Design Direction
Logos/1
Dos Logos:
01 Design Direction
A very useful book, full of A vast amount of varied logos, this book is helping me to inform my decisions about how a logo should look, and how an effective logo works, The viagrafik logos are very effective and are only comprised of two or three simple shapes which read VG. This way of working with type as image for a logo is definately something I am considering.
Logos/2
Dos Logos:custom type
02 Design Direction
Custom type is definately something to consider, but I have relised through initial development work that it is very, very time consuming and quite challenging to do really well. If doing custom type, it is likely that I would have to dedicate my whole project to doing a successful custom-type based logo. (this is not possible when having to consider product)
Logos/3 The tempa logo minimises negative space between characters by using a tight kern, which pushes the letters together. The negative space is further reduced by using Helvetica black oblique. I really like the minimal use of colour here also, the red stop is enough to keep the viewer interested and also makes the logo appear more exciting overall.
Tempa records’ Logo
03 Design Direction
Tempa records logo was designed by a company called Give up art. His approach is often clean and very simple - using general purpose typefaces like Helvetica, with minimal colour and really nice layout. Tempa are a successful brand and their logo can stand the test of time, because it isnt custom type, and is recognisable.
Logos/4 The logo for TRG is simple, using block colour and a simple image, tempas logo is also reversed out within it - Keeping a consistant uniformity. The type hierarchy on the record sticker is also working really well. Two typefaces have been used; a bold headerfont, and a smaller, narrower typeface for the body copy.
More from Give up art:
04 Design Direction
Again really simple design approach, but executed really efficiently in terms of space on the layout, and colour distribution. This is how G.U.A has dealt with applying a uniformity with the brand to one of Tempa’s artists. This uniformity is what is informing my practise.
Logos/5 Elektrons. A custom logo, which is legible and does work because it plays on its own negative space. This is then shown how it is applied its products. Here are some examples of the logo on cd covers. ASPECTS OF THE TYPE HAVE BEEN USED IN THE ACTUAL DESIGN OF THE COVERS, WHICH WORKS REALLY WELL.
Logo Art:
05 Design Direction
Logo art is a really useful sourcebook because it combines logo design with the logo’s actual context and helps to give a clear idea about how to apply a logo to a product, a range and even helps to convey how a branded product can be ditributed and promoted.
Logos/6 vERY SIMPLE LOGO, A SIMPLE LOGO LIKE THIS WORKS ACROSS A BROAD RANGE OF PRODUCTS, IN THIS INSTANCE THESE PRODUCTS ARE CLEARLY PROMOTIONAL PRDUCTS. aLTHOUGH, IT IS EASY TO SEE HOW THIS LOGO COULD BE APPLIED TO ANY PRODUCT FOR EXAMPLE, A t-SHIRT.
Logo Art:
06 Design Direction
It is important to conisder how a logo design works over a broad range of products. This page is important in terms of my progress with my own logo design because it shows that simplicity is often the most effective way of approaching logo design in the application of the logo across a range.
Logo on a product/1
Skream!
07 Design Direction
The product consist of three main design aspects: Type, full colour Image and a simple two colour scheme. Again, this product’s design is actually very simple, but it creates an impressive overall look. This is how I want my branded range of products to look.
Logo on a product/2
The tracks are split into different vinyls, (ranging A to E) so it is more of a collection of records, than one single record.
Skream!: The range
08 Design Direction
Skream!’s first album is available in a range of products: Cd, 7” vinyl, 12” vinyl and also as a digital release, available for download on iTunes. The range Follows a consistant design uniformity applied across different formats, with new aspects added; Eg: design for vinyl stickers.
Logo on a product/3 Across a range:
I just again wanted to show a page sourced from logo art to show how simple a range can be as long as the application of the logo design and content unifies the product well. 2 colour + stock. business cards website letters and a disc. All promotional methods unified really efficiently.
09 Design Direction
Logo on a product/4 Across a range: How G.U.A applies his logo design across a range of different artists records. Literally as easy as using an image with a different colour duotone on the record sticker within the sleeve, and cutting a hole in the sleeve so this is visible. These are methods I want to explore in the development of my own design for the product, and how that design relates to the overall identity of a company.
10 Design Direction
Logo on a product/5 Across a range: these are record stickers from hyperdub, dmz and hessle audio. Im just looking at these in respect ot their weightings of type and image and also the layout. Very different aproaches here, but the most relevant visual approach to me is the hyperdub record sticker. (Being the green one on the bottom row in the middle.) Very simple, logo on one side with track information on the other side. The sticker to the left of the hyperdub one is illegible, but I do like the approach, both work scaled down (as you can see) and this is important.
11 Design Direction
The last image on the bottom row (DMZ, Return 2 space) is a really striking image, but doesnt work scaled down because the type is tiny, this is something i have to consider if using type and photography.