As buyers, old and young, seek to customize and personalize their homes, the best way companies can help is to continue building relationships with their customers—only now, those relationships are online. Successful manufacturers will risk losing new business without adapting to this changing landscape. Engaging with customers successfully online not only makes sales, but also helps set the foundation for a loyal customer base for years to come. – Keith Juhola is VP of sales & marketing at ODL, Zeeland, Mi.-based maker of door glass, tubular skylights, door blinds, retractable screens, and other entryway products. Reach him via www.odl.com.
APP Watch
App: Premier Builder App Produced by: VERSATEX Price: Free Platforms: iOS and Android Cellular PVC building material producer Versatex has introduced a dramatically easier-to-use customer loyalty program based on its new Premier Builder App. With the app, users can earn reward points by submitting smartphone photos of invoices or receipts, eliminating the hassle of handling proof-of-purchase paperwork—a process that is unique to the industry. Points can be redeemed for highend tools, electronics, sports and recreation equipment, and more. – Download from iTunes App Store and GooglePlay.
Building-Products.com
February 2016
Building Products Digest
19