LO S C E R R I TO S
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Los Cerritos Community News Media Kit2007 2009 MEDIA KIT
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Don Knabe
Los Angeles County Supervisor Former Mayor of Cerritos and Cerritos Resident
About Us Us About
LOS CERRITOS COMMUNITY NEWS The most cost effective advertising available to reach the Los Cerritos area! Covering Cerritos, Artesia, Hawaiian Gardens, East Lakewood and La Palma If you want to bring more people to your business, you need to advertise in the Community News. Here’s why: • The Community News reaches over 95% of all homes and businesses in
the Los Cerritos area each week. The L.A. Times & the Press Telegram reach less than 12%. • The Community News reaches more residents but costs 1/3 less than either publication. • Cerritos residents spend more in retail purchases than any city in California except Beverly Hills. • You’ll reach 35,610 Cerritos area homes with over 120,000 readers each week. • The average yearly income in Cerritos exceeds $79,000 per year. “We have been advertising in the Cerritos News for 8 weeks and had our best LOS CERRITO S month ever this last April. After that, we signed a one year contract and had our best ever June! I highly recommend using Los Cerritos Community News for your marketing and advertising.” George Kerby-Owner, California Replacement Windows
Distribution & & Readership Readership Distribution DISTRIBUTION CITY ZIP CODE Cerritos 90703 Artesia 90701 E. Lakewood 90715 Hawaiian Gardens 90716 La Palma 90623 TOTAL DISTRIBUTION:
QUANTITY 15,000 5,000 2,000 3,500 4,500 30,000
COMPETITOR COMPARISON CHART Cerritos Community News
Pennysaver
Long Beach Press-Telegram
Los Angeles Times
CIRCULATION
35,000
35,000
4,512
4,823
MARKET PENETRATION
95%
100%
12.89%
12.95%
Home and Business
Mailbox
Home and Business
Home and Business
$900
$825
$4,320
$5,400
Editorial space
N/A
N/A
N/A
DELIVERY RATES (FULL PAGE) WHAT WE OFFER
LOS CERRITO S
same size as advertisement
Retail Retail Advertising Advertising Rates Rates PLEASE NOTE: PRICES ARE ON A PER ISSUE BASIS OPEN
8 WEEKS
13 WEEKS
26 WEEKS
52 WEEKS
$900 $500 $400 $220 $165
$850 $470 $330 $195 $140
$825 $440 $275 $175 $125
$800 $415 $250 $165 $110
$770 $385 $220 $140 $100
4 WEEKS
8 WEEKS
13 WEEKS
26 WEEKS
52 WEEKS
Full Page Half Page Quarter Page Eighth Page Sixteenth Page Business Special
$220
$55/week
2 3/8” x 3 1/2”
$400
$585
$50/week
$1,040
$45/week
$40/week
$1,820
$35/week
AD SIZE
WIDTH
DEPTH
AD SIZE
WIDTH
DEPTH
Full Page 1/2 Page H 1/2 Page V 1/2 Page 2 Col. 1/4 Page V 1/4 Page 1 Col.
10” 10” 7 1/2” 4 7/8” 4 7/8” 2 3/8”
15” 7 1/2” 9” 15” 7 1/2” 15”
1/4 Page 3 Col. 1/4 Page 4 Col. 1/8 Page H 1/8 Page V 1/16 Page H 1/16 Page V
7 1/2” 10” 4 7/8” 2 3/8” 4 7/8” 2 3/8”
4 1/2” 3 1/2” 3 1/2” 7 1/2” 2 1/4” 4 7/8”
1/8 H
1/16 H
1/4 3 COL
1/8 V 1/16 V
1/4 4 COLUMN 1/4 1 COL
1/2 2 COLUMN
1/2 V 1/4 V
1/2 H
FREE STANDING INSERTS
Pre Printed • Delivery Cost $30 per 1000 • 10,000 Min. / We Print $60 per 1000 • 10,000 Min. Black & White
COLOR CHARGES: 1 Color - $50 • 2 Color - $100 • 3 Color - $150 • 4 Color - $400 • 85 Line Screen ADVERTISING DEADLINES: Space Reservations - Friday 5:00 PM • Camera Ready - Tuesday, Noon • Friday Publication DESIGN & PRODUCTION: As a service to our advertisers, the Los Cerritos Community News will produce your ad. DISTRIBUTION: Delivered to 30,000 homes and businesses weekly in Cerritos, Artesia, Hawaiian Gardens, and East Lakewood and La Palma
13047 E. Artesia Blvd C-102 Cerritos, Ca. 90703 www.loscerritosnews.net • e-mail: sales@cerritosnews.net Toll free: 800-901-7211 • Fax: 562-921-1915
L o
EMAIL: sales@cerritosnews.net s PHONE: C e r r i 562 t o s407-3873 • 800 901-7211 • FAX: 562 921-1915 13047 Artesia Boulevard • Suite C-102 • Cerritos, California 90703
COMMUNITYNEWS COMMUNITYNEWS
• Serving Cerritos, Artesia, Hawaiian Gardens, East Lakewood, Norwalk & La Palma •