

Gardens also have the ability to improve sustainability by acting as an air filter absorbing and reprocessing carbon (via carbon sequestration) which in turn reduces global warming.

Other benefits of urban agriculture/ community gardens include: • Supporting the reduction of energy use through local production of food and thus savings in transportation costs, storage, energy, etc. Purchasing produce from local farmers in the local area or within a 100 mile radius can reduce fuel emissions and eliminate packaging waste.

CALIFORNIA PARKS & RECREATION • SUMMER 2011

• Assisting to close the open loop system in urban areas characterized by the importation of food from rural zones and the exportation of waste to regions outside the city or town.

• Incorporating use of wastewater and organic solid waste that can then be transformed into resources for growing agriculture products (the former can be used for irrigation, the latter as fertilizer).

• Advocating economic development options such as alternative redevelopment of vacant urban land areas that can be cultivated for agriculture production.

• Helping to build equitable responses to food by providing local food sourcing for lower income populations of communities, to improve access to fresh foods.

• Invigorating the community by incorporating local community-based ideas and engagement.

And there’s the issue of health. With the growing momentum of sustainability, counties and cities are now, more than ever, challenged to consider how short- and long-term health is impacted by public and private development and their effect on the larger physical and social environments. The places we create to live, work and play have an impact on our health and well-being.

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Urban Ag u Urban Gardening Covers Broad Spectrum

No longer your great grandparents’ victory garden, urban gardening today covers a broad spectrum of agriculturerelated uses and forms from produce growing on a wall to larger commercial operations such as the Orange County Great Park. With a goal towards accommodating the growth of real good food, an increasing number of landscape architects, urban planners, builders, developers and community members are looking at creative ways to use small urban spaces such as public walks and boulevards to integrate fruit trees and vegetables into urban planning.

The goal is to use less space to grow more food. Local artists in Los Angeles have created and developed a fruit tree mapping project, describing the locations of fruit trees in public spaces as a way to encourage public foraging and appreciation. A place of community gardening innovation, Los Angeles is advancing urban agriculture with an initiative called the Urban Farming Food Chain Project that constructs “edible” food-producing wall panels and mounts them on buildings. These vertical gardens are specially made to optimize use of smaller spaces such as courtyard areas or pocket parks.

The City of Los Angeles Housing Authority has also developed a master plan for the redevelopment of a large public housing community in South Los Angeles called Jordan Downs in the Watts neighborhood. In conceiv-

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ing the mix of uses within the proposed 2,400-unit urban neighborhood, planning consultants have proposed such ideas as the inclusion of economic development opportunities with a local community garden plot, and the creation of integrated roof gardens and courtyards with fruit trees and fresh vegetables.

Urban Ag a National Movement

Although taking a deep root in California, urban agriculture is a national movement. Chicago has more than 40 established community gardens spread throughout the city’s park system. One of the newer community gardens has been designed and implemented in a nontraditional space on the rooftop of the Gary Comer Youth Center. Over a four-year period, the rooftop garden was transformed into 1/3-acre rooftop farm that produces up to 1,000 pounds of produce.

Located about an hour north of Chicago near the Wisconsin border, Prairie Crossing, IL, is a bona fide conservation community in which urban farming holds a sacred place in the community’s overall plan and its collective psyche. The community features a certified organic farm in operation for over a decade that provides homeowners with cherished scenic views over cultivated fields of vegetables and flowers, and the seasonal on-site Prairie Crossing Farm Market. At the market, residents and the general public buy vegetables, fruits, flowers and other products like honey and eggs – all pro-

duced without pesticides or herbicides.

Taking a highly visible, national leadership role in implementing a comprehensive urban garden initiative is the City of Detroit, MI. The city’s urban gardens and local farms play an important part in providing thousands of pounds of fresh, nutritious produce for Detroit families, many of whom are victims of the state’s failing economy and the city’s 20.5 percent unemployment. Gardens have also been credited by city officials with connecting neighbors, providing an attractive alternative to trash-strewn vacant lots, improving property values, and even reducing crime.

In New York City, there are hundreds of community gardens of all sizes and types from vacant lots to roof tops. Local nonprofit groups such as Green Thumb, promoted as the largest community gardening program in the nation, and City Farms have been providing land, training and financial encouragement for community gardening. The city also has a composting program that is available to gardeners and local farmers, many of whom grow produce within the city limits.

GreenThumb provides free seedlings, and the City Farms project operated by the nonprofit Just Food, offers courses on growing and selling food. More recently, a progressive movement called the Five Borough Farm will survey and map New York City’s existing urban agricultural activity; create a shared framework and tools to evaluate and quantify the many benefits of urban agriculture; and develop recommenda-

SUMMER 2011 • CALIFORNIA PARKS & RECREATION

CALIFORNIA PARKS & RECREATION • SUMMER 2011

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Urban Ag u

tions to city government about what role it could play to support urban agriculture.

Spreading the Word

Urban gardens and larger operations such as that at Orange County Great Park can take root and grow much

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bigger than a single roof or plot of land.

It takes effort and education, but it’s worth the time and investment.

To spread the idea of gardening throughout the surrounding Orange County communities, the Great Park managers go out of their way to connect with the residents to promote healthy food and offer opportunities for personal gardening. The park is co-sponsoring an Agriculture Pilot Program, which builds on a partnership established by the park with the University of California Cooperative Extensive Master Gardeners of Orange

County to present a garden workshop series. In addition, the Great Park agriculture operations in cooperation with surrounding farms has produced tons of fresh produce that is donated to local food banks, and in turn given to needy families.

Gardening is a hands-on enterprise.

Using the Great Park’s demonstration gardens at its Farm & Food Lab, volunteer gardeners teach the interested members of the community how to use sustainable gardening practices in their own gardens, and then pass what they have learned onto their friends and neighbors. In Los Angeles last year, 207 gardeners volunteered 13,229 hours, serving 79,821 low-income gardeners in Los Angeles County at 221 locations including 64 community gardens, 90 school gardens, 22 homeless and abused-women’s shelters, nine senior gardens, and 36 fairs and farmers markets.

SUMMER 2011 • CALIFORNIA PARKS & RECREATION

u Urban Ag The Greater Value of Agriculture

Acknowledging the greater value of agriculture, urban planners, whether designing a park, greenbelt or an entire community, must embrace the fact that a regional approach via “foodsheds” for providing fresh food to communities is a fundamental land use as old as dirt itself. Foodsheds define the regional ecology of the food production and distribution cycles, and need to be more clearly understood so planners, designers, and developers can play a more critical role in advancing urban agriculture models that make economic sense and offer better and broader community health and wellness options.

To this end and to take a deeper, more comprehensive look at the dynamics of Los Angeles’ food production and distribution, LA Mayor Antonio Villaraigosa in 2009 appointed a Food Policy Task Force to provide a set of100809_Trueline recommendationsadon city food policy 10/9/09 11:14 with a foodshed assessment. The Task

Force conducted research on a number of topics, including food access, sustainable agriculture and pesticide use, educational nutrition programs, and urban/ rural community relationships. Its final report, titled “Good Food for All,” is focused on improving healthy food options for all Angelenos and overcoming health disparities related to limited healthy food availability while creating new markets for regional farmers and opportunities for small food enterprises such as community gardens and expanding joint-use agreements that would accommodate gardens on school grounds.

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CALIFORNIA PARKS & RECREATION • SUMMER 2011

Mia Lehrer, FASLA, is the president of Mia Lehrer + Associates, a full-service, international landscape architecture practice in Los Angeles. Mia Lehrer + Associates created a concept called Farm on Wheels which won an industrysponsored contest.

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ADA & Aquatics Unlocking The Fountain of Youth Background of ADA

By Justin Caron Associate Aquatic Design Group

The largest minority group in America does not discriminate against new members. Any one of us could become a member of this group at any time. They are our friends, our neighbors, our relatives, and our spouses. Similar to other minority groups, inclusion in this group is not a choice. This group is becoming a powerful political force and for decades they have shaped the way that any public facility can be designed and operated. They are also growing.

As human life expectancy continues to increase the number of disabled people will continue to grow. US Census Bureau projections show that the over 65 and over 85 demographic brackets are predicted to double over the next thirty years.

This will further tax our already strained infrastructure. An infrastructure that is necessary for many disabled persons to complete even the most mundane everyday task that most of us take for granted. Below are some key statistics according to the US Census Bureau: • 22% of America’s current population is disabled • 72% of people 80 and older are disabled • 52.1 million people have some level of disability • 32.5 million people have severe disabilities • 4 million children have some level of disability • 2.7 million people age 15 or older use a wheel chair • 9.1 million people age 15 or older use an ambulatory aid (such as a cane, crutch, or walker)

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ADA u In 1990, the Americans with Disabilities Act (ADA) was passed and forever changed the way that those with disabilities could live their lives.

ADA is a comprehensive civil rights act that prohibits discrimination on the basis of disability. ADA can trace its roots to the largest and hardest fought of all constitutional amendments, the Civil Rights Act of 1964. An act which essentially made it illegal for any place that received federal funds to discriminate on the basis of race, religion, or national origin. Other notable laws and amendments have slowly expanded the 1964 Act to include gender, families, and those with disabilities – all of which culminated with ADA being passed.

ADA’s impact is felt across all public facilities because it requires that all newly constructed and altered places of public accommodation and commercial facilities be readily accessible to and usable by, individuals with disabilities.

In essence this simple language means that all new public facilities or significantly altered facilities must provide accessible buildings and also all paths of travel to and amenities within each facility. While every part of the facility does not need to be handicapped accessible, there does need to be a way for a handicapped person to gain access to all areas and amenities therein.

ADA, ADAAG, and Regulations

The reason this is important for aquatics is because aquatic therapy programs are one of the fastest growing and most profitable pool programs.

Due to the buoyancy effect that water has on the body, pools provide a place where many people with a disability can safely and comfortably exercise.

However, before ADA and the more recently updated 2004 ADA Accessibility Guidelines (ADAAG) it was very difficult for people with a disability to access most public swimming pools which would normally have a couple ladders and sometimes a set of stairs.

ADAAG required that all public pools have at least one access point in which a person with a disability can get in and out of a swimming pool. Pools that have over 300 linear feet of pool wall require two means of ingress and egress. ADAAG lists five types of access: sloped entries such as a ramp with a dual handrail; an ADA accessible lift that can be operated without assistance; a transfer wall in which a person in a wheel chair can transfer from the chair onto the wall and into the pool; a transfer system in which a person in a wheel chair can transfer from the chair onto a platform and “bump” their way down into the pool; and stairs with a dual hand rail. The chart below shows

five different types of pools and the five means of access that apply to each.

On July 23, 2010, Attorney General Eric Holder signed into law an update to the 2004 ADAAG which includes many clarifications and minor revisions of the past regulations. One section in particular could be seen to impact the world of aquatics. It is Sec.36.311 Mobility devices: (a) Use of wheelchairs and manually-powered mobility aids. A public accommodation shall permit individuals with mobility disabilities to use wheelchairs and manually-powered mobility aids, such as walkers, crutches, canes, braces, or other similar devices designed for use by individuals with mobility disabilities in any areas open to pedestrian use. (b)(1) Use of other power-driven mobility devices. A public accommodation shall make reasonable modifications in its policies, practices, or procedures to permit the use of other power-driven mobility devices by individuals with mobility disabilities, unless the public accommodation can demonstrate that the class of other power-driven mobility devices cannot be operated in accordance with legitimate safety requirements that the public accommodation has adopted pursuant to § 36.301(b).

United States Access Board’s Permitted Means of Pool Access

Pool Type

Sloped Entry Lift

Transfer Transfer Walls Systems Stairs

Swimming (less than 300 linear feet of pool wall)

x

x

Swimming (300 or more linear feet of pool wall) -two means of entry required

x*

x*

x

x

Wave action, leisure river, and other pools where user entry is limited to one area

x

x

x

Wading pools

x

x

Spas x x x

* Primary means must be by sloped entry or lift, secondary means can be any of the permitted

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SUMMER 2011 • CALIFORNIA PARKS & RECREATION

Architerra believes in creating landscape designs and plans that are ages.

Young, old and in between – the relationship of what we

design, to who will ultimately enjoy it, is foremost in the process from concept to construction. Whether it is a traditional park

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sustainable and beautiful with ample recreational opportunities for all

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with playgrounds, picnic and gaming areas; open space and trail plans for both casual hikers and hardy urban adventurists; or community gardens bringing yo u n g and

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We will work with you and your agency to design and provide all the necessary services to create recreational environments for your entire constituency,

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Celebrating years of client service & design excellence

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ADA u The 2010 revisions can start to be enforced in January of 2011 but won’t be required until January of 2012 and the extent of their reach and interpretation are yet to be seen.

Of particular interest is section (b) and how it might apply to the use of Segway’s and other vertical mobility devices that can be cumbersome when not in use and could be dangerous on a wet pool deck. Many other revisions such as specific instances when service animals may be removed from premises may face legal challenges in the future when they begin to be enforced.

Benefits of Aquatic Exercise

Many facilities are creating programs specifically for people with disabilities ranging from learning and behavioral to the full spectrum of physical disabilities. Due to the comforting, weight reducing environment of aquatic exercise, water is an ideal activity for those recovering from injury, those who have chronic ailments such as arthritis and fibromyalgia, the obese, and also cognitive disorders like autism.

When creating programs specifically for your facility it is important to consider the needs of your members or constituents and the capabilities of your instructors. Special training and skills are needed for many user groups including those with cognitive disorders. The New England Center for Children is a non-profit school for autism treatment and education located in Boston, Massachusetts. Their facility features a 3,250 square foot, six lane swimming pool with stairs across the entire shallow end and depths which change across the width of the pool as opposed to its’ length like that of traditional pools. Phil Leonard, the Adapted Physical Education Specialist at the school feels that it is vital to understand how the pool will be used before it’s built.

“You have to know your population well enough to plan ahead for behaviors and facility design. The way that our pool is designed is perfect for our students who are more hesitant until they are comfortable enough to feel safe and to allow them to relax and 18

enjoy the water,” Leonard explained.

At the Center for Excellence they use a ratio of 2 instructors per 15 students and also rely on a system where individual teachers are assigned to specific students who need special attention.

Leonard goes on to say that in his opinion aquatics offers a great chance to provide their students with structured physical activities and learning opportunities in a more fun environment. “Aquatics is great for special needs as it provides them an opportunity to exercise with more freedom, more comfortably, and more easily than land based exercise due to the buoyancy of water. Our kids gravitate toward it. Even when the time is spent in work based exercises it feels like fun.”

Translating Good Practice into Good Profits

The rising awareness of the benefits of aquatherapy has created a rare situation where doing the right thing not only helps those who need it, but also helps your facility to be profitable.

People with disabilities typically utilize pools during non-peak hours during the late morning to early afternoon when many pools sit empty or are barely used.

One of the biggest complaints that have held therapy programs from being more successful in the past is the fact that therapy users and lap swimmers want different things in a swimming pool. Lap swimmers prefer colder and deeper water whereas therapy users prefer warmer water and shallower depths. Many modern facilities are moving toward multiple pool facilities where each user group can have their needs accommodated. For facilities without enough space to add another pool installing movable floors is an option- although an expensive one and one that doesn’t address the temperature dilemma.

The reason that facilities are looking towards incorporating more therapy friendly programs is that, along with learn to swim classes, therapy classes are typically a top draw and facilities can charge enough per person to generate revenue off each class.

Therapy classes also go a long way

towards building community and positive consensus in communities with a demographic group who is very active politically.

Another revenue generating recent trend in aquatic therapy has been to install pre-manufactured therapy pool units such as those by Hydroworx and AFW as a separate body of water in a facility. These units typically have floors that raise and drop according to operator preference or user need and additional features such as in-floor treadmills, underwater video cameras, the ability to generate currents to walk or swim against, and specialty therapy hoses for massage / treatment. The units do require a special instructor and typically you need a physical therapist’s referral for their use. While expensive, they can provide a significant return on investment if the facility reaches out to local hospitals, rehabilitation clinics, and senior citizen groups and can keep the pool booked. Additionally Medicare and many insurance companies will pay for a certain number of sessions in these pools each year.

The need for therapeutic water space will only continue to grow as people live longer and look to aquatic exercise as a way to get back in shape, reduce pain, and recreate with their peers. Keep in mind as you pursue these options and this potentially lucrative market segment that while ADA and ADAAG make you design and build your facility a certain way, that you should strive rather to comply with the spirit of ADA and not the letter of the law. In many cases you will be providing our nations largest minority group with their only outlet for improving their physical well being.

Mr. Caron, a former NCAA Division 1 competitive swimmer, is an Associate with Aquatic Design Group, a Carlsbad, California based architecture and engineering firm specializing in the design of competitive, recreational, and leisure-based aquatic facilities.

He can be contacted via E-mail at jcaron@aquaticdesigngroup.com .

SUMMER 2011 • CALIFORNIA PARKS & RECREATION

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19

The evaluation cycle: From determining the evaluation purpose to reporting results Part Three of Three Parts

By Dr. Lisa. J. Jorgensen, Assistant Professor, California State University, Sacramento and Dr. Kelly S. Bloom, Middle Tennessee State University 20

There are a number of reasons “why” we evaluate our programs and services (see page 21). As service providers, the outcomes of the experiences we provide are often non-tangible. Through careful and systematic evaluation, we can begin to quantify the benefits of these experiences and provide evidence of the efficacy of our programs and services.

When it comes to conducting an evaluation, all of the work preparing and implementing a survey will be of no real value unless the evaluator is able to make a clear and concise determination “based” on the information gathered.

In order to do this, the evaluator must be able to: • Code and enter data (information) correctly • Run applicable statistics • Report the “meaning” of the statistics • Interpret the statistics as they relate to the questions asked on the survey • Make a connection between the interpretation of the information and the objectives of the evaluation • Demonstrate results with some type of visual • Make a sound recommendation This article is the third in a three-part series that has explored the steps in the art of evaluation. The first article (Jorgensen & Bloom, 2010a), presented an overview for creating, conducting, and connecting the formal process (steps) of an evaluation, addressing the importance of carefully developing the foundation for an SUMMER 2011 • CALIFORNIA PARKS & RECREATION

Strategic Planning Framework for Parks and Recreation

Are we reaching goals pertaining to what is most important to us?

We Create Community through People, Parks and Programs

Where do we want to go in the future?

Are we doing what “we say we are doing?”

Are our services “aligned” with trends in our profession and offering equitable experiences?

Are employees demonstrating needed knowledge, skills and abilitiesto meet the standard of “best practices?”

Do we support the overall mission of the recreation profession?

CALIFORNIA PARKS & RECREATION • SUMMER 2011

We answer all these questoins by conducting evaluations

21

Evaluation u evaluation through clearly defining the evaluation purpose and evaluation objectives (as they relate to intentional programming), and setting the base for creating a quality evaluation tool and meaningful reporting (Step 1). In the second article (Jorgensen & Bloom, 2010b), a ten step guide was provided that addressed the process of creating survey questions that directly measured the objectives of the evaluation in order to gather data (information), which can be systematically analyzed for making sound decisions and effective reporting (Step 2). In this final article, we will complete the evaluation cycle through identifying key statistics to use for a specific question and discuss the “five components of effective reporting” that will allow the evaluation to create a report that clearly relates back to the evaluation purpose and objectives (Step 3).

As we discussed in the first two articles (and repeat here again), through program evaluation, we are making the connection among the three most important aspects of our work: connecting “doing what we say we are doing” (the agency mission) to “what we are actually doing” (outcomes and benefits that are a direct result of intentional programming), in order to efficiently and effectively stay on track with “what we want to do” (agency vision). In order to do this well, we need to remain diligent to the formality of the evaluation process, including carefully determining the purpose (and objectives) of the evaluation, properly collecting information (data), and accurately reporting information in a way to strategically tie outcomes and recommendations to the original intent of the evaluation.

The information in these articles comes from authors’ experience designing, conducting and reporting on evaluations, teaching college level evaluation courses, and is based on the three components of an evaluation discussed in Henderson and Bialeschki’s text Evaluating leisure services: Making enlightened decisions.

