ALLEGHENY NATIONAL FOREST & KINZUA SKY WALK 5
Ideas for Fun & Experiential Tours
Kinzua Sky Walk – “One of the top 10 most scenic skywalks in the world.”
Internationally famous Zippo and nature’s beauty. The lush green of the Allegheny National Forest in summer. Autumn’s colorful fall foliage. Mix and Match to create your own personalized experience. 1
2
3
Kinzua Sky Walk Two Days – One Night Unique experiences on this trip: Kinzua Sky Walk & Park Program Bradford National Historic District Zippo/Case Museum Bradford Brew Station Marilyn Horne Museum Seneca-Iroquois National Museum
Fall in the Allegheny National Forest Unique experiences on this trip: Longhouse National Scenic Byway Kinzua Dam, Kinzua Point Overlook Kane Manor luncheon McCleery Discovery Center Kinzua Sky Walk
Forestland Food, Brews & Beverages Unique experiences on this trip: Baking with Joe – John Williams European Pastry Shop CJ Spirits Craft Distillery Bell’s Market Logyard Brewing Tap Room Flickerwood Wine Cellars
Arrive at the Kinzua Bridge State Park. Book the “History of the Bridge Program” tour the interactive museum, then take a deep breath and stroll to the end of the Kinzua Sky Walk for amazing views of the Kinzua Gorge. Enjoy a catered lunch at the park from a local restaurant. Drive to Bradford for a tour of the famous Zippo/Case Museum. Stop at the Bradford Brew Station for sampling. Check in at the Best Western Plus Bradford Inn. Dinner on your own. In the morning enjoy the behind the scene tour at the Marilyn Horne Museum, then drive north on Route 219, to the Seneca-Iroquois National Museum.
Arrive in the Forest to experience the beauty of the Longhouse National Scenic Byway. Your step-on-guide from ANF Tours – Dale Phillips will make each stop full of fun facts. Drive along the byway to Kane for a delicious luncheon at historic Kane Manor. Stop at the McCleery Discovery Center to learn the history of the Lobo wolves. Drive along scenic Pennsylvania Route 6 to enjoy spectacular fall views from the Kinzua Sky Walk. Turn your day trip into an overnight at the Best Western Plus Bradford Inn.
info@visitANF.com
800-473-9370
Pack your coolers for this one! Arrive in time for a luncheon and hands-on baking class at John Williams Pastry Shop where you create a pastry to take with you. Drive through the beauty of the Allegheny National Forest to CJ Spirits Craft Distillery for a tour and tasting. In Kane – visit an old-fashioned familyowned market – Bell’s Market to fill up those coolers. Next is Logyard Brewing Tap Room for a tasting. Then arrive at Flickerwood Wine Cellars, where the Zampogna family will host a wine tasting followed by one of their authentic Italian dinners.
visitANF.com
Bus Tours Magazine
815.946.2341
Thank you to our sponsor of this issue, Allegheny National Forest & Kinzua Sky Walk
ALLEGHENY NATIONAL FOREST & KINZUA SKY WALK 5
Ideas for Fun & Experiential Tours
Offering Regional Editorial, Online Dupplier Directory, Sponsor of the Digital Issue, Tour Tips Newsletter and many other digital features K
Contact your account executive for current details and programs visit us at bustoursmagazine.com
Volume XLI, Number 3 • January/February, 2020
H i st o ri c a l A tt r a c ti o n s & M use um s page 5
N iche & S pe cialt y Tou r s page 12
Sho p ping & D ining page 16
contents
JANUARY/FEBRUARY 2020 Volume XLI, Number 3
STAFF
5 16
24 12
26
21 Guides 5
12
16
HISTORICAL ATTRACTIONS & MUSEUMS From an elite naval academy to the life of a pioneer girl, historical attractions and museums allow groups to study events, topics and people up close in ways that are otherwise impossible.
NICHE & SPECIALTY TOURS Everyone has an interest that diverts from the mainstream audience’s interests. For a glimpse of what unique stops wait for group tours, check out this guide.
SHOPPING, DINING & LODGING People want to shop. People need to eat. People need to sleep. This may sound basic (and boring), but these stops are anything but.
Specials 24
OLD COUNTRY One does not have to go far to find a little bit of Europe in the USA. Discover where to take groups for a bit of overseas culture at home.
Features 21
REGIONAL ROUNDUP From a nuclear science museum in the Central region to a comedy museum in the Northeast, these regional picks make great additions to tours in the area.
And More 4
BUZZ ON THE BUS
28
20 TIPS FOR TOUR PLANNERS
26
27
30
FROM THE ROAD
SOCIAL MARKETING FOR TOURISM
by Catherine Heeg by Melissa Stanek
ADVERTISERS INDEX
Editor & Publisher . . . . . . . . . Larry Plachno Business Manager . . . . Nancy Ann Plachno Bookkeeping. . . . . . . . . . . Melanie L. Beilke Typesetting/Page Layout . . . . Sherry Mekeel Production/Design/Web . . . Nick Schleitwiler Editorial Assistant . . . . . . . . Melissa Stanek Bus Tours Magazine 9698 W. Judson Road Polo, Illinois 61064-9015 (815) 946-2341 Fax: (815) 946-2347 Web site: www.bustoursmagazine.com Advertising Central/International central@busmag.com – (815) 946-2341 West info@kerhgroup.com – (888) 537-4858 Midwest midwest@busmag.com – (815) 946-2341 Northeast tourgroups@busmag.com – (815) 946-2341 Southeast southeast@busmag.com – (815) 946-2341
COVER PHOTO
The beautiful town of McKinney, Texas bursts with history, natural beauty, delicious cuisine and great shopping. Visitors from all over the United States and from 85 different countries flock to McKinney every year. From art and wineries to a Wild West tour and one-of-a-kind shops, find the whole package at McKinney. Be sure to check out BusToursMagazine.com for our piece on McKinney, Texas. VISIT MCKINNEY. . BUS TOURS MAGAZINE (ISSN 0199-6096) is published six times annually by National Bus Trader, Inc., 9698 W. Judson Road, Polo, Illinois 61064. Subscriptions, $15 (in US funds) annually, Canadian & International $20 (in US funds). Printed in U.S.A. Periodicals postage paid at Polo, Illinois 61064 and at additional mailing offices. POSTMASTER: Send address changes to BUS TOURS MAGAZINE, 9698 W. Judson Road, Polo, Illinois 61064. Change of Address: Please send old mailing label (or old address and computer number) as well as new address. Advertising: Display advertising rates sent on request. Advertising deadline is the last day of the second month preceding publication. Founded in 1979, BUS TOURS MAGAZINE is the oldest independent magazine in the bus and group tour market. Circulation includes bus and group tour planners in the United States and Canada regardless of affiliation or whether commercial, private or corporate or group leader. The contents of this publication may not be reproduced either in whole or in part without the written consent of the publisher. The name BUS TOURS MAGAZINE and the logo incorporating the passengers, bus and destinations are trade marks of National Bus Trader, Inc.
Bus Tours Magazine /January, 2020 • 3
Buzz on the Bus News and notes for bus tour planners
6th Avenue – Subway – Post. 1942-44 USA. Directed by Charles L. Turner
Photo courtesy of The Museum of Modern Art
Edwardian-Era Home Videos
Most of the films in Private Lives Public Spaces were not intended
and More on Display at MoMA
for public viewing and are presented with little commentary. Primarily,
New York, New York
the films present unknown people moving in the silence of early tech-
The Museum of Modern Art (MoMA) in New York, New York is cel-
nology. With limited exposition, the footage is cloaked in mystery.
ebrating the ubiquitous creative spirit in everyone – regardless of
Even when familiar faces, such as Greta Garbo, and voices, such as
technology, era, status or professional titles – with an installation of
Ted Kennedy’s, emerge, questions remain. The films are somehow
amateur films and home movies. Titled Private Lives Public Spaces,
both revealing and oblique. Ultimately, viewers must build the stories
this exhibition of rare footage is an immersive video experience reveal-
themselves, deciding what proceeded and followed the films, why
ing works from 1907 to 1991 on 102 screens.
the films were shot and by whom.
