Walk the Walk by Boondock Walker

WALK THE WALK A BOONDOCK WALKER PERSPECTIVE

QUESTION:

IS THERE A BUSINESS BUZZWORD MORE TRENDY THAN “BRANDING?” BRAND IMAGE. BRAND EQUITY. BRAND LOYALTY. IT’S A BRANDING PHENOMENA. AND WITH GOOD REASON. Branding matters. For every successful company, their most valuable strategic asset is, without a doubt, their brand.

BUT THE GREATER PHENOMENA IS

HOW OFTEN COMPANIES NEGLECT THEIR BRANDS.

OR CHOOSE DESIGN FIRMS OR AGENCIES WHO’VE JUMPED ON THE BRAND WAGON, WITH NO REAL SENSE OF WHAT IT TAKES TO GUIDE A COMPANY — To authenticity. To a brand that matters.

HERE’S WHAT MATTERS:

STRONG BRANDS DEMAND AUTHENTICITY. CREATING A PLATFORM FOR COMMUNICATING AND DELIVERING BRAND EXPERIENCES, AS PROMISED. EXPERIENCES THAT MATTER. TELLING A STORY OF WHO YOU ARE AND WHY YOUR PRODUCTS AND SERVICES WILL MAKE LIVES BETTER. OR EASIER. OR MORE COMFORTABLE. It’s walking the walk.

SO A WORD OF FRIENDLY ADVICE —

CAREFUL OUT THERE.

THERE’S MANY A “BRANDING” FIRM HIDING BEHIND SHALLOW THEATRICS, DUBIOUS CHARTS & METRICS, AND COSTLY, YET MEANINGLESS RESEARCH. YOUR BRAND IS FAR TOO VALUABLE TO BE LED ASTRAY BY MISGUIDED RING LEADERS. If they’re inauthentic in their own brand communications, where will they lead your company?

LET’S FACE IT,

NOT EVERYONE MAKES A GOOD NAVIGATOR. AND BRANDING IS A JOURNEY FOR THE LONG HAUL — NOT AN OVERNIGHT CAMPAIGN. WHICH IS WHY TRUST, TRANSPARENCY AND RESPECT ARE KEY. FIND A FIRM WHO GIVES YOU DIRECT ACCESS TO THEIR PROJECT TEAM. NOT LIMITED ACCESS TO AN ACCOUNT EXECUTIVE. That model is old. Needs an intervention. Or more like a reinvention. Do yourself a favor and align with a firm who embraces collaboration and partnership. (Align. Such a fitting word. )

ALIGN

WITH A FIRM WHO ISN’T WOOED BY INDUSTRY AWARDS. HEY, AWARDS ARE GREAT. WE JUST THINK BRAGGING RIGHTS SHOULD COME FROM EARNING A CLIENT’S TRUST AND HELPING THEM BUILD A BETTER BUSINESS. Trust. In our ability to lead your brand to elevated success through solid brand strategy and design.

LEAD (ANOTHER FITTING WORD),

LIKE LEADING A CLIENT FROM THE WATERS THEY KNOW TO NEW MARKETS. NEW MESSAGING. NEW MEANING FOR THEIR BRANDS.

LET’S NOT GET BOGGED DOWN BY PRECONCEPTIONS OR COMPLEX PROCESSES. Instead, how about focusing on honest answers to direct questions for a clear view of your brand?

TAKES US RIGHT BACK TO AUTHENTICITY

AND WALKING THE WALK. WE KNOW HOW CHALLENGING IT CAN BE TO SELL COMMITMENT RATHER THAN COMMODITIES. OR TO GROW A COMPANY BASED ON VALUES, NOT JUST QUARTERLY EARNINGS. MANY COMPANIES WON’T TAKE AN UNCLEARED PATH TO INNOVATIVE THINKING. Even when it means a better experience for their clients. We don’t blame them. But we also won’t work with them.

SO HERE’S OUR PROPOSAL:

WE’LL SHOW YOU OUR BRAND IF YOU SHOW US YOURS. :-) REALLY. WE GROW BY ALIGNING WITH COMPANIES WHO ARE PASSIONATE ABOUT THEIR BRANDS AND EXPECT HARD WORK FROM THEIR PARTNERS. We’ll walk the walk. That’s our brand promise. Welcome to Boondock Walker.

BOONDOCKWALKER

A WORD ABOUT US: We’re Boondock Walker, a unique hybrid of brand strategy, design and technology, which we use to shape every touchpoint — whether online, in print, on a shelf or as a service. We create transformative, user-centered ideas to connect with audiences in ways that build meaningful brand experiences and brand equity. We pride ourselves on our hands-on approach and client interaction. We guide every client’s

And most importantly, we do what we

brand leadership team, intent on forging strong, collaborative relationships built on trust and

say we’ll do. WE WALK THE WALK.

respect. We listen and observe more than we talk.

3635 Perkins Avenue, Suite 6a Cleveland, Ohio 44114 (216) 431-9301