Part III: Reporting

When one of the author’s of this article explains the process of evalua22

tion to her student, she uses the analogy of baking a cake • Identifying Key Statistics and Visuals for Reporting Step 3 - in particular, her • Interpreting Results Reporting grandmother’s But• Writing Effective Reports termilk Chocolate Cake. She explains that there are three Step 2 very important comGathering ponents of making Information sure the cake turns • Understanding Types of Questions out the same every Step 1 • Creating Useful Questionnaires time she bakes it: 1) Foundation for • Identifying Systematic Data Collection Methods an Evaluation all the ingredients are present, 2) the • Evaluation Purpose Statement • Evaluation Objectives correct amount of • Nuts and Bolts for the Evaluation each ingredient is added, and 3) every step is followed in a systematic format, atically moves from a starting point of measuring out the amount of each determining a purpose and objectives ingredient, adding ingredients in a (adding all the right ingredients particular sequence, and baking the with all the right amounts) and cake for the correct amount of time. moves along sequentially through the If one of those steps is missing or out evaluation process step-by-step (addof sequence, for example using regular ing ingredients in the same sequence milk instead of buttermilk or baking and baking for just the right time), too long, then the outcome will not then getting to the ending point of be the same each time. However, if the reporting (the cake) does not need recipe is followed, then each and every be a challenge. time the result is the same cake, every To bring “the cycle of evaluation time just as delicious as the last. The from point to point,” we will continue same is true for following a systematic with the example used in the first two process for evaluating programs and articles (Table 1) and variations of the services. Follow the steps and the questions in the second article under outcome will be the same each time: “Step Four – Develop Question and results that clearly relate back to the Format Response Options for Each Obpurpose of the evaluation. jective” (Jorgensen & Bloom, 2010b, Effective reporting may often feel p. 44 – 45). like the most “chalTable 1. lenging” compoSample Program Evaluation Purpose and Objectives nent of conducting an evaluation. At a basic level, most evaluations are conducted with a direct intent in place, meaning there is some type of outcome the evaluator hopes to identify (need to bake a cake) because some type of decision about a program or service needs to occur. By following a process that systemSUMMER 2011 • CALIFORNIA PARKS & RECREATION

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Evaluation u Working with the Data

Though there are a number of statistical programs available for generating statistics, and a number of statistics that can be generated for questions on a survey, we will briefly demonstrate the process of labeling questions on a survey, entering data for closed ended question with multiple response choices and closed ended questions on a Likert Scale, and two types of statistics commonly used, frequency count and means (average). Make sure whoever is doing this part of the evaluation is trained and has some type of experience with entering and analyzing data, including how to create a document, enter data, run the correct statistics for the question type (frequency counts, percentages, or averages), and importantly, how to interpret the numbers in a way that answers the evaluation question. Note: we will discuss the process as though the reader is familiar with an Excel program and will not be covering the directions for using Excel to get to each statistic.

Once you have finished collecting data, you are ready to enter the data into an Excel spreadsheet. Below is the sequencing for entering data and running statistics:

Questions on Survey 1) Was this your first time attending the Camp-O-Lot summer program? ____ Yes ____ No This question is in RED below.

2) During your time here at Camp-O-Lot, please let us know which activity you liked the best. Place an “X” next to your “favorite” activity (select only one). ___ Camping ____ Swimming ____ Group Time ____ Biking This question is in BLUE below.

3) “Thinking about your experience as a camper at the Camp-O-Lot summer program, please look at the following four statements and rate your level of agreement” by circling the answer that best finishes the statement (from 1 = strongly disagree to 5 = strongly agree). “After participating in the programs at Camp-O-Lot,…”

This question is in PURPLE below.

Strongly Disagree

Labeling – each response choice for each question on your survey will have a label on the spreadsheet, across the top cells on the spreadsheet.

• Labels are generally short abbreviations that identity the question response. For example, Figure 1 shows each response choice for both question 1, 2, and question 3 across the top.

Entering Data – the numbers placed for each response choice will depend on 1) the type of question asked, and 2) the type of statistic.

• Beginning with your first survey (enter the number “1”) in cell A2, and enter a number for EACH response choice for that survey going across the spreadsheet.

• For Closed Ended questions with either one or multiple response choices (questions 1 and 2), the question format is used to generate a frequency statistic (e.g. counting

Somewhat Disagree N/A

Somewhat Agree

Strongly Agree

I am more confident in my ability to pitch a tent.

1

2

3

4

5

1) Organize your surveys and give each one a number.

I am more confident using LNT techniques when camping.

1

2

3

4

5

2) Create a spreadsheet with the title of the evaluation and the date (Eval_Youth.4.2010).

I feel more confident when leading a camp group.

1

2

3

4

5

I feel more confident that I am able to safely light a campfire.

1

2

3

4

5

3) Enter labels for each question on your survey.

4) Enter the data from each survey.

5) Generate statistics a. Frequency Counts b. Means (averages)

Figure 1. Sample Excel spreadsheet Data and Totals (statistics) On Excel Sheet

6) Create a visual for each statistic you have run and save as a separate sheet (to cut/paste into a Word document)

Labeling and Entering Data

Once you have organized all of your surveys, number each one (generally the number is placed in the top right corner). This number will correspond to the number of the survey on the Excel spreadsheet (Figure 1).

Example: 24

SUMMER 2011 • CALIFORNIA PARKS & RECREATION

CALIFORNIA PARKS & RECREATION • SUMMER 2011

25

Evaluation u how many people answered “yes” and how many answered “no” and counting how many times each activity was selected). o For every response choice that is selected, place a “1.” For those that are NOT selected, place a “0.”

• For Closed Ended questions with response choices that are on a scale (e.g. Likert Scale on question 3), the question format is used to generate a mean (i.e. the average for each statement on the scale).

Reporting - There are a variety of ways a report may be formatted; most often all or most of the following is included: • Cover (front cover of the report with the name of the report, agency, etc.)

• Executive Summary (an overview of the purpose, findings, and recommendations) • Table of Contents • Introduction of the project, including a description of the project, the purpose/objectives, setting, type of evaluation instrument used (e.g. survey), and other relevant information. Depending on the report, a brief “literature review” may be added in this section (to support why you would conduct the evaluation).

• Methods used, including the procedures used for sampling and administering the evaluation and the type of analysis used.

Figure 2.

Five Components of Effective

• Results where the analysis of the evaluation is discussed in terms of the statistical findings (adding tables and figures to demonstrate) and the interpretation of those findings as they relate to the objectives of the evaluation.

• Conclusions and recommendations are provided that make a connection among the decision based on findings as they related to the purpose of the evaluation.

Ninety percent of the respondents reported that this was their first time attending the Camp-O-Lot summer program. When asked to identify their favorite Camp-OLot activity, 60% said camping was their favorite, 20% identified swimming, and 20% identified group time. No camper listed biking as their favorite Camp-OLot activity. The mean scores for items related to confidence in skill development are reported in the table below.

• Appendices often include a copy of the survey and/or any other relevant or supportItem ive documents that would not be a part of the report I am more confident in itself. my ability to pitch a tent.

The Five Components of Effective Reporting

Mean Score 3.6

I am more confident using LNT techniques when camping.

1.7

I feel more confident when leading a camp group.

3.4

This section deals largely I feel more confident that I am with the elements you will able to safely light a campfire.

2.9 include in the Results and Conclusions and Recommendations sections of your report.

2) Demonstration: When reporting To bring the “circle of evaluation” data it is very helpful to add visual together, you need to address five displays to organize the data, add specific components: 1) results, 2) support to what is being stated in demonstration, 3) interpretation, 4) the text, and allow the reader to connection, and 5) recommendation relate a visual representation to (Figure 2). what is written. There are several Using the Question 3 (page 24), types of visuals that can be used, inwhere campers were asked to rate cluding tables, columns and graphs their level of agreement to aspects of (showing comparisons among the skill development, we will go through response choices, and pie charts the five components as they pertain to put into percentages, a pie chart reporting the question. illustrates the proportion of the 1) Results: Report the results of each responses). Generally, visuals are question as “totals.” Deadded with the results. For example, scribe these in paragraph when reporting the results of the format, but do not add four response choices for question Reporting any type of interpreta3, a graph might be added to help tion of the results. Most convey the results. often this part of the 3) Interpretation: This part of the rereport opens with a report may directly follow the results port of the demographic or be included after each result is information, and then given. Either way, the interpretation reports the results for each question, for example: Gaining Skills Confidence - Mean Scores Data were collected from 10 campers at the end of the summer camp.

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Evaluation u is the MOST essential part of the reporting. It “gives meaning” to what the numbers say and relates them directly to the objective being measured. For example, Question 3 measured the first objective for this evaluation: To identify reported improvements in specific outdoor skills among the youth participants in the summer camp program. (See blue font in example below.)

4) Connection: This section is where the evaluator “connects the dots” among the interpreted results and the purpose of the evaluation. One way to organize this is to identify at least THREE or more points regarding the interpreted results that directly connect to the objectives and purpose of the evaluation. (See red font in example below.)

5) Recommendation: This final section of the report provides specific recommendations based on the connection that was made between the interpreted results and the objectives for the evaluation. (See purple font in example below.)

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Example: In response to the question about skill development, campers reported

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the greatest improvement in confidence in their ability to pitch a tent (mean=3.6 on a scale of 1 to 5), and the least improvement in confidence about using LNT skills when they camp (mean=1.7).

Campers felt slightly improved confidence in their ability to lead a group (mean=3.4), but were less sure about increased confidence in their ability to safely light a campfire (mean=2.9). Recall that on the camper survey, a low score indicated disagreement with a statement and a higher score indicated agreement. Overall, campers reported only moderate increases in confidence in two of the four outdoor skills measured (pitching a tent and leading a group). Low scores on items related to LNT skills and campfire safety indicate that students did not experience a gain in confidence in these areas. Based on these results, it would be a good idea to re-examine our approaches to skill development during the Camp-O-Lot program, with particular focus on campfire safety and the use of LNT skills.

Conclusion

By tying the conclusions drawn to the specific evaluation objectives, we bring the evaluation process full circle.

A carefully developed evaluation purpose and objectives in the first phase of the process leads directly to a quality evaluation tool. With a carefullycrafted tool we are able to gather data that specifically addresses each of the evaluation criteria. From the data collected, we can generate basic statistics that we can tie to each of the objectives and the overall evaluation purpose. To follow through with the baking analogy, rather than throwing a bunch of ingredients in a pan and hoping for the best, we have carefully identified appropriate ingredients, gathered them in just the right proportions, and mixed them together to create the finished product. In this finished product, we clearly connect the agency vision and mission to demonstrated outcomes and benefits of services and programs.

Whether our goal is to identify areas for programmatic changes or to document benefits to participants, the art and science of evaluation can provide a strong basis for the development and continuation of quality programs and services.

If you are interested in staff training on evaluation techniques, please contact Lisa Jorgensen at lisa.jorgensen@ csus.edu.

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Henderson, K.A. & Bialeschki, M.D. (2002). Evaluating leisure services: Making enlightened decisions (second edition). State College, PA: Venture.

Jorgensen, L. J. & Bloom, K.S. (2010a). Evaluating programs: Effectively reporting evaluation results.

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References

Jorgensen, L. J. & Bloom, K.S. (2010b). Evaluating programs: Effectively reporting evaluation Results (part two of three parts). California Parks and Recreation, 67(1) 38-49.

SUMMER 2011 • CALIFORNIA PARKS & RECREATION

CALIFORNIA PARKS & RECREATION • SUMMER 2011

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By Lea Bradley, MS, CPRS Research Assistant

Youth Development Model That Yields Best Results

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Activities that foster positive youth development form the core of most park and recreation programs. Whether your organization is seeking to start new programs, or improve existing ones, it is important to make sure they are directly influenced by the ideas, interests, and opinions of the youth they serve. In an interview, Summer Thommen, an organizational development consultant who specializes in youth development, suggests how staff can work together with youth to develop or improve their programs and activities.

SUMMER 2011 • CALIFORNIA PARKS & RECREATION

u Youth Development Customary Model

Summer Thommen points out that youth programs typically follow one of three models. In the first model, a traditional one, young people are served by a program that is completely designed, run, and evaluated by adults.

Youth participate in the programs offered, but their opinions are rarely solicited. Most of these programs have a set organizational structure and have been run successfully for many years.

This model is very simple. Kids are supervised and kept safe by program staff in designated activity areas. These programs are structured around a conventional framework that is not directly influenced by the values, opinions, creativity and ideas of the youth involved with the program. Many of the programs do little to help youth develop real leadership skills or explore new interests. Programs that follow this model may find it hard to recruit and retain participants because adults may not understand how to make the program appealing to young people.

These programs may lose many creative opportunities or new elements suggested by youth.

Thommen points out, “Adults with resistance to change need to get more exposure. It’s called exposure learning - getting out of your comfort zone.

Young people can do that for adults.”

Blended Model

The second program model takes a blended traditional and youth-centered approach. In this model, youth not only participate in the program activities, but their opinions and ideas are solicited as a way to get another perspective on the program. While this model is adult-driven, the adults are conscious of the need to listen to youth, and then use their ideas and opinions to influence the program design or to offer new activities. Staff working under this model use informal methods to gather information from program participants, but it may not happen on a regular basis. In this model, many elements of program and activity design have been directly influenced by the youth they serve, creating an environment where young people’s needs can better be met, and where

they feel their opinions and ideas matter to the adults running the program.

Thommen explains that while this model is influenced by youth, it does not necessarily help kids develop real leadership skills or establish a distinct partnership between the participants and the staff.

Youth Development Model

The third, and most effective, model of youth programming (with the direct intention of attracting, retaining, and developing young people) provides frequent structured opportunities for kids to evaluate the program in a way that makes them feel both safe and an important part of the program.

Thommen found that programs she has evaluated which use this model are the most successful at attracting and retaining youth as well as giving young people a real opportunity to develop the skills to emerge as confident community leaders.

In these programs, young people participate in youth advisory boards, are involved with event and activity planning, and have formal opportunities to evaluate both the program and staff. Providing a more consistent and structured way of gathering information from program participants can help programmers get a better understanding of what is working as well as identify opportunities for growth and improvement. Youth who participate in these programs experience a high degree of program “ownership” which means they are more likely to stay involved and participate at a more invested level.

These programs also have a stronger “viral marketing” force; a group of young people eager to promote the programs and activities in their community and encourage their friends to participate. This force alone, according to Thommen, can be stronger than any other form of youth marketing and, as an added bonus, it’s completely free.

Today’s park and recreation programs face the challenge of creating activities, classes, camps, and events that will attract new youth as well as engage their current participants.

Thommen explains that it is not acquiring the newest gadget or toy that drives

CALIFORNIA CALIFORNIA PARKS PARKS && RECREATION RECREATION •• SUMMER SUMMER2011 2011

business and increases participation in a youth program. To capture new business, she says, youth programmers need to understand what social forces are behind youth decision making.

Young people are always seeking new experiences and challenges, and this attitude will affect their wish to take part in youth programs and activities. Like any business that caters to the youth market, recreation agencies must stay in touch with the latest developments and trends in music, sports, technology, fashion, politics and social issues.

Thommen is quick to point out that successful youth programming goes beyond the features, “Flashy new video games, a skate park, and recording studio get them in the door - but if staff are not trained in a way that engages young people in a fun and relationship way, they don’t stay, no matter how cool the new toy is.”

Most youth program mission statements contain goals of developing leadership skills and improving self confidence among participants. Regardless of which model your youth program uses, your program leaders will always find it advantageous to solicit feedback from the youth they serve.

Success can be achieved with all three program models, but a program that actively encourages feedback and ideas from its participants will yield the best results in developing future leaders. These young people will have learned how to influence and change the organizations that serve them. This type of partnership between youth and program staff creates an environment based on trust and appreciation, an environment that gives young people a real sense of confidence and safety.

Thommen explains that young people like to be heard, and the best way to show them you are listening is to design unique programs and activities with their ideas and interests in mind.

Summer Thommen has 15 years experience in the youth development field. She also specializes in cultural competency, organizational development, conflict resolution, and experiential learning for youth and adults.

31 31

How You Can Grow Your Business With QR Codes Naperville, IL Public Library QR code assists visitors with helpful advice What are QR codes and how can they help your business? Keep reading to find out.

Quick Response codes (QR codes) and other two-dimensional codes are expected to achieve widespread use this year – and for good reason. Consumers want immediate access to what’s relevant and QR codes are being used to make that possible.

QR CODES 101

By Jeff Korhan President True Nature, Inc. Reprinted with permission.

Originally appeared on Social Media Examiner. www.socialmediaexaminer.com/ how-qr-codes-can-grow-yourbusiness/

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If you’re not yet familiar with QR codes, they’re similar to the barcodes used by retailers to track inventory and price products at the point of sale. The key difference between the two is the amount of data they can hold or share.

Bar codes are linear one-dimensional codes and can only hold up to 20 numerical digits, whereas QR codes are two-dimensional (2D) matrix barcodes that can hold thousands of alphanumeric characters of information. Their ability to hold more information and their ease of use makes them practical for small businesses.

When you scan or read a QR code with your iPhone, Android or other camera-enabled Smartphone, you can link to digital content on the web; activate a number of phone functions including email, IM and SMS; and connect the mobile device to a web browser.

Any of these desired functions are easily achieved by properly creating your QR code. It’s a simple process of entering the appropriate data into the QR code generator, described below, and it all takes MS tag to Microsoft Tag just a few minutes.

Reader application.

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QR Codes u The ability of QR codes to connect people with each other and to multimedia digital content is very useful for businesses and consumers alike.

The Origins of QR Codes While QR codes are still considered a novelty here in the United States, they’ve been actively used for over a decade in Japan where they were invented. QR is a registered trademark of Denso Wave, a subsidiary of Toyota. Denso Wave has elected not to exercise their patent rights of QR codes and that has encouraged their widespread use.

There are other software companies that have created 2D codes that work much like QR codes, with Microsoft being the most notable. Microsoft developed their own proprietary software to create codes known as MS tags.

Unlike QR codes, which can be read by a number of different readers, MS tags can only be read by the Microsoft Tag Reader.

Choosing to use QR codes or MS tags is a personal choice. It seems that MS tags presently allow for more possibilities for creative graphic designs, such as incorporating images and logos into the tag. Nevertheless, those capabilities have to be weighed against the reach and ease of use of open-source QR codes.

How QR Codes Work QR code Generators – There are a number of sites for generating QR codes and they’re all free. An Internet search for QR code generator will offer many choices.

One that has worked well for me is Kaywa. You can use it to create QR codes that link to a web page, text, phone numbers, or SMS. Another with even greater capabilities, including customizing the color and format of your codes is Kerem Erkan.

QR code Readers – The QR code reader app that works well on my iPhone is i-nigma, which claims to be the most widely used reader in the world. It accommodates virtually any type of camera phone. For the android, you can also try Barcode Scanner. If you already own the popular 34

price-checking app Red Laser, they’ve recently adapted their technology to accommodate QR code reading.

More recently, Kerem Erkan has introduced Qrafter – a free scanner with a robust set of features that makes it ideal both for beginners and more advanced users. It provides scanning tips and examples of the most common 2D codes, which are helpful for those getting started.

Social Proof – To help build a community offline, it can be helpful to use your vibrant online communities as social proof of your influence and expertise. As one example, you can use QR codes to link to specific blog posts that have earned an abundance of activity.

Analytics - QR codes most commonly link to urls, which is why link shortening services bit.ly and goo.

Applications for QR Codes Sharing – There’s no limit to how, or even how much, you can share with QR codes. While a video or landing page is easily shared, you could go further and share an entire eBook and even multiple pieces of content that share a common link.

Community – Sharing is how you build community, and one of the favorite arenas for doing this is Facebook.

You can use Likify to create a QR code that links your mobile device to a fully functioning LIKE button for your Facebook page.

This greatly simplifies the process of merging your other communities with your Facebook page – and it is all accomplished in one click. Additionally, the accompanying signature “thumbsup” clearly suggests the purpose of the code.

You can also also use PingTags to make connecting on LinkedIn as easy as scanning a QR code. This article shows how PingTags work and how to further personalize your LinkedIn presence.

The QR code above takes visitors to the Welcome page on the Jeff Korhan Facebook page (below) where the calls to action are Liking the page and a newsletter opt-in.

Calls to Action – After building a community, the next logical step is to mobilize them to take action. What are you trying to accomplish? You can alternate special offers by simply linking your QR codes to new landing pages, and you can combine then with email opt-ins to build your list.

SEO and SMO – Web objects such as images, music clips, and videos add valuable content to your social graph.

QR codes enhance both your search engine and social media optimization.

Now you can increase traffic to those searchable objects to further optimize them by encouraging more sharing.

SUMMER 2011 • CALIFORNIA PARKS & RECREATION

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QR Codes u gl now automatically generate a QR code for sharing your shortened links.

Using goo.gl as an example, you simply click on the “more” link after you create your shortened link, where you are taken to a page that not only gives you the QR code, but useful analytics.

MyQR.co is a site with a friendly user interface that provides both analytics and the ability to customize the color of your QR codes.

What QR Codes could link to: • Installation instructions • Sources for replacement parts and service • Directions to your business • The process for hiring your professional services • Valuable coupons and special offers • Recommendations for complementary products and services

Practical Uses of QR Codes

• Free mp3 downloads

Here are some ways for using QR codes that are mostly in practice now, as well as a few that I believe we will be seeing in the very near future.

Where QR Codes Could be used:

• Customer feedback forms

• The back (or front and back) of your business card • Your brochures and other marketing materials • The sides of trucks and trailers • Product tags and packaging

How you can you maximize your effectiveness with QR codes: • Provide explanations about their use and benefits • Encourage actions that support your marketing plan • Assuage the fears of the technically challenged • Give reasons to come back

• Convention and event nametags

• Experiment with the size, location, and color of your QR codes

• Restaurant menus

• Study your analytics

• Event ticket stubs

• Make the process fun, such as a QR code scavenger hunt

• Point-of-sale receipts

• Experiment

This screenshot shows how bit.ly serves up analytics and a QR code for a shortened link.

