Boca Raton Observer Summer 2012

Page 76

K ing of the

J

amie Foxx and Will Smith have already joined him at Ricochet Bar & Lounge, his new sophisticated art and music space in Miami’s Midtown. Britney Spears celebrated her 21st birthday at his former club, Rumi, which for five years was the hottest spot on South Beach. And Matt Damon and Janet Jackson have frequented his parties at hip locales like Hotel Astor, Shore Club and the Delano.

key. And they know I never do negative press about them.” The handsome son of a real estate developer has become somewhat of a superstar himself, with locals clamoring for invitations to his tony soirees that sometimes begin at 1 a.m. and last until dawn, and where any number of celebs might be spotted dancing on the

BY EMILY HALL

tabletops. He holds his parties and weekly events under the guise of Tai Entertainment, the company he runs with his business partner of 10 years, veteran promoter Tommy “Pooch” Puccio. Their events have been lauded among national jetsetters, including the former Sunday pool parties at The Raleigh Hotel and current Tuesday night fêtes at the Gansevoort Miami Beach.

This past April Tai Entertainment helped open Bella Beach, a club tucked behind Trump International Beach Resort on Sunny Isles Beach. Named after Puccio’s daughter, it’s a swanky 2,000-square-foot European-style lounge on the sand, replete with wicker chairs, sexy daybeds and a white canvas tent built to withstand hurricane-force winds. It’s the first club of its kind on otherwise staid Sunny Isles Beach.

There’s no question that wherever Alan Roth opens a night club, restaurant or bar, the A-list stars show up.

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And while promoting wild and crazy parties for others remains a company staple, Roth and Puccio have begun to diversify. The pair about eight months ago opened its first venture, Ricochet, in Miami’s Design District. The club has already hosted performances by Wyclef Jean (“He loved it, and his show was impromptu,” says Roth), rapper Nas (“magical moments”), pop

I MAKE CELEBRITIES FEEL COMFORTABLE. – Alan Roth

“I make celebrities feel comfortable,” explains Roth, 38, who was born and raised in Miami. “I design places that are sexy and cool and look good. Big stars want to come and be treated low-

International Beach Resort with Donald Trump.

WHERE MIAMI PROMOTER ALAN ROTH GOES, A-LIST CELEBRITIES FOLLOW (AND HE’S HEADING OUR WAY)

Entrepreneur Michael Capponi, Alan Roth, rap artist Nas and nightclub executive Navin Chatani

T H E B O C A R AT O N O B S E R V E R

“I partnered with Alan to open Bella Beach because he’s more than a nightlife king—he’s a savvy businessman and entrepreneur,” says Gil Dezer, who owns Trump

rock band Train (“an amazing charity event”) and comedian Pauly Shore (“great laughs”). Roth describes the space as a “performance concept


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