When small-gauge film stock made its way to the public, many
Displayed across 102 screens that run 47 hours of looped footage,
people suddenly had an affordable way to record their own corner
Private Lives Public Spaces leaves viewers questioning the strict boundaries
of the world. These films, shot on 16- and 8-millimeter cameras,
between professional creative work, amateur films and home movies.
often reflect this sudden creative freedom. Thousands of people
Private Lives Public Spaces is on display through July 5, 2020. This
reached for the camera to capture celebrations, daily events and
is MoMA’s first gallery installation of home and amateur videos that
even structured amateur movies. Private Lives Public Spaces honors
was solely stocked from their own archives.
this technological advancement and the ingenuity it allowed to be immortalized. 4 • Bus Tours Magazine / January, 2020
Group discounts are available. For more information, visit moma.org.
❑
The North Carolina Transportation Museum
Historical Attractions and Museums
T
satisfy any group’s thirst for intrigu-
travel. Steam locomotives moved the nation,
tive exhibits are located in the Flue Shop,
ing historical stops, check out these attrac-
and Southern Railway was one of the largest
while traveling and temporary exhibits and
tions and museums. There is sure to be
railroads in the Southeast. Spencer Shops was
the Gift Station are housed in the Master
something for everyone.
the largest of Southern’s maintenance facilities,
Mechanic’s Office. Visitors can even enjoy a
at its peak, employing more than 3,000 workers
narrated train ride, departing from the
to keep the company’s locomotives moving.
authentic 1898 Barber Junction depot.
he following attractions cover a wide
In the first half of the 20th century, steam
and diesel locomotives, rail cars and a full-
breadth of interests and topics. To
locomotives were the fastest, safest means of
size replica Wright Flyer. Additional automo-
The North Carolina Transportation Museum Spencer, North Carolina
Today, the historic structures of Spencer
Special events are offered year-round.
Shops make up the N.C. Transportation
Large, licensed events like Day Out With
The North Carolina Transportation
Museum. Four exhibit buildings are home
Thomas™ and THE POLAR EXPRESS™ Train
Museum in Spencer, North Carolina is a state
to the state’s transportation history. The mas-
Ride bring thousands each year. The
historic site, a museum of transportation and
sive Back Shop stretches the length of two
museum’s largest single day event is the
a place where big events happen. Besides
football fields and features aviation, auto,
annual Fire Truck Festival, with more than
train rides, groups explore exhibits featuring
trucking and railroad exhibits, as well as the
6,000 attendees in 2019. Car and truck shows
steam and diesel locomotives, rail cars, clas-
ongoing restoration of a Piedmont Airlines
are held in the spring and summer. The His-
sic autos and titans of trucking and aviation,
DC-3. The Bob Julian Roundhouse, with 37
toric Spencer Shops Train Show features
which fill the historic structures that once
stalls, is the largest remaining structure of
model train layouts, train rides and a special
made up Spencer Shops.
its type in North America and features steam Bus Tours Magazine / January, 2020 • 5
Guide: Historical Attractions & Museums caboose train. There are also holiday-themed events during Easter, July 4 and Halloween. The N.C. Transportation Museum is truly “the museum that moves you.” For more information, visit nctrans.org or phone (704) 636-2889.
Laura Ingalls Wilder Historic Homes De Smet, South Dakota Bring groups into the real-life setting from Laura Ingalls Wilder’s Little House books with a trip to the Laura Ingalls Wilder Historic Homes. Wilder’s book By the Shores of Silver Lake stated, “The prairie is like an enormous meadow, stretching far away in every direction, to the very edge of the world.” This prairie is the site of the historic and original homes once built and inhabited by the Ingalls. By touring Laura Ingalls Wilder Historic Homes in De Smet, South Dakota, visitors become immersed in a world that is singular, but due to the success of Wilder’s writings, so familiar. Laura Ingalls Wilder wrote about her life as a young pioneer girl. Wilder saw through it all: riding in a covered wagon, the building of railroads and homesteading on the western frontier. For more than 60 years, Laura Ingalls Wilder Memorial Society has worked diligently to preserve and share Wilder’s memories with visitors from around the world.
6 • Bus Tours Magazine / January, 2020
Guide: Historical Attractions & Museums
% 4 &5 . %2 4 $ , ) 7 %& !,,3 ).' 3/#)%49 ! 2 ,!5 -/2)!, -%
Ingalls Surveyor House Join staff for a Laura Ingalls Wilder adventure.
George Bush Presidential Library
Tour the original homes and school of the
and Museum
Ingalls family. Come experience:
at Texas A&M University West College Station, Texas
• Original home of the Ingalls family, The
The George Bush Presidential Library
Surveyors’ House from By the Shores of Silver
and Museum at Texas A&M University is a
Lake • Original First School of De Smet attended by Laura and Carrie in 1880s • Original Ingalls Home built by Charles “Paâ€? Ingalls in 1887-1889 and the final home of Charles “Paâ€? and Caroline “Maâ€? Ingalls • The Discover Center for hands-on fun. • Original Ingalls-Wilder artifacts • Costumed guides • The gravesites of the Ingalls family Do not forget to stop by the first acre of Charles Ingalls’ homestead where the five original cottonwood trees stand that Charles planted for his family. In 2019, these five cottonwood trees won second place in the Great American Tree Competition. The gift shop, Surveyors’ House, First School and first floor of all Ingalls’ homes are
Blooms and beauty every day of the year.
wheelchair accessible. All are open yearround.Easy parking is found at the north side of the gift shop with room for large vehicles. For more information, phone (800) 880-3383 or visit discoverlaura.org.
Open Daily 8 AM - 5 PM (Closed Thanksgiving, Christmas & New Year’s Days)
D ROUN VENUE 3% R A E N Y LIVET ! OPE EUM T / S U N A N TOW I D E T ,OCA
800.247.8420 / 251.973.2217 bellingrath.org Bus Tours Magazine / January, 2020 • 7
Guide: Historical Attractions & Museums premier attraction for researchers, students and groups alike. Included in the museum's exhibits are items ranging from a 1925 film
George Bugh Presidential Library and Museum
of Bush's first steps in Kennebunkport, Maine to records and memorabilia from his tenure as the 41st president. See Bush’s Camp David office and White House Situation Room, and have photos made in the replica Oval Office. Research more than 44 million pages of documents, and view thousands of museum objects to learn about leadership and public service through the life and times of President George Bush. The George Bush Presidential Library and Museum at Texas A&M University is part of the National Archives and Records Administration’s Presidential Libraries system. Since opening on the campus of Texas A&M University in November 1997, millions of visitors
gram to learn about government, history and
proves to be an excellent example by which
have toured the museum, performed
the importance of public service and volun-
to learn.
research in the archives, attended one of the
teerism. In each permanent display, George
The museum’s exhibits reveal the unique
events or participated in an education pro-
Bush, 41st President of the United States,
influences and challenges that shaped Bush’s
8 • Bus Tours Magazine / January, 2020
Guide: Historical Attractions & Museums life and presidency. Through artifacts, film,
U.S. Naval Academy
pho tographs, documents, music, sound
Visitor Center & Tours
effects and interactive videos, this special
Annapolis, Maryland
museum experience encompasses much of U.S. history since 1941.
The best way to truly experience the U.S. Naval Academy is to take a highly regarded
The rotating exhibits at the Bush Library
historical USNA tour. Led by professional,
and Museum help to show how other sub-
passionate and certified guides, tours of the
jects of study tie in naturally with politics
Academy, called the Yard, bring many impor-
and history. From March 2020 to January
tant stories to life.