36

A QR code on a café in Seattle, WA links to Google Places and reviews on Yelp

Practical Examples United Airlines – Many of the major airlines are now using 2D codes as digital boarding passes. I recently learned that by the end of 2011 all carriers will be required to provide this service for international flights.

United Airlines 2D code boarding pass

SUMMER 2011 • CALIFORNIA PARKS & RECREATION

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QR Codes u The Future of QR Codes and Tags

Cones for a Cure billboard with QR code I tried this myself and it works like a charm. My only suggestion is to not rely on the link, but rather to save a copy of the image on your phone.

You don’t want to risk not being able to find a good signal when you need it most!

Google Places – When you register your local business with Google Places, you’ll receive a decal for your place of business that includes a QR code to your company website. Be sure that QR code links to the most relevant information that potential customers are interested in – such as hours of operation and current specials and offers.

The Cure Starts Now Foundation – This non-profit foundation is creatively using QR codes in partnership with a local small business, and the results have been favorable for both organizations.

38

The Cure Starts Now Foundation was started in 2007 by Keith Desserich and his wife Brooke, in honor of their six-year old daughter Elena, who died of brain cancer. They partnered with Graeter’s Ice Cream, based in Cincinnati, OH, who created a special flavor of ice cream for the cause – Elena Blueberry Pie. The marketing campaign used a QR code linking to the Cones for a Cure landing page, where your contact information is exchanged for a coupon for a free scoop of Elena Blueberry Pie ice cream.

The campaign not only surpassed the fund-raising goals, but it also helped to increase revenue and distribution for Graeter’s – who actively participated in the fund-raising on a per scoop basis. The campaign will be rolled out again next year in twice as many cities.

The potential for QR Codes is limitless. What’s most exciting is how they take what social media is doing well now, bringing people together with technology, and extending it to enhance the experience.

The next generation of barcodes will hold even more information – so much that an Internet connection will not even be necessary. The content will be effectively embedded in the code.

Imagine scanning a digital code to manifest physical reality?

It’s amazing to consider where this can go.

Jeff Korhan is a new media marketer, an award-winning entrepreneur, and a top-ranked blogger who helps small businesses maximize their Web visibility, reputation, and referrals with social media and Internet marketing. www.jeffkorhan.com This article originally appeared the Social Media Examiner Website in February, 2011, www.socialmediaexaminer.com/ how-qr-codes-can-grow-yourbusiness/ Reprinted with permission

SUMMER 2011 • CALIFORNIA PARKS & RECREATION

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New Applications Help People Find and Rate Playgrounds Across the Country

C

By Mike Vietti Communications Manager KaBOOM!

40

hildren and families need a great place to play within walking distance and finding that playground just became significantly easier. National non-profit KaBOOM! and Parents today announced the availability of Playgrounds!, a free iPhone®/iPod®/iPod touch®/iPad® app empowering people to find and rate playgrounds across the nation.

The Playgrounds! app is a tool for families and children who are planning playground fun. Playgrounds! uses GPS or a zip code to locate playgrounds for anyone interested in finding a great place to play. Using the app, people can rate playgrounds, leave comments and share pictures for other visitors. With the Facebook integration, people can use Playgrounds! to become fans of their favorite playgrounds and share them with their social networks. Playgrounds! allows parents the ability to plan playground play dates. The app also offers fun, age-appropriate playground activities and trivia for children.

“Playgrounds! enhances KaBOOM! efforts to create a nation-wide ‘Map of Play’ and target the areas where the play deficit continues to harm children,” says KaBOOM! Founder and CEO Darell Hammond. “Thanks to this collaboration and the creation of Playgrounds!, KaBOOM! is moving one step closer to saving play for children and realizing our vision of a great place to play within walking distance of every child in America.”

First Lady Michelle Obama recently became an inaugural user of Playgrounds!.

On June 15, the First Lady helped KaBOOM! build its 2,000th playground at a charter school in Washington, D.C. and, while participating in the anniversary build, Mrs. Obama uploaded a photo of the new playground using Playgrounds!.

In a speech to the National Parent Teacher Association, Mrs, Obama, called KaBOOM! “a terrific non-profit organization”, she added, “Right now they’re working to map every single playground in the county so that parents can find SUMMER 2011 • CALIFORNIA PARKS & RECREATION

P a r k A pp s u the closest one in their neighborhood. I encourage you all to check it out and add the playgrounds in your own community.”

“It’s so important for families to have access to safe places for children to play and the Playgrounds! app makes finding those spaces and setting up playdates so easy,” says Dana Points, editor in chief of Parents. “Not only is it a great tool for parents, but the app also helps forge a sense of community pride around local play spaces.”

The application was made possible by funding from Parents and developed in part on a pro-bono basis by longtime KaBOOM! partner and software innovator SAP America, which has collaborated to build 14 playgrounds with KaBOOM! across the country.

The free Playgrounds! app is now available on the App Store™. The Playgrounds! app also resides on the KaBOOM! Map of Play – an online database of more than 85,000 playspaces throughout North America. Like the capabilities of the Playgrounds! app, the Map of Play also allows users to find, rate and upload photos of places to play.

Playgrounds! is compatible with the iPhone, iPod, iPod touch and iPad (requires iOS 4.0 or later).

Agencies can add their parks with playstructures by visiting KaBOOM!’s Website at http://playspacefinder.kaboom. org/playspaces/new.

Park Finder Is Another Smart Phone App For Families Park Finder is a smart phone app by the Website parksandmore.com. The app is designed to help people find a local park with just the right amenities. Some of the features you can search by include: sports fields/courts, playgrounds, trails/ paths, ponds/lakes, restrooms, water play features, etc. Like Playgrounds!, you can use the GPS in your phone to search for nearby parks. You can also narrow your search by park features. Park Finder allows users to rate each park feature, upload photos and leave tips for other park users. The application cost $.99 to download. Agencies can add their parks with playstructures at www.parksandmore.com

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SUMMER 2011 • CALIFORNIA PARKS & RECREATION

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Scholarship Information is available Visit the CPRS Website www.cprs.org for program information

First Year Track Topics Include:

• Team Building • Hazard Tree Evaluation • Risk Management • Issues/Opportunities in Park Maintenance • Integrated Pest Management • Becoming World Class • Developing a Maintenance Mgmt. System Class size limit = 90 students

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43

Agency Usage of Social Media

I

n July 2011, CPRS surveyed all the park and recreation agencies in California asking about their use of social media in their communication strategy. Seventy-two agencies responded, with 69% of the respondents currently using social media and another 15% anticipating using it in the immediate future.

Eighteen percent of the respondents have been using social media more than two years and 16% having been using social media networks the last 6 months. The remainder (66%) have been using it for 1-2 years.

The most popular social media sights used by agencies include Facebook, Twitter and YouTube.

Facebook

94%

Twitter

65%

YouTube

27%

Flickr

4%

44

A few agencies commented that they use other social media networks: Yelp, MySpace and Foursquare.

Additional comments include: “We use it with our ‘Friends’ Parks and Recreation Foundation and for communicating with our summer seasonal staff.”

“It is used mainly to update the public on park status, projects and especially the district’s spray park hours.”

“We have initiated Facebook Ad campaigns as well to promote arts programs as well as our 4th of July Celebration. Reports are generated to show return and outcomes, positive results have been seen, making this a more effective expenses than traditional newspaper advertisements.”

If your agency is using Facebook or Twitter as part of your communication strategy with the general public, please share your sites with CPRS.

CPRS would like to follow your agency’s tweets. We would also like to form a list of park and recreation agencies’ Twitter accounts.

On Facebook, CPRS has been using the Parks Make Life Better!® Fan Page to create links to park and recreation agencies’ Facebook pages. We encourage agencies to like our Parks Make Life Better!® Fan Page and share their park and recreation stories, videos and photos on the Parks Make Life Better!® Facebook group and fan pages.

Please e-mail your Twitter account handles, Facebook page hyperlinks, YouTube channels and Flickr groups to John Glaeser, Director of Communications, john@cprs.org. We want to use the power of social media to its fullesst by connecting park and recreation agencies throughout California to each other.

SUMMER 2011 • CALIFORNIA PARKS & RECREATION

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The Parks Make Life Better!® Messages

Beyond the Logo On Your Website, Letterhead and Staff Shirts

I

n the last issue of the California Parks & Recreation magazine, we talked about how to incorporate the key messages from the Parks Make Life Better!® branding campaign in staff reports, annual reports, press releases, Facebook postings, subheadings in event promotions, etc.

We also asked that you share your examples with other CPRS members on the CPRS Website (www.cprs.org, then click on “Agency Branding Examples” on the left-hand navigation).

CPRS will highlight an example in the upcoming issues of the magazine. We are looking for examples that appear in

your activity guides, advertisements, staff reports, videos, Powerpoint presentations, flyers, or Websites.

This issue’s example was submitted by the Town of Danville (see pages 47-48). The Town of Danville created a stunning brochure to promote its summer recreation classes and events.

They printed 3500 copies to distribute at ten summer events like street fairs and farmer’s markets. Copies were also distributed at non-recreational facilities like the Town Offices. According to Michelle Lacy, Recreation Services Manager, Town of Danville “We produced this piece to highlight how recreation programs ‘Make Life Better’ using the Parks Make Life Better!® messages.”

The Key Messages These messages are personalized through the use of “I,” “My” and “Our.” You may create your own mesages, but keep the messages in the following themes.

Play (Safe, outdoor space) To me, parks are play spaces. I bring my son [daughter] to let him [her] burn off all that toddler energy. Where else is he [she] going to learn to go down the slide all by himself/herself?

Nature (Beauty and serenity) My park is my private outdoor oasis. I go there to lose myself in the glory of nature, and I forget that I live in a city [personalize]. It always lifts my mood!

Exercise (Healthy movement) Who needs a health club when I have [name of park]? It’s so much nicer exercising out in the fresh air. Whether I’m on a walk, out with the stroller, or playing tennis, working my body outdoors feels great! And the scenery inspires me to keep moving!

Positive Space (Free-time fun) I’m glad to have a place to go when I’m not in school. If they didn’t have the [name of teen center or program], I know I’d be out with my friends looking for other things to do. And I would end up in trouble.

Gathering Spaces (Socializing and learning) Our parks in [city/county/district] serve as social and learning centers. I’ve been delighted to see the variety of programs available. There is always something going on – art classes, water aerobics, dance lessons, and of course my Tai Chi at [name of park].

Birthday parties, graduations, family reunions. Our family tradition is to hold them in [name of park]. We’ve been doing it for years. Everybody loves it! The park also offers a lot of concerts and special events we like to attend as a family. It’s a way to connect with other community members who like the same thing we do.

Forever (Valued today and always) Being in [name of park] gives me a sense of permanence. Its like time stands still and I can imagine being in the same majestic setting 20, 40 or 100 years from now. The trees, grass, rocks, and even the man-made structures are all still there for future generations.

46

SUMMER 2011 • CALIFORNIA PARKS & RECREATION

u Parks Make Life Better!® Messages lead the “charge” in a branding campaign. They are intended to capture the most important elements of the brand promise. Messages are brief and they convey the most important values as identified through the branding campaign research.

The Town of Danville did an excellent job grouping the key message with

an attactive, relevant photo and the programs and facilities that foster the key message.

The Town of Danville piece is great example of how to communicate the values of parks and recreation to the general public, using these promise themes (Play, Nature, Exercise, Positive Space and Gathering Spaces) when

CALIFORNIA PARKS & RECREATION • SUMMER 2011

describing the importance of your programs and facilities to your policymakers. Also include them in your talks with staff and stakeholders.

And don’t forget to share! Upload your samples to the CPRS Website.

Visit www.cprs.org and click on “Agency Example Library” in the left-hand navigation.

47

Parks Make Life Better!® u

Share your examples with other CPRS membes. Visit the CPRS Website, www.cprs.org and click on the “Agency Branding Examples” link in the left-hand navigation.

48

SUMMER 2011 • CALIFORNIA PARKS & RECREATION

Hirsch & Associates, Inc. Inc. Hirsch & Associates, I I A A H H Landscape Architecture & Planning Landscape Architecture & Planning

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Parks Make Life Better!® Logo Has Changed Slightly

I

t’s official – both the Parks Make Life Better!® slogan and logo are formally registered with the US Patent and Trade Office!

Thank you to the 240 park and recreation agencies, 24 companies and four universities/colleges that are the early adopters of the Parks Make Life Better!® logo, slogan and key messages.

Having a registered mark is critical to ensuring our visual identity is consistent everywhere. The new logo has been sent to all agencies that have submitted a Parks Make Life Better!® logo use agreement/policy. If you have not yet received your updated logos, e-mail John Glaeser, Director of Communications, john@cprs.org to receive your updated logos. Please be sure to change any online use of the Parks Make Life Better!® logo (Websites, e-mail messages, Facebook graphics, etc.). We are not asking you to replace any currently printed banners, shirts, or other merchandise, as we realize you have invested in these promotional products.

However, all future printed materials should have the registered ® symbol.

CPRS has an online library where you can post your digital samples. Current examples include activity guides, advertise-

50

ments, PowerPoint presentations, staff reports and videos.

See pages 46-47 for an example of what is available in the Agency Branding Library. Visit the CPRS Website at www. cprs.org/index.php?option=com_remository&Itemid=106 to add your examples or view examples posted by other agencies.

CPRS would also like to display your examples at the 2012 conference as well. We are collecting anything you have done to promote the Parks Make Life Better!® to your community. It can include bumper stickers, advertisements, news articles, photos, videos, presentations, etc. Please send any printed samples to: John Glaeser California Park & Recreation Society 7971 Freeport Boulevard Sacramento, CA 95832 Once again, thank you for being in the forefront of the Parks Make Life Better!® statewide branding campaign, you can also join the movement on Facebook, http://www.facebook.com/ParksMakeLifeBetter. If you have not joined the movement, what are you waiting for? E-mail John Glaeser (john@cprs.org) to get started.

SPRING 2011 • CALIFORNIA PARKS & RECREATION

Join The Campaign!

The following agencies, companies and universities have completed the Parks Make Life Better!速 logo policy/agreement application. They are using the logo in their marketing efforts and some have begun using the key messages in their promotions and many agencies are living the brand promise.

Now is the time for you to join the Parks Make Life Better!速 branding compaign. Please visit the CPRS Web site (www.cprs.org) and click on the Parks Make Life Better!速 logo on the home page for more information on the campaign.

Agency

City of Agoura Hills City of Alameda City of Albany City of Aliso Viejo Ambrose Recreation & Park District City of American Canyon City of Anaheim City of Anderson Town of Apple Valley Arcade Creek Recreation and Park District City of Arcata Arden Park Recreation & Park District City of Artesia City of Atascadero City of Atwater Auburn Area Recreation and Park District City of Bakersfield City of Baldwin Park City of Bell Gardens City of Bellflower City of Belmont City of Benicia City of Beverly Hills City of Bishop City of Brentwood City of Burbank City of Burlingame Buttonwillow Recreation & Park District City of Calabasas Cameron Park Comm. Svcs. District City of Campbell City of Carlsbad Carmichael Recreation & Park District City of Carson Central Plumas Recreation & Park District City of Cerritos Chico Area Recreation & Park District City of Claremont City of Clovis Coalinga-Huron Recreation & Park District City of Concord Conejo Recreation & Park District Cordova Recreation & Park District City of Corona City of Coronado City of Costa Mesa Cosumnes Community Services District City of Covina City of Culver City City of Curpertino Cypress Recreation & Park District City of Dana Point Town of Danville City of Davis City of Diamond Bar City of Dixon City of Downey City of Duarte City of Dublin City of East Palo Alto City of El Centro City of El Cerrito El Dorado Hills Community Services District City of El Monte City of Emeryville City of Escondido Fair Oaks Recreation & Park District Feather River Recreation & Park District

City of Folsom City of Fontana City of Foster City City of Franklin, Indiana City of Fresno City of Galt City of Garden Grove Georgetown Divide Recreation District City of Gilroy City of Glendora Greater Vallejo Recreation District City of Grover Beach City of Hanford City of Hawaiian Gardens City of Hawthorne Hayward Area Recreation & Park District City of Hercules Highlands Recreation District City of Hughson City of Huntington Beach City of Huntington Park City of Imperial City of Irwindale City of Irvine Isla Vista Recreation & Park District City of Johnson City, Tennessee Jurupa Community Services District City of La Mirada City of La Mesa City of La Puente City of La Quinta City of Lafayette City of Laguna Hills City of Laguna Niguel City of Lakewood City of Larkspur City of Lincoln Livermore Area Recreation & Park District City of Lodi City of Long Beach City of Los Alamitos County of Los Angeles City of Los Angeles City of Madera Town of Mammoth Lakes City of Manhattan Beach City of Manteca McKinleyville Community Services District City of Merced City of Mill Valley Mission Oaks Recreation and Park District City of Mission Viejo City of Monterey City of Moorpark Town of Moraga City of Morgan Hill Mt. Shasta Recreation & Park District City of Mountain View City of Murrieta National City Community Services Department Navy Region South West City of Nevada City City of Newport Beach City of Norco North of the River Recreation & Park District City of Norwalk City of Oakland City of Oakley City of Oceanside

City of Ojai Orangevale Recreation & Park District City of Orinda City of Pacifica City of Palmdale City of Palo Alto Paradise Recreation & Park District City of Pasadena City of Paso Robles City of Patterson City of Petaluma City of Pico Rivera City of Pittsburg County of Placer City of Placerville Pleasant Hill Recreation & Park District Pleasant Valley Recreation & Park District City of Pleasanton City of Pomona City of Port Hueneme City of Porterville City of Poway City of Rancho Cucamonga Rancho Simi Recreation and Park District City of Redding City of Redondo Beach City of Redwood City City of Reedley City of Rialto Rio Linda Elverta Recreation & Park District City of Riverside City of Riverbank County of Riverside Regional Park & Open Space District City of Rohnert Park Rosamond Community Services District City of Roseville Rossmoor Community Services District City of Sacramento City of Salinas Town of San Anselmo City of San Bernardino City of San Bruno City of San Carlos City of San Diego County of San Diego City of San Dimas City of San Fernando City of San Gabriel City of San Jose City of San Juan Capistrano City of San Leandro City of San Luis Obispo San Luis Obispol County Parks City of San Marcos City of San Mateo County of San Mateo City of San Pablo City of San Rafael City of San Ramon City of Sanger City of Santa Clara County of Santa Clara City of Santa Clarita County of Santa Cruz City of Santa Maria City of Santa Rosa City of Santee City of Saratoga City of Sausalito City of Sierra Madre City of Signal Hill

City of Solana Beach South Coast Air Quality Management District City of South El Monte City of South Gate City of South Pasadena City of Stanton City of Suisun City Sunrise Recreation & Park District Tamalpais Community Services District Tehachapi Valley Recreation & Park District City of Temecula City of Temple City City of Tracy City of Tulare City of Turlock City of Tustin City of Twentynine Palms City of Ukiah City of Vacaville City of Victorville City of Visalia City of Vista City of Walnut City of Walnut Creek City of West Covina City of West Hollywood City of West Sacramento West Side Recreation & Park District City of Westminster City of Whittier Town of Windsor City of Woodland City of Yorba Linda Town of Yountville

Company Member

Alfa Products All About Play/Little Tikes Commercial Columbia Cascade Company Community Works Design Group David Evans and Assoc. Inc. David Volz Design Landscape Architects, Inc. Goric Marketing Group USA Land Concerns Leader Manufacturing, Inc./Fairweather Site Furnishings Division Maximum Solutions, Inc. Murdock-Super Secur National Parks Promotion Council NLM Consulting Services Play-Well TEKnologies Poimiroo & Partners Public Restroom Company RHA Landscape Architects Planners, Inc. RJM Design Group, Inc. Shade Stuctures Southern California Municipal Athletic Federation SpectraTurf SSA Landscape Architects, Inc. Totturf - Robertson Industries Tri Active America Western Wood Preservers Institute

University/College

CSU Long Beach, Dept. of Recreation and Leisure Studies CSU Northridge San Jose State University SDSU MOVE

The Path to Sustainability – Parks & Recreation as a Key Player

Parks and recreation professionals today have a new opportunity to effect positive change in their communities when it comes to sustainability initiatives.

By Cindy Heath, CPRP Project Consultant, GreenPlay LLC 52

SUMMER 2011 • CALIFORNIA PARKS & RECREATION

u Sustainability

N

avigating climate science terminology can be confusing – sustainability, global warming, carbon sequestration, triple bottom line, eco-cities, climate action, carbon neutral, etc. How can you, as a progressive parks and recreation leader help your department and community focus its sustainability efforts?

One of the early architects of the climate change movement was Dartmouth College professor Donella Meadows, a pioneering scientist, environmental champion and author.

In 1972, Dana, as she was known in local circles, wrote The Limits to Growth (Universe Books), which sparked international debate about the Earth’s capacity to sustain its growing population. Before it was fashionable, Dana and her colleagues brought to light the science behind climate change, and aptly stated, “The environment is a necessity, not a luxury.” Dana’s research and writing changed how many citizens viewed their role in their communities − from passive observers to change agents in creating healthier living environments.

