YOU HAVE ONE
MISSED ROUTE!
14:00
0 0 : 14 ay ay, M Sund
May 12, 14:00, Budapest Airport:
12
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est
, 14:00 today
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tes! w rou e n r o kf Unloc
fact & figures
May 12, 14:01, Budapest Airport:
guess where this stunning roof structure can be found? 2
introduction BUDAPEST AIRPORT - A ROUTE NOT TO BE MISSED No one knows what the future brings. What we do know, however, is that we are ready for it. “We are determined to carry on with our ambitious plan to turn Budapest Airport into the leading hub in Central and Eastern Europe in terms of traffic growth and service quality.� - said CEO, Jost Lammers. In 2012 Budapest Airport served more than 8.5 million passengers of which there were an all-time record of 8.3 Million origin and departure passengers. Despite the lack of a national hub-and-spoke carrier, Budapest continues to thrive as a destination for business, leisure and MICE business given its beauty and ideal location on the banks of the Danube river. This summer the airport will offer 88 destinations by 34 airlines. Of course, there are still some route opportunities which exist and we look forward to discussing these with you during the Routes Europe conference 12th - 14th May 2013, hosted by Budapest Airport..
3
May 12, 14:02, Budapest Airport:
90 mins drive: 4.3 m 120 mins drive: 6.0 m 180 mins drive: 13.0 m
look at that catchment area! 4
market opportunities As well as Budapest’s status as the hub of Hungarian tourism, a desirable destination in its own right, the city’s unique location at the heart of Europe also positions Budapest Airport perfectly for route development.
CATCHMENT AREA Hungary is the gem of the Central Eastern European region. Because of its excellent location and progressive, developed infrastructure, it is the most easily accessible area in the region. Budapest Airport has a catchment area of: 4.3 million people within 90 minutes drive 6 million people within two hours drive 13 million people within three hours drive Budapest Airport is located along the M0 motorway, making the airport easy to get to, not only from Hungary, but also from neighbouring countries including Austria, Slovakia, Ukraine, Serbia, Romania and Croatia.
TOURISM IN HUNGARY The legendary Hungarian hospitality, the Hungarian wines and the favourable exchange rate are just a few of the many reasons for visiting. In 2012 the number of visitors increased by 7% when compared with 2011, and hotel nights grew by 8%. Furthermore, only 9% of visitors arrived by air, offering additional market growth opportunities. Hungarians speak a language and form a culture unlike any other in the region. Hungary boasts one of the world’s most beautiful cities: Budapest, the ‘Pearl of the Danube’. Balaton, central Europe’s largest fresh water lake is located here, providing a natural paradise for visitors who can also enjoy the hundreds of therapeutic mineral springs, which make Budapest a mecca for wellbeing and spa tourism, attracting millions of visitors each year.
5
May 12, 14:03, Budapest Airport:
it’s been a busy year! 6
traffic overview PASSENGER TRAFFIC 2012/2013 1 000 000 900 000 800 000 700 000 600 000 500 000 400 000
Feb
Mar
Apr
May
Jun
July
Aug
Sept
Oct
Nov
Dec
2012 568 782
Jan
424 633
580 977
712 064
758 243
795 679
892 015
895 183
840 417
796 721
642 326
596 980
2013
491286
636605
520431
5% 3% 3%
SEGMENT SPLIT 2012
MalĂŠv 40% 52%
Full service Low cost Charter Gat+Other
7
May 12, 14:04, Budapest Airport:
is your city marked on our map? 8
airlines & destinations 3 NEW AIRLINES AND 7 NEW DESTINATIONS IN SUMMER 2013 Bulgaria Air
Sofia
Norwegian
Helsinki
SAS
Copenhagen Oslo
Transavia
Rotterdam
UTair
St. Petersburg
Wizz Air
Baku Malta
2 NEW DESTINATIONS IN WINTER 2013 Jet2.com
East-Midlands
Wizz Air
Dubai
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May 12, 14:05, Budapest Airport:
Budapest Airport believes in working closely with airline partners to ensure outstanding success for their routes. Through direct access to our regional catchment area and via our onsite marketing assets, we support airlines looking to grow their business.
how can crews stay so thin enjoying all those route launch cakes? 10
promoting routes AIRPORT ADVERTISING Airlines can make the most of last minute advertising space at the airport as we offer a 70% discount to all our partners. Airlines that increase their routes or frequency are provided with free advertising space to promote their new services.
DIGITAL ADVERTISING SERVICE Budapest Airport has a lively and current website and partner airlines are encouraged to advertise on the official airport website – www.bud.hu. The airport also hosts a local website targeting the Hungarian market – www.flynow.hu – that displays the latest offers from airline partners. Through private login codes, airlines can keep their offers current by adding information on a regular basis. Social channels (Facebook, Twitter) are also popular sites for the airlines where they can reach their potential customers with special offers or campaigns.