2021, rotating exhibit Louder Than Words:
This 338-acre campus is located along the
Rock, Power and Politics will highlight
banks of the Severn River and the Chesapeake
music’s influence and rallying power in dif-
Bay. This prestigious four-year academy has
ferent political issues such as war, Civil
been training future officers since 1845. As
Rights and police brutality.
the undergraduate college for America’s naval
Group rates and comped tickets for oper-
service, the Naval Academy prepares students
ator and driver are available with advanced
to become professional officers of compe-
registration. The Bush Library and Museum
tence, character and compassion in the U.S.
contains a gift store for easy shopping and
Navy and Marine Corps.
is positioned near several eateries. For more
To hit the highlights and get the inside
information about the George Bush Presi-
scoop on admissions and the midshipmen
dential Library and Museum, visit bush41.org
experience, take a public or private guided
or phone (979) 691-4057.
walking tour covering:
Bus Tours Magazine / January, 2020 • 9
Guide: Historical Attractions & Museums ▪ Bancroft Hall (one of the world’s largest
dormitories)
▪ Memorial Hall
▪ Statue of Tecumseh
▪ Herndon Monument (famous for Hern-
don Climb)
▪ Main Chapel and Crypt of John Paul
Jones
▪ Noon Meal Formation (Fall and Spring)
▪ Lejeune Hall (site of Division I Swim-
ming and Diving)
Guided walking tours of the Yard are available daily from 9 a.m. to 3 p.m. except for Thanksgiving, Christmas Eve and Day and New Year’s Day. Visits to the Yard begin
U.S. Naval Academy
at the state-of-the-art Visitor Center that overlooks the Annapolis Harbor, features an Information Center, Quarterdeck exhibits, free film and much more. Tour pas-
Bus tour passengers may choose between
beverages. E-mail drydock@usna.edu to
sengers will want to include time to shop
two on-site dining options. The Drydock
make group reservations and to get group
the finest selection of tax-free clothing, hats,
Restaurant, located in historic Dahlgren Hall,
rates. The Naval Academy Club is also avail-
gifts and souvenirs at the Naval Academy
welcomes students and visitors and offers
able for hungry groups. Make reservations
Gift Shop.
deli sandwiches, salads, pizza, snacks and
by e-mailing clubreservations@usna.edu.
Learn about the woman who became a movement. © 2020 Troy University
More than sixty years ago, Rosa Parks’ simple act of bravery became an important symbol of the Civil Rights Movement. Today, you can step back in time and experience the sights and sounds that forever changed our country. Troy University’s Rosa Parks Museum is an interactive facility that honors one of America’s most beloved women. Visit today and learn all about the life and legacy of Rosa Parks.
10 • Bus Tours Magazine / January, 2020
For ticket information and hours, visit troy.edu/rosaparks.
Guide: Historical Attractions & Museums
C
A variety of student and adult tour themes/packages are available. All proceeds from tours, dining and shopping are donated to the midshipmen’s morale and welfare fund. “Our goods do good!” For
more
information
visit
usnabsd.com/for-visitors or phone (410) 293-8112.
❑
Visit our website at: visitfortmadison.com
1-800-210-TOUR (8687)
Bus Tours Magazine / January, 2020 • 11
E
xplore the possibility of a specialty or niche tour. From religious stops to a museum featuring exquisite ship mod-
els and Atlantic trade history exhibits, tours
featuring any of these attractions are sure to spark new interests and curiosity in anyone.
Ships of the Sea Maritime Museum Savannah, Georgia Ships of the Sea Maritime Museum in Savannah, Georgia is housed in the elegant 1819 William Scarbrough House, a building designated a National Historic Landmark in 1974 for its historic significance and exceptional regency architecture. Within this notable setting, Ships of the Sea Maritime Museum exhibits ship models, paintings and maritime antiques, principally from the great era of Atlantic trade and travel during the 18th and 19th centuries. The museum also endeavors to interpret the rich story of Savannah's illustrious maritime history. This great and historic chronicle includes the groundbreaking steamship Savannah – the first steamship to cross the Atlantic Ocean. An entire city block of grounds, which comprises the largest private garden in the Historic District, surrounds the museum. Careful attention has been paid to the garden’s plant and surface materials to highlight the natural beauty of the Savannah area. With few exceptions, all plant material is native or has been available since the early to mid-1800s. During a walk around the grounds one can experience the historic plantings offered by the original Georgia Trustees, which include a citrus stand, a Trident maple grove, a vine-covered pergola
Niche and Specialty Tours
and a belvedere with a splendid view. Many
Ships of the Sea Maritime Museum
of the plantings are accompanied with placards bearing barcodes. Guests with smart devices can scan these codes to gain access
ture of this great region. Savannah was built
cotton factors that shipped their goods to
to a whole host of knowledge about the
on the commodities of its maritime connec-
northern and international ports. Discover
plant’s properties.
tions. The streets were paved with discarded
what made Savannah Savannah at Ships of
The combination of intriguing elements
ballast stones, and wealthy Merchant Princes
the Sea Maritime Museum.
offered at Ships of the Sea Maritime Museum
(who earned their fortunes through Atlantic
For information on group tours and rates
provides something for everyone, especially
trade) built its magnificent homes. Savan-
at Ships of the Sea Maritime Museum, visit
for those curious about the history and cul-
nah’s famous River Street was once home to
shipsofthesea.org or phone (912) 232-1511.
12 • Bus Tours Magazine / January, 2020
Guide: Niche and Specialty Tours
Basilica and National Shrine of Our Lady of Consolation Basilica and National Shrine
Our Lady of Consolation in Carey, Ohio to
of Our Lady of Consolation
offer prayers of thanks and to confide their
Carey, Ohio
needs to the Mother of God, Mary – Consoler
Since 1875, countless pilgrims have jour-
of the Afflicted.
Basilica and National Shrine of Our Lady of Consolation
(419) 396-7107 olcshrine.com
315 Clay Street, Carey, OH 43316
neyed to the Basilica and National Shrine of
Bus Tours Magazine / January, 2020 • 13
Guide: Niche and Specialty Tours A statue of Mary enshrined in a small chapel in Luxembourg was attributed with giving many authenticated favors to visiting pilgrims. Father Joseph Peter Gloden, a 19th century pastor, commissioned a statue identical to this one for his church in Carey, Ohio. The statue first arrived in Frenchtown, a parish about seven miles from Carey. The events surrounding the statue’s transfer would prove to be the beginning of its miraculous history. In May 1875, rain clouds gathered and let loose the night before and the day of the procession to move the statue to Carey. According to Gloden’s own account, “as soon as the statue was brought out of the church, the sun pierced the clouds and was shining on the whole line of the procession all the way,” to
Maltz Museum of Jewish Heritage of pilgrims. Many have claimed miraculous
a uniquely educational highlight to a trip
did not fall until the statue was safely inside
cures and have left crutches, stretchers and
through Ohio.
its new home.
casts as witnessed proof of the powerful inter-
within a mile of Carey. The rain, Gloden said,
From that time, the church, now a minor basilica, has attracted hundreds of thousands
Ɂ I ii1 U1¤ Us ȿ Ê ( ÊUssUsI d1ÊU¤Q q³¤1³qɗ ,Ëõ Ë ûËé ½º åË åËéÚī s ˤ¤ Ú ×Úô å ¥ÚËé×Ĥ Ë ÄåĽ½ ËÚ Þ ½¤Ľ¥é Ħ WË×é½ Ú åËéÚÞ Ä ½é ģ ,¥ª½¥ªåÞ ĸ å ˤ ô ÚûåªÄ¥ĹĤ ^× ½ úª åĤ ËÚ ËÃÃËÄ cªÚ Þ Ë¤ ªÚÞå Äåû ž :é ÞÃ
ČēČē Z ªÃËÄ Z ªõËË Ĥ KªË ĎĎċČČ ČċĐĪďēčĪĊďđď / à ½åĀÃéÞ éÃĪËÚ¥ 14 • Bus Tours Magazine / January, 2020
cession of Mary, Our Lady of Consolation.
At Maltz Museum, the story of Jewish heritage starts with immigration. One of
Visitors may attend daily mass in the basil-
the core exhibits, An American Story, pre-
ica or just enjoy some time for private prayer
sents guests with seven distinct eras of
in the Original Shrine Church. The 30-acre
Jewish-American heritage, highlighting the
Shrine Park with its shaded walkways and
struggle and bravery of Jewish immigrants
beautiful landscaping provides a natural set-
in the 1800s. Other eras in the exhibit pre-
ting for the Stations of the Cross. The Shrine
sent the lengthy struggle against injustice
Gift Shop offers religious books, rosaries and
and persecution, the jubilation at the
gifts and is open seven days a week, but closed
reemergence of an independent Israel and
holidays. The Shrine also has a cafeteria avail-
more. Through each display, groups see
able for scheduled groups.
that the Jewish people’s faith is what sus-
Our Lady of Consolation offers a number
tained and carried them through bleak and
of special events throughout the year. All vis-
horrific times, granting them the ability not
itors are welcome at any time on their jour-
only to survive, but also to thrive and build
ney to faith, hope and healing. For more
again.
information, phone (419) 396-7107 or visit olcshrine.com.