Fortunately for today’s parks and recreation leaders, model sustainability and climate action plans are readily accessible on the internet, and best practices developed over the past decade have resulted in measureable economic, environmental and social benefits. Communities are taking steps to reduce their carbon footprint and become more livable by focusing change efforts on open space, food systems, air and water quality, energy consumption, public health, economic vitality, green buildings and active transportation, and realizing significant benefits.

It’s no surprise that parks and recreation professionals are seen as leaders in helping communities achieve sustainability goals. In fact, we should help drive community efforts because our services touch all aspects of sustainability – environmental, economic, and social. Here’s a look at some of the progressive initiatives in parks and recreation by industry leaders.

In Portland, Oregon, city officials have made community sustainability a priority with a commitment to “clean air and water, livable neighborhoods, parks and open spaces for all, economic development that is sustainable for our environment, and transportation that makes sense….” This translates into a park and recreation staff “Green Team” that promotes initiatives in four areas: recycling, carbon footprint reduction, designing green and protecting the natural environment.

Initiatives include park and facility recycling, construction demolition material reuse, organic material composting and invasive species control.

City officials in Baltimore, Maryland, have an interactive Sustainability Plan which allows online public comment, with a “Greening” chapter that aims to double Baltimore’s tree canopy by 2037; establish Baltimore as a leader in sustainable, local food systems; provide safe, well-maintained public recreational space within ¼ mile of residents; and protect Baltimore’s ecology and bio-diversity.

Keene, New Hampshire, has a comprehensive Climate Change Action Plan, detailing municipal, residential and commercial recommendations, with calculated savings in both CO2 and dollars. Good examples are energy audits CALIFORNIA PARKS & RECREATION • SUMMER 2011

53

Sustainability u on City buildings (CO2 Savings: 226 tons, Annual Financial Savings: $39,317) and expanding trees and shrubs (CO2 Savings: 6 tons). For residents, simple steps include suggestions to drive less, build green and buy local food.

Keene businesses can join a program called “Bicycle Benefits” − available in 18 states and growing – that provides discounts on food, gear and services for bicyclists. At this writing, Keene is the only city in New Hampshire using Bicycle Benefits, and bicyclists in a dozen Vermont towns can participate.

In California, the Sacramento Department of Parks and Recreation was the first of its city departments to develop an individual Sustainability Plan. Focus areas include public health & nutrition (community gardens in parks, locally grown and organic foods available at DPR facilities, “edible landscape” demonstration gardens); public involvement & personal responsibility (require all users of parks facilities and community centers to comply with sustainable practices); and parks, open space & habitat conservation (increase the ratio of parks and open space area to city population, particularly in underserved neighborhoods).

An interesting twist on parks and recreation leadership has taken place in Decatur, Georgia. By adopting “Healthy Decatur: A Holistic Approach to Sustainability,” the City has a designated Active Living Director, who oversees active transportation projects and traditional recreation functions, and a Children and Youth Services Director that handles youth programming.

There are resources available to you if your town, city, county or special district is thinking about joining the movement to reduce its carbon footprint and create a healthier, more livable community. Among the best resources is the International Council for Local Environment Initiatives – Cities for Sustainability (ICLEI), with over 1,200 local government members from 70 countries. ICLEI USA provides webinars, success stories and trainings. The collective wisdom is outstanding, with 600 communities in the United States participating.

Other resources include the International City Managers Association’s Center for Sustainable Communities – a 2010 survey showed communities adding bike lanes, farmers’ markets and supporting tree installation plans. In addition, the National Recreation and Park Association (NRPA) recently adopted an Environmental Stewardship Ethics Policy with simple actions departments can take to promote sustainable landscapes, foster the next generation of stewards, and provide leadership for sustainable communities. So start the ball rolling in your community by taking action to reduce your own carbon footprint - hop on your bicycle and go buy some veggies at your local farmers’ market – “Going Green” has never been easier.

Cindy Heath, CPRP, is the Executive Director of GP RED, providing Research, Education and Development for Health, Recreation and Land Management Agencies from its headquarters in Lafayette, CO.

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SUMMER 2011 • CALIFORNIA PARKS & RECREATION

u Sustainability

Whether your agency is creating a stand-alone parks and recreation sustainability plan or is incorporating elements into your community’s comprehensive plan, here are some basic planning steps to follow: 1. Get Started - Shore up commitment of policymakers, convene staff and community and assemble resources to start your sustainability planning (e.g., staff resources and funds for outside consultants, if necessary).

WE DESIGN

WATER YOU CAN USE

has worked with public agencies throughout California to develop hundreds of successful aquatic facilities. If you are planning a new aquatic facility or are

considering modernization of an existing facility, Jones & from beginning to end.

2. Assess - Create a baseline of where you are today so you can measure progress in the future.

3. Develop Shared Vision - Be team players. Engage community staff and stakeholders in creating shared values and vision to create a strong foundation for the plan.

4. Focus your Efforts - Identify areas where parks and recreation can make the biggest impact.

Other agencies have developed sustainability goals for energy efficiency, water conservation, open space conservation, alternative transportation and trails, green buildings and recycling.

Since 1990, Jones & Madhavan

Madhavan can provide the professionalism you will appreciate

SERVICES

Eight Steps To Sustainability

• Renovation Analysis • Needs Analysis • Master Planning • Programming • Architecture • Engineering • Aquatic Design • Construction Administration

Dominguez Aquatic Center

Van Nuys / Sherman Oaks Recreation Center

Terra Linda Aquatic Center

Granite Hills High School

5. Make a Plan - Roll up your sleeves. Create work teams to get into the details. Identify and adopt policies, goals, action steps and performance measures/indicators (but make sure to know your community baseline first). Don’t forget to tap into existing resources. Work to create a consistent policy framework for sustainability by integrating plans (e.g., Park and Recreation Plan, Comprehensive Plan, etc.).

6. Take Action - Implement sustainability initiatives in your strategic plan. Start with “low hanging fruit” projects that are realistic and attainable.

Tackle more challenging goals and projects as you gain momentum and public support.

7. Monitor & Communicate Progress - Measure the results and continue to educate and engage the community. Prioritize programs and initiatives.

Celebrate your successes!

8. Refine and Update your Plan - Expand successful pilot programs. Create new initiatives to target areas to improve. Keep focused on your vision and engage your community!

100 East Thousand Oaks Boulevard, Suite 211 Thousand Oaks, CA 91360 T 805.777.8449 F 805.777.8489 E info@jmae.com W jmae.com

Date: 08.26.03 CALIFORNIA PARKS & RECREATION • SUMMER 2011 Client: Jones & Madhavan Job #: 1922JM Description: Ad for California Parks & Recreation magazine Filename: 08.26_JM_Ad_1922JM Size: 3-1/2"x 9-1/4" vertical

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Company Member s through April 15, 2011

A-G Sod Farms, Inc. (Riverside) 2900 Adams St., Ste. C-120, Riverside, CA 92504 PH: 951/687-7581 FAX: 951/687-4869 E-Mail: bhill@agsod.com Website: www.agsod.com REP: Joel Addink, CFO; John Addink, President; Larry LeMay, Vice-President of Operations SERVICE: Five farms in California & Colorado producing high quality sod for sports fields and parks.

Aardvark Clay & Supplies, Inc (Orange) 1400 E Pomona Street, Santa Ana, CA 92705 PH: 714/541-4157 FAX: 714/541- 2021 E-Mail: contact@aardvarkclay.com Website: www.aardvarkclay.com REP: Rick MacPherson, VP/GM SERVICE: Ceramic art supplies - materials & equipment.

Abey Arnold Associates (Marin) 1005 A Street, Suite 305, San Rafael, CA 94901 PH: 415/258-9580 FAX: 415/258-9780 E-Mail: pabey@abeyarnold.com Website: www.abeyarnold.com REP: Phillip Abey, Principal SERVICE: Landscape Architecture.

Administrative Software Applications, Inc. (ASAP) (Santa Clara) 1310 Hollenbeck Avenue, Suite C, Sunnyvale, CA 94087 PH: 800/969-2727 FAX: 408/732-8206 E-Mail: jmeyer@asacentral.com Website: www.asacentral.com REP: Joel M. Meyer, CEO/President; Ryan Russo, Agnes Leslie SERVICE: ASAP provides complete registration and management services for communities, schools, and businesses via the web.

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ADvisor’s Marketing Group, Inc. (San Diego) 7040 Avenida Encinas #104, Carlsbad, CA 92011 PH: 760/730-0333 FAX: 760/730-0311 E-Mail: jodi@advisorsmarketing.com Website: www.advisorsmarketing.com REP: Jodi Rudick, Trainer/Owner; Andy Stein SERVICE: THE official Parks Make Life Better!Ž promotional partner -- from banners to T-shirts, bags to temporary tattoos.

Aflex Technology P.O. Box 1292Nelson 7040 New Zealand PH: (64) (3) 546-6747 FAX: (64) (3) 546-8112 E-Mail: admin@aflextechnology.com REP: Karen Stratford, Sales Manager SERVICES: Giant pool inflatable obstacle courses & slides providing fun & challenging entertainment.

AHBE Landscape Architects (Los Angeles) 8729 Washington Blvd., Culver City, CA 90232 PH: 310/838-0448 E-Mail: ahbe@AHBE.com REP: Calvin Abe, President; Mary Lu, Business Development Manager SERVICE: AHBE Landscape architects provides design services, environmental planning and urban design.

All About Play/Little Tikes Commercial - Nor Cal (Sacramento) 3844 Presidio, Sacramento, CA 95838 PH: 916/923-2180 FAX: 916/646-6383 E-Mail: glen@playgroundpros.com Website: www.littletikescommercial.com REP: Glen Wurster, Principal SERVICE: Accessible outdoor playground equipment including unique theme playscapes and park service equipment.

All Star Bleachers (Polk) 6550 New Tampa Highway, Lakeland, FL 33815 PH: 800/875-3141 FAX: 813/628-4254 E-Mail: info@allstarbleachers.com Website: www.allstarbleachers.com REP: Neil Judy, General Manager SERVICE: Manufacturer of bleachers and team benches that ship from eight distribution centers located through the U.S. Aluminum Seating, Inc. (San Bernardino) PO Box 3310, San Bernardino, CA 92413 PH: 909/884-9449 FAX: 909/388-2187 E-Mail: sales@aluminumseating.com Website: www.aluminumseating.com REP: Bonnie Gaudesi, Sales Manager SERVICE: Manufacturer of all aluminum outdoor bleachers, picnic tables & benches.

Amateur Softball Assoc. (Alameda) 1099 E. Street, Hayward, CA 94541 PH: 510/881-6712 FAX: 510/888-5758 E-Mail: oaklandasa@aol.com Website: www.region14.com REP: John Gouveia SERVICE: The objective of the Amateur Softball Association is to develop, direct and promote the sport of softball.

American Ramp Company (Jasper) 601 McKinley Ave., Joplin, MO 64801 PH: 417/206-6816 FAX: 417/206-6888 E-Mail: coord@americanrampcompany.com Website: http://www.americanrampcompany.com/ REP: Diane Smith, Sales Coordinator SERVICE: ARC designs and builds custom skate parks around the world.

Aqua Source (Sacramento) P.O. Box 1146, Galt, CA 95632 PH: 209/745-6401 FAX: 209/745-7179 E-Mail: info@aquasource.com Website: www.aquasource.com REP: Ron Ybarra, President SERVICE: Commercial swimming pool equipment, energy saving components, automated chemical & filtration systems, commercial pool vacuums, heaters, deck equipment and CPO training.

Aquamaster Fountains and Aerators (Manitowoc) 16024 CTH X, Kiel, WI 53042 PH: 800/693-3144 FAX: 920/693-3634 E-Mail: info@aquamasterfountains.com Website: www.aquamasterfountains.com REP: Chad Imig, Regional Sales Manager SERVICE: Worldwide leader in the engineering and manufacturing of fountains and aeration equipment for any aquatic environment.

Aquatic Design Group (San Diego) 2226 Faraday Avenue, Carlsbad, CA 92008 PH: 760/438-8400 FAX: 760/438-5251 E-Mail: info@aquaticdesigngroup.com Website: www.aquaticdesigngroup.com REP: Randy Mendioroz, Scott Ferrell, Dennis Berkshire, Justin Caron SERVICE: Programming, planning, design and engineering services for competition, recreation and leisure aquatic facilities.

Arch Pac, Inc. (San Diego) 1351 Distribution Way Suite 1, Vista, CA 92081 PH: 760/734-1600 FAX: 760/734-1611 E-Mail: kenmoeller@archpac.com Website: www.archpac.com REP: Ken Moeller, AIA, ASLA SERVICE: Consulting Architects, Landscape Architects, Engineers & Planners specializing in aquatics, pools, and associated architecture.

Architerra Design Group, Inc. (San Bernardino) 10221-A Trademark Street, Rancho Cucamonga, CA 91730 PH: 909/484-2800 FAX: 909/484-2802 E-Mail: rkrumwiede@architerradesigngroup.com Website: www.architerradesigngroup.com REP: Richard Krumwiede, President; Gregg Denson, Director of Design; Jeff Chamlee, Director of Production SERVICE: Landscape architectural consulting services, new parks, park renovation, and streetscape design & construction documents.

SUMMER 2011 • CALIFORNIA PARKS & RECREATION

u B uy e r ’ s G u i d e Associated Sound (Sacramento) 1417 Del Paso Blvd., Sacramento, CA 95815 PH: 916/649-8040 FAX: 916/649-0243 E-Mail: wgclark@associatedsound.com Website: www.associatedsound.com REP: Wally Clark, President SERVICE: A full service Sound and AV company. Design, sales, installations, rentals and productions. Serving CPRS members Since 1968.

Barker Rinker Seacat Architecture (Denver) 3457 Ringsby Court Unit 200, Denver, CO 80216-4910 PH: 303/455-1366 FAX: 303/455-7457 E-Mail: craigbouck@brsarch.com Website: www.brsarch.com REP: Craig Bouck, President & CEO; Chuck Musgrave, CFO, Steve Blackburn, Principal SERVICE: We design community recreation centers across the U.S.

Battle of the Dance Dinner Show (Orange) 2232 S. Harbor Blvd., Anaheim, CA 92802 PH: 714/740-1045 FAX: 714/740-1470 E-Mail: jlennartson@battleofthedance.com Website: www.battleofthedance.com REP: Jim Lennartson, Sales Manager SERVICE: An electrifying 2 hour spectacular show presenting award winning dancers and a sumptuous three-course meal.

Bellinger Foster Steinmetz Landscape Architecture, Inc. (Monterey) 425 Pacific Street, Suite 201, Monterey, CA 93940 PH: 831/646-1383 FAX: 831/373-8653 E-Mail: go@bfsla.com Website: www.bfsla.com REP: Mike Bellinger, Principal; Lee Steinmetz, Principal; Elke Ikeda, Associate SERVICE: Parks, trails and open space planning; Design for healthy and sustainable communities.

BMLA Landscape Architecture (Los Angeles) 310 North Joy Street, Corona, CA 92879 PH: 951/737-1124 FAX: 951/737-6551 E-Mail: baxter@bmla.net Website: www.bmla.net REP: Baxter Miller, President SERVICE: Provides park master planning and construction documents for all park type facilities and recreation areas.

Bobcat Company (Cass) 250 East Beaton Drive, West Fargo, North Dakota 58078 PH: 701/241-8700 FAX: 701/280-7860 E-Mail: mike.kotzbacher@doosan.com Website: www.bobcat.com REP: Mike Kozbacher, Government Accounts Manager SERVICE: Compact Equipment Manufacturer.

Bronze Memorial Company (Cook) 1842 N. Elston Ave., Chicago, IL 60622 PH: 773/276-7972 x13 FAX: 773/236-9656 E-Mail: rick@bronzememco.com REP: Rick Gurrieri, VP; Richard Wagner, President; Derek Horton SERVICE: Manufacturer of cast bronze & aluminum dedication tablets, garden plaques and donor recognition Tress of Life.

Broyhill, Inc. (Dakota) P.O. Box 475Box 475, Dakota City, NE 68731 PH: 402/987-3412 x34 FAX: 402/9873601 E-Mail: craig@broyhill.com Website: www.broyhill.com REP: Craig Broyhill, President SERVICE: Load and Pack-a one man refuse vehicle for parks & beaches.

BSA Architects-Bull Stockwell Allen (San Francisco) 501 Folsom Street, 4th Floor, San Francisco, CA 94105 PH: 415/281-4720 FAX: 415/281-4721 E-Mail: dross@bsaarchitects.com Website: www.bsaarchitects.com REP: David D. Ross, AIA, LEED A.P. SERVICE: Specialists in community and recreation centers, fitness and sports facilities, and senior and childcare centers.

discover new worlds Callander Associates San Mateo / San José / Rancho Cordova

www.callanderassociates.com

CALIFORNIA PARKS & RECREATION • SUMMER 2011

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B uy e r ’ s G u i d e u BYO Playground (Saint Johns) 101 East Town Place Suite 650, Saint Augustine, FL 32092 PH: 904/808-8360 x404 FAX: 904/808-8529 E-Mail: noah@byoplayground.com REP: Bob Jones, VP, Sales; Chris Smith, Bus. Dev. Mgr, CA SERVICE: Commercial playground equipment, site furnishings, shelters, shades, safety surfacing installation and site work.

C. Sanders Emblems, L.P. (Los Angeles) 12965 Arroyo Street, San Fernando, CA 91340 PH: 800/336-7467 FAX: 818/361-8472 E-Mail: info@csanderrs.net Website: www.csanders.net REP: Penny Ledbetter, President SERVICE: Pins patches, medals, flip coins, lanyards, magnets, bagtags, bookmarks, key chains, key rings.

California Land Management (Santa Clara) 675 Gilman Street, Palo Alto, CA 943012528 PH: 650/322-1181 FAX: 650/322-1194 E-Mail: clm@clm-services.com Website: www.clm-services.com REP: Eric R. Mart SERVICE: Provides professional park management, security, maintenance, ranger patrol & related services.

California Soccer Association South (Orange) 1029 S. Placentia Avenue, Fullerton, CA 92831 PH: 714/778-2972 FAX: 714/441-0715 E-Mail: lsalcedo@calsouth.com Website: www.calsouth.com REP: John Weinerth, CEO; Luis Salcedo, Director of Competition & Membership Development; Brent Wanstreet, Manager of Municipal Soccer Programs SERVICE: The official state soccer association of USSF providing recreational youth and adult programs, coaching education and referee certification services.

California Sports & Recreation (Marin) 1030-B Railroad Avenue, Novato, CA 94945 PH: 415/899-9090 FAX: 415/899-9050 E-Mail: joes@calsportsrec.com Website: www.calsportsrec.com 800/235-2440 Email: support@calsportsrec.com REP: Joe Seavey SERVICE: Exclusively representing Northern California: GameTime play equipment, RCP Shelters, True Bounce basketball systems. Also representing LA Steelcraft and Ultra Play site furnishings.

Callander Associates Landscape Architecture, Inc. (Sacramento) 11180 Sun Center Drive, Suite 104, Rancho Cordova, CA 95670 PH: 916/631-1312 FAX: 916/635-9153 E-Mail: esmith@cavalleyoffice.com Website: www.callanderassociates.com REP: Erik Smith, Principal; Mark Slichter, Principal; Benjamin Woodside, Principal SERVICE: Landscape architects.

Capitol Equipment, Inc. Dba Capitol Enterprises (Los Angeles) 2718 E. Huntington Drive, Duarte, CA 91010 PH: 626/357-3768 FAX: 626/359-3121 E-Mail: capitolequipmentinc@yahoo.com Website: www.capitolequipinc.com REP: Joe & Sue Guarrera SERVICE: Portable steel equipment shelters, standard and custom sizes.

Casey Printing (Monterey) 398 East San Antonio Drive, King City, CA 93930 PH: 831/385-3222 FAX: 831/385-3226 E-Mail: caseyr@caseyprinting.com Website: www.caseyprinting.com REP: Richard Casey, President SERVICE: Casey Printing helps recreation professionals with digital pre-press, printing, binding, and mailing of all publications.

CH Bull Company (San Mateo) 229 Utah Avenue, South San Francisco, CA 94080 PH: 650/837-8400 FAX: 800/229-2855 E-Mail: abull@chbullco.com Website: www.chbullco.com REP: Andy Bull SERVICE: Stocking distributor, Genie lifts, Ridgid, ladders, material handling, safety equipment, including engineered fall protection systems.

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Charles H. Strawter Design Inc. (Los Angeles) 28005 Smyth Drive, Suite 175, Valencia, CA 91355 PH: 661/295-4631 FAX: 661/244-4911 E-Mail: charles@chstrawterdesign.com Website: www.chstrawterdesign.com REP: Charles H. Strawter, Principal Landscape Architect SERVICE: Landscape Architecture & urban design consulting park master planning & design, skateparks, plazas and streetscapes.

