The Miami Beach Convention Center dedicates the 2014 Annual Report in memory of our beloved former General Manager, Bob Balsam.
Table of Contents
Introduction
Finance
2 Statement of Purpose
18 Financial Performance
3 Message from the Mayor
19–20 Market Segment Summary
4 Message from the Contract Administrator
21 Total Gross Operating Revenue MBCC
5 Message from the Convention and Visitors Bureau
22 Colony Theatre Net Operating Income &
6 Message from the General Manager
cccExpenses
Facility
General Information
7 Facility Overview
23 The Colony Theatre
8 Floor Plans
24 Sales and Marketing 25 The National Marketing Plan
At the MBCC
26 MBCC Capital Improvements
9 Our Team
27 Colony Theatre Capital Improvements
10-11 Year in Photos
28 Sustainability
12 Partners
29 Community & Organizational Involvement
13 How You Doin’?
30 Client Testimonials
14 Client Surveys
31 Future Outlook
Accomplishments & Events 15 Summary of Accomplishments 16 Signature Events 17 Event Services Highlights
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Statement of Purpose
Global Spectrum’s mission at the Miami Beach Convention Center and Colony Theatre is to provide our clients and guests with an experience that exceeds their expectations while generating a significant economic impact for the City of Miami Beach and Greater Miami. The Miami Beach Convention Center team strives to ensure that our venue’s professionalism and personal touch pushes us above and beyond our competition. We believe this is what makes us South Florida’s premier event venue and one of the best Convention Centers in the world.
2
Message From the Mayor
3
Message From the Contract Administrator
4
Message From the Convention and Visitors Bureau
5
Message From the General Manager
Max Sklar Tourism and Cultural Development Director/Contract Administrator City of Miami Beach 1700 Convention Center Drive Miami Beach, FL 33139 Dear Max, On behalf of Global Spectrum and our team at the Miami Beach Convention Center and Colony Theatre, it is our pleasure to present to you our FY 2014 Annual Report. It was a busy and exciting year for the team in Miami Beach. Although we were faced with a number of challenges at the beginning of FY 2014, the Sales Department, led by Ileana Garcia, booked 52 new events in the year for the year, bringing in additional revenue of $1,045,177. This new business was a good mix of corporate, consumer, and tradeshows; both domestic and international. The total number of events held at the Miami Beach Convention Center was 173 and the total attendance was 752,832; an increase of 58 events and 31,038 people over FY 2013! The Operations department, led by Angelo Grande, continued to find ways to strategically reduce expenses and utilize the Step Up Program to promote sustainability. This program which includes a single-stream recycling system and continuous training for all employees creates a healthier community in which to live, work, and play. While we can attribute much of the success to our long-term staff, there were important additions to and promotions for the staff during the year: -Matt Hollander, General Manager -David Nunes, Director of Finance -Brooke Millea, Marketing Manager -Yela Mas-Sanchez, Sales Manager While FY2014 was generally a positive year, the end of the calendar year brought with it the very sad news of the passing of Bob Balsam, Global Spectrum’s long time General Manager in Miami Beach and a highly regarded member of this community. Bob’s contribution to the success of the Miami Beach Convention Center is immeasurable and he is sorely missed by his friends and colleagues. It is in his proud memory that we dedicate this annual report. We now move into FY2015 with the energy and determination needed to manage one of the best convention centers in the world. We are continuously learning and improving as a team which can be seen by our 99.44% positive customer surveys. We are proud of what we have accomplished and are looking forward to the opportunity to continue to support this wonderfully diverse community with our efforts at the Miami Beach Convention Center and the Colony Theatre. Sincerely, Matt Hollander, General Manager
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Facility Overview
Proudly managed by Global Spectrum, the Miami Beach Convention Center is located in the heart of Miami Beach and boasts over 1,000,000 square feet of flexible space, including over 500,000 square feet of exhibit space, over 100,000 square feet of versatile pre-function area space, and 70 meeting rooms comprised of 127,000 square feet.
