YOUNG DESIGNERS 2013 (Website) NATIONAL INSTITUTE OF DESIGN INDIA
Bokul Borah Post-Grad./Sem. III Graphic Design (Design Project II) Guide : Rupesh Vyas
C Understanding the Context : Intent of the website (www.youngdesigners.nid.edu)
USER NEEDS
NID Community
Various Clients
Sustainable services to the audience. Vivid regulations of the institute.
To choose and make contact with the right creative through the website.
More engagement among the audience. _
Look and get through the available information provided on the website along with the consequence of making the decision. _
Student Showcase their work and up for facing the reality of individual fields. The website itself should reflect their budding skills merged with the legacy of National Institute of Design carries. _
CONTENT Page by Page Young Designer’s website
2012
www.youngdesigners.nid.edu
www.youngdesigners.nid.edu
www.youngdesigners.nid.edu
www.youngdesigners.nid.edu
www.youngdesigners.nid.edu
www.youngdesigners.nid.edu
CONTENT Flow of the provided information Young Designer’s website
2012
MESSAGES
CHAIRPERSON CHAIRMAN DIRECTOR
FACULTY
www.youngdesigners.nid.edu
COMMUNICATION DESIGN I.T. INTEGRATED DESIGN INTERDISCIPLINARY DESIGN INDUSTRIAL DESIGN TEXTILE DESIGN
VIEW BY
GUIDES SPONSORS
ARCHIVE
www.youngdesigners.nid.edu
YD-2011 YD-2010 YD-2009
FACULTY
STUDENTS
COMMUNICATION DESIGN
UNDER GRAD(UG)
www.youngdesigners.nid.edu
POST GRAD(PG) WORKS
OBSERVATIONS About the provided information Young Designer’s website
2012
Same information Repeated Confusing Increased the steps to go on.
www.youngdesigners.nid.edu
Design Faculty (Repeated throughout the pages)
www.youngdesigners.nid.edu
Repeated info. Missing expansion Lack of clarity
www.youngdesigners.nid.edu
www.youngdesigners.nid.edu
Missing expansion
www.youngdesigners.nid.edu
Contact info. is not provided so that one can get in touch with.
www.youngdesigners.nid.edu
Contact info. is not provided so that one can get in touch with for further requirements.
www.youngdesigners.nid.edu
Hyperlinks.
PR Primary Research :
Throughout NID campuses and outsiders.
Tools - Questionnaire - Personal interview - Google Doc.
73
SAMPLES
94.5% EVEREADY INTERNET USERS. 5.5% ACCESS ALTERNATIVE DAYS A WEEK.
81% IN DESIGN BUSINESS. 19% FROM DIFFERENT BACKGROUNDS.
DATA Analysis
Following a creative over the Internet: 01.05% 01.05% 07.00% 90.00%
Not Sometimes Planning to Following
Sharing works on the Web: 08.00% 92.00%
No Yes
Preferences in sharing works with clients: 21.25% 56.75% 06.25% 15.75%
Email with an Attachment Online Portfolio Hard Copy Soft Copy
Work appreciations in general: 15.00% 34.03% 50.70%
After reading about the Creative Reading about the Concept Notes Looking at Images
Browsing behavior of portfolio sites: 03.00% 44.00% 17.00% 14.00% 22.00%
Leave after looking at the homepage Depends on area of interest Keenly Rush through Just images
Home page accessibility at any time: 23.30% 01.30% 74.40%
Yes No Doesn't matter
Downloadable contents or samples: 27.40% 09.60% 63.00%
Yes No Maybe
Primary computing system: 01.30% 23.30% 75.40%
Linux and others Macintosh Windows
People browse multiple disciplinary sites: 39.70% 60.30%
Own discipline Multiple discipline
KEY
FINDINGS
Majorly a person likes to follow a creative over the internet or planning to. Which is in a way —
Larger and bigger community.
A creative prefer sharing of works over the internet with clients either through email with an attachment or over an online portfolio.