CLS Landscape Management, Inc. (San Bernardino) 4711 Schaefer Avenue, Chino, CA 91710 PH: 909/628-3005 FAX: 909/464-1021 E-Mail: info@clslandscape.com Website: www.clslandscape.com REP: Pat Strohman, Senior VP SERVICE: Full service landscape maintenance provider since 1983. In-house tree division with arborists on-staff. City references.

Coast Recreation Inc. (Orange) 3151 Airway Ave, Suite A-3, Costa Mesa, CA 92626-4620 PH: 714/619-0100 FAX: 714/619-0106 E-Mail: coastrec1@aol.com Website: www.coastrecreation.com REP: Tim Hodges, Gregg A. Rogers, Mike Eisert, Chad Barry, Michael Salcido SERVICE: Representing Landscape Structures, playground equipment, in Orange, Riverside, San Bernardino, San Diego & Imperial counties, and Icon Shelter Systems in all of Southern California.

Columbia Cascade Company (Multnomah) 1300 S. W. Sixth Avenue, Ste. 310, Portland, OR 97201-3464 PH: 503/223-1157 FAX: 503/223-4530 E-Mail: hq@timberform.com Website: www.timberform.com REP: Steve Kirn, Sales Mgr.; Ted Jonsson, Gordon and Josh Jurgenson, ParkPacific, Inc., 888/460-7275, FAX 925/210-0944; Reg Nations, Pacific Site Complements, 888/770-7483, FAX 949/606-8697 SERVICE: TimberForm & PipeLine playground and outdoor fitness equipment, TimberForm site furnishings and CycLoops & CycLocker bicycle management products.

SUMMER 2011 • CALIFORNIA PARKS & RECREATION

u B uy e r ’ s G u i d e Commercial Aquatic Services, Inc. (Orange) 1332 Bell Avenue 2-F, Tustin, CA 92780 PH: 877/794-6227 FAX: 877/794-6329 E-Mail: info@swimcas.com Website: www.swimcas.com REP: David Woodland, President, Heather Woodland, Director of Operations SERVICE: Sales, service, repairs and bulk chemicals for commercial pools.

Community Works Design Group (Riverside) 4649 Brockton Avenue, Riverside, CA 92506 PH: 951/369-0700 FAX: 951/369-4039 E-Mail: tim@comworksdg.com Website: www.comworksdg.com REP: Tim Maloney SERVICE: Landscape architects, park planning and design.

Cornerstone Studios, Inc. (Orange) 106 W. 4th, 5th Floor, Santa Ana, CA 92701 PH: 714/973-2200 FAX: 714/973-0203 E-Mail: info@csstudios.com Website: csstudios.com REP: Don Wilson, ASLA SERVICE: Park design, park planning, trail design, plan checking, sports field design, visual resource analysis, camp facility design & irrigation master planning.

Counsilman-Hunsaker (Los Angeles) 20725 S. Western Avenue, Suite 134, Torrance, CA 90501 PH: 310/327-1271 FAX: 310/217-4099 E-Mail: trishsoto@chh2o.com Website: www.chh2o.com REP: Patricia Soto; Scott Hunsaker; Paul Graves SERVICE: Aquatic design, engineering and consulting, programming, facility Impact studies, existing facility evaluations, and Feasibility studies.

Crane Architectural Group (Orange) 110 E Wilshire Ave # 300, Fullerton, CA 92832-1934 PH: 714/525-0363 FAX: 714/525-9826 E-Mail: rcrane@cranearchitecturalgrp. com Website: www.cranearchitecturalgrp.com REP: Rick Crane, Owner SERVICE: Architectural services: community centers, senior centers, sports complexes, concession stands, park restrooms, ADA improvements.

Creative Recreational Systems, Inc. (Sacramento) P.O. Box 356, Folsom, CA 95630 PH: 916/638-5375 FAX: 916/638-5427 E-Mail: play@creativesystems.com Website: www.creativesystems.com REP: Paul Stanfel, President SERVICE: Providing recreation equipment for 35 years. Manufacturers of playground safety surfacing, site furnishings and bike lockers and racks.

Dahlin Group Architecture Planning (Alameda) 5865 Owens Drive, Pleasanton, CA 94588 PH: 925/251-7200 FAX: 925/251-7201 E-Mail: kdanielson@dahlingroup.com Website: www.dahlingroup.com REP: Karl Danielson, Principal; Gregor Markel, Associate/Senior Architect; Elaine Moal, Marketing Manger SERVICE: Architectural and planning services.

Dave Bang Associates, Inc. (Orange) P.O. Box 1088, Tustin, CA 92781 PH: 800/669-2585 FAX: 800/729-2483 E-Mail: pete@davebang.com Website: www.davebang.com REP: Pete Stokes SERVICE: Suppliers of high-quality park, playground, athletic equipment & site equipment since 1979.

David Evans and Assoc. Inc. (San Bernardino) 4200 Concours, Ste 200, Ontario, CA 91764-7976 PH: 909/481-5750 FAX: 909/481-5757 E-Mail: ksr@deainc.com Website: www.deainc.com REP: Kim Rhodes, Chris Giannini, Greg Clark SERVICE: Multidisciplinary firm specializing in landscape architecture, civil and transportation engineering, surveying, and construction management.

David Volz Design Landscape Architects, Inc. (Orange) 151 Kalmus Drive, Suite M-8, Costa Mesa, CA 92626 PH: 714/641-1300 FAX: 714/641-1323 E-Mail: plevitus@dvolzdesign.com Website: dvolzdesign.com REP: David Volz, Landscape Architect, Leed AP; Gary Vasquez, Landscape Architect; Eric Sterling, Landscape Architect SERVICE: Award winning park planners and sports facility experts! DVD provides assistance with project planning budgets.

Deschamps Mats Systems Inc. (Passaic) 75 Kingsland Avenue, Clifton, NJ 07014 PH: 973/928-3040 FAX: 973/928-3041 E-Mail: assistant@mobi-mat-dms.com Website: www.mobi-mat-dms.com REP: Alex Girard, Sales Area Manager SERVICE: Mobi-Mat RecPath is a portable and removable rollout access pathway for pedestrians, wheelchair users and vehicles.

CRANE ARCHITECTURAL GROUP Innovations in Architecture

Decades of Quality Park & Recreation Projects

Specialties include: Community Centers Daycare Centers Recreation/Sports Complexes Restrooms Senior Centers ADA Compliance Studios Picnic Shelters Concession Buildings Arts/Activity Centers Education Centers Historical Preservation and Restoration

Services Full Service Architecture ADA Compliance Studies Building Design Space Planning Site Analysis Cost Estimating Land Planning Project Bidding and Negotiation Construction Contract Administration Sustainable Design

110 E Wilshire Ave., Suite 300, Fullerton, CA 92832 www.cranearchitecturalgrp.com (714)525-0363

CALIFORNIA PARKS & RECREATION • SUMMER 2011

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B uy e r ’ s G u i d e u Design for Play (Riverside) 1079 Lyons Circle, Banning, CA 92220 PH: 951/922-3900 FAX: 951/922-3939 E-Mail: info@jcboushhconsulting.com Website: www.jcboushhconsulting.com REP: JC Bouchh, Development & Operations SERVICE: Playground consulting.

Dog-ON-it-Parks (Snohomish) 626 128th Street SW #104A, Everett, WA 98204 PH: 877/348-3647 FAX: 425/347-3056 E-Mail: info@dog-on-it-parks.com REP: Kathy Max, President; Gary Max, Vice-President; Jason Wetzel, Production Manager SERVICE: Dog park exercise equipment, site furnishings and surfacing.

Dogpoopbags.com (Salt Lake) P.O. Box 901556, Sandy, UT 84090 PH: 888/706-8500 FAX: 888/827-9090 E-Mail: mark@dogpoopbags.com Website: www.dogpoopbags.com REP: Mark Young, Owner SERVICE: Dog waste cleanup products.

Bags to fit all dispensers at a guarantee 25% savings.

Eagle Sports & Awards Company (Los Angeles) 19918 Bryant Street, Winnetka, CA 91306 PH: 310/384-2540 FAX: 818/886-5554 E-Mail: eaglemanelliot@hotmail.com Website: www.eaglesports.org REP: Elliot Heffler, Owner SERVICE: Silk-screening, embroidery, awards, banners, advertising & promotional specialties.

EasyTurf, Inc. (San Diego) P.O. Box 463057, Escondido, CA 92046 PH: 866/Easy Turf FAX: 760/888-8430 E-Mail: patsy@easyturf.com Website: www.easyturf.com REP: David Hartman, President; Mike Bray, Director of Business Development; Rick Morgan, National Accounts Manager SERVICE: FieldTurf playground turf is fall zone rated to twelve feet. It’s safe, soft, durable and beautiful.

EcoGreen Environmental, LLC (Orange) 24481 Alta Vista Drive #2, Dana Point, CA 92629 PH: 949/496-4104 FAX: 949/496-1730 E-Mail: craig@ecogreennow.com Website: www.EcoGreenNow.com REP: Craig B. Stern, President; Mike Baldwin, Member SERVICE: Offering the World’s Safest Playground Surfacing, FREE Pet Pouch Dispensers and Lowest Cost Oxo-biodegradable bags.

Field Paoli Architects (San Francisco) 150 California St., 7th Floor, San Francisco, CA 94111 PH: 415/788-6606 FAX: 415/788-6650 E-Mail: architects@fieldpaoli.com Website: www.fieldpaoli.com REP: Mark Schatz SERVICE: Architectural design and planning.

Filice Enterprises, Inc. (Santa Clara) 711 Lincoln Avenue, San Jose, CA 95126 PH: 408/271-8841 FAX: 408/271-8861 E-Mail: mike@filicesurfaces.com Website: www.filicesurfaces.com REP: Mike Filice III, President; Michelle Filice, Vice-President SERVICE: Everything Playground surfacing, from Fibar to SofTile. Since 1995, California’s #1 source for all playground safety surfacing.

First Service (Sonoma) 737 Southpoint Blvd., #D, Petaluma, CA 94954 PH: 800/227-1742 FAX: 800/809-9172 E-Mail: firstservice@clubstuff.com Website: www.clubstuff.com REP: Dan Goldblatt, Tom Helms, John Jordan, Matthew Mendonsa, Lori Englehardt SERVICE: Basketball and volleyball equipment, protective padding, bleachers, lockers, athletic flooring, seating and site furnishings.

DESIGNING OUTSTANDING FACILITIES FOR COMMUNITY RECREATION

LANDSCAPE ARCHITECTURE CIVIL ENGINEERING SPORT PLANNING & DESIGN

www.VerdeDesignInc.com

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SUMMER 2011 • CALIFORNIA PARKS & RECREATION

u B uy e r ’ s G u i d e Fountain People, Inc./Water Odyssey (Hays) P.O. Box 8074600 Hwy. 123, San Marcos, TX 78667-0807 PH: 512/392-1155 FAX: 512/392-1154 E-Mail: info@waterodyssey.com Website: www.waterodyssey.com REP: Steve Case SERVICE: Manufacturers of Water OdysseyTM, the country’s leading line of aquatic playground equipment.

Freshpark LLC. (Orange) 7412 Count Circle, Huntington Beach, CA 92647 PH: 714/369-2495 E-Mail: freshparkproducts@yahoo.com Website: www.freshpark.com REP: Matt Piercey, Co-Owner; Roger Hickey, Owner SERVICE: The only complete portable skateboard, BMX, Boards, pads, helmets, & ramps park program in the world.

Frank Stein Novelty (Los Angeles) 1969 So Los Angeles Street, Los Angeles, CA 90011 PH: 213/747-9585 FAX: 213/747-5864 E-Mail: toastrite@aol.com REP: Melvin Mantell, President SERVICE: A complete line of Easter, Halloween and Christmas merchandise.

Gates & Associates (Contra Costa) 2671 Crow Canyon Road, San Ramon, CA 94583 PH: 925/736-8176 FAX: 925/838-8901 E-Mail: tyoung@dgates.com Website: dgates.com REP: Todd Young, Principal; Chuck Gardella, Sr. Associates; Vanessa Lindores, Associate SERVICE: Landscape architecture.

Glass Architects (Sonoma) 200 E Street, #100, Santa Rosa, CA 95404 PH: 707/544-3920 FAX: 707/544-2514 E-Mail: eglass@glassarchitects.com Website: www.glassarchitects.com REP: Eric M. Glass, AIA SERVICE: Architectural design and master planning. Specialist in community centers, aquatic and recreational facilities.

Goric Marketing Group USA (Middlesex) P.O. Box 117, Ashland, MA 01721 PH: 877/467-4287 FAX: 508/881-0943 E-Mail: laura@goric.com Website: www.goric.com REP: Laura Wilson, Sales Manager SERVICE: Cutting edge play equipment: unique playpoints, sensory and musical elements, and water/sand play systems.

Great Western Park & Playground (Cache) 2598 West 5700 South, PO Box 97, Wellsville, UT 84339 PH: 800/453-2735 FAX: 435/245-5057 E-Mail: info@gwpark.com REP - Nevada and UT: Steve Kyriopoulos, Owner-VP; Taft Egan; California Reps: Mike Carlson; Scott Maynard; Nate Younker; Eric Molano SERVICE: We sell playground equipment, park site furnishings, playground surfacing, and sports equipment.

GreenCloudUSA, LLC Aka GreenParks USA (Multnomah) P.O. Box 80762, Portland, OR 97280 PH: 503/799-8011 FAX: 503/768-5121 E-Mail: tom@greenparksusa.com Website: www.greenparksusa.com REP: Tom Calabrese, Hydrogeologist SERVICE: GreenParksUSA provides online environmental stewardship tools including IPM Plan development and BMP documentation software.

IllumInatIng Generations You’re not just buying lights. You’re buying the support of the Musco team helping manage your system to assure your lights are on only when needed. That gives you peace of mind knowing you’re conserving valuable resources for future generations.

To learn more visit:

www.musco.com/generations California Offices: 800/825-6030 (toll free) Cameron Park, California 95682 Irvine, California 92618

For Your Budget For The Environment ©2012 Musco Sports Lighting, LLC · ADCA12-3

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B uy e r ’ s G u i d e u Greenfields Outdoor Fitness (Orange) 2625 So. Orange Ave., Santa Ana, CA 92707 PH: 888/315-9037 FAX: 866/308-9719 E-Mail: sam@greenfieldsfitness.com Website: www.GreenfieldsFitnes.com REP: Aviv Arishay, Regional Manager SERVICE: Parks Equipment.

Griffin Structures, Inc. (Orange) 385 2nd Street, Laguna Beach, CA 92651 PH: 949/497-9000 FAX: 949/497-8883 E-Mail: kboyle@griffinholdings.net Website: www.griffinholdings.net REP: Roger Torriero, CEO, Frank Martinez, EVP, Kelly Boyle, EVP SERVICE: Construction/program manager for the public/private sector.

Gro-Power, Inc. (San Bernardino) 15065 Telephone Ave., Chino, CA 91710 PH: 909/393-3744 FAX: 909/393-2773 E-Mail: gropowerinc@verizon.net Website: www.gropower.com REP: Brent Holden, President; David Diehl, Sales Representative; Jack Engberg, Sales Representative SERVICE: Park maintenance going Green?

Gro-Power products are safe for the environment and naturally conserve water.

Planning, Inc. (San Mateo) 211 Linden Ave, South San Francisco, CA 94080 PH: 650/871-0709 FAX: 650/871-7911 E-Mail: dmerkes@g4arch.com Website: www.g4arch.com REP: Dawn Merkes, President, Andrea Will, Architect, Associate; Jonathan Hartman, Architect, Associate SERVICE: Architectural, research and planning services.

HAI, Hirsch & Associates, Inc. (Orange) 2221 E. Winston Rd. #A, Anaheim, CA 92806 PH: 714/776-4340 FAX: 714/776-4395 E-Mail: pat@hailandarch.com Website: www.hailandarch.com REP: Patrick Hirsch, President SERVICE: Landscape architecture, park planning, master plans, sports facilities, redevelopment & public work projects.

Hanson Associates (Orange) 275 Centennial Way, #211, Tustin, CA 92780-1945 PH: 714/368-1922 FAX: 714/368-1925 E-Mail: info@hansonassoc.com Website: www.hansonassoc.com REP: Juan Suarez, Chairman/Consultant; Rick Suarez, Vice-President/Estimating SERVICE: 30 years wholesale/installation: playgrounds, safety surfacing, athletic equipment, site furnishings, shades/ shelters, bleachers.

Harris Design (Alameda) 755 Folger Avenue, Berkeley, CA 94710 PH: 510/647-3792 FAX: 510/647-3712 E-Mail: office@hd_la.com Website: www.hd-la.com REP: Bill Harris, Principal SERVICE: Creative, community-based planning & design from concept through construction. Parks, trails, master plans, sports facilities, open space.

Hermann & Associates (Riverside) 78365 Hwy 111, PMB 332, La Quinta, CA 92253 PH: 760/777-9131 FAX: 760/777-9132 E-Mail: chris@hermannandassociates. com Website: www.hermannandassociates.com REP: Chris Hermann, President/CEO, Kristin Moore Hermann, Managing Director/CFO, Jose Estrada, Project Manager/ Vice President SERVICE: Landscape architecture, planning and project management for community parks, sports parks and dog parks.

The HLA Group Landscape Architects & Planners, Inc. (Sacramento) 1050 Twentieth Street, Ste 200, Sacramento, CA 95811 PH: 916/447-7400 FAX: 916/447-8270 E-Mail: scanada@hlagroup.com Website: www.hlagroup.com REP: Steven Canada, ASLA; Jeff Craft, ASLA SERVICE: Landscape architecture and planning emphasizing parks and recreation, urban design, community design and land planning.

Group 4 Architecture Research +

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u B uy e r ’ s G u i d e HMH (Santa Clara) 1570 Oakland Road, San Jose, CA 95131 PH: 408/487-2200 FAX: 408/487-2222 E-Mail: bsowa@hmhca.com Website: www.hmhca.com REP: William Sowa, Principal; Lisa Harris, Landscape Architect SERVICE: Park and playground designers, trail designers, landscape architects, certified playground safety inspectors.

Hunter Industries (Placer) P.O. Box 1005, Meadow Vista, CA 95722 PH: 916/899-9437 E-Mail: don.franklin@hunterindustries.com Website: www.hunterindustries.com REP: Donald D. Franklin, Northern Calif.

Specification Manager; Lynda Wightman, Industry Relations Manager; Daniel Kamieniecki, So. Calif. Specification Manager SERVICE: Irrigation Manufacturer - MP Rotator, Sprays, Rotors, Smart Controllers, Valves, Drip

Ian Davidson Landscape Architecture (Riverside) 3547 Market Street, Riverside, CA 92501 PH: 951/683-1283 FAX: 951/683-4352 E-Mail: idavidson@idlainc.com REP: Ian Davidson, President; Jennifer Potter, Director of Marketing SERVICE: Landscape architecture, site master planning and multi-disciplinary project development for park and recreational facilities.

Innova Champion Discs, Inc. (San Bernardino) 11077 Arrow Route, Rancho Cucamonga, CA 91730 PH: 909/481-6266 FAX: 909/481-6266 E-Mail: gavin@innovadiscs.com Website: www.innovadiscs.com REP: Gavin Muir, Controller SERVICE: Disc golf discs, related equipment and course design services.

Innovative Playgrounds Company LLC (Los Angeles) 12407 East Slauson Avenue, Unit D, Whittier, CA 90606 PH: 877/732-5200 FAX: 562/693-5199 E-Mail: info@innovativeplaygrounds.com Website: www.innovativeplaygrounds.com REP: Alvino Larios, President SERVICE: Sales, designs, and project management for playground/fitness equipment, safety surfacing, shade structures, and sport/site amenities.

Irrigation Water Technologies America, Inc. (Boulder) 1200 S. Fordham Street, Suite B, Longmont, CO 80501 PH: 303/772-9884 E-Mail: emily@kisssusa.com REP: Ben Forman, So Cal Regional Sales SERVICE: KISSS systems are closed-loop, turn-key, self-learning subsurface irrigation systems which save water & increase safety.

Jacobs, Inc. (Sacramento) 180 Promenade Circle, Ste. 300, Sacramento, CA 95834 PH: 916/929-3323 FAX: 916/929-1772 E-Mail: jeff.townsend@jacobs.com Website: www.jacobs.com REP: Jeff Townsend, Principal SERVICE: Landscape architectural and engineering design services for parks, recreation and open space projects.

Jazzercise (San Diego) 2460 Impala Dr, Carlsbad, CA 92008 PH: 760/476-1750 FAX: 760/602-7180 E-Mail: ymccarthy@jazzercise.com Website: www.jazzercise.com REP: Young McCarthy, District Manager San Diego County; Ann Marie Schneider, District Manager, Riverside/Orange County, Hawaii; Peggy Waide, District Manager, Northern California, Nevada & Utah SERVICE: A workout program offering a fusion of jazz dance resistance training, pilates, yoga and kickboxing movements.

Help keep her healthy

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B uy e r ’ s G u i d e u JetMulch (Santa Cruz) P.O. Box 1667, Capitola, CA 95010 PH: 866/306-8524 FAX: 831/462-2126 E-Mail: phil@jetmulchinc.com Website: www.jetmulch.com REP: Phil Reiker, President/Manager SERVICE: Blown-In Mulch and ASTM certified playground materials.

