design philosophy Our lives are composed of the many unique memories and experiences that sculpt our character and frame our outlook on the world... As we embark on new journeys, embrace new passions, expand our families, change careers, travel and grow, we add inspired new layers to our lives. With each layer, our style choices evolve. Regardless of whether your fashion style is influenced by the runways in Paris or the duties of parenting, a peek inside your closet offers a glimpse into the real you. It’s second nature for us to choose clothing that reflects these layers… so why not adopt this same approach with your home décor? All of the products, designs and ideas I create are born from this philosophy….I encourage you to embrace your own personal style, throw out the rules of decorating, and cultivate your interior aesthetic on the foundation of those irreplaceable memories, experiences and layers. Explore and be inspired!
meet annette Annette Tatum, entrepreneur, interior designer and author of The Well-Dressed Home, has created a signature product line for home, child and nursery that seamlessly links the worlds of fashion and interior design. “Form follows fashion,” says the California native and mother of four, as she encourages even the most tentative among us to roll up our sleeves and dive into the world of home decorating… as long as we take a careful look at the fabric and pattern on those sleeves before we get started. What reveals personal style more than our fashion choices? Whether your closet is full of earth-toned cashmere sweaters, eclectic bohemian prints, or crisp Oxford shirts, wardrobe style can translate into home style. Why? What you wear – the colors, the textures, the designs – is a direct reflection of your personal style. Those instinctive preferences can artfully inspire home décor. After receiving her degree in design from UCLA, Annette began designing apparel that reflected both comfortable and stylish trends. Inspired by vintage textiles and classic designs, Annette brought her designs into the realm of home décor with the launch of her bedding lines, House by Annette Tatum. The success of the House line inspired a baby and juvenile bedding and décor line, Little House by Annette Tatum. Annette’s collections are currently sold in boutiques worldwide. Her retail store design studio, the Workroom, in Santa Monica, CA, serves as a creative Mecca for her clients to design a room, or even an entire home.
Established in 1999, House was born out of Annette’s love of textiles and her background as a product designer. What started out as a small apparel company has blossomed into home décor and much more. Color and print have always been a passion of Annette’s, which she has combined with the ease of the California lifestyle to define House. In the beginning, Annette sought to create easy, comfortable and relaxed apparel and bedding collection. Her basic concept has never changed...do what you love, try not to define your style with one look and embrace your own creativity. What followed is the House brand, under the umbrella of Annette Tatum companies, which today holds a vibrant and far-reaching library of textile prints and products.
“If you ever wonder what makes a room unique, the answer is found in those who live there.�
From newborn through childhood, the color palette for little house stretches beyond the nursery and offers whimsical library of prints to mix and match for inspiring one-of-a-kind rooms... Little House by Annette Tatum was born a decade ago, when Annette embarked on an adventure to create lifestyle driven baby bedding, room décor and baby accessories for contemporary mothers. These modern designs, timeless florals, and bohemian motifs will bring joy and vibrancy to your child’s life. I’ve always felt that color is one of the most important aspects of a nursery or child’s room. All our collections are wrapped in luscious palettes of soft pastels, whimsical popsicle colors, and classic blue and greens too. Best of all, the collections are designed for you to mix and match patterns to create your own personal style for your nursery and child’s room.
the well-dressed home
The Well-Dressed Home, Annette’s literary debut, illustrates Annette’s ideas of how to create dynamic interiors by allowing your personal fashion choices to be the inspiration of your home’s decor. By using your own fashion style, you will be able to create beautiful rooms that reflect the real you. Annette’s book has inspired millions to embrace the idea of designing your own home in the same way you choose your day’s wardrobe. Your clothing and accessories mirror your unique personality and style, and so should the decor of your home. By using the same choices used to fashion your wardrobe, you will uncover your own distinctive interior design decor. Your home will become like your wardrobe, a unique, one-of-a-kind, expression of you. this book allows you to explore your inner fashionista, bringing a piece of the catwalk into your home.
The Well-Dressed Home has been featured in:House Beautiful, TIME Design & Style, Charleston Home, Portrait, Romantic Homes and More.
notable clients
House and Little House have also made a name with the stars. Annette’s celebrity clientele includes:
Minnie Driver Marcia Cross Mark Mcgrath Sarah Michelle Gellar
Adam Sandler Jennifer Gardner Alessandra Ambrosio Bethenny Frankel Molly Sims
daily inspiration
Annette’s blog is her weekly update on the ever changing design palette of her life. “Design, as I have learned, is ever evolving in my home. One day it may be easy slipcovers for little hands full of play dough.. the next it might be a fashionable new set of outdoor pool furniture that is inspired by the latest runway collections” Check in often for Annette’s current inspiring fashion and decor ideas, trends along with fun and unique decorating tips.
Annette is also a featured contributor to the Project Nursery daily blog, and frequently writes for other noted blogs including, Coco + Kelley, Nursery Notations, House of Turquoise, Cupcake MAG and Simplified Bee.
in the press Annette Tatum has been featured in: ElleDecor, People, Good Housekeeping, Country Living, Domino Mag, Renovation Style, FitPregnancy, Child, Marie Claire, Kids Today, InStyle Wedding, Parents, Better Homes and Gardens, Romantic Homes, Southern Living and many more.
Romantic Homes May 2012
Yum Food & Fun August 2010
Pregnancy and Newborn February 2012
Romantic Country Fall 2011
Romantic Homes Oct 2009
Country Living May 2008
tastemaker
Annette’s signiture style has gained a following on the online home decor shop, One King’s Lane. Her semi-annual Tastemaker Tag sales consist of a curated selection of eclectic decor items — from vintage vases and glass wear to fashionable antique furniture.
interior design
the
WOR K ROOM Annette’s Santa Monica based interior design and textile studio, is an inspirational and tactile haven for clients, where they collaborate with Annette to create home décor that reflects their own personal style.
• Custom Upholstery • Interior Design
• Nursery Design • Textiles
We welcome you to visit: 1909 Centinela Ave, Santa Monica, CA 90404