Boston University School of Management
Go Farther, Faster
Executive MBA Program
Message from the Dean The Boston University Executive MBA (EMBA) is a highly focused management program designed to help you and your organization reach the next levels of achievement. It provides you with the skills and knowledge to compete—and excel—in a rapidly evolving business environment. The EMBA program teaches management as a system, emphasizing the interdependencies across departmental functions, enabling you to understand the organization-wide impact of management decisions. Led by a cadre of hand-selected senior faculty with broad experience in both executive education and industry, these teacher-scholars are well known as textbook authors, researchers, and practitioners. You will find that they are generous with their time and their expertise. The true core of the EMBA experience is you, the cohort of students, each a rising star in your respective organizations. The diversity of thought, background, and functional knowledge you bring make for rich and engaging classroom discussions and personal growth. Your interactions in the accelerated EMBA format will enable you to begin applying new comprehension and new skills within the first weeks of the program. If you aspire to a challenging, inspiring, and personally rewarding stepping stone to leadership, come join us in the Executive MBA program at Boston University. Sincerely,
Ken Freeman Allen Questrom Professor and Dean
The Boston University Executive MBA
An investment for life that pays immediate dividends. The time, energy, and resources you invest in an Executive MBA (EMBA) program represents a significant commitment on your behalf and must deliver measurable returns. The Boston University EMBA program provides that—and more.
Our integrated curriculum trains students to think about business issues holistically rather than as individual functional areas. Thus, you will be able to apply what you learn on Friday and Saturday to your work life on Monday. The principles you learn as an EMBA student—whether strategic marketing, financial analysis, managerial accounting, conflict management, or team building—are immediately applicable to the way you do business. And hearing the perspective from classmates in diverse industries and functional areas will influence the way you think
about your work. Our students tell us that their colleagues are eager to hear what they have learned over the weekend. By sharing your new insights and tools in this way, you’ll increasingly find new ways to add value to your organization. The dividends from our program pay out both during the course of study and over a lifetime. Our alumni consistently report that this program accelerates advancement, increases salaries, opens up new opportunities, and prepares them for any leadership challenge. They achieve greater professional success, which is precisely why students come to the EMBA program.
“EMBA changed my approach to business. I knew the first ingredient I needed was solid business knowledge. EMBA supplied that in spades, but what I underestimated were the lifelong relationships that form during the program. Years later I still talk business with my fellow EMBAs constantly. Completing EMBA with a cohort has proven to be the most valuable part of the program for me. In fact, I couldn’t have started my software and helicopter companies without the combination of these two key ingredients.” Matthew Nowosiadly President, Now Business Intelligence and Now City Tours EMBA 21
TRIP DESTINATIONS
The BU Executive MBA Difference Deeper learning. Broader vision.
The highly ranked Boston University Executive MBA Program is designed to transform high potential mid- to senior-level managers into leaders who have a comprehensive understanding of how organizations work effectively.
This intense 18-month program culminates in a Master of Business Administration degree, providing you with the required skill set and core competencies to maximize marketplace opportunities and overcome business challenges while balancing your learning, career, and personal life. The program’s general management focus is designed to give students a strong foundation, emphasizing team learning, personal development, and leadership skills.
Our modular, integrated curriculum is based on three fundamental principles: Management as a System: The EMBA curriculum is fully integrated across management disciplines and topics. Our cross-functional approach helps you build a solid understanding of management systems and value creation. Even as you study and dissect specific areas of practice such as marketing, accounting, and finance, your discussions will focus on the organization as a single entity, and the interrelationship among functions. Team Learning: The EMBA program delivers a structured framework of group study and assignments. A unique, team-learning course runs throughout the program and focuses on leveraging the power of teams, as both a leader and a member. With faculty guidance, you’ll come to understand how to work collaboratively at an advanced level, how to maximize shared knowledge, and how to use leadership to inspire success. Global Perspective: You’ll examine the global context of issues and develop a broad international perspective. In addition to developing skills to analyze diverse global economies in a concentrated international module, you’ll have the opportunity to visit a developing country and experience its economy firsthand.