Jones & Madhavan (Ventura) 100 E Thousand Oaks Blvd Ste 211, Thousand Oaks, CA 91360-8134 PH: 805/777-8449 FAX: 805/777-8489 E-Mail: nachi@jmae.com Website: www.jmae.com REP: Nachi Madhavan, AIA; Doug Jones, PE. SERVICE: Planning, architecture & engineering services for public aquatic facilities.

Keenan & Associates (Los Angeles) 2355 Crenshaw Blvd., Suite 200, Torrance, CA 90501 PH: 310/212-3344 FAX: 310/787-8838 E-Mail: bpasquale@keenan.com Website: www.keenanassoc.com REP: Betti Paquale, Assistant Vice President SERVICE: Loss Control Services, training and playground inspections and program consulting.

Kidz Love Soccer (Santa Clara) 580 East Weddell Drive, Suite 2, Sunnyvale, CA 94089 PH: 408/252-1894 FAX: 408/252-3490 E-Mail: info@kidzlovesoccer.com Website: www.kidzlovesoccer.com REP: Peter Stanley SERVICE: Age-appropriate youth soccer instruction. Classes and camps for children 2-12 years of age.

Klassen Corporation (Kern) 2021 Westwind Drive, Bakersfield, CA 93301 PH: 661/324-3000 FAX: 661/324-3900 E-Mail: markd@klassencorp.com Website: www.klassencorp.com REP: Mark Delmarter, Director of Business Development; Robert Blair, Director of Architecture; Jennifer Blackwood, Director of Marketing SERVICE: Klassen Corporation provides integrated project delivery systems through architectural, general construction and construction management service.

Visit The CPRS Web Site • Networking Communities • On-line Dues Payment • Job Center • Information & Referral Area • TrendScan articles • Training Calendar • Legislative Action Center • On-line Directory • On-line Registration

www.cprs.org

Knorr Systems, Inc. (Orange) 2221 Standard Ave, Santa Ana, CA 92707 PH: 714/754-4044 FAX: 714/754-7791 E-Mail: cindyb@knorrsystems.com Website: www.knorrsystems.com REP: Mike Smith, Director of Sales SERVICE: Knorr Systems: quality aquatic equipment and services including: water treatment, filtration, recreation, maintenance, service contracts.

KOMPAN, Inc. (Pierce) 930 Broadway, Tacoma, WA 98402 PH: 800/426-9788 FAX: 253/579-1044 E-Mail: termor@kompan.com Website: www.kompan.com REP: Recreation Republic, Inc., Mark and Susanne Anderson, Southern, Central and Northern California 888/843-6128; Margaret Brown, Northern California Coastal Counties and Marin, Solano, Lake Santa Clara, San Benito, Contra Costa Counties 707/887-9737 SERVICE: KOMPAN is the leading manufacturer of environmentally sustainable playground equipment, design, engineering and manufacturing.

Kromer Co. LLC (Hennepin) 2328 Beach Blvd., Pacifica, CA 94044 PH: 763/746-4040 FAX: 763/746-4041 E-Mail: DustineCallahan@Kromerco.com REP: Dustine Callahan, Sales & Marketing Manager; Ronn Ponath, President; Joy Arens, Marketing & Acctg. Analyst SERVICE: Kromer manufacturer line of athletic field maintenance products to make your fields look and play great!

KTU + A Planning & Landscape Architecture (San Diego) 3916 Normal Street, San Diego, CA 92103 PH: 619/294-4477 FAX: 619/294-9965 E-Mail: kurt@ktua.com REP: Kurt Carlson, President; Cheri Blatner, Senior Associate; Sharon Singleton, Senior Associate SERVICE: Award winning planning and landscape architectural services for parks, recreation facilities, sports complexes, interpretive centers, open spaces and trails.

KVO Industries (Sonoma) 1825 Empire Industrial Ct, Ste A, Santa Rosa, CA 95403 PH: 707/573-6868 FAX: 707/573-6888 E-Mail: sales@kvoindustries.com Website: www.kvoindustries.com REP: Steve Vandyk, V.P. Marketing SERVICE: Provider of specialty sign products including porcelain enamel, high pressure laminate and framing systems.

L.A. Steelcraft Products, Inc. (Los Angeles) PO Box 90365, Pasadena, CA 91109-0365 PH: 626/798-7401 FAX: 626/798-1482 E-Mail: info@lasteelcraft.com Website: www.lasteelcraft.com REP: James Holt, President SERVICE: Equipment manufacturer: sports, playgrounds, schools, industry.

Featuring fiberglass tables & benches, court & field equipment, bike racks, flagpoles & site amenities.

Landscape Communications, Inc. 14771 Plaza Dr., Suite M, Tustin, CA 92780 PH: 714/979-5276 x122 FAX: 714/979-3543 Email: smattox@landscapeonline.com Website: www.landscapeonline.com REP: George Schmok Free subscription to Landscape Architect and Specifier News & access to our annual trade show.

Lincoln Equipment, Inc. (Contra Costa) 2051 Commerce Avenue, Concord, CA 94520 PH: 925/687-9500 FAX: 925/798-3602 E-Mail: sales@lincolnaquatics.com Website: www.lincolnaquatics.com Rep: REP: Charles Luecker, President SERVICE: Distributors of commercial swimming pool equipment, chemicals and aquatic supplies since 1954.

Lincoln Equipment, Inc.(Orange) 182 Viking Avenue, Brea, CA 92821 PH: 714/990-6015 - 800/223-5450 FAX 714/990-4130 E-Mail: ahickman@lincolnaquatics.com REP: Andrea Hickman, Office Manager SERVICE: Distributors of commercial swimming pool equipment, chemicals and aquatic supplies since 1954.

New material is added/updated weekly.

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u B uy e r ’ s G u i d e LPA, Inc. (Placer) 1548 Eureka Road #101, Roseville, CA 95661 PH: 916/772-4300 FAX: 916/772-4330 E-Mail: ksullivan@lpainc.com Website: www.lpainc.com REP: LPA Inc. (Placer),Roseville, CA;LPA Inc. (Orange) 5161 California Avenue Suite 100, Irvine, CA 92612, 949/2611001, Fax: 949/260-1190, E-mail: ksullivan@lpainc.com; Kevin Sullivan, Principal (Roseville Office) Steve Kendrick, Principal (Roseville Office) Heather Zienowicz, Business Development (Irvine Office) SERVICE: Sustainable design solutions in architecture, landscape architecture, planning, and interior design for community/ senior centers, aquatics and parks.

Mallard Creek, Inc. (Placer) 4095 Duluth Avenue, Rocklin, CA 95765 PH: 916/645-1681 FAX: 877/607-9404 E-Mail: pat@mallardcreekinc.com Website: www.mallardcreeklsm.com REP: Carol Williams, Accounting Manager SERVICE: Wholesale landscape materials.

Mariposa Landscapes (Los Angeles) 15529 Arrow Hwy, Irwindale, CA 91706 PH: 626/960-0196 FAX: 626/960-8944 E-Mail: terry@mariposa-ca.com Website: www.mariposa-ca.com REP: Terry Noriega, President SERVICE: Landscape Construction, Hardscape Construction, Landscape Maintenance, Tree Care, Indoor Plantscape.

Mark Seeding Services, Inc. (Sacramento) P.O. Box 187, Galt, CA 95632 PH: 209/745-0491 FAX: 209/745-5049 E-Mail: rhonda.mark@markseeding.com Website: www.markseeding.com REP: Robert A. Mark, President; Rhonda Mark, VP Administration; Beau J. Fife, Weed Abatement Coordinator SERVICE: Hydroseeding, Erosion Control Contractor specializing in turf, native grass establishment, including weed abatement, mowing.

Marshall Austin Productions (Jefferson) 16778 Foxwood Lane, Morrison, CO 80465 PH: 303/988-2200 FAX: 303/988-1878 E-Mail: info@marshallaustin.com Website: www.marshallaustin.com REP: Roy Mertik, President SERVICE: The industry leader in the design and sale of mobile stages.

Meyer & Associates (Orange) 23265 South Pointe Drive, Suite 102, Laguna Hills, CA 92653 PH: 949/380-1151 FAX: 949/380-8117 E-Mail: meyerarch@earthlink.net REP: Randall K. Meyer SERVICE: Architecture/Landscape Architecture; New/Renovated recreation facilities; Community/Senior Centers; Construction documents for public bidding.

Mia Lehrer + Associates (Los Angeles) 3780 Wilshire Blvd., #250, Los Angeles, CA 90010 PH: 213/384-3844 FAX: 213/384-3833 E-Mail: office@mlagreen.com Website: www.mlagreen.com REP: Mia Lehrer, President; Jan Dyer, Senior Associate; Jeff Hutchins, Principal SERVICE: Designing :Landscapes that Inspire, Using Technologies that Sustain, Creating Places that Matter.

Most Dependable Fountains, Inc. (Shelby) 5705 Commander Dr., Arlington, TN 38002-0587 PH: 800/552-6331 FAX: 901/867-4008 E-Mail: info@mostdependable.com Website: www.mostdependable.com REP: Vince McGrory, Sales; Anita Beachum, Sales SERVICE: Outdoor drinking fountains, pet fountains, showers, misters, play towers, hydrants, jug fillers, hand wash stations & grills.

Murdock-Super Secur (Los Angeles) P.O. Box 3527, City of Industry, CA 91744 PH: 800/591-9880 FAX: 626/855-4860 E-Mail: bmurdock@acorneng.com Website: www.murdock-supersecur.com REP: John S. Mitchell, Manager SERVICE: Pre-engineered buildings, restroom plumbing fixtures, drinking fountains, and water hydrants.

Musco Sports Lighting (Orange) 4 Jenner, Suite 100, Irvine, CA 92618 PH: 949/754-0503 FAX: 949/754-0637 E-Mail: mike.marchetti@musco.com Website: www.musco.com REP: Michael Marchetti, Karin Pekala, Michael Higgins, Michael Winfrey, Paul Austad SERVICE: Providing sports lighting solutions for your budget, for the environment.

MVE Institutional Inc. PlannersArchitecture Interiors (Orange) 1900 Main Street, Irvine, CA 92614 PH: 949/809-3380 FAX: 949/809-3381 E-Mail: bsimons@mve-institutional.com Website: www.mve-institutional.com REP: Robert Simons, AIA; Judy Cheng, LEED AP SERVICE: MVE Institutional is an architecture, planning and interiors firm with over 35 years of experience.

MIG, Inc. (Alameda) 800 Hearst Ave., Berkeley, CA 94710 PH: 510/845-7549 FAX: 510/845-8750 E-Mail: mindyc@migcom.com Website: www.migcom.com MIG Pasadena: 169 N. Marengo Ave., Pasadena, CA 91101-1703, 626/7449872, FAX 626/744-9873 MIG Fullerton: 801 N. Harbor Boulevard, Fullerton, CA 92832, 714/871-3638, Fax 714/8711188 MIG Davis: 613 G Street, Davis, CA 95616, 530/753-9606, FAX 530/7539608 REP: Sally McIntyre, Susan Goltsman, Tim Gilbert, Principal SERVICE: Landscape Architecture and planning for recreation, sports, park and open space and the public realm from visioning to construction documents.

Miracle Playground Sales (Riverside) 9106 Pulsar Ct, Ste C, Corona, CA 92883-4632 PH: 800/264-7225 FAX: 877/215-3869 E-Mail: sales@miracleplayground.com Website: www.miracleplayground.com REP: Kevin Spence SERVICE: Innovative playground equipment for children of all abilities; recycled rubber surfacing; park shelters & gazebos; tables, benches & athletic equipment splashpads and waterslides.

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B uy e r ’ s G u i d e u My Bark Co., Inc. (San Joaquin) P.O. Box 932, Linden, CA 95236 PH: 209/786-4042 FAX: 209/786-4043 E-Mail: mybarkco@me.com Website: www.mybark.net REP: Mary Yelton, President SERVICE: ReadyPlay, EWF from virgin forestwood, bark products, colored enhanced mulches and soil amendments.

Nasco (Stanislaus) P.O. Box 101, Salida, CA 95368 PH: 209/545-1600 FAX: 209/543-1244 E-Mail: jfelt@enasco.com Website: www.enasco.com REP: Jim Felt, Director of Sales; Donna Cervantes, Store Manager SERVICE: Nasco Modesto provides a widely diversified selection of arts, crafts and recreational products for all ages.

Natural Structures (Baker) P.O. Box 270, Baker City, OR 978140270 PH: 541/523-0224 FAX: 541/523-0231 E-Mail: info@naturalstructures.com Website: www.naturalstructures.com REP: Trudy England & Leslie Maiwald SERVICE: Designs, engineers and manufactures: water and pool slides, shelters, pavilions, kiosks, gazebos and site furnishings.

NGI Sports a Division of River City Athletics (Hamilton) 2807 Walker Road, Chattanooga, TN 37421 PH: 800/835-0033 FAX: 423/499-8882 E-Mail: cbrisbin@ngisports.com Website: www.ngisports.com REP: Cory Brisbin, West Coast Sales; Richard Burke, CEO/COO SERVICE: TITAN TRAX SHIELD® - TN, an affordable and durable solution to cracked tennis courts. Guaranteed crack-free.

Noll & Tam Architects (Alameda) 729 Heinz Avenue #7, Berkeley, CA 94710 PH: 510/649-8295 FAX: 510/649-3008 E-Mail: lauren.sullivan@nollandtam.com REP: Janet Tam, Principal SERVICE: Architectural design, programming and planning for recreation/ community/senior centers and other civic buildings.

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NSP3 a Dba of Park Associates Inc. (Shasta) 1555 Tahoe Court, Redding, CA 96003 PH: 877/473-7619 FAX: 530/246-0518 E-Mail: sales@nspx3.com Website: www.nspx3.com REP: Dena Carter, President; Cindy Cooper, CEO; Gary Kimbrough, Sales SERVICE: Playgrounds, surfacing, DSA shelters, shade, rocks & ropes, custom concrete, site furnishings, green products, athletic & electronic play.

NTD Architecture (Placer) 200 Auburn Folsom Rd Ste 200, Auburn, CA 95603 PH: 530/888-0999 FAX: 530/888-7336 E-Mail: jknighton@ntd.com Website: www.ntd.com REP: Jordan Knighton, AIA, 200 Auburn Folsom Rd Ste 200; Jon Baker, AIA, 9655 Granite Ridge Drive Ste 400, San Diego, CA 92123; Jay Tittle, AIA, 2025 Financial Way, Suite 106, Glendora, CA, 91741-4692 SERVICE: Architectural programming, planning and design for recreational facilities, civic and community centers and aquatic complexes.

NUVIS (Orange) 3151 Airway Avenue, Suite J-3, Costa Mesa, CA 92626 PH: 714/754-7311 FAX: 714/754-7346 E-Mail: info@nuvis.net Website: www.nuvis.net 5 Crow Canyon Ct. #110, San Ramon, CA 94583 (Contra Costa County) REP: Leslee A. Temple, FASLA, Vice President, 925/820-2772 x 302 FAX(925) 820-2711 SERVICE: Locations in California, Nevada, Arizona, NUVIS influences integrated design solutions for people, environments, and experiences.

Outdoor Creations, Inc. (Shasta) P.O. Box 50, Round Mountain, CA 96084 PH: 530/337-6774 FAX: 530/337-6675 E-Mail: ODC@outdoorcreations.com Website: www.outdoorcreations.com REP: Scott Puhlman SERVICE: Precast concrete site furnishings, includes picnic tables, benches, BBQs, fire pits, planters, signs and concrete products for outdoor use.

Pacific Design Concepts/Little Tikes Commercial - Southern California PO Box 1909, Huntington Beach, CA 92647 PH: 714-846-4885 FAX: 714-846-3485 E-Mail pacificdzn@aol.com Website: www.littletikescommercial.com REP: Scott Muscolo SERVICE: Accessible outdoor playground equipment including unique theme playscapes and park service equipment.

PIER 39 (San Francisco) P.O. Box 193730, San Francisco, CA 94119-3730 PH: 415/705-5500 FAX: 415/981-8808 E-Mail: jodi@pier39.com Website: www.pier39.com REP: Jodi Cumming, Manager, Travel Industry Sales SERVICE: PIER 39, San Francisco’s Premier Bay Attraction, includes 110 shops, 13 restaurants and numerous attractions.

Pacific Park At the Santa Monica Pier (Los Angeles) 380 Santa Monica Pier, Santa Monica, CA 90401 PH: 310/260-8744 x253 FAX: 310/899-1826 Website: www.pacpark.com REP: Sarah McCann, Marketing Sales Manager SERVICES: Family amusement park located at the Santa Monica Pier.

Pilot Rock Site Products R.J. Thomas Mfg. Co., Inc. (Cherokee) P.O. Box 946, Cherokee, IA 51012-0946 PH: 800/762-5002 FAX: 712/225-5796 E-Mail: pilotrock@rjthomas.com Website: www.pilotrock.com REP: Customer Service Dept.

SERVICE: Manufacturing and direct sales of park grills, picnic tables, benches, campfire rings, trash receptacle holders, etc.

Patterson-Williams Athletic Manufacturing Company (Maricopa) 140 N. Gilbert Road, Mesa, AZ 85203 PH: 800/687-5768 FAX: 480/962-5290 E-Mail: pstokes@pwathletic.com Website: www.pwathlectic.com REP: Pete Stokes; Tom O’Keefe SERVICE: Manufacture of top-quality athletic, park & site equipment.

Peak Software Systems (Salt Lake) 870 East 9400 South, Suite 201, Sandy, UT 84094 PH: 801/572-3570 FAX: 801/572-7834 E-Mail: sales@peakinfo.com Website: www.peakinfo.com REP: Debbie Nelsen, V P Sales; Paul Gines, Sr. Acct. Mgr. SERVICE: Providing industry leading Parks and Recreation mangaa3ement software-SportsMan SQL-since 1993.

SportsMan SQL. Pentair Water Commercial Pool and Aquatics (Lee) 1620 Hawkins Ave., Sanford, NC 27330 PH: 919/566-8332 FAX: 919/566-8910 E-Mail: mike.fowler@pentair.com Website: www.pentaircommercial.com REP: Mike Fowler, Commercial Marketing Manager; Justin McCollum, Territory Sales Manager SERVICE: Manufacturer of swimming pool equipment and accessories serving the commercial and residential markets.

The Planning Center /DC&E (Alameda) 1625 Shattuck Avenue 3rd Floor, Berkeley, CA 94709 PH: 510/848-3815 FAX: 510/848-4315 E-Mail: melissa@dceplanning.com Website: www.dceplanning.com REP: Sarah Sutton, Principal; Melissa Erikson, Sr. Associate; Isabelle Minn, Sr. Associate SERVICE: Landscape architecture, park design, public outreach, master planning, open space and trail design, environmental review.

Play Safe Inspection, LLC (Los Angeles) 17547 Gilmore St., Lake Balboa, CA 91406 PH: 818/342-2262 FAX: 818/578-3408 E-Mail: info@play-safe-inspection.com Website: www.play-safe-inspection.com REP: Jim Stein SERVICE: Surface impact testing (TRIAX) for compliance - early childhood playground inspection - Southern CA. Play Smart Surfacing (San Bernardino) 1125 Research Drive #A, Redlands, CA 92374 PH: 909/799-8100 FAX: 909/799-8120 E-Mail: rafael@playsmartsurfacing.com Website: www.playsmartsurfacing.com REP: Rafael Alzaga, Vice President SERVICE: Installation of rubber surfacing in playground settings and parks/ recreation.

SUMMER 2011 • CALIFORNIA PARKS & RECREATION

u B uy e r ’ s G u i d e Play-Well TEKnologies (Marin) 224 Greenfield Avenue, San Anselmo, CA 94960 PH: 415/578-2746 FAX: 415/460-5108 E-Mail: jeff@play-well.org Website: www.play-well.org REP: Jeff Harry, VP of Marketing SERVICE: Teaching engineering to kids utilizing lego (grades K-5th).

Playcraft Direct, Inc. (Josephine) 123 North Valley Dr., Grants Pass, OR 97526 PH: 888/571-7640 FAX: 541/955-6130 E-Mail: sales@playcraftdirect.com Website: www.playcraftsystems.com REP: Kurt Krauss, CEO; Toney Lewis, Sales Manager SERVICE: Seller of playground equipment (commercial type).

Playgrounds Unlimited (Santa Clara) 1175 Willow Avenue, Sunnyvale, CA 94086 PH: 408/244-9848 FAX: 408/244-9847 E-Mail: mikea@playgroundsunlimited.net Website: www.playgroundsunlimited.com REP: Michael Altieri, CEO; Joe Mendes, President SERVICE: Construction services; site preparation; play equipment; water play; shade shelter installation; Pour-in-place & synthetic turf safety surface.

PlaySafe, LLC (Bernalillo) PO Box 66056, Albuquerque, NM 87193-6056 PH: 505/899-9532 FAX: 505/899-2666 E-Mail: playsafe@play-safe.com Website: www.play-safe.com REP: Sam “Butch” DeFillippo SERVICE: Playground audits, maintenance training, strategic master plan development, feasibility studies, expert witnesses & recreation program development.