Amenities at the Miami Beach Convention Center include a business center, board room, cyber cafĂŠ, box offices, four concierge desks, concession stands, numerous show offices, and a uniquely designed skywalk that features a center pod with unrestricted views of all four exhibit halls. Opened in 1957, the Miami Beach Convention Center has been the heart of Miami Beach for over 50 years. It served as the site where Cassius Clay (later known as Muhammad Ali) defeated Sonny Listen for his first Heavyweight Championship of the world in 1964. In 1968, the Miami Beach Convention Center hosted the Republican National Convention and more then 20,000 delegates, while in 1972, more than 45,000 delegates visited the facility for both the Republican and Democratic National Conventions. The demand for exhibition spaced increased, and in 1989, the facility underwent a $92 million renovation and doubled in size. Beginning in December 2015, the facility will undergo a complete interior and exterior renovation.
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Floor Plans
8
Our Team
9
Partners
Greater Miami Convention and Visitors Bureau The GMCVB is a major partner of the MBCC. Over this year, we have strengthened our relationship to attain new business for 2015 and beyond. Standing by their mission to attract, encourage, and induce all persons and organizations to visit Greater Miami and its Beaches for conventions, business, and pleasure, this partnership will continue to play a part in the success of the facility. Centerplate Centerplate is our exclusive in-house caterer at the Miami Beach Convention Center. Their professional and creative onsite team ensures our clients’ culinary experience is unsurpassed. Whether we are hosting a corporate meeting, tradeshow, or social function, Centerplate’s personal touch makes our event organizer’s dreams become a reality.
Smart City/Priority Networks Smart City offers the most reliable and secure managed infrastructure combined with a range of competitive internet, networking, and telecommunications products at the Miami Beach Convention Center. Smart City is also MBCC’s supplier of Wi-Fi throughout the venue.
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Global Spectrum wants every visitor’s first impression to be a positive one. The “How You Doin’?” Customer Service Program employs 10 goals to help maintain a first-rate facility by providing topnotch customer service to our customers. The “How You Doin’?” program encourages the staff to go out of there way to ensure every visitor feels at home at the Miami Beach Convention Center and during their stay in the Greater Miami Area. Customer First
Positive Attitude
Use all resources available to serve
Solve Problems creatively by
internal and external customer
making decisions that positively
interactions.
impact the entire organization.
Golden Rule
24-Hour Rule
Treat co-workers and customers
Act with an appropriate sense of
with complete respect, fairness,
urgency when responding to any
and courtesy.
an all requests.
Listen
Everybody Sells
Ask open-ended questions, be
Suggest and implement new
attentive, and clarify understand-
ways to drive and improve busi-
ing to improve accuracy of re-
ness.
sponses. Enthusiasm Think “YES”
Work with a passion towards
Consistently demonstrate a can-do
achieving individual, team, and
approach in thoughts and actions.
organizational growth and success and encourage others to do
Be Professional
the same.
Represent Global Spectrum in an ethical and positive manor with all
Do It Now
interactions.
Deliver on the things you have committed to doing and/or are accountable for producing.
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Client Surveys
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Summary of Accomplishments
During the 2014 Fiscal Year, the Miami Beach Convention Center sales staff booked fifty two new events in the year, for the year, bringing in a revenue of $1,045,177. Five of these fifty two new events were notable conventions including 4Life International Convention, Team Global Convention, and 5Linx, and had a combined attendance of over 24,000. Additional FY14 new business included the following:
America’s Got Talent Casting Call
17th Annual Pediatric Board Review Course
Florida Supercon
Hosting Con
Multinational Association of Supportive Care in Cancer (MASCC) Congress
Informex
eMerge
Bitcoin Miami
The Miami Beach Convention Center maintained its highly sought after appeal for international meetings, conventions, and conferences and secured the Maison Et Objet booking for 2015; a prestigious French home fashion show making its United States debut at the Miami Beach Convention Center.
