FESTIVAL DEMOGRAPHICS & IMPACT
2023 SEASON DEMOGRAPHIC OVERVIEW Annual Audience Members
49,229
Education ASSOCIATES DEGREE/SOME COLLEGE GRADUATE DEGREE
COLLEGE GRADUATE
Household Income
$75K – $99K
$25K – $74K
6%
Geographic Representation $500K+
11%
$100K – $199K
31%
COLORADO: 6% TEXAS: % FLORIDA: % : CALIFORNIA: % MEXICO: % OTHER: %
$200K – $499K
Visitor Type 26% Average Age 44 OR UNDER 45 - 54 65+ 55 - 64
19%
6%
LOCAL IN-STATE DAY
30%
IN-STATE OVERNIGHT
36%
OUT OF STATE INTERNATIONAL
89%
CAME SPECIFICALLY FOR THE FESTIVAL
FESTIVAL DEMOGRAPHICS & IMPACT ECONOMIC IMPACT Annual economic impact by concert-goers and orchestra members
Local spending by concert-goers and orchestra members
$34M $20M
TO WN O
VE
RA
I O F VA
L L / E AG
L
U LE CO
NT
Y
$8.9M
$5.6M
$2.2M
LODGING
DINING
RETAIL & RECREATION
SOCIAL MEDIA REACH
9,300+
4,500+
497,996+
Total Facebook followers
Instagram followers
Total reach of over 306,187 during
YouTube views throughout the season
the festival – over 61,000 average
1,480+ hours spent watching Bravo! Vail
impressions per week
DONATE TODAY
videos over the course of the season
970.827.5700 BravoVail.org
For more information, please email development@BravoVail.org