Bathtub Gin Website Proposal by Brooke Martin

Website Proposal Brooke Anderson | IM211 Writing For Interactive Media Final

Table Of Contents Creative Brief Current Identity Moodboard Logo Sketches Logo Comps Final Logo Style Guideline Competitive Analysis User Scenarios Site Map Lo-fi Wireframes Hi-fi Wireframes Screen Shots

Brooke Anderson | BATHTUB GIN & CO

Website Proposal

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Creative Brief What do we do?

When did we begin?

Modern-day Speakeasy style bar. Stock a wide selection of rare and local spirits. Hand crafted cocktails. Limited food menu. Owners Jessica and Marcus started BG&CO July 25, 2009.

Who works here?

Small, personal staff includes 4 bartenders and 4 cocktail waitresses. Family-like atmosphere.

Who comes here?

26-31 year-old young adults who enjoy the intimate, speakeasy scene of the past. 31-50 year-old patrons looking for specialty, handcrafted cocktails and exotic spirits

Us one sentence?

Intimate, modern-day speakeasy with a knack for mind-blowing hand-crafted cocktails.

Brooke Anderson | BATHTUB GIN & CO

Website Proposal

Current Identity & Website The current logo for Bathtub Gin & Co is very beautiful, actually. I love the use of shape for the text, because it is very 1920s-esque. There is a bathtub shape in the middle of the logo, and the floral/ornate decor is reminiscent of a bathtub brand label. The colors are an alright scheme to suit the business, but I feel like there could be better. The business card uses a script type as the secondary type for their information. Why do I want to change it? I feel like this logo leans on the edge of “girly” and I feel like their brand would be better suited with one that is less swirly and “pretty”that utilizes strong 1920s style type and shapes. I also am concerned about scalability with this logo, as it needs to be very large to be readable. I would like to change the color scheme as well to convey more of a rich, secretive feel. I would like to use the bathtub icon as a separate piece that can become a pull-away. The current website is a homepage with the logo, address and directions, and links to their yelp and facebook. The do not have much information available, which speaks to a speakeasy, but doesn’t help promote their business. I would like to add a few pages to their website including a menu, hours (including happy hour), about them, contact, etc. I feel like this is really important in order to bring in customers.

Brooke Anderson | BATHTUB GIN & CO

Website Proposal

Moodboard

Brooke Anderson | BATHTUB GIN & CO

Website Proposal

Logo Sketches

Brooke Anderson | BATHTUB GIN & CO

Website Proposal

Logo Comps

Brooke Anderson | BATHTUB GIN & CO

Website Proposal

Final Logo

For the final logo I created a recognizable but interesting bathtub shape that can be used separately from the logo as an icon. I wanted to use a retro, 1920’s style font for the type. I used Mouse Deco for “Bathtub” and paired it with Optima for “Gin & CO.” See Style Guidelines for proper use and optional style of logo.

Brooke Anderson | BATHTUB GIN & CO

Website Proposal

Style Guideline

Brooke Anderson | BATHTUB GIN & CO

Website Proposal

Competitive Analysis Website Bathtub Gin & Co Tavern Law

9 Million In Unmarked Bills Knee High Stocking Co

About

Happy Hour

Navigation

Comments

Cannot even compete. Website is only a splash page.

Menu only lists highlights. Once you click blog there is no back to website. Sign up is hidden under discoverables

The only reason this did not receive a 5 is because the website offers no sign-up or follow and needs more in the about section.

No about section, just rules. Site is hard to navigate because there are too many menu links and it makes the page cluttered.

Looks and feels like a blog template: BORING. Menus are not up to date. Difficult to find sign-up area.

The Backdoor At Roxys

Based on a scale of 1-5 (1 being lowest, 5 being highest) I rated the websites of each of these bars on separate elements. No tub icon means it does not exist. Further detail is in the comment section.

Brooke Anderson | BATHTUB GIN & CO

Website Proposal

User Scenario The Working Hipster John is 30 years old and he works in the same office he has been in for the past 6 years. Having no family of his own, he has a fairly disposable income and enjoys buying expensive jeans and whiskey. He is looking for a place that is small with no frills and no gimmicks. He desires a large variety of different spirits than can not be found and a normal dive bar. Depending on the location, he might bring a date here or some male friends from work. John rarely stumbles upon places that he likes. He prefers to research and find places he thinks are tailored to his style. The last thing he wants to do is walk into a college bar and feel out of place.