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Signature Events
-AIDS Walk Miami 2014
-Miami Beach International Fashion Week
-Americas Food & Beverage Show
-Miami Home Design & Remodeling Show
-Art Basel Miami Beach
-Miami International Auto Show
-Asia/America Consumer Electronics
-Monster Energy DUB Show Tour
-Children’s Holiday Party
-NACA Save the Dream Tour -NAF-AOHT Student/Industry Conference -Miami Marathon and Half Marathon Total cHealth & Fitness Expo -Progressive Insurance – Miami International Boat cShow
-China/India Sourcing -Cruise Shipping Miami -FIME International Medical Expo -Florida Supercon -Graphics of the Americas -HD Americas -Impact Conference at Sustainatopia
-South Florida Boat Show
-International Congress of Esthetics
-Sweat USA Fitness & Wellness Festival
-ITEXPO 2014
-Swimwear Show
-Jeweler’s International Showcase
-Tissue World Americas
-LE Miami
-Winter Music Conference
-MIAGREEN Expo & Conference
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Event Services Highlights The 2014 fiscal year was a busy one with the Miami Beach Convention Center (MBCC) hosting 134 events (31 Consumer Events, 24 Trade Shows, 5 Conventions, 34 Meetings, 19 Social Events, and 21 Special Events) with 737,594 attendees from around the world visiting our facility. This was an increase of 19 events and 15,800 attendees over FY13. Our annual events once again experienced unprecedented growth, and our first time conventions and tradeshows witnessed attendance records driven by a very strong Latin American market. The economic impact on the City of Miami Beach and the region resulting from MBCC events continued at a high level. It reaffirmed once again why we are considered the third largest economic generator in South Florida behind the Miami International Airport and the Port of Miami. The MBCC Event Services dept. went through a couple of changes in Fiscal year 2014 with the addition of a new Guest Services (Goodwill Ambassadors) dept., the promotion of Joel Guzman to Operations Manager, Carlos Hernandez to Assistant Operations Manager, and a new quality control program to ensure impeccable service and building cleanliness for our guests. These changes have proven to be a tremendous benefit to the MBCC as Global Spectrum continues to strive for excellence. The Miami Beach Convention Centers staff of seasoned Event Managers, Alethea Cole-Smith, Joy Martin, Paulina Rugg, and Andrew Cusick, along with Operations Manager Joel Guzman, Assistant Operations Manager Carlos Hernandez and Security Manager Jac White, once again kept the Event Management department’s customer survey scores at an impressive 99.44% positive; a .23 increase over FY13! Some first time events handled by our events team during FY14 included: -The International Surfaces Event
-eMerge
-Discover the Dinosaurs
-Hosting Con
-The International Cancer Care Symposium
-The Miami New Construction Show
-SuperCon
-The Pediatrics Board Review
Our annual events; Jeweler’s International Showcase, Cruise Shipping, Miami Beach International Fashion Week, The Miami International Boat Show, Swimwear Show, America’s Food and Beverage Show, The South Florida International Auto Show, The Home Design and Remodeling Show, The Original Miami Beach Antique Show, and Art Basel in Miami Beach all continue to thrive and bring unprecedented crowds to Miami Beach hotels, restaurants, and other businesses. We look forward to hosting and providing exceptional service for our old friends and new one’s in fiscal year 2015!