Explore this faith up close at the museum’s other permanent exhibit, The Temple-Tifereth Israel Gallery. Here, visitors learn
Maltz Museum of Jewish Heritage
about the Jewish faith by perusing through
Beachwood, Ohio
art and artifacts from around the globe. Jew-
Groups touring Maltz Museum of Jewish
ish faith is revealed bit by bit in scrolls, ritual
Heritage discover a story of hope more than
objects, fine art and sacred books. Containing
two millennia in the making. Situated in
selections from The Temple Museum of Jew-
Beachwood, Ohio and just 28 minutes from
ish Art, Religion and Culture, this part of the
Cleveland, Maltz Museum provides the per-
museum was established in 1950, making it
fect attraction for any group looking to add
the fourth oldest museum to focus on Jewish heritage in the United States.
Guide: Niche and Specialty Tours Keep an eye on Maltz Museum for special exhibits and events, as the calendar at Maltz Museum is bursting with educational happenings. One such special exhibit, Leonard Bernstein: The Power of Music, focuses on famous composer and conductor Leonard Bernstein’s Jewish identity, social activism and musical works – of which West Side Story is a worldwide favorite. Closing March 1, 2020, this exhibit contains approximately 100 artifacts including marked-up scores, a conducting suit and more. Groups of 10 or more qualify for reduced rates when booking two weeks in advance. A trip through the museum can be self-guided or docent led. For more information, phone (216) 593-0575 or visit maltzmuseum.org.
❑
Bus Tours Magazine / January, 2020 • 15
Morse Farm Montpelier, Vermont Morse Farm in Montpelier, Vermont is open year-round with each season offering
Shopping, Dining & Lodging
a memorable outing for bus tour passengers. Enjoy a live presentation or video about maple sugaring and the Morse family in the woodshed theater, examine the equipment used for maple sugaring in the Sugar House, trek the Maple Tree Trail or witness how the sap is collected. Visitors can also sample a variety of maple syrups and maple-flavored treats; visit an outdoor museum that includes an antique replica of the Vermont State House or shop for authentic maple syrup, other specialty foods and gift items. Selections can be mailed from the store or carried out. The two most popular seasons for tours are spring and fall. Tree-tapping (or sugarin’) takes place in the spring, has a short threeto five-week run, beginning anywhere from late February to mid-March and ending early April, depending on weather conditions. During this harvest, tour passengers can witness
Morse Farm
the maple sap being boiled down into syrup in the Sugar House and get a taste of Sugar
the stop. For more details and reservations,
niques are overwhelmingly Navajo: stamp
on Snow – hot maple sugar that turns to taffy
e-mail Glee@MorseFarm.com.
work and tufa casting. Tufa casting is the art of carving tufa stone, compressed volcanic
when it is drizzled over shaved ice. This is served with a fresh donut. Fall is the prime tourist season in Ver-
The City of Gallup
ash, into a mold for silversmithing. These
Gallup, New Mexico
traditions are alive and well today and take
mont. At Morse Farm, tour passengers can
Come to the epicenter of Native American
on new life with contemporary art influences.
enjoy a maple creemee (soft serve ice cream
arts and shopping: Gallup, New Mexico.
Zuni Pueblo artists are known for using
flavored with authentic Vermont maple) and
Gallup is 45 minutes from both the capital of
intricate stone inlay in their silverwork. Zuni
stroll the nature trail to take in the brilliant
the Navajo Nation and from the Zuni Pueblo.
artists create refined cluster work – a tech-
colors of the sugar maple leaves. No on-site
Located 30 minutes from Arizona on Inter-
nique where a group of shaped stones rest
dining is available, but maple creemees,
state 40 and historic Route 66, this cozy town
in a bezel setting. The stone inlay of the Zuni
Sugar on Snow and other treats, such as
provides a lot for shoppers with an eye for
Pueblo often involves animal shapes, use of
milkshakes and floats, are offered for sale.
art and culture.
bold color and small intricate pieces that take
Drivers and escorts get a free sample.
The Navajo and Zuni are the largest sil-
hours to craft.
Morse Farm welcomes bus tours any-
versmithing tribes in the United States and
In the Gallup area, groups have ample
time of year. Self-guided tours are free, and
produce a significant portion of fine Native
opportunities to connect with Native artists
20-minute guided tours are available for a
American jewelry. With these tribes as neigh-
and to purchase one-of-a-kind arts and
small fee. Reservations are required from
bors, it is no wonder that an estimated 70
crafts. From Zuni Pueblo programs such as
mid-September to mid-October due to the
percent of Native jewelry sales come from
the Zuni Art Walk, where guests can visit
high volume of visitors. Buses can drop off
the Gallup area.
artists in their home studios, to the Gallup
and pick up passengers at the main
Navajo jewelry is known for its stunning
Native Arts Market, held every August with
entrance and park in the adjacent lot. Tour
silver work, which is complimented by nat-
more than 100 artists from six tribes in
planners should allot at least one hour for
ural gem-quality stones. Two jewelry tech-
attendance, groups have a lot to explore in
16 • Bus Tours Magazine / January, 2020
Bus Tours Magazine / January, 2020 • 17
Guide: Shopping, Dining & Lodging Gallup. Do not miss the oldest Native arts and culture celebration: the Gallup Inter-
Gallup
Tribal Indian Ceremonial, which features 20 plus Native dance groups, arts and crafts and shopping opportunities. The Gallup area is a rich location for groups in love with culture and shopping. For more information visit gallupnm.gov or e-mail Tourism and Marketing Manager Jennifer at jlazarz@gallupnm.gov.
Starved Rock State Park and Lodge Oglesby, Illinois More than 2.5 million visitors per year
Photo courtesy of Bandwagon LLC
come to see Starved Rock State Park and Lodge, located in Oglesby, Illinois. The area is composed of stunning sandstone rock formations and seasonal waterfalls comple-
Starved Rock Lodge is the only hotel. The
Motorcoach groups find Starved Rock
mented by bluff views of the scenic Illinois
lodge offers a wide variety of fun activities
State Park and Lodge to be an excellent stop
River Valley. Centrally located at the cross-
from Tribute to the Stars (musical tribute per-
because of the many things to do. River
roads of the Midwest (interstates 80 and 39),
formances) to trolley tours of local attractions.
cruises on the Eagle 1 are wheelchair acces-
Starved Rock is LaSalle County's premier des-
Customized itineraries are available, and
sible and so are the trolleys. Outdoor dining
tination. At this National Historic Landmark,
friendly staff is happy to coordinate the details.
on the veranda allows guests a chance to experience the great outdoors and enjoy lunch or dinner with an amazing view. The Starved Rock Lodge Restaurant is a place for casual dining surrounded by a nostalgic feeling of yesteryear. Locally-brewed craft beer is available on tap in the Back Door Lounge along with appetizers, lunch and dinner options. The Cafe prides itself on its housemade ice cream and fudge – both of which are voted guest-favorite snacks. Starved Rock souvenirs, gifts, books and more are available at the Gift Shop and Trailheads Concessions. The self-guided Art in the Park exhibit showcases the largest collection of chainsaw carvings in the state along with steel, bronze and kinetic art. The indoor pool complex provides a relaxing way to enjoy some quiet time. Group tour operators love to come to Starved Rock for Mystery Tours, because the lodge and park are surrounded by flatlands and cornfields, the unique geology of the park is quite a surprise to those unfamiliar with this part of Illinois. Step-on guides are always
18 • Bus Tours Magazine / January, 2020
Guide: Shopping, Dining & Lodging
Starved Rock State Park and Lodge available for larger groups. For trolley tours, large groups must break
settlers, the General Adam Stephen House and The George Wash-
down into smaller groups. For more information, visit starvedrock-
ington Heritage Trail pull history from the past and into today. Groups
lodge.com or phone (815) 220-7386.
