media blitz 8 in print
ENTERPRISE PACKAGE How To Spread The Word That You’re Brilliant Somewhere in the battle between truth and perception, the latter achieved dominance and “self-improvement” was replaced by “self-packaging.” So now, no matter how brilliant your business, it will go nowhere without an equally impressive and skillfully marketed brand. These books explain how to reach the masses.
Fame 101: Powerful Personal Branding & Publicity For Amazing Success
step-by-step process, the book discusses topics like image building, Internet marketing, avoiding media blunders, writing your first best-seller and maintaining your hard-earned fame for life. Break a leg.
By Jay Jessup and Maggie Jessup What do Martha Stewart, the Dalai Lama, the Olsen twins and the superstar in your profession have in common? According to personal branding pioneers Jay and Maggie Jessup, they all use a winning formula to maintain, build and leverage strong personal trademarks. And, of course, they’re famous, which, according to the Jessups, is something attainable for anyone willing to do the work. “Fame is America’s most powerful force and anyone can harness it with compelling personal branding,” they insist. Their formula for success: Fame = Personal 32
Branding Yourself: How To Use Social Media To Invent Or Reinvent Yourself By Erik Deckers and Kyle Lacy
Branding + Publicity + Brand You Marketing + Personal Financial Development + Brand Longevity Strategies. (Got that?) In addition to detailing the
T H E B O C A R AT O N O B S E R V E R
It’s hard to believe that social media began as a kitschy idea for exchanging snarky observations online with friends, since today it’s morphed into this lumbering giant of cultural interaction that’s quite necessary for cultivating your personal brand. There’s now a job description called
“social media consultant” and Erik Deckers and Kyle Lacy are leaders in the field. In their book, they boast they can help you build an authentic