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Page 63

430 Angus Bulls Sell

11:00 am • Saturday • March 8, 2014 • Idaho Falls, ID Riverbend actively works to help our customers receive the highest price possible for their calves. Over the past three years we have purchased and fed over 40,000 head of predominantly Riverbend sired calves. In 2013, Riverbend invested over $7 million in puchasing our customer’s calves. Key points of Riverbend’s customer investment program include: • Use Riverbend genetics. • Tell us when and where tyour cattle will be selling. • Understand that the more Riverbend influence your cattle exhibit, the more we can bid relative to the market. • Have confidence that in addition to our bids, we work hard to educate other buyers about the value of the Riverbend genetics in your calf crop.

It’s in the numbers! Carefully maintained records including performance, breeding, carcass merit, and genomic profile provide genetic direction. Riverbend bulls sell with: • Complete Zoetis HD50K results and the most up to date EPD’s. • An unconditional guarantee unmatched anywhere in the industry. • Sight unseen purchases and free delivery options are available. Riverbend sired calves have consistently proven their ability to convert feed into pounds of beef, and they yield and grade far above industry averages. Simply put, Riverbend genetics will produce superior profits in the feedlot compared with the average Angus calf. This allows buyers to pay more for Riverbend genetics. Competition for Riverbend genetics at sale time is fierce. Leading feeders recognize the value of Riverbend sired calves, and such calves have consistently topped the market.

Riverbend’s commercial cow-calf herd, consisting of 4,000 mother cows, serves primarily as a testing ground for developing and proving cutting edge Angus genetics in tough, real-world conditions. Ranch locations in Idaho, Montana, and Utah allow us to evaluate how Riverbend genetics perform in diverse western ranch environments. We focus on the fact that the Angus mother cow is the model cow in terms of maternal characteristics, which makes all the difference in a cow-calf operation. Riverbend works diligently to balance all traits in a fashion that will insure that your cowherd excels in all the maternal traits, fertility and longevity you expect from the Angus breed.

Genetic Edge Bull Sale

430 Angus Bulls Sell including • 140 coming 2-Year Old Bulls • 90 Heifer Bulls • • 50 Registered Angus Heifers •

63 California Cattleman January 2014


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