2012: Mumbai and New Delhi, India 2011: Bangalore and New Delhi, India 2010: Ho Chi Minh City and Hanoi, Vietnam 2009: Istanbul, Turkey and Prague, Czech Republic 2008: Tokyo, Japan and Shanghai, China 2007: Bangkok, Thailand and Singapore 2006: Shanghai, China and Ho Chi Minh City, Vietnam 2005: Warsaw, Poland and Stockholm, Sweden 2004: Santiago, Chile, and São Paulo and Rio de Janeiro, Brazil 2003: Munich, Germany and Prague, Czech Republic 2002: Santiago, Chile 2001: Madrid and Barcelona, Spain 2000: Dublin, Ireland
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Premier Faculty
Incomparable classroom experience. A masterful senior faculty sets the tone for the EMBA experience. They are leading researchers and scholars whose work appears in top journals and publications as well as in textbooks they’ve authored. Their real-world experience, combined with their academic research and global focus, keeps their teaching current, and relevant. Their expertise with leading-edge technologies, emerging management trends, and best practices from a wide spectrum of fields and disciplines—not to mention their passion for the work—creates a remarkable experience. Because EMBA faculty are committed to ensuring the success of their students, they are highly accessible and available to work with participants either individually or as part of their teams. Guided by your goals, these faculty members will deliver lessons that you will take with you wherever you choose to go. g Learn more about EMBA
faculty at bu.edu/embafaculty
Melvyn Menezes, Associate Professor of Marketing, has been praised for his research, his award-winning teaching, and for his work in the corporate world. He holds a PhD in marketing from UCLA and has more than 19 years of professional experience in consulting, academia, and business. Professor Menezes has worked across a variety of industries including telecommunications, financial services, and consumer products. His primary areas of expertise are customer and market focus, distribution channels, new product development, customer service, and customer satisfaction.
Nalin Kulatilaka is Wing Tat Lee Family Professor in Management and a Professor of Finance. He holds a PhD in economics and finance from MIT and an MS in decision and control from Harvard University. He has published extensively in top academic journals as well as influential managerial publications. His current research interests include the economics of business platforms, valuation of early-stage firms, the role of energy intermediaries, technology licensing, and financial contracting.
www.bu.edu/emba
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Program Structure and Curriculum
Integrated curriculum. Collaborative environment. A fully integrated curriculum means that the EMBA program is designed, packaged, and delivered so that students master the interconnections between all subject areas.
The structure of the program operates on a principle of immersion. Students experience the entire 18-month program as a cohorted group and spend intense, concentrated time learning and engaging with fellow classmates and faculty members. The faculty team leading each module or residence week rigorously assesses the curriculum and program structure to ensure that readings, cases, and simulations provide students with maximum analytical depth and potential for synergistic understanding. In EMBA, there are no stand-alone courses like there are in a traditional full- or part-time MBA program. Although each student must demonstrate competence in every core subject, the coursework continually reinforces the interrelationship between these functional areas. The international trip during Residence Week 3 is directly linked to the Capstone Project in the final module. This link offers the opportunity to synthesize the program curriculum by developing a detailed business plan for a new venture. The Executive MBA Program begins in January, when students are assigned to small teams. The curriculum is delivered in five integrated modules and four residence weeks with Team Learning spanning the entire program. Each of the five modules focus on developing cross-functional knowledge by studying traditional subject areas in an integrated fashion. Classes meet every other Friday and Saturday during the modules. Each residence week emphasizes core competency and capability development. Three of the week-long sessions take place on campus and the fourth is the international field seminar.
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And to make the learning process as convenient as possible, each student is provided an Apple iPad and custom apps to efficiently access all course materials online. We’ve created these tools for EMBA students with the view that executives will increasingly need to understand the real time applications of digital technology throughout their careers. What better way to develop these skills than integrating them into the educational experience? Hotel accommodations are provided during class weekends and residence weeks to provide additional opportunities for collaboration, team building, and networking.