Majorly over online portfolio.
Generally they appreciate works by looking at –
The images mostly and then the concept notes.
People like the way to looking at –
Images of their area of interest.
Most of the people said the homepage accessibility doesn’t matter, but a few of them wants it anytime while —
Going through different pages.
Offline access,
As in a few people mentioned for some downloadable contents or samples.
People are likely to go through their own disciplines but also like to –
Browse other disciplines as well.
SR Secondary Research : Other similar websites
Works> www.wearethree2013.co.uk
Works>Student>Website>Mail ID www.wearethree2013.co.uk
Information>Institute Address www.wearethree2013.co.uk
About www.riconventions.com
Visit>Map www.riconventions.com
Students>All Departments> www.riconventions.com
Students>All Department>Painting>Works> www.riconventions.com
Students Profile>Works>Contact>Basic Info.>Creative fields> www.riconventions.com
Students Profile>About>Work Experience>Website>Networks>Stats> www.riconventions.com
Students Profile>Works Title>Fields> www.riconventions.com
Students Profile>Works>Artist>Sharing Options>Next Project> www.riconventions.com
Students Profile>Works>Discuss Project www.riconventions.com
Homepage>Institute>Address>Discipline www.ditgradshow.com
Descipline>Students> www.ditgradshow.com
Student>Contact Info.>Mail/Web>Project Synopsis www.ditgradshow.com
Student>Work Images>Share Links>Home button www.ditgradshow.com
Home>>Welcome>Maps>Students>Info show2013.rca.ac.uk
Home>>Maps>Gallery>Zones show2013.rca.ac.uk
Home>>Maps>Gallery>Zones>Codes/Students> show2013.rca.ac.uk
Home>>Students>Work Image/Title/Credit/Students Name/Department> show2013.rca.ac.uk
Home>>Students>Project Synopsis/Contact Info/CV>Next Profile>Previous Profile> show2013.rca.ac.uk
Home>>About>Search>Tweeter Feed>Edit Profile>Archive degreeshow.mmu.ac.uk
Home>>About degreeshow.mmu.ac.uk
Home>>Search by Name> degreeshow.mmu.ac.uk
Home>>About>Search by Course> degreeshow.mmu.ac.uk
Home>>About>Search by Course>Disciplines>Student Works> degreeshow.mmu.ac.uk
Home>>About>Search by Tag/Profiles> degreeshow.mmu.ac.uk
degreeshow.mmu.ac.uk
KEY
FINDINGS
00II 00II00II00I I00II00II00II00II0 0II00II00II00II00II0 0II00II0II000II00II00I I00II00II00II00II00II 00II00II00II00II00 II00II00II00
Too much of complexity because of –
Overload of information.
Again mostly using hyperlinks.
Link...
Difficult to distinguish between text and links.
Interactive are good but introducing new patterns sometimes makes difficult to understand for –
A fresh user.
!
Repetation of the pages while going through different links.
Again puts a user with an exclamation mark!
S Synthesis :
Designing website – Young Designer 2013 National Institute of Design, India
S Synthesis :
Designing website – Young Designer 2013 National Institute of Design, India
Clear and concise information so that one can browse the site without putting too much pressure on the mind in the mean time. More concentrate on pictorial display to catch the attention of the viewers.
The most important informations on the top followed by the necessary details. Provide opportunity to become a larger community. Vibrant in choosing the color palette to make it fun and attractive showcase rather than nodding heads looking at it. _
A Approach :
Designing website – Young Designer 2014 National Institute of Design, India
Few and ordered information : To avoid overloading user with too much content.
Minimal steps to follow : To help the user get around without feeling lost.
Navigation system :
Profile to profile with next/previous buttons and directly homepage access button.
Progressive disclosure : Reveal more details as required.
Buttons rather using hyperlinks : Easy to interact.
Providing links :
Guides and Sponsors. So that one can directly contact with the guide or the company for later access.