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Financial Performance
FY 2014 FY 2014 ACTUAL ACTUAL
FY2014 FY2014 BUDGET BUDGET
173
99
74
752,832
728,672
24,160
Rental Revenue
$4,022,959
$4,062,868
($39,909)
Service Revenue
$6,204,529
$5,894,371
$310,158
Ancillary Income
$6,388,865
$6,012,957
$375,900
$16,616,352
$15,970,196
$646,150
$106,144
$88,000
$18,144
$16,722,496
$16,058,196
$664,300
Service Expense
$5,436,226
$5,125,192
($311,034)
Ancillary Expense
$4,898,123
$4,419,099
($479,024)
$10,344,350
$9,544,291
($790,059)
Total Net Event and Other Income
$6,388,146
$6,513,905
($125,759)
Personnel Expenses
$4,228,251
$3,968,804
($259,447)
Operating Expenses
$2,452,756
$2,433,000
($19,756)
CMB Billed
$1,252,841
$1,218,000
($34,841)
Total Expenses
$7,933,848
$7,619,804
($314,044)
($1,545,702)
($1,105,899)
($439,803)
Number of Events Attendance
Total Gross Operating Revenue Other Revenue Total Gross Revenue
Total Event Expenses
Net Operating Income (Loss)
FAV(UNFAV) FAV(UNFAV) VARIANCE VARIANCE
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Market Segment Summary MBCC Events 14%
21%
4%
14%
6%
41%
Attendance 12% 2% 1%
17%
3%
65% The total events held was 173 and the total attendance was 752,832. While Consumer Shows only made up 14% of our events, they accounted for 65% of our total event attendance!
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Market Segment Summary MBCC (Continued) Event Income 1%
3%
4%
34%
48% 10% Gross Revenue 1% 3%
4%
33%
47%
12%
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Total Gross Operating Revenue MBCC
$
Fiscal Year
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Colony Theatre Net Operating Income & Expenses Net Operating Income
$
Fiscal Year
Expenses
$
Fiscal Year
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The Colony Theatre
The Colony Theatre had a strong 2014 fiscal year in terms of notable events and exposure. The venue was fortunate to continue to be the home of shows such as the Miami International Piano Festival, the Brazilian Film Festival, the Miami International Ballet Festival, the Miami Lyric Opera, and the Miami Gay Men’s Chorus. There were many memorable events throughout the year:
The Colony Theatre hosted its first annual Summer Camp “The Colony Theatre Performing Arts Camp” to much success. The program included dance, acting, and singing with a showcase at the end of the camp.
The Colony Theatre also co-produced “The Vampire Circus.” This event ran for 4 days and was successful.
The Royal Shakespeare Company, The Public Theatre, and Gables Stage Theatre ran a four week residency of William Shakespeare’s “Antony and Cleopatra”.
The Colony Theatre had the privilege of hosting large name performers such as Jon Anderson in concert from “Yes”, the Rick Ross Listening Party, Dwayne “The Rock” Johnson as they filmed a scene of “Ballers” at the Colony Theatre, and internet sensation, Todrick Hall.
The Colony Theatre also served as a venue for movie premieres such as National Geographic’s “Wicked Tuna” and HBO’s “Ghetto Klown” among others.
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Sales and Marketing
Sales and Marketing Highlights
MBCC/Global Spectrum representation at industry events: International Association of Exhibitions and Events (IAEE), Professional Convention Management Association (PCMA), American Society of Black Meeting Planners (NCBMP), Destination Showcase, and IMEX Americas.
Working with Global Spectrum on GPS Leads (Global Prospecting System) a lead database with access to 15,000+ client accounts.
Continue to work closely with the Greater Miami Convention and Visitors Bureau in a Co-op program to place advertisements in various industry publications.
MBCC National/Local Advertisements were featured in ConventionSouth, IAEE, EXPO Magazine, and Smart Meetings.
FY2014 Sponsors included: Chai Seafood, Lucky Strike, Macy’s, Villa Azur, the Opium Group, Fogo de Chao, and The Clevelander.
International Sales and Marketing
Placed international advertisements with Mash Media, including ads in Conference & Meetings World and Exhibition World, as well as web banners and newsletter advertisements. All packages included bonus distribution at key industry trade shows.
Further marketed the venue internationally by attending IMEX Frankfurt, Exhibition for the Incentive Business Travel and Meetings (EIBTM) in Barcelona, and Confex International in the UK.