18-Month Accelerated Program JANUARY-JUNE
JULY-MARCH
MARCH-JUNE
RESIDENCE WEEK 1
RESIDENCE WEEK 2
RESIDENCE WEEK 3
Business as a System Management Systems, Organizational Behavior
Playing by the Rules: Law and Ethics Contracts, Employment Law Intellectual Property, Corporate Governance, and Ethical Decision Making.
The Global Environment: International Field Seminar Country Analysis, International Management, and Business Development
MODULE 2
MODULE 5
The Competitive Environment Economics, Finance, and Strategy
New Venture Creation in a Global Economy Entrepreneurship, Capstone Business Plan
MODULE 1
Value Creation and Performance Measurement Financial and Managerial Accounting, Marketing Management, Data Analysis, and Operations Management
MODULE 3
The Firm’s Decisions Finance, Corporate Strategy, and Strategy of Technology MODULE 4
The International Environment and Multinational Strategy International Management and Strategy, and Global Finance
Dedicated EMBA staff handle all the administrative details allowing students to focus on learning.
RESIDENCE WEEK 4
Leading Change Leadership, Organizational Development, Conflict and Change, and Negotiations
TEAM LEARNING
Group Development and Process, Managing High Performance Teams, and Peer Coaching g Learn more about
curriculum at bu.edu/embacurriculum
CAREER MANAGEMENT
Self-Assessment, Personal Branding, Networking, Leadership and Career Development Planning
www.bu.edu/emba
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Sponsoring Organizations
You—and your company—benefit. The EMBA format allows senior managers to expand their skill sets and core competencies while remaining active, engaged contributors within their sponsoring organization. Because so much of the learning in the EMBA program comes from the sharing of knowledge in the classroom and team environment, it is critical that you attend class every weekend. You and your sponsors must commit to the program’s format and schedule in advance. It is required, therefore, that you obtain a letter of sponsorship from your organization.
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Here are a few of the benefits companies receive from sponsoring students in the Executive MBA program: Fresh Perspectives: Students consult with faculty members and classmates as they think through real-time work issues, gaining insight, developing perspective, and considering different approaches. Our EMBA program provides a dynamic sounding board for students to discuss ideas and discover what resonates. That knowledge is then applied back to their organization. Employee Retention: Many companies sponsor participation in the EMBA program as a means of retaining high-performing individuals. Companies also benefit as their employees develop new competencies and greater leadership skills. Immediate Results: Students share new ideas and best practices, and seek to add value to their organization. They work smarter, ask more substantive questions, make better decisions, and are increasingly more poised and effective in crucial meetings. They learn to think of the organization as a whole. The positive effects of the EMBA training are observable from the start.
“The Boston University EMBA was a great investment for our company. We were able to send a high potential executive to the program who had limited P&L management experience prior to EMBA. She was able to complete the program in a short period of time, maintain existing job performance, and come back to the business ready to take on more responsibility. We were able to move her immediately into a senior marketing role with P&L management responsibility. She was able to perform at an extremely high level, achieving top quartile year over year sales increases in a very competitive market.” Mike Crosby COO, Irving Oil Sponsor of Kathi Webber Director to Consumer Marketing
Here’s a partial list of organizations that have sponsored participants in the Executive MBA program: Aerospace/Defense
BAE Systems Bath Iron Works Goodrich Aerospace Raytheon Lockheed Martin United Technologies Advertising/Marketing
Constant Contact Digitas Monster Worldwide Biotech/Pharmaceutical
“No other classroom setting brings the richness EMBA does for learning business as an integrated system. The experience was more than a business education; collaborating with such accomplished professionals across diverse industries and applying that learning to my job in real-time was instrumental in my leadership progression.” Mark Stoever Monster Worldwide, Executive Vice President and General Manager, Internet Advertising & Fees Division EMBA 14
Biogen Idec Boston Scientific Cubist Pharmaceuticals Genzyme GlaxoSmithKline Johnson & Johnson Novartis Pfizer Wyeth Communications/Utilities
Entergy Comverse Lucent Technologies Motorola National Grid Nokia Verizon Consumer Products/Retail
Amazon.com Bose Marriott International Philips
Polaroid Procter & Gamble Reebok International Samsonite Staples Timberland
HealthCare
Financial Services
Bank of America Citizens Bank Federal Reserve Bank of Boston Fidelity Investments Investors Bank & Trust Liberty Mutual Loomis, Sayles & Co. Massachusetts Mutual Insurance Company Merrill Lynch Morgan Stanley State Street Sun Life Financial Wachovia Education
Massachusetts Institute of Technology Harvard Medical School Food and Beverage
Anheuser Busch Boston Beer Company Dunkin’ Brands McDonald’s USA Ocean Spray Cranberries Stop & Shop Welch Foods
Bayer Healthcare Beth Israel Deaconess Medical Center Blue Cross Blue Shield Boston Medical Center Brigham & Women’s Hospital Massachusetts General Hospital High Technology
Analog Devices Cisco Systems EMC Hewlett Packard IBM Iron Mountain Sun Microsystems Teradyne Unisys Manufacturing
3M General Electric Company Honeywell Pratt & Whitney Professional Services
Accenture Boston Consulting Group Brown Brothers Harriman PricewaterhouseCoopers Shepley Bulfinch
www.bu.edu/emba
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The BU Executive MBA Take the next step.
