C O R P O R AT E O V E R V I E W 2 0 1 5
IN PARTNERSHIP WITH:
Hastings Deering
An inside look at the largest Cat dealer network in Australia
Strong supplier relationships and a belief in core values has allowed Hastings Deering to deliver high-quality products and outstanding customer service for over 80 years Written by: Jennifer White
Produced by: Glen White
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C O M PA N Y N A M E
Dean Mehmet, CEO
“Our organization is here for a reason, and that is to make our customers better at what they do” – Dean Mehmet, CEO
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August 2015
L
egend has it that the opportunity to launch one of Australia’s most impactful organizations occurred by chance: Harold Hastings Deering, a British-based fighter pilot during WWI, reportedly landed his plane in an AEC factory yard and refused to leave until the company had agreed to let Deering distribute their trucks and buses throughout Australia. Sounds more like a seized opportunity than an optimized occurrence.
SECTOR
Founded in 1932, the Hastings Deering Group has spent the last 80 years successfully navigating the mining and construction sectors by maintaining a similar sense of ambition and vision. Today, with nearly 5,000 employees spread across four countries, Hastings Deering is the largest Caterpillar dealer network in Australia, and one of the brand’s premier distributors across the globe. This “one-stop-shop” offers the highest quality equipment, parts and attachments as well
Hastings Deering is the largest Caterpillar dealer network in Australia
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HASTINGS DEERING
Field Service – Regional Footprint
as support-based services that include maintenance, repair and technical training, to the mining and construction sectors. Hastings Deering also applies innovative, technology-enabled solutions to these offers so as to help customers improve productivity, safety and profit. “Our organization is here for a reason, and that is to make our customers better at what they do,” explained CEO Dean Mehmet, who joined Hastings Deering in 2012 with an impressive background that included senior roles at BlueScope Steel and Shell Australia.
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August 2015
Industry challenges Mehmet’s intimate knowledge of the industry coupled with his passion for leading others has proven vital to his role as CEO of Hastings Deering, especially as he and the leadership team work to overcome the negative repercussions that have surfaced as a result of recent industry-based fluctuations. “A large part of our business supports mining in Australia, and while we’ve experienced more than a decade of sustained growth within that industry, the recent global slowdown has been quite dramatic,” Mehmet explained. Navigating this industry-wide
MINING GLOBAL
decline has not been done without casualties: Hastings Deering has experienced two workforce reductions in just 18 months, and an estimated 12,000 jobs have been lost throughout Queensland overall. According to Mehmet, Hastings Deering relied on the company’s core values to help throughout this time, remaining transparent and preserving integrity through honest and open communication with team members. “We continue to explain what is going on to our staff – whether we like it or not – and what impact it has on our organization and the individuals we employ. There are no surprises.”
“Technology is becoming more and more advanced, and we feel that these ever-changing innovations require us to stay ahead of the pack and provide better training” – Dean Mehmet, CEO
Rebuilding post-decline Mehmet and the leadership team at Hastings Deering know that the storm is not over but are w w w. h a s t i n g s d e e r i n g . c o m . a u
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UN
WHEREVER THERE’S LONGWALL
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HASTINGS DEERING
stepping up as industry leaders to help prevent another dramatic downturn. “After reductions, the most difficult thing about this [industry decline] has been trying to communicate with staff and customers that we need to do something different; the super cycle is over and the market is demanding change,” Mehmet admitted. “We’ve spent a lot of time educating our
people about the current state of the market and what this means for our business.” The promotion of capital expenditure is just one example of the comprehensive approach taken by Hastings Deering. While
MINING GLOBAL
the customer is always the priority, supporting the growth and sustainability of the industry overall is also important to Hastings Deering, which is why the leadership team places emphasis on such an approach. “For new equipment, capex is
very tight and many customers have been very cautious, but there will come a time when the old equipment will need to be retired and new equipment will need to be positioned in the marketplace,” Mehmet said. Many of Hastings Deering’s customers
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Providers of Choice for Light Commercial Vehicle Rental and Lease Solutions Corefleet, a sister company to Hastings Deering and part of the Sime Darby group of companies, is a leading national fleet services organisation. With a network of branches across Australia, Corefleet is recognised as a supplier of choice in the provision of light commercial vehicle rental and lease solutions.
