Riddles Jewelry, “In life and in love, it’s the Riddles things that touch the heart.”
Riddle’s has its own credit card and they offer 12 months interest-free financing. They also have a 60-day return or exchange policy and a lifetime diamond guarantee on diamonds that are $300 or more. Inspections are preferred every six months to check prongs, ring shank, diamond chips and broken stone tips. Brown noted that resizing and soldering was done on site for rings purchased there, along with, free cleanings. In addition, to personalize your engagement ring, the store uses Winner’s Trophy & Engraving. This adds a special touch to any jewelry purchase. So, next time you’re in the mall you may want to find your way into Riddle’s Jewelry to see the wide selection of goods available to suit every style and budget.
Michael Brown, manager of Riddle’s Jewelry at the Westgate Mall in Baxter, met with me to share some information about the company, friendly staff and the selection at Riddle’s he feels is second to none. Riddle’s has been doing business since 1959. “We have everything you possibly could want in a jewelry store,” said Brown. The Baxter mall location has been around for almost eight years. There are 52 Riddle’s stores in the Midwest, making it very easy to transfer products between stores when needed. Riddle’s carries numerous types of jewelry; they also have all grades of diamonds available to meet any price point. “There “Your Hometown Jeweler” are hundreds of styles to choose from For the past 27 years Merritt and we can create about anything,” said Jewelers has been found tucked behind Brown. In addition they do jewelry the bobber water tower in Pequot Lakes repair, supply watch batteries and have on Front Street. Yes, they sell retail two goldsmiths on site. jewelry, including earrings, watches, During the sales process the staff necklaces and, of course, rings. They asks questions first. It is essential for also do custom creation and redesign engagement rings in particular. They try or update existing or inherited pieces to find out what the customer is looking but their niche is helping to fix, maintain for, describes Michael, and what their and take care of their customers’ jewelry Photo by special day is planned to be like. This insight on a daily basis. This hometown service is Laura Radniecki gives the sales staff an idea of what direction to something that usually can’t be found at chain Images steer the customer toward. Something as simple stores or through the Internet, said Barb Merritt, as finding out if the customer wants yellow gold or owner of the store, along with her husband, Don. She white gold, can lead them to the perfect piece. stated that they had a more laid back approach to jewelry Currently, the trend seems to be white gold rings with shopping and much less intimidating than, say, Tiffany’s in princess cuts (square); however, they are starting to see New York City. more of the round brilliant stone again. Sets and solitaires I sat down with Barb to get a feel for what she was are still popular but single bands are used a lot more now. seeing in the “engagement ring world.” Through the years Take a peek online at www.riddlesjewelry.com to catch the trends are most notable in the diamond cuts described a glimpse at some of the exquisite trademarked stones Merritt. The marquise was big in the ‘70’s, then round in the such as Radiante, Amarra and Noventa. Another specialty ‘80’s and ‘90’s, princess cut has been popular recently and item is the Hercules knot from the Everlon™ Diamond marquise is actually starting to make a comeback, as well Knot Collection. The Hercules knot is an ancient symbol as, the traditional round. As far as band color, she said that of strength representing the unbreakable bond of love. anyone 30 or younger are looking at white gold but the trade What more could you ask for in an engagement ring? magazines say that yellow gold is definitely coming back.
Merritt Jewelers,
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Weddings North • Spring 2011