Our students are hand picked for their extensive experience, outstanding accomplishments, diversity of life experience, professional position, industry type, and personal background. This broad perspective is one of our hallmarks and it serves to enrich each student’s learning and create an exceptional collective experience.
The Executive MBA is a demanding, accelerated program designed for motivated professionals who currently have substantial organizational responsibilities. We require applicants to have: • A minimum of eight to 10 years relevant professional experience • At least five years of management experience • Organizational support Admission is highly selective. There are a number of components to the application, which is available online at www.bu.edu/emba. The GMAT is not required, although some applicants may be asked to take it if more information about their academic preparation is needed. When making admissions decisions, we look at the following criteria: • Quality and depth of professional experience • Previous academic record • Ability to contribute to classroom learning, with a record of demonstrated functional, industry, or leadership expertise • Intellectual capability and discipline to manage the intellectual demands of the program • Recommendation letters (2) assessing the applicant’s leadership potential • Personal essays addressing the applicant’s goals, ability to contribute to class, and commitment to a rigorous academic experience
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• Personal interview
Profile of Average Participant Age: 38 (Range is 30-55) Professional experience: 15 years (Range is 10-25) Managerial experience: 8 years (Range 5-20)
The EMBA Program is composed of individuals who share ambition, intellectual curiosity, a drive to improve, and a tremendous work ethic. The viewpoints, insights, and experiences shared in the classroom provide a depth and richness that go beyond what you would experience in a traditional MBA program. Students and faculty challenge each other, and discuss issues at the highest levels.
Salary: $180,000 Gender split: 25% Female 75% Male Academic Backgrounds: • Social Science/Humanities • Business/Accounting/Finance • Math/Science • Medicine • Engineering • Computer Science Previous graduate degree: 27% Positions C-level/SVP/President: 12% Vice President: 12% Director: 12% Manager: 53% Other: 11% (Doctor/Consultant/Attorney)
www.bu.edu/emba
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Application Process We enroll one class each January. Early application is advised since class size is limited and qualified applicants are accepted on a firstcome, first-served basis.
Program Cost The cost of the program is available on our website and includes: tuition, fees, books, meals, parking, accommodations for Friday nights and residence weeks, and the international trip, with the exception of international airfare and some meals. Next Steps We strongly encourage you to attend one of our information sessions or visit a class. This will allow you to experience the program in person and meet potential colleagues, which is crucial to your decision-making process. To determine if our EMBA program is the right fit for you, you can submit your resume for a pre-assessment. Send your resume to emba@bu.edu and a member of the admissions staff will review it and get back to you personally.
We also encourage you to talk to as many of our current EMBA students and alumni as possible. They can share the reasons they chose to attend, their experiences in the program, and how they benefited from it. If you would like to speak with current students or alumni, please let us know and we’ll be happy to connect you. We are also always available for individual guidance during any stage of the process to help you make the best, most informed decision possible. g Learn more about admissions
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at bu.edu/emba/admission
The Executive Leadership Center
An exceptional setting for professional learning. The Executive Leadership Center at Boston University School of Management, home to the Executive MBA program, is a state-of-the-art facility dedicated to continuing education for professionals.