CORPORATE OFFICE 18 Bellows Street, Welshpool WA 6106 PO Box 612, Welshpool DC WA 6986 T: +61 8 9333 4333 F: +61 8 9333 4334 E: info@corefleet.com.au
Visit corefleet.com.au Freecall: 1800 636 544
Perth (WA) • Ginbata / Roy Hill (WA) • Port Hedland (WA) • Kalgoorlie (WA) • Karratha (WA) • Newman (WA) Brisbane (QLD) • Mackay (QLD) • Blackwater (QLD) • Moranbah (QLD) • Singleton (NSW) • Sydney (NSW)
HASTINGS DEERING
MINING GLOBAL
have purchased equipment within the past five or six years, so the company remains focused on maximizing the productivity of those current machines. “Regardless of how new the equipment is, there is still a requirement for customers to repair and maintain it,” Mehmet continued, “so our product support business continues to help our customers to get the best production from their business. “At the same time, we have different options to help our customers get new equipment outside of the traditional manner.
For example, we’ve implemented additional solutions for invoicing and funding in an effort to help our customers invest and, in turn, support the continued growth of the industry overall.” The role of smart technology This ongoing desire to support customers was the primary catalyst behind the implementation of smart technology: It wasn’t until the team asked, “How do we use technology to help our customers improve?” that the idea of connected equipment was given life. “We have a lot of equipment that
SUPPLIER PROFILE Employees: 100 - 200 COREFLEET (SIME DARBY FLEET SERVICES) Established: 1965 Industry: Mining & Mining Services, Civil Construction/Infrastructure, Oil & Gas Services: Light commercial vehicle rental and lease solutions, light commercial vehicle mechanical services, light commercial vehicle custom design for mining & industrial applications Ongoing Projects: Goldfields gas pipeline expansion, Iron Ore mine in the Pilbara, Operating Coal Mine in the Bowen Basin, Road Infrastructure expansion in Sydney and surrounding region Management: • Des Wilkinson , Managing Director • Jason McDonnell , General Manager , Sales & Operations • David Berryman, National Business Development Manager Website: www. corefleet.com.au w w w. h a s t i n g s d e e r i n g . c o m . a u
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PROBLEMS WITH POOR QUALITY SIGNS THAT WERE WASHED OUT IN 3 MONTHS!
SOLUTIONS! OUR PRODUCT LIFESPAN HAS BEEN PROVEN TO LAST MORE THAN 3 YEARS!
WE'RE THE LEADER IN INNOVATIVE MINE SIGN PRODUCTS THAT HAVE BEEN TESTED AND PROVEN: • Hi-Vis Pin Stripe Kits (for chassis and bodies) • Metal-Back Hi-Vis I.D.’s (6 sizes in height) • Flexible Hi-Vis I.D.’s • Day/Night Illumination I.D.’s (front, rear and sides of dump trucks, water trucks, service trucks, dozers, graders, etc) • Light Vehicle Specialist - Never replace an I.D. ever again, guaranteed! • Roof Top Boxes for dozers and graders that last
Phone: 07 3208 3440 Fax: 07 3299 2297 Email: info@minesigns.com.au
7/22-26 Allgas Street Slacks Creek QLD 4127 ABN: 42 120 655 987
www.minesigns.com.au
HASTINGS DEERING
MINING GLOBAL
is monitored by a core team of people back in our reliability center, and we can give real-time advice to customers when there is an issue with a piece of equipment. “For example, we had a customer with a large piece of equipment that was being monitored. We noticed a sensor going a bit haywire back in our reliability center, so our condition monitoring analyst phoned the customer to let him know that something was not right. If it hadn’t been fixed, it very well could have resulted in a catastrophic failure that we later determined would have cost around $1 million in unscheduled and lost production,” Mehmet revealed. – Dean Mehmet, CEO
A match made in (mining and construction) Heaven
SUPPLIER PROFILE
MINE SIGNS
Mine signs have become the choice for Mine Signage throughout Australia, With its patented process and innovative solutions, including the day /night highly visible LED I.D solutions and the Robust self-adhesive labels which are the choice for the leading OEM’s .Mine signs are very passionate about solutions that work in the mining environment which increase safety and production and are the best choice for lowering ongoing cost, as the whole of life cost are significantly REDUCED by using the products.. Guaranteed. Website: www.minesigns.com.au
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Australian manufacturer of Earthmoving Attachments for Skid Steer Loaders, Backhoes, Tele Handlers and Excavators - Backed by 30 Years Experience
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MELBOURNE Ph: 03 9775 1965 Fax: 03 9770 8054 3/90 Colemans Road Carrum Downs VIC 3201