Poms & Associates (Los Angeles) 5700 Canoga Avenue #400, Woodland Hills, CA 91367 PH: 714/731-8444 FAX: 818/449-9321 E-Mail: pcombest@pomsassoc.com REP: Phil Combest, Sr. Mgr., Risk Services; Sue Bedard, Vice President SERVICES: Loss control, risk management, safety services, general parks and playground consulting and auditing services.

Progressive Design Playgrounds (San Diego) 2458 South Santa Fe Avenue, Vista, CA 92084 PH: 760/597-5990 FAX: 760/597-5991 E-Mail: sales@pdplay.com Website: www.PDPLAY.com REP: John Ogden, President SERVICE: Designs and manufactures, in California, environmentally friendly commercial play structures, site furnishings, and poured-in-placed rubberized surfacing.

Public Restroom Company (Washoe) 9390 Gateway Drive, Suite 102, Reno, NV 89521-2994 PH: 888/888-2060 FAX: 888/888-1448 E-Mail: info@publicrestroomcompany.com Website: www.publicrestroomcompany.com REP: Chuck Kaufman, President; Kathy Kaufman, Advertising Mgr.; Chad Kaufman, V.P. Sales; Marie Hunt, Sales Administration; Pat McBride, Sales; Katie Kaufman, Project Development Manager SERVICE: Public Restroom Company is a design build specialist for “odor free, vandal resistant, park restroom and concession buildings.

Recology Grover Environmental Products (Stanislaus) P.O. Box 128, Westley, CA 95387 PH: 866/764-5765 FAX: 209/545-8873 E-Mail: dramsey@recology.com REP: Vince Tye, Sales Manager, Dawn Ramsey, Administrative Assistant SERVICE: We provide WonderPlay playground surface material to schools, municipalities & homeowners.

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Vortex Western Sales and Support Office 9106 Pulsar Ct. Unit C Corona CA, 92883

Kevin Spence Ph: 1.866.886.7839 kspence@vortex-intl.com

CALIFORNIA PARKS & RECREATION • SUMMER 2011

World leader in aquatic playground solutions with over 4,000 installations worldwide vortex-intl.com

• info@vortex-intl.com

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B uy e r ’ s G u i d e u Recreation Masters (Riverside) 30724 Benton Road C302-593, Winchester, CA 92596 PH: 951/698-0632 FAX: 951/698-0635 E-Mail: recmasters@me.com Website: www.recreationmasters.net REP: Jordan Moisa, President SERVICE: Playground resilient surfacing, playground sales, shade structure sales, playground installation, general contractor.

Recreation Republic (San Diego) 7668 El Camino Real, Suite 104-287, Carlsbad, CA 92009 PH: 760/510-1886 FAX: 760/282-7082 E-Mail: info@recrepublic.com Website: www.recrepublic.com REP: Suzanne Anderson, President; Mark Anderson, V.P. S. CA Office: 7668 El Camino Real, Suite 104-287, Carlsbad, CA 92009 N. CA. Office: 151 Petaluma Blvd., Unit 212, Petaluma, CA 94952 888/843-6128 SERVICES: Playgrounds (Kompan), Aquatic climbing walls, Splashpads, waterslides, site furnishings, shelters, boulder/net climbers, surfacing, skate parks.

RecWest Outdoor Products, Inc. (Ventura) 31320 Via Colinas, #108, Westlake Village, CA 91362-6737 PH: 818/735-3838 FAX: 818/735-9612 Website: www.playlsi.com REP: Mike Bennett, President SERVICE: Representing Landscape Structures Inc. - park, playground and skate park equipment.

Restroom Facilities, Ltd. (Washoe) 400 Western Road, Reno, NV 89506 PH: 775/327-6060 FAX: 775/327-6066 E-Mail: penny@restroomfacilities.com Website: www.restroomfacilities.com REP: Penny Mello; Tom Klein; Carl Hackney SERVICE: Designer and manufacturer of prefab restroom and concession buildings for parks, sports complexes, and campgrounds.

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RHA Landscape Architects Planners, Inc. (Riverside) 6216 Brockton Avenue, Suite 212, Riverside, CA 92506 PH: 951/781-1930 FAX: 951/686-8091 E-Mail: rha@rhala.com Website: www.rhala.com REP: Randy Hlubik, President; Doug Grove, Principal; SERVICE: Park & sports facility planning, LEED certified, water conservation design, community consensus building, and park rehabilitation.

Richard Fisher Associates (Orange) 2001 East First St., Ste 160, Santa Ana, CA 92705 PH: 714/245-9270 FAX: 714/245-9275 E-Mail: rfisher@rfaland.com Website: www.rfaland.com REP: Richard Fisher, President SERVICE: Professional consulting services for parks & recreation facilities, master planning/design, construction management, landscape maintenance/water management.

RJM Design Group, Inc. (Orange) 31591 Camino Capistrano, San Juan Capistrano, CA 92675 PH: 949/493-2600 FAX: 949/493-2690 E-Mail: rjm@rjmdesigngroup.com Website: www.rjmdesigngroup.com No. California Office: 601 University Ave. Suite 181, Sacramento, CA 95825 PH: 916/570-2050 FAX 916/570-2233 email: john@rjmdesigngroup.com REP: Bob Mueting, Larry Ryan (Southern CA - Corporate Office) John Courtney (Northern CA Office) SERVICE: Park and Sports Facility Master Planning and Design; Park and Recreation Master Planning; Landscape Architecture; LEED Certified; Community Consensus Building.

Roaring Camp Railroads (Santa Cruz) Attention Paul Nakamoto, Box G-1, Felton, CA 95018 PH: 831/335-4484 FAX: 831/335-1702 E-Mail: info@roaringcamp.com Website: www.roaringcamp.com REP: Pamela Elwood, Group Sales Manager, Adele@roaringcamp.com SERVICE: An 1880s theme park with authentic steam train excursions through redwoods, with delicious chuck wagon BBQ & excursions to Santa Cruz Beach Boardwalk.

SUMMER 2011 • CALIFORNIA PARKS & RECREATION

u B uy e r ’ s G u i d e Robertson Industries, Inc. (Maricopa) 4401 E Baseline Road, Suite 105, Phoenix, AZ 85042 PH: 800/858-0519 FAX: 602/340-0402 E-Mail: rhawley@totturf.com Website: www.totturf.com Northern California: 2442 Estand Way, Pleasant Hill, CA 94523 Southern California: 16059 Foothill Blvd, Irwindale, CA 91706 REP: Richard Hawley, Corporate VP/GM SERVICE: Robertson Industries, Inc. sells, manufacturers and installs safety surfaces - TotTurf and TotTurf Synthetic Plus.

RockCraft Designs 8-1865 Sargent Avenue, Winnipeg, MB R3H OE4 PH: 866/786-1635 FAX: 204/774-6099 E-Mail: info@playwalls.com Website: www.playwalls.com REP: Ken Crozier, President; Cathy Kleeman, Sales & Marketing SERVICE: Realistic concrete climbing boulders designed for playgrounds: 2-5, 5-12, teens.

ROMTEC, Inc. (Douglas) 18240 N. Bank Road, Roseburg, OR 97470 PH: 541/496-3541 FAX: 541/496-0803 E-Mail: romtec5@romtec.com Website: www.romtec.com REP: Ryan Smith, National Sales Manager SERVICE: Romtec designs, manufactures and installs pre-engineered restrooms, restroom-shower, restroom-concession, shelter-pavilions and multi-use building.

Ross Recreation Equipment (Sonoma) 100 Brush Creek Road #206, Santa Rosa, CA 95404 PH: 707/538-3800 FAX: 707/538-3826 E-Mail: info@rossrec.com Website: www.rossrec.com REP: Ewing Philbin & Cheri Yokoi; Chris Tait, P.O. Box 861, Folsom, CA 95763, 916/985-6349, FAX 916/985-6421; Liz Riehl, 229 Sea Ridge Road, Aptos, CA 95003, 831/689-9110, FAX 831/6899112 SERVICE: In our 30th year offering design/build capabilities for playstructures

by Landscape Structures, Inc. Also safety surfacing and site furnishings.

Rowley International Inc (Los Angeles) 2325 Palos Verdes Dr West, Suite 312, Palos Verdes Estates, CA 90274-2755 PH: 310/377-6724 x21 FAX: 310/377-8890 E-Mail: wnr@rowleyinternational.com Website: www.rowleyinternational.com REP: Bill Rowley SERVICE: Specialists in aquatic design, engineering and construction. Over 30 years experience in municipal aquatic facilities.

Safeplay By Design, Inc. (Sacramento) 9666 Sheldon Road, Elk Grove, CA 95624-9437 PH: 916/647-0912 E-Mail: david@spease.com Website: www.spease.com REP: David Spease, Landscape Architect SERVICE: Certified Playground Safety Inspections, inspection programs, safety training, ADA inspections and Landscape Architectural services.

Royston, Hanamoto Alley & Abey (Marin) 225 Miller Avenue, Mill Valley, CA 94941 PH: 415/383-7900 FAX: 415/383-1433 E-Mail: Tegan@rhaa.com Website: www.rhaa.com REP: Cordy Hill, Principal SERVICE: Landscape architecture, site planning, master planning, urban design, and recreation planning services locally, nationally and internationally.

Safety Play, Inc. (Los Angeles) 7095 Hollywood Blvd #1308, Los Angeles, CA 90028 PH: 888/878-0244 FAX: 888/878-0244 E-Mail: safetyplay@mindspring.com Website: www.mindspring. com/~safetyplay REP: Scott Burton Florida Office: 10460 Roosevelt Blvd., #295, St. Petersburg, FL 33716-3821 SERVICE: Playground audits, inspection tool kits, expert witness, safety manuals, safety classes, planning/design services, safety signs/labels.

RRM Design Group (San Luis Obispo) 3765 South Higuera Street, Suite 102, San Luis Obispo, CA 93401 PH: 805/543-1794 FAX: 805/543-4609 E-Mail: jcferber@rrmdesign.com Website: www.rrmdesign.com REP: Jeff Ferber, Principal SERVICE: RRM Design Group designs award-winning recreation areas by collaborating with people who use them.

RWP FIBER FALL (Los Angeles) 1313 E Phillips Blvd, Pomona, CA 91766 PH: 877/476-9797 FAX: 909/868-1162 E-Mail: hank@recycledwoodproducts.net Website: www.recycledwoodproducts.net REP: Hank Egigian, General Sales Manager; Patti Mashikian, Sales Associate; Chris Kiralla, President SERVICE: RWP FIBER FALL-Impact attenuating and ADA wheelchair accessible engineered wood fibers for playground safety surfacing.

S & S Worldwide (New London) 75 Mill Street, P.O. Box 513, Colchester, CT 06415 PH: 800/243-9232 FAX: 800/566-6678 E-Mail: scervini@ssww.com Website: www.ssww.com REP: Sandy Cervini, Bids & Contracts Manager; Brian Ennis, Sales Representative SERVICE: SpectrumTM and Gator Skin® sports equipment, Color Splash!® arts & craft, and early childhood educational supplies.

CALIFORNIA PARKS & RECREATION • SUMMER 2011

SAMLARC - Rancho Santa Margarita Landscape and Recreation Corp. (Orange) 22342A Avenida Empresa, #102A, Rancho Santa Margarita, CA 92688 PH: 949/209-5082 FAX: 949/589-6603 E-Mail: pripley@meritpm.com Website: www.samlarc.org REP: Paul R. Ripley, Capital Projects Manager; Patrick White, Park Use and Sports Field Manager; Dennis Moss, Operations Manager, Parks & Facilities SERVICE: Master planned HOA. Sator Sports, Inc. (Los Angeles) 1536 W. 228th Street, Unit B, Torrance, CA 90501 PH: 310/602-0127 FAX: 310/602-0160 E-Mail: mcursage@satorsports.com Website: www.satorsoccer.com REP: Milton Cursage, CEO; Tabatha Villa, Sales Manager SERVICE: Retail soccer equipment company (web/catalog).

Contract soccer classes & camps since 1979

408-774-4629

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B uy e r ’ s G u i d e u

Awards Program CPRS Annual

It’s About • Raising Awareness

• Acknowledging Citizens and Organizations for their Support • Identifying Excellence in Parks & Recreation CPRS annual awards program recognizes those individuals, nonprofit organizations, companies, professionals, and agencies that make a difference in their communities.

Watch for the brochure in September

Schmidt Design Group, Inc. (San Diego) 2655 Fourth Ave., San Diego, CA 92103 PH: 619/236-1462 FAX: 619/236-8792 E-Mail: info@schmidtdesign.com Website: www.schmidtdesign.com REP: Glen Schmidt, President; Jeff Justus, Associate SERVICE: Landscape architecture, park planning and design that balances artistic expression with environmental sensitivity.

SCI Consulting Group (Solano) 4745 Mangels Blvd., Fairfield, CA 94534 PH: 707/430-4300 FAX: 707/430-4319 E-Mail: gerard.vansteyn@sci-cg.com Website: www.sci-cg.com REP: Gerard Van Steyn, President; John Bliss, Senior Engineer; Lauren Crain, Administrative Assistant SERVICE: New revenue feasibility studies, ballot measures, assessment district formations and administration.

Shade ‘N Net (Maricopa) 5711 West Washington, Phoenix, AZ 85043 PH: 602/484-7911 FAX: 602/484-7919 E-Mail: joe@shade-n-net.com Website: www.shade-n-net.com REP: Joe Reda, Sales Manager; Michael Powers, Owner SERVICE: Tension cable breathable fabric shade structures/vents out heat/88% sun blockage/97% UV ray protection.

“The purpose of the Award is to find the innovators, whether small or large; to recognize and celebrate their example; and, to inspire others.”

Peter F. Drucker, renowned management author & consultant

Special thanks to the sponsors of the CPRS Awards Program for their support:

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Shade Structures (Orange) 350 Kalmus Dr, Costa Mesa, CA 92626 PH: 714/427-6981 FAX: 714/427-6982 E-Mail: rmiddleton@usa-shade.com Website: www.shadestructures.net REP: Rachel Middleton, Sales Administration SERVICE: Shade Structures’ Modular and custom fabric structures screen the sun and keep the fun!

Sitework Project Management, Inc. (Contra Costa) P.O. 1122, Danville, CA 94526 PH: 925/570-9548 FAX: 925/820-7614 E-Mail: jgold@siteworkmanagement.com Website: www.siteworkmanagement.com REP: Jim Gold, President SERVICE: Consulting & project management for parks and recreation facilities.

Certified playground safety inspections.

Sof’ Solutions Inc. (Salt Lake) P.O. Box 667, Draper, UT 84065 PH: 801/523-2452 FAX: 801/501-0762 E-Mail: info@sof-solutions.com Website: www.sof-solutions.com REP: Elouise Bird SERVICE: Sof ‘ Solutions is your solution for recreational surfacing. Wet or dry, indoor or out, you’re covered.

SofSurfaces Inc. 4393 Discovery Line, Petrolia, ON N7S 6H7 PH: 519/882-8799 FAX: 519/882-2697 E-Mail: morningc@sofsurfaces.com Website: www.sofsurfaces.com REP: John Prins, President; Chad Morningstar, Sales Manager SERVICE: SofTILE’s patented KrosLOCK edge and 5 year drop height performance guarantee make SofTILE is the logical choice for playground surfacing.

South Bay Foundry (San Diego) 9444 Abraham Way, Santee, CA 92071 PH: 619/956-2780 FAX: 619/956-2788 E-Mail: sales@southbayfoundry.com Website: www.southbayfoundry.com REP: Jacque Serrano, Sales; Linda Jewitt, Territory Manager/Sales SERVICE: Manufacture: Park Benches, Trash Receptacles, Regional Recycle; Tree Grates, Bollards, Decorative Lighting, Fabrication, Restoration, Conservation, & Preservation.

Southern California Municipal Athletic Federation (Los Angeles) P.O. Box 3605823 Lexington Gallantin Road, South El Monte, CA 91733 PH: 626/448-0853 x16 FAX: 626/448-5219 E-Mail: timIttner@scmaf.org Website: www.scmaf.org REP: Tim Ittner, Executive Director SERVICE: Professional training, education and networking; insurance services; sport rules, training and competition for youth and adults.

SUMMER 2011 • CALIFORNIA PARKS & RECREATION

u B uy e r ’ s G u i d e Southern California Tennis Assoc (Los Angeles) 420 Charles E. Young Drive West, P.O. Box 240015, Los Angeles, CA 90024 PH: 310/208-3838 x239 FAX: 310/8247691 E-Mail: bischoff@scta.nsta.com USTA Northern California USTA Southern California ULCA Campus 420 Charles E. Young Drive West Los Angeles, CA 90024 www.scta.usta.com REP: Melanie Bischoff, Community Dev. Coordinator SERVICE: To promote & develop the growth of tennis in Southern California.

SpectraTurf (Riverside) 500 E. Rincon Street #100, Corona, CA 92879-1352 PH: 800/875-5788 FAX: 951/734-3630 E-Mail: cwolf@spectraturf.com Website: www.spectraturf.com REP: Chris Wolf, General Manager; Rick Denney, Installation Manager SERVICE: Playground safety tiles and poured-in-place surfacing manufactured in California, factory-certified installers.

ADA and planning specialists on staff.

Spohn Ranch, Inc. Custom Skate Parks (Los Angeles) 15131 Clark Avenue, Unit B, City of Industry, CA 91745 PH: 626/330-5803 FAX: 626/330-5503 E-Mail: info@spohnranch.com Website: www.spohnranch.com REP: Aaron Spohn, Kirsten Bradford www.trueride.com SERVICE: Skate park design, construction, operation and insurance. The leader in responsible skatelite, concrete and hybrid parks.

Sport Rock Int’l Inc. (San Luis Obispo) P.O. Box 32, Pismo Beach, CA 93448 PH: 805/481-5686 FAX: 805/489-6451 E-Mail: info@sportrockintl.com Website: www.sportrockintl.com REP: Mike English, Sales Rep SERVICES: Boulders; park and garden art and playground structures.

SportaFence Marketing Enterprises, LLC (Sacramento) 2126 Riggs Ave., Sacramento, CA 95835 PH: 916/715-6287 E-Mail: dgentry@sportafence.com REP: Dan Gentry, President; Rick Kirkwood, Vice-President; Joan Drayton, Vice President, CFO SERVICE: Professional grade chain link portable fencing for sports and special events activities.

The Sports Management Group (Alameda) 918 Parker Street, Suite A-13, Berkeley, CA 94710-2583 PH: 510/849-3090 FAX: 510/849-3094 E-Mail: tsmg@sportsmgmt.com Website: www.sportsmgmt.com SERVICE: Feasibility studies, master planning, programming, design consulting and operational planning. Making your vision a reality.

Planning & Landscape Architecture

Sports Turf Solutions (Monterey) 29001 Falcon Ridge Rd., Salinas, CA 93908 PH: 831/484-2138 FAX: 831/484-2139 E-Mail: pwood@turftest.com Website: www.turftest.com REP: Parker Wood SERVICE: Athletic field safety testing specializing in G-max testing of synthetic and natural turf sports fields.

SSA Landscape Architects, Inc. (Santa Cruz) 303 Potrero Street, 40-C, Santa Cruz, CA 95060 PH: 831/459-0455 FAX: 831/459-0484 E-Mail: steve@ssala.com Website: www.ssala.com REP: Steven Sutherland, Principal SERVICE: Award winning parks & recreation master planning, community workshops/consensus building, construction documentation/administration.

Stantec Consulting Inc. (Sacramento) 1201 J Street, Studio 100, Sacramento, CA 95814 PH: 916/569-2500 FAX: 916/921-9274 E-Mail: paul.marcillac@stantec.com Website: www.stantec.com REP: Todd W. Rhoads, ASLA, Vice President; Paul A. Marcillac, Principal Landscape Architect SERVICE: Parks and recreation planning and design including master planning, facilitation, sports field design and documentation.

Grant Applications ● Community Workshops ● 3D Modeling Feasibility Studies ● Master Planning ● Site Development

CALIFORNIA PARKS & RECREATION • SUMMER 2011

San Juan Capistrano (949) 493-2600 Sacramento (916) 570-2050 www.RJMdesigngroup.com RJM@rjmdesigngroup.com

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B uy e r ’ s G u i d e u Stonehenge Signs (Placer) 107 Buena Vista Ct, Roseville, CA 95747 PH: 916/201-3570 E-Mail: frankie@stonehengesigns.com Website: www.stonehengesigns.com REP: Frankie Tapia, Robert Conover, Diane Conover SERVICES: Providing natural engraved stone signage, tailored to each park’s unique character for over 30 years.

Stover Seed Co. (Los Angeles) P.O. Box 21488, Los Angeles, CA 90021 PH: 213/626-9668 FAX: 213/626-4920 E-Mail: customer_service@stoverseed.com Website: www.stoverseed.com REP: Don Lewis, Regional Sales Manager; Jim Culley, Regional Sales Manager; Marcus Coulombe, Regional Sales Manager SERVICE: Distributors of turfgrasses for sportsfield & park use. Improved and hybrid bermudagrasses, kikuyugrass, salt tolerant ryegrasses.