All of your EMBA classes (except those during the international residence week) meet in this conveniently located facility. Situated on the eastern edge of the University’s Charles River Campus in Boston, the School of Management’s Rafik B. Hariri building was completed in 1996. Easily accessible by both car and public transportation, EMBA students are provided parking while classes are in session. Facilities within the School of Management, and throughout the University, are also available for student use. Executive learning, executive amenities. Occupying the fourth floor of the School of Management, the Executive Leadership Center serves the unique needs of professionals through a range of amenities, including: • Traditional and parliamentary-style classrooms with wireless capabilities • Fully equipped seminar rooms and lounges for group discussions and team breakout sessions • Executive dining room • Workstations for presentations • Private business stations with phone and data lines
www.bu.edu/emba
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The EMBA program exceeded my expectations. On day one, you are immersed in the concept of business as a system, and you begin to learn how to interact with team members more effectively to accomplish your goals. Each module is complementary and synergistic, with team projects that reinforce the concepts taught in the classroom. I am able to directly apply those concepts when I am back in the office.
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KAREN ROHAN CIGNA Group Insurance & CIGNA Dental and Vision Care, President EMBA 11
Ed Palmer Forsythe Senior Manager, Business Development EMBA 20
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In the EMBA program I learned from the disciplines of my fellow students, and those perspectives affect all my management decisions. The diversity of thought and experience displayed during team learning projects taught me about efficiency and playing to people’s individual strengths. They gave me increased exposure to new insights. Throughout the 18 months of the program I rapidly developed a high-level strategic perspective. EMBA propelled my career from a senior finance role to a senior leadership role.
The Boston University Executive MBA program has been a truly rewarding experience for me. Not only did I see a tangible return on my investment (promotion to senior management ranks within six months of starting the program), I also benefited enormously from the incredibly deep and broad knowledge of the faculty and fellow students. Enrolling in this program has been my best career move to date! Nivedita Mehra Comverse, Senior Director, Product Management and Operations EMBA 20
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Message from Faculty and Program Directors Our goal is to ensure that you have every opportunity to make the most of your learning experience during your Executive MBA program. We count on you to have the highest expectations and we strive to exceed those expectations by providing an unparalleled experience coupled with returns that will last a lifetime. This is a rigorous program that requires hard work and dedication. It is intense and challenging, both academically and personally. However, our students report that it is precisely this intensity that propels them to grow, both as professionals and as people. With over a quarter century of experience, we are proud to be consistently ranked among the top Executive MBA programs. The primary drivers of these rankings are alumni satisfaction with the program and their career progress. Be assured, we work tirelessly to ensure you have an experience here that is second-to-none so that you can take your career in any direction you choose. It’s about putting together an extraordinary collection of students and faculty members, a cutting-edge, integrated curriculum that gives students exactly what they need to succeed, a structure and environment that foster strong and lasting relationships, and services designed to enhance your experience every step of the way. We invite you to learn more about the Boston University EMBA program by visiting and experiencing it for yourself.
Peter Russo Faculty Director and Executive-in-Residence
Janice Dolnick Program Director
Peter Russo, Executivein-Residence, is Faculty Director of EMBA. He is also Director of Education Programs for the Institute for Technology Entrepreneurship and Commercialization at Boston University. Russo has extensive business experience in new venture creation and was President/CEO of Data Instruments (currently Honeywell Data Instruments) for 15 years. He is particularly adept at mentoring professionals who are facing new career challenges. Janice Dolnick joined Boston
University as the EMBA Program Director in 2007. As an alumnus of the Boston University MBA program, Janice came to EMBA from a career in financial services marketing and consulting including over thirteen years as Vice President of Marketing with Fidelity Investments.
www.bu.edu/emba
Boston University School of Management Executive MBA Program 595 Commonwealth Avenue Boston, MA 02215 617-353-8470 phone 617-353-3477 fax emba@bu.edu e-mail
www.bu.edu/emba
An equal opportunity, affirmative action institution. Printed on recycled paper.