Brooke Anderson | BATHTUB GIN & CO

Website Proposal

User Scenario The Rockabilly Girly Girl Jeannie is 26 and finishing up her college degree. She likes to go out with her friends, but is not into the “newly-21-and-wasted” scene. She prefers to sit in an intimate setting and have a few martinis. She loves to dress up. She has done many pin-up style photo shoots and is getting into roller derby. She would tell you that her style is very retro. Since she is almost out of college she does not have a huge income, but she doesn’t support a child or family, so she does have some extra income. She would rather go somewhere that is slightly expensive, yet reminiscent of times past than a cheap dive bar.

Brooke Anderson | BATHTUB GIN & CO

Website Proposal

User Scenario The Dapper Dan At the young age of 56, Henry is living life to itâ&#x20AC;&#x2122;s fullest. He has been married to his high school sweetie, Dolores for some 40 years. He is still working by choice. Henry likes to take his potential business partners out for a cocktail after their meeting. His smile is infectious and people love to be around him. He signs multiple deals based on his great outlook of life. He also likes to take Dolores out on date night. He takes her dancing and would love to find a place that speaks to the olden-days where they can snuggle up on a couch in a dark corner. Being a scotch man, he rarely goes anywhere that doesnâ&#x20AC;&#x2122;t carry Macallan 1824 Collection.

Brooke Anderson | BATHTUB GIN & CO

Website Proposal

Site Map Welcome- Splash page (click to enter)

Homepage

About Us

Cocktails

Who We Are

Spirits

Why Are We Here

Contact

Food

Brooke Anderson | BATHTUB GIN & CO

Website Proposal

Lo-fi Wireframes Home Brand Name

Splash

Click to enter or will automatically prompt after 7 seconds.

About

Contact Image

Current Blurb Home

Logo

Brooke Anderson | BATHTUB GIN & CO

Hours

Image

Site will utilize a system with squares to keep consistent. The navigation bar is on the left side of the page, above the logo and below the type title. As you click through the site the middle section will change accordingly. On the home page you can have a current event blurb, hours and sign up, as well as imagery.

Click to Enter (will automatically prompt after 7 seconds)

Website Proposal

Lo-fi Wireframes Spirits Menu Brand Name

Menu Choices Click on menu and a second navigation shows your menu options.

Search Menu

Spirits

About

Contact

Spirits menu opens to show the title and a list of spirits and price points (optional) available. The image on the right side of the page will be showing a favorite or promoted spirit.

Brand Name

Home Search Menu

Cocktails Spirits

About

Food

Contact

Logo

Text

Image Image

Home

Image

Logo

Brooke Anderson | BATHTUB GIN & CO

Website Proposal

Lo-fi Wireframes Who We Are Brand Name

About Choices Click on about and a second navigation appears to show you sub Brand Name menu.

Search Menu

About

Contact

Image

Blurb Quote

Home

Blurb

About

Who We Are

Title of Who We Are appears. The main text box will be broken up with pictures of employees and short bios of each person.

Image

Who We Are Why We Are Here

Contact

Blurb

Image

Blurb

Logo Image

Home

Image

Logo

Brooke Anderson | BATHTUB GIN & CO

Website Proposal

Hi-fi Wireframes BATHTUB GIN & CO Splash

MENU ABOUT CONTACT

Home

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HOME HOURS xxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxx

Click to Enter

Brooke Anderson | BATHTUB GIN & CO

Website Proposal

Hi-fi Wireframes BATHTUB GIN & CO Menu Choices

SPIRITS

Spirits Menu

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ABOUT

BATHTUB GIN & CO MENU ABOUT CONTACT

WHAT’S NEW

Brooke Anderson | BATHTUB GIN & CO

Website Proposal

Hi-fi Wireframes BATHTUB GIN & CO About Choices

WHO WE ARE

ANDY

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ABOUT

BATHTUB GIN & CO CONTACT

Who We Are

Enjoy a quiet space where you can converse with the patrons and staff like you’ve known them all your life. Brent W.

JESS

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HOME

WHAT’S NEW

ABOUT

DARRELL

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Brooke Anderson | BATHTUB GIN & CO

Website Proposal

Screen Shots

Click to Enter

Brooke Anderson | BATHTUB GIN & CO

Website Proposal

Screen Shots

BATHTUB GIN & CO MENU ABOUT CONTACT

WHAT’S NEW

Thank You! We were voted best cocktail bar in Seattle by the Best of Seattle, and you, our fans! Come and celebrate with us by trying our new cocktail, Upside-Down Speedle that we crafted just for you.

HOME

HOURS We are open 7 days a week from 5pm to 2am. Find us between Blanchard St & Bell St at 2205 2nd Ave, Seattle, WA 98121.

Brooke Anderson | BATHTUB GIN & CO

Website Proposal

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