can even see George Washington’s outdoor bathtub. There is an ample amount of Civil War sites, as well. Groups can visit the Martinsburg
Martinsburg-Berkeley County CVB Martinsburg, West Virginia Shoppers and history enthusiasts find hours of entertainment in Berkeley County, West Virginia. The rich history of the area links to events from before the Revolutionary War through the Civil War. Surrounded by historic sites, Martinsburg provides the perfect picturesque downtown for hub-and-spoke tours or good old-fashioned shopping sprees. It is time to park the bus and let tour passengers explore. The peaceful and delightful town of Martinsburg has great finds at every
EAT
PLAY STAY
turn. With innumerable shopping opportunities, the quaint downtown area is sure to charm visitors. The store windows shine with artisan décor, quality clothing, spa-worthy luxuries and antiques only available in such a historic area. Word to the wise: pack an empty suitcase to carry all the new treasures one will find at the downtown shops. Feeling peckish after shopping? Groups find a selection of delicious food at Martinsburg’s many restaurants. Choose between world cuisines or simply go straight to dessert. Visits to DeFluris Fine Chocolate, Everything Cheesecake and Latte Da Cupcakery will satisfy anyone’s sweet tooth. For more eclectic shops and tasty eateries, groups head 10 minutes away to Shepherdstown. Groups visiting Shepherdstown find the only thing more alive than the local arts scene is the hospitality. It is easy to make a group tour historical in Berkeley County. Historic sites like Morgan Cabin – the home of one of West Virginia’s first white
www.travelwv.com 304.264.8801 Bus Tours Magazine / January, 2020 • 19
Guide: Shopping, Dining & Lodging B&O Roundhouse to see the site once
federate spy, Belle Boyd, at the aptly named
destroyed by Stonewall Jackson’s troops in
Belle Boyd House.
1861. Men, of course, are not the only par-
These opportunities and more wait for
ticipants in war. Check out the house of Con-
motorcoach tours in Berkeley County. For
Berkeley County to an itinerary, visit travelwv.com, phone (304) 264-8801 or download the CVB’s free app, Visit Martinsburg, WV.
information on how to add Martinsburg-
Martinsburg-Berkeley County
20 • Bus Tours Magazine / January, 2020
❑
Regional Roundup National Comedy Center
Northeast National Comedy Center Jamestown, New York Groups visiting The National Comedy Center in Jamestown, New
has been proudly honored at the Lucille Ball Desi Arnaz Museum in Jamestown. Everybody has his or her own sense of humor. At the National
York will be in stitches traversing the first state-of-the-art museum
Comedy Center, everyone can embrace what makes him or her
dedicated to telling the story of comedy in America. As educational
laugh and learn how that genre of humor developed. For more
as it is fun, this nonprofit cultural institution celebrates comedy’s
information, phone (716) 484-2222 or visit comedycenter.org for
great minds and unique voices, from Charlie Chaplin to Dave Chap-
details.
pelle. Exclusive collections and world-class exhibits give fans an unprecedented behind-the-scenes look at the creative processes that elevated comedy to an art. Watch American comedy evolve with more than 50 immersive exhibits. These take visitors on an interactive journey through comedy history from early vaudeville acts to the latest viral memes. Cutting-edge personalization technology makes the entire experience unique. After creating a humor profile, visitors can explore content tailored to their individual tastes. From fans of broad slapstick to edgy satire enthusiasts, everyone can have a laugh at the National Comedy Center. Along with educational games and fun competitions, guests can step into the shoes of professional laughmakers by trying their hand at cartooning, comedy writing, live stand-up and faux pie fights. Guests can also simply cheer on their friends. Visitors will leave the museum with a profound appreciation for comedy icons and innovators, as well as for the tremendous influence humor has on how people everywhere think, live and laugh. The family-friendly experience allows children the opportunity to explore the world of comedy on a level they can comprehend and enjoy with interactive activities and jokes. The National Comedy Center is based on Lucille Ball’s vision for her hometown, Jamestown, which she hoped to see become a Mecca for the celebration of comedy. The National Comedy Center is fortunate to have the privilege of preserving the memories of Ball and Desi Arnaz and the impact they had on the world. Since 1996, this legacy Bus Tours Magazine / January, 2020 • 21
Regional Roundup near Amish Country and in Orrville, Ohio, the Store and Café is a popular Wayne County tourist attraction for groups touring through the Midwest. Shoppers can walk through the Hallway of History and learn about
Midwest
the company’s humble beginnings and then explore a 7,000-squarefeet sales floor filled with products, apparel, houseware items and more.
ket or work with the design center to create
While exploring the showroom, those
a customized gift basket. Visitors can even
looking to taste a new product can stop by
personalize a Smucker’s® or Jif® jar instantly
The J.M. Smucker Company
the most popular area in the store, the Sam-
with a photo and message at the Smucker’s
Store and Café
ple Station. Guests can choose from a large
Sweet Pics ™ Station.
Orrville, Ohio
array of products to sample such as
For 120 years, The J.M. Smucker Com-
Smucker’s ®
Need a break from shopping? Guests can
peanut
grab a bite in the Café, where fresh-baked
pany, with its trusted brands and quality prod-
butter, Folgers® and Café Bustelo® coffee,
goods are made daily with Smucker’s ®
ucts, has become a staple in families'
Smucker’s ® Uncrustables ® and Sahale
products. The bar where guests can build
pantries. Today, The J.M. Smucker Company
Snacks® to name a few.
their own sundaes, the brick-oven pizza
Store and Café continues this proud tradition
fruit spreads,
Jif ®
The Store and Café is an ideal location to
and Signature Peanut Butter and Jelly Sand-
by showcasing products and merchandise
pick up a unique gift for that special someone
wich hot off the grill are favorites among
from the company's family of brands. Located
for any occasion. Select a pre-made gift bas-
the many groups that visit each year. Like
• Bus Parking • Bus Parking • Elevators • Elevators • Laundry Service • Laundry Service • Business Center • Business Center • Indoor Pool and Hot Tub • Indoor Pool • Free WiFi • Free WiFi
Wingate by Wyndham Indianapolis AirportRockville Rd. 5797 Rockville Road Indianapolis, Indiana 46224
317-243-8310 317-296-6297
22 • Bus Tours Magazine / January, 2020
Regional Roundup National Museum of Nuclear Science & History
Central
a small-town sidewalk café, the featured patio-style dining area has a warm, friendly atmosphere. When planning a visit, be sure to click onto jmsmucker.com. The site contains upcoming promotions, events, contact infor-
chartered museum in its field, the National
one will want to experience the behemoth
mation and directions for the Store and Café.
Museum of Nuclear Science & History’s mis-
airplanes and missiles found in Heritage
Prescheduled tour groups receive a free gift
sion is to serve as America’s resource for
Park. The museum displays aircraft such as
and special offer.
nuclear history and science.
For more information, contact The J.M.
Established in 1969, the museum wel-
a B-29 Superfortress, an F-16 Fighting Falcon, a B-52B Stratofortress, a MiG-21 and
Smucker Company Store and Café at (330)
comes visitors of all ages and backgrounds
more, while also hosting numerous military
684-1500.
to learn, think, imagine and draw their own
vehicles, missiles and even a nuclear sub-
conclusions. From the incredible periodic
marine sail. The museum’s outdoor exhibit
National Museum of Nuclear
table of elements carved into the floor of the
area also displays the world’s only 100-foot
Science & History
museum’s spacious lobby and the in-depth
replica of the Trinity Tower, the steel struc-
Albuquerque, New Mexico
exhibitions focusing on nuclear medicine
ture that held the world’s first atomic bomb
The National Museum of Nuclear Science
and clean energy to the historic artifacts from
for testing in 1945.
& History is a Smithsonian-affiliated, nation-
World War II and the nine-acre outdoor
It is through thought-provoking, perma-
ally accredited museum that tells the story
exhibit area known as Heritage Park, there
nent exhibitions and engaging family pro-
of the Atomic Age – from early development,
is truly something for everyone.
grams that the National Museum of Nuclear
such as the Manhattan Project and Cold War,
Children will love the interactive exhibits
Science & History brings the amazing world
to today's peaceful uses of nuclear technol-
in Little Albert’s Lab, where they can engage
of nuclear science and history to life. The
ogy. As the nation’s only congressionally
with hands-on science activities, and every-
museum is open daily from 9 a.m. to 5 p.m. and is located at 601 Eubank Boulevard SE in Albuquerque, New Mexico. Group rates range from $8 to $12 per person, depending on size and customization of visit, and drivers and one escort receive comped admission. The on-site parking lot can accommodate motorcoaches, and dining is available at local restaurants. Contact Stephen Whitman, group
sales
coordinator,
at
swhitman@nuclearmuseum.org for details. Additional information can be found at nuclearmuseum.org.