Global Spectrum staff joined the City of Miami Beach and GMCVB in Paris to finalize the contract with Maison Et Objet for FY2015.
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The National Marketing Plan
The National Marketing Plan is Global Spectrum’s corporate based advertising initiative that allows the MBCC to have advertising exposure at a national level for a reduced cost. The total value of the program in 2014 was over $230,000 and the MBCC was represented in all components for an annual investment of only $45,000. Advertising The Miami Beach Convention Center received exposure in the corporate advertising program, which is valued at $104,000 annually. This included listings in full page ads in publications such as Trade Show Executive, Small Market Meetings, EXPO Magazine, and Facilities and Destinations, plus the ability to purchase exclusive MBCC ads at reduced costs. GPS Database Global Spectrum sales staff at the venue have access to the GPS database of over 20,000 contacts for prospecting and lead sharing. If another GS venue has a piece of business that would work well in our market, the lead is routed properly through this system to be prospected here locally. Communications The MBCC received exposure in the monthly eNews blast to over 6,800 industry contacts including event and meeting planners. It allowed us to promote our hot dates and rates and feature our venue in regional spotlights. This also included our venue listing in the digital and printed Convention Center brochure, which is distributed at industry trade show events and promoted interactively online. Trade Shows The MBCC was represented in the National Trade Show Program. For relevant shows in certain markets, sales staff at the MBCC attended shows in the Global Spectrum booth to represent the venue.
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MBCC Capital Improvements
MBCC Capital Improvements and Projects
Installed new, larger restroom signage above all restrooms.
Installed (25) Samsung 22” LED HDTV’S in box offices C&D to include above A/B box office.
Inspected and tested of all the remaining buss duct in the facility.
Budget: $400,000.00 Actual cost: $297,000.00
Replaced the variable frequency drive for the South west kitchen air handler.
Actual cost: $1,700.00
Replaced one four ton package unit that cools the North East sound equipment room with a new Lennox four ton package unit.
Actual cost: $5,790.00
Replaced one six inch chilled water valve and actuator located in the South chiller plant for the Fillmore Theater.
Actual cost: $3,950.00
Replaced several variable frequency drives throughout the venue.
Actual cost: $8,475.00
Performed the replacement/repair of one 1600amp breaker and the repair of one 600amp breaker both for the West side of the facility.
Actual cost: $32,097.00
2) new digital repeaters with all supporting equipment were purchased.
Actual cost: $7,200.00
(40) new CP200D radios were purchased.
Actual cost: $13,852.50
(1) new self-priming lift station pump for D dock lift station was purchased along with two new check valves.
Actual cost: $7,163.00
The landscape was replaced and improved.
Budget: $150,000.00 Actual cost: $122,518.
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Colony Theatre Capital Improvements
Colony Theatre Capital Improvements
Replaced all air conditioning filters throughout the theater.
Zoom H4 Recorder was connected to Audio Console for recording of shows and PSA House.
15” MacBook Pro for Easy DCP software.
Roof maintenance and repairs to include coating the upper backstage roof has been completed.
Actual cost:$27,000.00
Replacement of the fabric on all the awnings.
Actual cost: $2,200.00
Exterior painting and water proofing has been completed.
Actual cost: $70,000.00
(1) domestic pump and motor. Was replaced
Actual cost: $1,393.12
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Sustainability
Global Spectrum’s Operations Team began implementing an extensive recycling program entitled STEP UP (Global Spectrum’s Total Environmental Plan). This plan, which included the development of a single-stream recycling system, has saved the MBCC thousands of dollars in expenses while creating a better and healthier community in which to live, work, and play. In 2014, we continued to make the following improvements:
Usage of a local sorting facility (Broward County) to ensure recycling efforts are not negated by the impact of the emissions associated with lengthy transportation distances.
The effectiveness of a recycling program is driven by the users; MBCC users can use seven different contract cleaning companies – the easier the process the higher the volume of recycled materials and the more effective the program.