TRAVEL TRADE NEWSLETTER & PASSENGER NEWSLETTER Communicating with our passengers is essential and we deliver current news and information about flights
via regular e-newsletters. Airline partners can submit news relating to their Budapest routes in this newsletter.
PROMOTIONAL CAMPAIGNS IN HUNGARY AND LOCAL CATCHMENT AREA We are constantly promoting our partners products and services through eye catching campaigns to our local and wider catchment areas.
PRESS & COMMUNICATION We have a dynamic international PR team and always support new airline services with up-to-date PR activity, press releases and spectacular flight launching ceremonies.
PARTNER EVENTS Budapest Airport arranges road shows visiting travel agencies and tour operators across Hungary and the neighbouring countries. As a platform bringing airlines and travel trade together, these evening events are a great networking opportunity and enable us to present the latest news and details about our partners’ services and products.
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May 12, 14:06, Budapest Airport:
we will overcome your doubts with our arsenal of supporting tools! buckle up! 12
supporting tools We work with our partners to identify the key drivers that will accelerate and stimulate growth of their business. The marketing and airline development team are dedicated to collaborating with you ensuring your business can respond to the quickly changing aviation market.
of information relating to demographics, purpose of journey, ticket-purchasing habits, booking process and travelling patterns. The information is available to partner airlines via the password protected area of Budapest Airport’s website.
MARKET FORECASTS AND BUSINESS CASES
AVIATION DATABANK
Having access to calibrated MIDT data, QSI models and RDC’s InFare database a dedicated team supports potential and existing airline customers in providing passenger and revenue forecasts for potential future routes, including full coverage of point-to-point traffic as well as behind and beyond flows. Bundled with a forecast of charges and incentives, business cases are designed to support network-planning teams during the route evaluation process.
AIRPORT RESEARCH
The airport traffic statistics are made available on a monthly basis to our airline customers via the Aviation DataBank. To access, simply visit the B2B section of www. bud.hu, using the username and password provided.
CHARGES CALCULATOR Current and future airport charges as well as incentives can be calculated online using the Charges Calculator found in the B2B section of www.bud.hu. This supports more efficient planning and provides information to help resolve daily operating challenges.
Passenger habits and travel routines provide vital information for airline development so Budapest Airport carries out objective passenger surveys on a quarterly basis. Survey results provide a snapshot selection
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May 12, 14:07, Budapest Airport: Director Business Unit Aviation Kam Jandu Tel: +36 1 296 6200 Mobile: +36 30 661 4778 kam.jandu@bud.hu
Head of Airline Development & Strategy Patrick Bohl Tel: +36 1 296 6563 Mobile: +36 20 464 8871 patrick.bohl@bud.hu
Airline Development Manager Sรกndor Saly Tel: +36 1 296 9558 Mobile: +36 30 600 3697 sandor.saly@bud.hu
Airline Development Specialist Eszter Almรกsi Tel: +36 1 296 9554 Mobile: +36 30 509 8948 eszter.almasi@bud.hu
give us a call! 14
further contacts Celebi Ground Handling Hungary Kft. Tel.: +36 70 332 4051, Fax: +361 296 5913 infohungary@celebi.hu, www.celebi.hu MALร V Ground Handling Tel.: +361 296 8207 gh@magh.hu, www.mghweb.hu
Airport Fuel Supply Ltd. Contact: Marianna Molnรกr Tel.: +361 296 5107 marianna.molnar@bud.hu Air BP Contact: Zsolt Alberti Tel.: +361 296 6017 albertz@bp.com
Aeroplex of Central Europe Ltd. Tel.: +361 296 7118 Lufthansa Technik Contact: Lรกszlรณ Gindert Tel.: +361 296 5733, +361 296 5252
Menzies Aviation (Hungary) Kft. Tel.: +361 296 9021, Fax: +361 296 9024 bud.dhm@menziesaviation.com www.menziesaviation.com FARNAIR Handling Kft. Tel.: +361 347 6040, Fax: +361 347 6049 handling@farnair.hu, www.falcongroup.bz
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Today, 20:13, Budapest Airport:
14:00
oh buddy, you are missing out on our fantastic, new incentives! : (
Today, 20:13, Me:
no way! let me check bud.hu! Today, 20:14, Me:
0 0 : 14
wow! who came up with these tempting conditions?
ay 12 ay, M Sund
on e! e v a You shed route mis t :00
, 14 today
es udap
B
s! route w e n k for Unloc
Today, 20:14, Budapest Airport:
naturally our awardwinning marketing team, but I don’t want to brag...
Today, 20:15, Me:
of course you don’t... : )