❑
Bus Tours Magazine / January, 2020 • 23
E
uropean art, culture, food and drink make people swoon. Nearly all
Americans feel the tug eastward
toward the 51 countries of Europe. With the onslaught of at-home DNA tests flooding stores and homes, that distinctive European temptation is stronger than ever. Lucky for group tours, Europe has been hiding right here in the United States for years. These four towns will leave tourists feeling as though they have stepped off a plane and right into the Old Country.
Wilkommen to Leavenworth, Washington Leavenworth, Washington might be more than 5,000 miles away from Germany, but visitors would not believe it from the food, museums, shopping and architecture of this town. Bavarian-styled, half-timbered buildings frame the streets and seem to freshen
Leavenworth in winter
Four Old Country Towns in the New World
the air with an alpine crispness. Every morning at 8:15 and 9:15, the alp horn cries out
by Melissa Stanek
from the Enzian Inn’s balcony. Daily, the chime of carillon bells ring over the Leaven-
Welkom to Holland, Michigan
Nelis’ Dutch Village walk into the Netherlands
worth German-style fountain. Groups may
America has only one authentic, operating
of 100 years ago on the day the festival came
be surprised if a man in lederhosen greets
Dutch windmill, and it is in Holland, Michi-
to town. Every day has something family-
them from the nearby maypole, but that is
gan. Named one of “America’s Prettiest
friendly for guests. Dutch dancing, rides,
simply life in Leavenworth.
Towns” by Forbes Magazine, Holland has
wooden shoe carving and shopping are just
With such ambience, it is no surprise that
many Dutch experiences for groups. Dutch
a few of the attractions in the village.
people satiate their hunger with sauerkraut
architecture permeates Holland’s downtown,
Groups visiting Holland have another
and a snap of bratwurst. The authentic Ger-
where the sidewalks are made of cobble-
chance to see and buy their own wooden
man restaurants and beer will hit the spot,
stone. Competing with the beauty on the
shoes at De Klomp Wooden Shoe & Delftware
but to satisfy a thirst for art, visitors should
street outside, there are more than 100
Factory. Here, a shoe carver, trained and cer-
keep a lookout for the any of Leavenworth’s
unique shops, galleries, eateries and pub
tified in the Netherlands, uses authentic Dutch
many murals to find and admire.
brews to tempt groups indoors.
machinery to sculpt wooden shoes. Nearly
Keeping a sharp eye does not hurt when
To add a little Dutch education to a tour,
anyone can find a pair for themselves as sizes
shopping, either. Leavenworth has a plethora
Holland Museum is the stop. Dutch art and
range from doll to an adult size 14. Do not for-
of shopping opportunities ranging from inter-
cultural objects give visitors a view of the
get to pick up some authentic Delftware, too.
national cheese shops to clothing stores. Not
Netherlands, home country to the North and
Delftware, the famous blue-on-white pottery
to mention the unique purchases to be made
South Holland provinces, which is rarely seen
from the Netherlands, has only one production
at the Leavenworth Nutcracker Museum’s
elsewhere. The artifacts on display range
facility in North America, and it is right here
gift shop or at Christkindlmarkt, which is
from the 17th to 20th centuries, granting an
in Holland. De Klomp offers more than 400
every Thanksgiving weekend, providing one-
understanding of and connection to a country
different hand-painted pieces of Delftware.
of-a-kind gifts, crafts and costumes around
nearly 4,000 miles away. Visitors can learn
Guests also have the opportunity to speak to
every corner. To start planning a trip to Leav-
about Holland, Michigan here, as well.
Delftware artists as they work.
enworth today, phone (509) 548-5807 or visit Leavenworth.org.
24 • Bus Tours Magazine / January, 2020
The museum is not the only way to step
What would Holland be without tulips? A
back in time in Holland. The Nelis’ Dutch Vil-
walk through the Veldeheer Tulip Gardens
lage is pure living history. Groups coming to
will dazzle the senses. The Gardens boasts
Special: Old Country the planting of more than 5 million bulbs a
group itinerary, visit solvangusa.com or
Fleece Museum is open from Memorial Day
year, so the grounds are lush with life. Shocks
phone (805) 688-6144.
weekend through October 15.
of color remind guests of Dutch painter Vincent Van Gogh’s palette, while the aromas
Some groups want to feel as though they Wilkommen to New Glarus, Wisconsin
have stepped back in time, and for them The
encourage guests to relax and breathe deeply,
Founded in 1845 by immigrants from the
Swiss Historical Village Museum is the place
if just for a moment. For more information
canton of Glarus, Switzerland, New Glarus,
to be. The Swiss Historical Village and
on how to add something “Dutch” to a tour,
Wisconsin bursts with authentic Swiss culture.
Museum has been a popular stop for visitors
phone (800) 506-1299 or visit Holland’s help-
The buildings of America’s Little Switzerland
to New Glarus since it first opened in 1942.
ful group page at holland.org/groups.
are done in the traditional Swiss Chalet style.
The museum not only shares the 1845
The architecture alone promises a genuine
migration story of Swiss colonists, but also
Velkommen to Solvang, California
Swiss experience to guests, before they even
shows the evolution of agriculture and
It is hard to compete with Denmark’s quaint charm. In 2019, Vogue had no choice
step off the bus. The only thing missing from
dairying, while explaining New Glarus’s
the landscape is a mountain range.
transformation into a tourist’s dream. The
but to frame model Bella Hadid with a beau-
What New Glarus lacks in mountains, how-
museum’s 14 buildings include a cheese fac-
tiful Danish village, the town’s windmill strik-
ever, it makes up for with international shop-
tory, a one-room schoolhouse, a print shop,
ing against the horizon. No, wait, that was
ping. From stores like Winehaus, a wine store,
an authentic 1850s cabin and a replica of
Solvang, California. The confusion is easy to
to Kinderladen, a toy store, there is a shop for
the community’s first church. The museum’s
understand considering Solvang’s half-tim-
every need. Groups will be pleased with the
annual Harvest Fest, a family-friendly day
bered Danish provincial architecture and
sheer number of shopping opportunities. Many
devoted to old world traditions and demon-
thatched roofs. People strolling through the
of these shops stock European imports.
strations, is Sunday, October 11, 2020. For
streets will feel as though they are staring up at historic 1500s buildings in Denmark.
Wooden shoe carving
Since the Swiss are a mixing pot of
the 2020 season, the museum is open seven
French, Italian and German cultures, one
days a week, 10 a.m. to 4 p.m., from May 22
thing is for sure: they know what they are
to October 15. For more details, visit the
doing when it comes to cuisine. The same
museum’s Web site at swisshistoricalvil-
can be said of those in New Glarus, Wiscon-
lage.org. To start planning a trip to New
sin. New Glarus offers a number of restau-
Glarus, visit swisstown.com.
rants and pubs, including Swiss, Mexican
America is a tossed salad of cultures, and
and American fare. For a remarkably fresh
no matter the results of an at-home DNA test,
meal, guests visit Cow and Quince, which
guests are sure to feel as though they have
delivers a true farm-to-table experience.
returned to the Old Country after visiting any
After lunch, groups feast on the educa-
one of these towns. Trips to Europe can
tional and spectacular collection at The
enrich the soul and mind, but so do trips
This village is certainly a place for explor-
Golden Fleece Museum, which bares dis-
within one’s own country. Adding Leaven-
ing. At every corner, a new international
plays like King Louis XVI’s jewel-encrusted
worth, Washington; Holland, Michigan;
restaurant or boutique reveals itself. For
watch. Located in a 1937 copy of the Swiss
Solvang, California or New Glarus, Wisconsin
some of America’s most authentic butter
Bernese Mountain Chalet, this museum also
to a group tour provides the perfect path to
cookies, Danish waffles or cream puffs,
features one of the oldest examples of writ-
one’s roots.
known as flodeboller, visit one of the seven
ten music, the Georgian chant scrolls; 2,000-
Danish bakeries in Solvang.
year-old Etruscan earrings; origi-
From the Hans Christian Anderson
nal art and Swiss antiques. This
Museum to the historic Bethania Lutheran
fine collection is all thanks to cul-
Church, opportunities to learn about Danish
tural hero, Edwin P. Barlow, who
culture abound. As if a town could hold any
packed his rare assortment and
more culture, summer brings the Pacific Con-
fled Europe as Adolf Hitler began
servatory Theatre Group. This theater troupe
his terrifying reign. Thanks to Bar-
performs from June to September at the 700-
low’s efforts, the Golden Fleece
seat outdoor amphitheater, Solvang Festival
Museum has long been a mecca
Theater. To add a bit of Danish culture to a
of Swiss culture. The Golden
❑
Golden Fleece Chalet
Bus Tours Magazine / January, 2020 • 25
From the Road
This Issue’s BTM From the Road Winner Of the attractions mentioned in the many photos we received this issue, Island Resort and Casino in Harris, Michigan received the most praise. For everything from their delicious food to their top-notch amenities, groups love Island Resort and Casino. Who will win next issue?