(2) 34 yard recycling compactors were installed - one at each of the north and south loading dock areas. Each compactor is equipped with a monitoring device to ensure they are pulled at full capacity.
Signage in English, Spanish, and Creole was installed at each of the recycling compactors.
Purchased new recycling containers and installed throughout the show floor and offices.
Staged program starting of Air Handling Units.
New lighting control system was implemented along with lighting upgrades in the halls.
Replaced sensor operated hand towel dispensers for manual operation.
Installed instructions on light switches to turn off when not in use.
Continuous training and education for all employees to reduce energy consumption.
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Community and Organizational Involvement
Senior Citizen Events Global Spectrum partnered with the City of Miami Beach to host four senior citizen events during the 2014 fiscal year. The MBCC opened its doors to 700 seniors per event for themed outings like a Luau, Bingo Night, and a Holiday party. These complimentary events gave Miami Beach seniors the opportunity to mingle and meet new friends, as well as enjoy an evening of food, fun, and dancing.
The Education Fund The Education Fund is a non-profit organization that works side-byside with the private sector to direct resources where they are needed most in Miami-Dade county public schools. Global Spectrum works with show organizers and their exhibitors to ensure that all unwanted materials that would otherwise be discarded are donated to local teachers for educational purposes.
Academy of Hospitality and Tourism The MBCC once again participated in the AOHT Program. Global Spectrum donated funds and became Business and Education Champions towards this terrific cause. AOHT was launched in 1987 to prepare high school students with the knowledge and skills necessary for a successful career in the Hospitality Industry.
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Client Testimonials
“Joy is a professional and very sharp. She gets things done and will find a solution when curve balls are thrown her way. She is cool under pressure. I very much enjoyed working with her and trusted our program in her hands.” -Leslie Dunn (4Life International Convention) “It is always a pleasure to work with a professional. Ileana is as concerned for the client as she is for the MBCC which makes for a very good sales experience. Drew is always there and goes the extra mile for the client while still watching out for the interests of the MBCC.” -Michael Breslow (Jeweler’s International Showcase)
“Stephanie Anderson was on point since day one. Step by step, as we were building our show, she walked us thoroughly through everything. Well explained. We are looking forward to working with Stephanie again on our upcoming shows.” -Garnet Reid (Hang Suites Tradeshow) “Andrew's attitude is key to his success. His calm demeanor makes a "NO" acceptable. Additionally, his knowledge base allows him to think on his feet and provide excellent solutions/options that are workable. Another Gem on your Team.” -Nia Salandy-Gaskin (NACA Save the Dream Tour) “Joy has been a huge part of the success of this show and we have always appreciated her willingness to go the extra mile for us and our exhibitors.” -Dan Darby (Miami Beach Antique Jewelry & Watch Show )
“Alethea is our rock!! She has worked closely with Derrick and our team to insure that HDA is produced successfully. Thank you Alethea!” -Lori Jenks (HD Americas)
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Future Outlook
The future of the Miami Beach Convention Center is extremely bright. Through the FY2015 operating year, the Global Spectrum team will continue to work with the City of Miami Beach in preparing for the major renovation that will redefine the venue’s stature in the convention marketplace. With groundbreaking anticipated to start in the second quarter of FY2016, our focus over the coming months will include establishing a process for best practices of communication with our clients throughout the project, a thorough review and communication of our event operating practices, and active participation with the City of Miami Beach in updating the venue’s booking policy. All of this will be accomplished to ensure that the new Miami Beach Convention Center serves the needs of the City and provides a maximum return on the City’s significant investment to create a world class venue befitting of the destination. We are also excited about the continued contribution we will be making to the quality of life for the citizens of Miami Beach. From exciting cultural programming at the Colony Theatre to the highly successful senior dances, Global Spectrum will continue to be an active part of the Miami Beach community in the coming year and long into the future.
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