Sun Country Systems (Los Angeles) 11710 Chisholm Court, Agua Dulce, CA 91390 PH: 661/268-1550 FAX: 661/268-1159 E-Mail: timh@suncountrysystems.com Website: www.suncountrysystem.com REP: Tim Hollinger, President SERVICE: Playground equipment, site furnishing, protective surface synthetic.

Task Tracker Software By WySys (Alameda) 682 Windmill Lane, Pleasanton, CA 94566 PH: 925/846-6547 FAX: 925/846-6547 E-Mail: info@wysys.com Website: www.WySys.com REP: Stacey Wyatt, Marketing Director SERVICES: TRACKING SOFTWARE for Tasks, Keys an Assets. Low Cost - Saves Time - Easy to Use. Techline Sports Lighting, LLC (Travis) 15303 Storm Drive, Austin, TX 78734 PH: 512/977-8880 FAX: 512/977-8882 E-Mail: ross@sportlighting.com Website: www.sportlighting.com REP: Ross Redden, Regional Sales Rep SERVICE: Sports Lighting.

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TMT Enterprises, Inc. (Santa Clara) 1996 Oakland Road, San Jose, CA 95131 PH: 408/432-9040 FAX: 408/432-9429 E-Mail: matt@tmtenterprises.net Website: www.tmtenterprises.net REP: Matt Moore, Operations Manager; Eric Buckelew, Sales Manager SERVICE: Bulk material supplier: Baseball surfaces, playground materials, top dress sand, topsoil, soil mizes, decomposed granite, organics.

TranSystems (Los Angeles) 6700 E. Pacific Coast Hwy #201, Long Beach, CA 90803 PH: 562/594-6974 FAX: 562/594-6975 E-Mail: saschmucker@transystems.com Website: www.transystems.com REP: Gordon Fulton, Regional Vice President; Michael Koenig, Marketing Manager SERVICE: TranSystems Corporation, offers programming, planning, design and construction management services.

Tri Active America (San Luis Obispo) 178 4th Street, Suite 101, Grover Beach, CA 93433 PH: 800/587-4228 FAX: 805/595-1042 E-Mail: staff@triactiveamerica.com Website: www.triactiveamerica.com REP: Chris Litvinchuk, Co-Director of Sales SERVICE: Outdoor exercise equipment for parks, community centers, active again communities, schools and other organizations.

TRK Playground Safety, L.L.C. (Madera) 46853 Chukchansi Road, Coarsegold, CA 93614 PH: 559/642-4939 FAX: 559/642-4936 E-Mail: trkplay@sti.net Website: www.trkplay.com REP: Timothy R. Kelly, CPRS, Owner/ Manager SERVICE: Statewide; playground audits and inspections; attenuation surface impact testing; playground design; and safety education and awareness.

Trueline (Riverside) 1651 Market St Ste B, Corona, CA 92880 PH: 951/817-0777 FAX: 951/817-0770 E-Mail: trueline40@aol.com REP: Ed Kruse, Owner SERVICE: Resurfacing of tennis courts, basketball courts, game courts, playgrounds, striping, installation of equipment and refurbishment.

Turf Star, Inc. (Alameda) 2438 Radley Court, Hayward, CA 94545 PH: 800/585-8001 FAX: 510/785-3576 E-Mail: chuckt@turfstar.com REP: Chuck Talley, Sales Manager, 800/585-8001 x7928, FAX 800/2411997 SERVICE: Commercial mowing equipment & irrigation.

The Wakefield Company (Orange) P. O. Box 1119, Lake Forest, CA 92609 PH: 949/470-1130 FAX: 949/470-1131 E-Mail: wakefieldco@aol.com REP: Ryon Rickard, President SERVICE: Established in 1968. Providing site furnishings, tree grates, drinking fountains, boat docks, nature walks, beach access ramps.

United States Fastball Association (Sacramento) 8772 Aquarius Avenue, Elk Grove, CA 95624 PH: 916/685-5358 FAX: 916/685-5358 E-Mail: val.lewis@fastballbsf.org Website: www.fastballbsf.org REP: Val C. Lewis, National Ambassador SERVICE: National governing body of the sport, Fastball BSF (Baseball on a Softball Field) - Affiliated with ASA National.

The Wax Museum At Fisherman’s Wharf (San Francisco) 145 Jefferson Street, Suite 500, San Francisco, CA 94133 PH: 415/202-0402 FAX: 415/771-9248 E-Mail: jguire@waxmuseum.com Website: www.waxmuseum.com REP: Jeanette Guire SERVICE: Visit over 275 famous movie stars, world leaders and sports heroes in over 35 scenes.

US Concrete Precast Group (San Diego) 2735 Cactus Road, San Diego, CA 92154 PH: 619/240-8000 FAX: 619/661-1038 E-Mail: dwilkes@us-concrete.com Website: www.sdpc.com REP: Dennis Wilkes, Territory Sales Manger SERVICE: Manufacturer of retaining walls, tables, benches, trash & recycling receptacles, monument signs, underground utility structures.

WCCR Construction (San Bernardino) 2910 S. Archibald Avenue #A370, Ontario, CA 91761 PH: 909/465-1111 FAX: 866/887-9720 E-Mail: jbuck@wccrca.com Website: www.wccrca.com REP: John Buck, VP SERVICE: General engineering contractor, playground install, sitework, concrete construction.

Verde Design, Inc. (Santa Clara) 2455 the Alameda, Suite 200, Santa Clara, CA 95050 PH: 408/985-7200 FAX: 408/985-7260 E-Mail: derek@verdedesigninc.com Website: www.verdedesigninc.com REP: Derek McKee, Principal; Corbin Schneider, Sr. Project Manager SERVICE: Multi-disciplinary office of landscape architects and civil engineers with a focus on community projects.

Vortex Aquatic Structures Int’l 9106 Pulsar Ct, Ste C, Corona, CA 92883-4632 PH: 877/586-7839 FAX: 514/335-5413 E-Mail: info@vortex-intl.com Website: www.vortex-intl.com REP: Kevin Spence, Area Manager SERVICE: Vortex designs and manufacturers Aquatic Playground Solutions: Splashpad®, ElevationTM multilevel interactive structures, PoolplayTM and Spray pointTM.

Wenger Corp. (Steele) 555 Park Drive, PO Box 448, Owatonna, MN 55060 PH: 507/455-4100 FAX: 507/455-4258 E-Mail: linda.bakken@wengercorp.com Website: www.wengercorp.com REP: Chris Storjohann SERVICE: Our indoor and outdoor performance equipment includes the Showmobile, Stagemobile, Inflatable Shell and Portable Staging.

West Coast Arborists, Inc. (Orange) 2200 E. Via Burton Street, Anaheim, CA 92806 PH: 714/991-1900 FAX: 714/956-3745 E-Mail: vgonzalez@wcainc.com Website: www.wcainc.com REP: Victor Gonzalez, Director of Marketing; Patrick Mahoney, President; Andy Trotter, Vice President-Field Operations SERVICE: WCA provides public agencies, districts, and colleges with urban forestry management and maintenance services.

SUMMER 2011 • CALIFORNIA PARKS & RECREATION

u B uy e r ’ s G u i d e West Coast Rubber Recycling (San Benito) 1501 Lana Way, Hollister, CA 95023 PH: 831/634-2800 FAX: 831/634-2801 E-Mail: cameron@groundrubber.com Website: www.groundrubber.com REP: Cameron Wright, President; Gary Kerr SERVICE: Tire hauling, collecting, and recycling. Providing rubber for playgrounds, turf infill, pour-in-place buffings.

West Coast Sand & Gravel (Sacramento) P.O. Box 277465, Sacramento, CA 95827 PH: 916/386-8177 FAX: 916/386-8179 E-Mail: jkurung@wcsg.com Website: www.wcsg.com REP: Joe Kurung, Sales; Alan Sybesma, Manager SERVICE: Distributor of sand/gravel and landscape materials. Manufacture baseball materials.

Who Built Creative Builders Inc. (Sonoma) P.O. Box 5207, Petaluma, CA 94955 PH: 707/763-6210 FAX: 707/658-2513 E-Mail: Jana@whobuilt.biz Website: www.whobuilt.biz REP: Jana Gebhardt, Owner SERVICE: Installation of Play Equipment and Athletic Equipment.

Willdan Group, Inc. (Orange) 2401 E. Katella Ave #300, Anaheim, CA 92806 PH: 800/499-4484 FAX: 714/940-4935 E-Mail: jhidalgo@willdan.com Website: www.willdan.com REP: John Hidalgo SERVICE: Landscape architecture, planning, engineering and urban forestry.

Park and recreation facility design.

Wimmer, Yamada & Caughey (San Diego) 3067 5th Avenue, San Diego, CA 92103 PH: 619/232-4004 FAX: 619/232-0640 E-Mail: BHilliker@wyac.com Website: www.wyac.com REP: Brad Hilliker, Landscape Architect; Luke Elingwood, Landscape Designer SERVICE: Landscape Architecture & environmental planning and design.

Zasueta Contracting, Inc. (San Diego) P. O. Box 866, Spring Valley, CA 91976 PH: 619/589-0609 FAX: 619/697-6031 E-Mail: azplaygrounds@cox.net Website: www.zasuetacontracting.com REP: Andrew Zasueta, President SERVICE: Playground equipment installation.

WLC Architects, Inc. (San Bernardino) 8163 Rochester Ave, Ste 100, Rancho Cucamonga, CA 91730 PH: 909/987-0909 FAX: 909/980-9980 E-Mail: george@wlcarchitects.com Website: www.WLC-architects.com REP: George Wiens SERVICE: WLC Architects provides architectural/planning services for recreational projects, including community/senior centers, gymnasium & theaters.

WLC Architects, Inc.

Montclair Youth Center, Montclair, CA 2010 Award of Excellence in Facility Design California Park and Recreation Society

A client-focused firm of talented professionals, WLC Architects is passionate about creating timeless designs that are inspiring, valuable assets to the community.

Rancho Cucamonga

8163 Rochester Avenue, Suite 100 Rancho Cucamonga, CA 91730

909.987.0909

Folsom

1110 Iron Point Road, Suite 200 Folsom, CA 95630

916.355.9922

CALIFORNIA PARKS & RECREATION • SUMMER 2011

Berkeley

2600 Tenth Street, Suite 500 Berkeley, CA 94710

510.450.1999

73

Advertisers Index 2011 Landscape Expo 714/979-5276 www.landscapeonline.com p.45 Aluminum Seating 800/757-SEAT www.aluminumseating.com Aqua Source 800/574-8081 www.aquasource.com Aquatic Design Group 760/438-8400 www.aquaticdesigngroup.com Arch Pac 760/734-1600 www.archpac.com

p. 54

p. 79

p. 2

p. 3

Architerra Design Group 909/484-2800 www.architerradesigngroup.com p. 17 Bronze Memorial Foundry 800/276-1084 www.bronzememco.com Callander & Associates 650/375-1313 www.callanderassociates.com £äÓÓ£ Ê /À>`i >À Ê-ÌÀiiÌ ,> V Ê ÕV> }>

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Capitol Enterprises 626/357-3768 www.capitolequipinc.com

p. 77

p. 57

p. 78

City of Rancho Cucamonga/Lewis Family Playhouse 909/477-2752 lewisfamilyplayhouse.com 25 Columbia Cascade Co. 800/547-1940 www.timberform.com

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p. 80

Community Works Design Group 951/369-0700 www.comworksdg.com p. 11 Crane Architectural Group 714/525-0363 www.cranearchitecturalgroup.com p. 59 David Evans & Associates 909/481-5750 www.deainc.com David Volz Design 714/641-1300 www.dvolz.com Dog-On-It Parks 877/348-3647 www.dog-on-it-parks.com The Fountain People 512/392-1155 www.waterodyssey.com GameTime 800/563-2735 www.gametime.com

p. 23

p. 4

p. 58

p. 7

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Greenfields Outdoor Fitness 888/318-9037 www.greenfieldsfitness.com p. 19 Hirsch and Associates 714/776-4340 www.hailandarch.com

p. 49

Ian Davidson Landscape Architects 951/683-1283 www.idlainc.com p. 28 The Iceman 562/633-4423 www.icemaniac.com

p. 65

Jones & Madhaven 805/777-8449 www.jmae.com

p. 55

SUMMER 2011 • CALIFORNIA PARKS & RECREATION

u Advertisers Index

Kidz Love Soccer 408/774-4629 www.KidzLoveSoccer.com Moore Iacofano Goltsman 800/790-8444 www.mig.com

p. 69

Richard Fisher Associates 714/245-9270 www.RFAland.com

p. 12

p. 33

RJM Design Group 916/570-2050 www.RJMdesigngroup.com

p. 71

Most Dependable Fountains 800/552-6331 www.mostdependable.com p. 15

Royston, Harnamoto Alley & Abey 415/383-7900 www.rhaa.com p. 68

Most Dependable Fountains 800/552-6331 www.mostdependable.com p. 37

Sator 888/887-2867 www.satorsoccer.com

p. 29

Musco Lighting See ad for local number www.musco.com

p. 61

SSA Landscape Architects 831/459-0455 www.ssala.com

p. 27

p. 62

Stonehenge Sign 888/777-0970 www.stonehengesigns.com

p. 42

TrueLine Surfacing 951/827-0777

p. 13

Verde Design 408/985-7200 www.verdedesigninc.com

p. 60

Vortex 877/586-7839 www.vortex-intl.com

p. 67

WLC Architects 800/424-9144 www.wlcarchitects.com

p. 73

My Bark Co. 209/786.4042 www.mybark.net Park N Pool 877/777-3700 www.ParknPool.com Pilot Rock 800/762-5002 www.pilotrock.com The Public Restroom Co. 888/888-2060 www.publicrestroom.com RHA Landscape Architects 951/781-1930 www.rhala.com

p. 35

p. 41

p. 39

WLC Architects, Inc.

p. 53

CALIFORNIA PARKS & RECREATION â&#x20AC;˘ SUMMER 2011

75

Spotlight u

CPRS Loses A Past President

CPRS Past President, Palmer H. Slack, II, passed away May 22, 2011. Palmer, a graduate of Michigan State University, received a BS in Park Management.

His career began as a tree trimmer and park laborer for Lansing (MI) Park Department. From 1956

- 1959 he was a NavigatorBombardier in the US Air Force’s Strategic Air Command. Following his military service, Captain Slack became Superintendent of Parks in West Hartford, CT and in 1964; he became Park Superintendent for the County of Sacramento (CA). During his employment with the

County of Sacramento, he went through various title changes that reflected his growth and responsibilities of his position. Palmer established the Maintenance & Operational Standards, procedures, and policies for the County Park Department. In 1967 when Palmer was Chief of the Park Maintenance Division, he became the first park leader elected CPRS President. He was also an active member of Sacramento’s Jazz Jubilee from 1977 to 1997. He was technical advisor and member of the Sacramento Tree Foundation and in 1988 he received the ‘Member of the Year’

award for his outstanding and dedicated services from the Maintenance Superintendents Association. After 40 plus years of dedicated service, Palmer retired in 1994 as Sacramento County’s Chief of Park Services. He remained involved in CPRS, attending the annual meetings of the Past Presidents and he often visited the CPRS headquarters sharing his thoughts about articles in Parks and Recreation magazine. He is survived by his daughters Shelley Barnard and Shelley Kuzmich and their families.

Resources • • • • • • •

Agency Brand Launch Press Release Branding ToolKit Community-Focused PowerPoint Presentation Key Messages Press Release Template Rack Card Template Sample Ad/Flier Template

Networking

Visit www.cprs.org Click on the Parks Make Life Better!® logo

• Join the Parks Make Life Better!® Street Team • Join the Parks Make Life Better!® Networking Community Group

Research • Public Market Research Creates the Profession’s Brand • Building The Brand Newsletters • Building The Brand Articles

Sharing • Visit the Agency Branding Library - where CPRS members can share their Parks Make Life Better!® Examples

76

SUMMER 2011 • CALIFORNIA PARKS & RECREATION

u Spotlight Edmund Oliver Mahany Passed Away

Born in San Mateo August 20, 1930, Ed Mahany of Roseville died June 2, 2011. Well-known for his 28 years as City of Roseville Parks & Recreation Director from 1964-1992, Ed was instrumental in setting the foundation and vision for today’s department. Founding member of Maidu Interpretive Center and Placer County Parks Commissioner from 1994-2006. Mahany Park, a 152-acre park in Roseville is dedicated in his honor. Ed attended Sequoia High School and graduated from San Jose

State in 1957, after serving in the Navy during the Korean War. Ed married Diana Stelling of San Jose in 1960. Ed was Recreation Director of Del Norte County and then the first Parks & Recreation Director of Novato before taking the Roseville position in 1964. An avid sports fan and competitor, Ed competed in track, basketball, softball, steeplechase, race-walking, and hoop shoot, earning 42 titles in Masters track and field. Ed will be remembered for his sense of humor, storytelling, love of nature and dedicated work on many City of Roseville landmark projects.

July is Parks Make Life Better!® Month

A California Senate Resolution proclaims that July is Parks Make Life Better!® month. Senator Lois Wolk, 5th District, submitted the resolution which was adopted by the California Senate on July 5, 2011.

Senator Wolk presented the resolution to CPRS Executive Director, Jane H. Adams and CPRS Legislative Committee Chair, Paul Romero. Many local park and recreation agencies have also adopted the resolution locally Senator Wolk was also recognized as CPRS’ Legislator of the Year in March during the annual confer-

CALIFORNIA PARKS & RECREATION • SUMMER 2011

ence March 9, 2011 in Sacramentno. Her history of support for parks in addition to her introduction of SB 580 which preserves the integrity of California’s state park system made her worthy selection for the award.

77

President’s Message u President’s Message, continuted from page 6 members enjoy numerous in-person networking and learning opportunities from small group discussions in sessions to receptions and meals hosted by various groups. This is a time to recharge your batteries and recommit to your role in improving people’s lives. In 2012, we will return to beautiful Long Beach, March 21-23, for the California & Pacific Southwest Recreation & Park Training Conference. To learn more about the conference visit http://conference.cprs.org/.

Want to ensure trained park professionals? Consider the 26th annual Pacific Southwest Maintenance Management School (PSMMS), scheduled for November 13-18, 2011. PSMMS is a two-year program with a rotational graduate forum that offers three different development areas. The primary goal of the week-long program is to teach students a systematic approach for determining the resources needed to maintain a public facility and parks.

This quality program teaches a maintenance management system while

78

enhancing leadership and advancement skills..

Additionally, CPRS is the sole provider of training to certify playground inspectors. Upon completing the training and passing the exam individuals are then Certified Playground Safety Inspectors (CPSI). This certification also provides the authority to examine playgrounds for compliance with California regulations R-39-97.

Fifteen local Districts across the state offer their own training and networking opportunities to meet a range of needs. These events are offered throughout the year, and range from large regional workshops to social nights at the ballpark, bowling alley, or restaurants. These events bring members together to connect, laugh and learn. Even during those casual encounters there is a chance you will learn something.

CPRS’ seven Sections provide specific training for those in a special field or at a particular career level. If you work with older adults, as a recreation therapist, at a university, in aquatics or in park development and operations, you can find training opportunities tailored to meet your needs. For members who are program supervisors/ coordinators or hold an administrative position, workshops are geared to issues particular to those career levels.

Section trainings and events happen throughout the year and as part of the annual conference.

Although there is great value in meeting your colleagues in person, time and other constraints have made alternative methods of communication and connection vital. Members can connect in a variety of ways through the CPRS Networking Communities website, our Facebook fan page, and, during conference, a Twitter feed.

These are great ways to get answers to your questions or share your successes with others.

Start with the CPRS Networking Communities. With over 50 special interest groups, you will surely find a group that you can network with online. These groups have their own libraries, blogs and e-mail lists, that allow the sharing of resources and knowledge.

The CPRS Networking Communities also has 175 forum threads where CPRS members are requesting information from each other. Check the forums at least once a week to see if you can shed some light on an issue a fellow CPRS member may need help with. And if you need help with a particular subject, feel free to add your question to the forum.

Many of the CPRS Districts and Sections also have their own Facebook pages or groups. Please like or join these groups as well as CPRS’ own Facebook fan page.

But for any networking gathering to succeed (in person or online), you need to be involved. The more voices that are adding content to the gathering, the more rich the conversation and the better the experience for all involved.

To be successful professional (or surfer), we all need to continue to develop our skills through both formal training and by staying in contact with others in the profession. Networking with your peers around the state provides a level of understanding and connection that is more closely aligned with challenges you are facing in your work world. Reaching out to your colleagues and using the tools available through CPRS will help you navigate through today’s turbulent waters.

Visit The CPRS Website Job Center TrendScan Articles Training Calendar Legislative Info On-line Directory On-line Registration

www.cprs.org New material is added/updated weekly.

SUMMER 2011 • CALIFORNIA PARKS & RECREATION

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