Top: When North Country Tours (Lake City, Michigan) took a group through Michigan’s Upper Peninsula, they snapped this great shot. “MI’s UP is prime with all its natural beauty,” Cindy Ashley, tour operator and part owner, said. Of local attractions, Island Resort and Casino in Harris, Michigan was mentioned as a favorite, as it has “outstanding” amenities and service. Middle: A group from Deb’s Casino Getaway’s Tours (Franklin, Wisconsin) revels in a great time. “Look at all these happy faces, smiles and thumbs up!” said Owner Debra Niemann. There is no doubt these passengers are having the time of their lives. Bottom: “Washington D.C. is one of the most popular trips we do,” says Barbara Mansell of Alpha Tours & Expeditions. Smiling before the Capitol Building, these lucky passengers are clearly excited for some sightseeing.
Do you have bus tour group photos you would like to share? E-mail them and info on your tour company to editorial@busmag.com using the title “Bus Tour Photos” for a chance to be published in the next issue.
26 • Bus Tours Magazine / January, 2020
Social Marketing for Tourism by catherine Heeg
How to Get the Most Mileage from Your Social Ads Are social ads a part of your marketing strategy? Maybe you are asking yourself if they really work and are worth the extra time. Here is the scoop: Once your travel biz is onboard with social ads, there are several strategies that will help you get the most bang for your buck. Let us explore the latest tech and tactics to maximize the benefits of ads. Is Advertising Worth My Money? Many in our industry have mentioned that their ads just are not bringing in business and lighting up their bottom line. Do you find that your ads are reaching a high number of people, but that no one is taking any action? Here are some things to take your ads from mediocre to marvelous. Relevance Score How would you like to know how people really reacted to your ad? When an ad finishes you will find a “Relevance Score” on your Ads Manager dashboard. You can now use quality ranking, engagement rate ranking and conversion rate ranking together to understand how relevant your ads were to audiences reached. This will tell you how effective your ad was compared to your ad goal. If you find that your ad relevance is low, here are a couple of tweaks you can put into play. 1. Adjust your audience to better fit your ad. Simple adjustments to the demographics, interests and even the timing of your ad placement can make a big difference.
2. Adding relevant emoji can make your ad more eye-catching. 3. Adding video captions is found to attract scrollers with the audio off. 4. A call-to-action button helps viewers take the desired action. 5. Split-test your ads and use “Dynamic Ads” to learn what appeals to your audience. Who is Who? Do you want to have a better idea of who your ad is actually reaching? Even if you have targeted a highly specific audience, you may be reaching viewers who do not yet have a relationship with you. After your ad is completed you can easily check your Audience Insights to learn more about the people you have reached with a paid ad. Power-up your next ad with the audience info found here: Business Manager > Ads Manager > Plan > Audience Insights. The next key tactic is to reach “warm” contacts and win new fans and clients. How do you do that with an ad? Pixel Perfection If you are looking to reach out to “warm” contacts; people who have interacted with your Web site, social site or booking engine, setting up your pixel is key. A pixel is a snippet of code generated through Facebook that you then add to your Web site. With the pixel in place, you can track and reach back out to people who have accessed your Web site from Facebook or Instagram. Creating an audience from your pixel is simple and gives you an opportunity to deliver ads to just those people. While we do not know all the inner secrets of social algorithms, we are able to inspire the right people and build stronger relationships with social media. With a brighter light being focused on the relevance of our posts and ads, we are better able to navigate the world of social ❑ marketing and reach the people who matter.
Catherine Heeg, international speaker and trainer, focuses on social media marketing strategies for the tourism and hospitality industry. Join the conversation and connect with her at cmsspeaking.com and socially. Bus Tours Magazine / January, 2020 • 27
20 Tips For Bus Tour Planners by: Melissa Stanek 20 Tips on Adding Safe Scares to Tours
Crime and Punishment 2. Take your group on a historic prison
ordinary people have justified horrific acts. Check out Holocaust museums; antebellum
Whether during the Halloween season or
tour. On a prison tour, guests are educated
plantations, such as Myrtles Plantation – one
not, a good scare is a treasure. When having
about the history of the prison, defunct forms
of “America’s Most Haunted Homes;” The
a frightfully good time, the adrenaline and cor-
of capital punishment and more all while
Japanese Interment Museum; The Salem
tisol in our brains combine to create indelible
strolling through some of the creepiest, emp-
Witch Museum and more to consider how eas-
memories. I still remember the first time a
tiest spaces around. The United States has
ily people turn towards cruelty and pandemo-
chainsaw-wielding clown chased my best
plenty of historic prisons, such as Alcatraz or
nium. Groups can also stop at Mount Rush-
friend into the parking lot of a haunted house.
the Ohio State Reformatory, that host events
more or the Crazy Horse Monument to
Good times.
and tours. West Virginia Penitentiary even has
consider conspiratorially why one was finished
When playing with thrills and spooks, tour
a Halloween tour called Dungeon of Horrors.
in 14 years and the other remains unfinished
planners must explore a variety of scares to
The right prison for your group is only a
70 years later.
keep from boring their group. More impor-
Google search away.
tantly, extra care must go into keeping the
3. Walk where killers walked. True crime
Relaxing Spooks
group safe during these thrilling adventures.
walking tours provide an unusual intimacy with
6. Take a breather with light-hearted
Using these tips to keep scares lively, safe and
the lives of bygone criminals. Look to places
autumnal stops such as family farms.
occasionally educational, planners are sure
such as Chicago for Gangster Ghost Walks and
Allow your group to catch their breath and
to create a stimulating tour that leaves groups
Milwaukee for the Cream City Cannibal tour,
refresh themselves with reminders of the good
screaming with joy.
which focuses on serial killer Jeffery Dahmer.
in the world. This is a simple task at farms,
4. If a walking tour is too close for com-
arboretums, garden centers and orchards. At
Heart-Pounding Attractions
fort, look into a true crime exhibition. Alca-
places such as these, groups can harvest
traz East Museum, Death Becomes Us true crime
apples, explore corn mazes, drink hot apple
full of rides and slides that get the adren-
convention and more provide all the spine-chill-
cider or join a hayride. These sites are often
aline pumping. Roller coasters and water
ing facts without the eerie nearness of a walking
family-run and make for a great autumnal
1. Amusement and water parks are
slides come in varying degrees of thrill, which
tour. Groups can examine items such as Ted
escape. See what harvest time celebrations
makes them perfect for groups. With just one
Bundy’s yellow Volkswagen or exhibits on DNA
farms have in your area.
stop, every member of the group can find the
analysis and ballistics in clean, well-lit rooms.
right scare for their desired level of risk. Some
Stops such as these emphasize the devastation
members of the group would love plummeting
crime can cause, while exploring law enforce-
11 stories at a 70-degree slope on the Deep
ment’s efforts and criminals’ means.
Water Dive in Louisville, Kentucky. Others may get an adrenaline rush from a Ferris wheel. Amusement and water parks allow for frightful customization. 28 • Bus Tours Magazine / January, 2020
“Hollyweird” 7. Thrill movie buffs with stops at horror movie locations. Many iconic horror movie sets are not sets at all, but regular public
Historic Horrors
places. Visit The Outlook Hotel from The Shining
5. Reveal societal horrors at a histor-
by lodging at The Stanley Hotel at Timberline
ical museum. It is chilling to think about how
Lodge in Colorado. The stairs from the climax
20 Tips of The Exorcist are open to the public in Wash-
ative planners to design their own murder
not be haunted. Check out Matthew’s
ington D.C., and the gas station from the orig-
mystery.