For expert advice, quality earthmoving equipment and outstanding after sales service, contact Norm Engineering today! sales@normeng.com.au • www.normeng.com.au
“Hydraulic Rear Ripper” and “Loader Bucket”
BRISBANE Ph: 07 3376 3177 Fax: 07 3376 3201 21 Spine Street Summer Park QLD 4074
HASTINGS DEERING
MINING GLOBAL
As the largest Caterpillar dealer network in Australia – and one of the top distributors across the globe – Hastings Deering is able to provide customers with the most up-to-date, cutting-edge advancements in the industry. While originally based on necessity – Cat needed a local company to partner with when expanding into the Australian market – the relationship between Hastings Deering and Caterpillar today is beneficial for everyone involved, especially the customer. “We are two organizations that act as one for our customers,” Mehmet
said. “We take the global strength of Cat and use it to provide our customers with the highest quality products and services. By applying our local skills and knowledge, we have created a comprehensive product/service offering that really is industry-leading.” Quality products require quality people Mehmet bases the ongoing success of Hastings Deering on a number of things, including supplier relationships and technological advancements; however, he continues to reference the
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NQCranes has been at the forefront of the Australian overhead crane industry for over 25 years. With 8 locations around Australia, our services include crane and hoist supply, design, manufacture, servicing and repairs.
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Email: office@wernerengineering.com.au Web: www.wernerengineering.com.au
HASTINGS DEERING
MINING GLOBAL
company’s core values as the true foundation of the culture at Hastings Deering. Maintaining consistency and alignment across all branches is key to upholding the company’s values, thus creating a positive and culture. “By communicating the same key messages, we can get everyone to recognize Hastings Deering as one organization with one goal as one team, or oneHD [One Hastings Deering],” Mehmet explained.
qualified technicians. “We also take time to train our employees. Technology is becoming more and more advanced, and we feel that these ever-changing innovations require us to stay ahead of the pack and provide better training,” Mehmet said. A man who believes that all good leaders inspire others by being an example, Mehmet himself took additional steps to “train” for his new role: He joined Hastings Deering in 2012 as COO before stepping up to Continued growth become CEO in 2014. The leadership team at Hastings “My initial foray into the business Deering also understands that the as COO was done to provide me growth of organization can only be with the opportunity to understand successful if those supporting the how this business works expansion are growing as well. From operationally. To spend a couple of the Hastings Deering Institutes of Technology, which focuses on future industry leaders, to on-thejob training courses and workshops for current staff, Hastings Deering believes in education. “We’ve always had a successful 1. No harm apprenticeship program with over 2. Integrity 440 apprentices currently working 3. Transparency for Hastings Deering, and we train 4. Care these students to become highly-
Hastings Deering: Core Values
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HASTINGS DEERING
Field Service – our people and mining equipment
years focusing on the engine of the business before focusing on some of the more functional activities was important to me,” he explained. Ensuring continued growth isn’t just for individual members of the Hastings Deering team: The 20
August 2015
corporation as a whole is subject to review in the name of improvement. “We’ve modified and made improvements to our own business to better serve our customers’ needs,” Mehmet revealed. “We’ve had to use lean methodologies to
MINING GLOBAL
Company Information INDUSTRY
Mining, Construction HEADQUARTERS
Kerry Road Archerfield Brisbane Queensland, Australia, 4108 FOUNDED
1932 EMPLOYEES
~4,000
try to improve the deficiencies in our business, but doing so allows us to provide better quality service to customers. We look to ourselves to see what we can improve to benefit the customer from a quality and cost perspective.�
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HASTINGS DEERING Kerry Road Archerfield Brisbane Queensland, Australia, 4108 +61 7 3313 1228 www.hastingsdeering.com.au