Haunted Pub Crawl in Galena, Illinois or
inal The Texas Chainsaw Massacre is now a
11. Pick attractions that put your
Savannah Tours’ Creepy Crawl Haunted Pub
horror-themed barbecue restaurant and inn
group in the seat of the action. Min-
in Bastrop, Texas called The Gas Station.
nesota’s Drive A Tank lets groups take turns
16. Be prepared if considering 18+
These are great photo opportunities, too.
Tour in Savannah, Georgia for examples.
driving tanks, crushing cars and shooting
haunted houses. Just because there are
8. Find Hollywood-approved attrac-
targets. Also consider adding laser tag or
zero kids, does not mean there will be zero
tions. Some of the biggest names in horror
paintball to an itinerary to give groups the
crying. Some haunted houses card guests
happily rate attractions in the genre. The Scare-
rush of adventure in a safe environment.
house in Etna, Pennsylvania passes the creepout test from Guillermo del Toro, who said, “I
and make them sign waivers in case of physical or emotional harm. The shock factors at
Mother (Nature) Dearest
these kinds of haunted houses may offend
could live here!” Thanks to social media, find-
12. Visit national parks or beaches
as much as frighten. Haunted houses such
ing places that are well loved by horror celebri-
to combine risk with beautiful scenery.
as these are beyond extreme, so make sure
ties is as easy as looking into who and what a
Sure. Statistically, deaths from geothermic
your groups are fully informed before they
celebrity is “following” or “likes.”
water/geysers, falls into canyons, alligator,
book the tour and that your bus has ample
bear or shark attacks are rare, but they leave
paper towels, wet wipes and tissues for after.
Creature Feature
lingering dread in the hearts of those who
9. Get within nibbling distance of wild
hear about them. Play documentaries such
animals at animal preserves, aquariums
as Grizzly Man or Missing 411: The Hunted on
17. Keep group members safe by
or zoos. From moose tours in New Hamp-
the way to places such as Yellowstone
scheduling drinks, bars and wine tast-
shire to grizzly bear preserves in Indiana, there
National Park or The Grand Canyon. This
ings after dangerous stops. When guests
are ample opportunities for groups to watch,
may be a simple scare, but it is effective.
are tipsy, they can become overconfident in
feed or even pet wildlife. At Chestatee Wildlife Preserve, guests help feed rescued tigers,
Safety First
their animal-charming abilities or their sense Do Not Look Down
zebra, bears, emu, wolves, elk and z-donks.
13. Add a suspension or swinging
of balance, so do not schedule any alcoholrelated events before riskier stops.
Johnny Morris’s Wonders of Wildlife National
bridge to a nature stop. The Royal Gorge
18. Consider printing up the attraction’s
Museum and Aquarium in Springfield, Mis-
Bridge in Canon City, Colorado, for example,
rules and safety tips to hand out as people
souri plops guests into a cage, which is then
puts little between tourists and the Arkansas
exit the bus. Even sober people make “goofy,”
submerged into a shark-infested tank. While
River 955 feet below.
yet fatal mistakes every day. Remind your trav-
groups will have to break down into much
14. If groups remain unfazed, glass-
elers of the rules, even generally unspoken or
smaller groups for a stop such as this, few will
bottom bridges and decks await. The
“insultingly obvious” ones. Many people have
complain about the wait for this rare experi-
Grand Canyon Skywalk is a horseshoe-
perished by backing off a cliff for a photo. Others
ence. For a milder thrill, stroll through the rep-
shaped, glass-bottomed observation deck
have failed to determine how perilous an area
tile and insect displays at zoos. The mere sight
jutting over the Grand Canyon. Kinzua Sky
is, because it was not roped off. For instance,
of a Goliath spider can make people squeal.
Walk’s glass bottom extends 225 feet above
some boardwalks at Yellowstone National Park
the Kinzua Gorge. Urban tour planners can
lack fencing, yet the ground around them is
utilize skyscrapers. Some, such as Willis
weak, barely covering the scalding water
10. Murder mystery train rides and
(Sears) Tower in Chicago, have sky decks
beneath it. In Fall 2019, a man suffered severe
dinners are great ways to settle down
that project out into the open air, leaving
burns from such a fall. Dangerous spaces are
after a frightfully fun day. These interactive
nothing but glass between guests and the
not always sequestered, and signage is not
plays are often set in the Wild West or the
street more than 1,300 feet below.
always clear. Do not leave it up to the attraction
Roleplay
Roaring Twenties. Many encourage guests to wear costumes to ramp up the fun and blur
to keep everyone informed. Adults Only
19. If a member of your group is behav-
the lines between fiction and reality. Give
15. Get scared like a local with a
ing in a foolhardy, dangerous manner, do
attractions such as Napa Wine Train Murder
haunted pub crawl. Almost every town has
not be afraid to eject them from the trip
Mystery and San Diego’s Murder ‘N’ Mayhem
some spooky history. Groups get a lesson in
or to call the authorities. Do not worry about
a gander to see if they are the right choice
local tales, crimes and legends while stopping
being a party pooper. It is not okay for a traveler
for your group. The latter even allows cre-
for drinks at establishments that may or may
to put themselves or others in danger. Bus Tours Magazine / January, 2020 • 29
20 Tips 20. Know how to disengage wildlife. Large predatory animals normally do not approach groups, but just in case, know how to handle the wildlife in the area your group is exploring. Make a lot of noise to alert bears who may be hidden up ahead, as they otherwise reward surprise visits with horrific maulings. If you encounter a mountain lion or a bear, make yourself large by extending your limbs. Do not run, turn your back or break eye contact. Talk to the animal in a loud, but not shrill voice, and do not scream. Often, this will be enough to make them lose interest or realize that you are not prey. Phone for help, and retreat calmly, keeping an eye on the animal. When adding thrills to a group tour, consideration must first go to the abilities, ages and interests of your guests. Pair the attractions to your group’s demographic, and remember: the only good scare is a safe ❐
scare.
Advertiser’s Index Bellingrath Gardens & House . . . . . . . .7
National Museum of Nuclear
Billy Graham Library . . . . . . . . . . . . . . .2
Science & History . . . . . . . . . . . . . . .23
Castle Farms . . . . . . . . . . . . . . . . . . . . .6
New York Power Authority . . . . . . . . .17
City of Fort Madison . . . . . . . . . . . . . .11
North Carolina Transportation
Clinton, Iowa CVB . . . . . . . . . . . . . . . .20 Columbia Gorge Interpretive Center . . . . . . . . . . . . . .17 Experience Jackson . . . . . . . . . . . . . . .11 George Bush Library & Museum . . . . . .8 Heartland Travel Showcase . . . . . . . .32 Hofwyl-Broadfield Plantations
Museum . . . . . . . . . . . . . . . . . . . . . . .6 Oil Creek & Titusville Railroad . . . . . .30 Our Lady of Consolation . . . . . . . . . . .13 Portage Area Chamber of Commerce . . . . . . . . . . . . . . . . . . . .8 Ronald Reagan Presidential Foundation . . . . . . . . . . .9
State Historic Site . . . . . . . . . . . . . . .31
Rosa Parks Museum . . . . . . . . . . . . . .10
J.M. Smucker Company . . . . . . . . . . . .22
SAM Shortline Railroad . . . . . . . . . . . .15
Jacksonville Area CVB . . . . . . . . . . . . .30
Ships of the Sea Maritime Museum . .13
Jefferson, Texas CVB . . . . . . . . . . . . . .20
Starved Rock Lodge
Laura Ingalls Wilder
& Conference Center . . . . . . . . . . . .18
Memorial Society . . . . . . . . . . . . . . . .7
Swiss Historical Village & Museum . .11
Maltz Museum of Jewish Heritage . . .14
Texan Theater Greenville . . . . . . . . . .17
Martinsburg-Berkeley County CVB . . .19
Tri-State Museum . . . . . . . . . . . . . . . .30
McKinney CVB . . . . . . . . . . . . . . . . . . .15
Tudor Place . . . . . . . . . . . . . . . . . . . . .11
Morse Farms . . . . . . . . . . . . . . . . . . . .18
U.S. Naval Academy . . . . . . . . . . . . . . .9
National Comedy Center . . . . . . . . . . .21
Wingate by Wyndham . . . . . . . . . . . . .22
30 • Bus Tours Magazine / January, 2020
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