2015
Media Kit
THE AUTHORITY ON BOCA & BEYOND The Boca Raton Observer is the essential lifestyle magazine, acting as the local authority on topics such as luxury retail, dining hot spots, design trends, nationally relevant topics and South Palm Beach County’s top personalities. As one of Florida’s most award-winning publications which has also been chosen as the city’s favorite publication, The Boca Raton Observer is able to deliver international travel features, revealing celebrity profiles and cutting-edge trends, ensuring its content consistently engages the well-traveled, affluent and cultured reader. Thanks to a renowned team, digital brand extensions and unrivaled charity presence, The Boca Raton Observer magazine excels in capturing the community lifestyle, making it a valuable partner for companies wishing to reach the most affluent consumers in Boca Raton and Delray Beach.
950 PENINSULA CORPORATE CIRCLE
SUITE 1020
BOCA RATON, FL 33487
T H E B O C A R AT O N O B S E R V E R
[1]
561.982.8960
BOCARATONOBSERVER.COM
2015
Media Kit LUXURY LIFESTYLE, AFFLUENT READERS, THE BEST NEIGHBORHOODS. THE MAGAZINE:
The Boca Raton Observer delivers the luxury local market like no other publication.
We are the magazine of choice for the finest luxury brands
We reach our print audience with an unmatched blend of controlled direct-mail, newsstand and event distribution.
and the influencers of our community.
This happens selectively in only the top neighborhoods, reception rooms and retail zones in Boca Raton and
We host and support several luxury, community and nonprofit events
Delray Beach and delivers an unparalleled audience.
throughout the Boca Raton and South Palm Beach County area.
CONTENT THAT ENGAGES AFFLUENT, EDUCATED CONSUMERS:
$296,500
AVERAGE HOUSEHOLD INCOME
81%
HOLD COLLEGE DEGREES
34%
HOLD POST-GRAD DEGREES
DIGITAL SAVVY:
WE HAVE A HIGH NUMBER OF APP DOWNLOADS AND AN EXCELLENT RATE OF APP INTERACTION. OUR EXTENSIVE EMAIL DATABASE AND A THRIVING SOCIAL NETWORK OF ACTIVE FACEBOOK FANS FURTHER Boca Raton Area Magazine Study, 2014
ENHANCE OUR DIGITAL ENGAGEMENT WITH OUR READERS.
T H E B O C A R AT O N O B S E R V E R
[2]
69%
ARE BUSINESS OWNERS OR PROFESSIONALS
2015
Media Kit One Restaurant For Every 236 Residents
CHOSEN THE MARKET: BOCA RATON
The Boca Raton area is a leading market of affluence in the U.S.
18
PRIVATE/ PAROCHIAL SCHOOLS & THREE UNIVERSITIES
AS BEST CITY TO LIVE IN FLORIDA
MARKET IN THE COUNTRY
FOR LUXURY HOME SALES
Close proximity to Miami, home to some of the most significant luxury, culinary, and Show and Art Basel, and the financial gateway to Latin America and the Caribbean
Boca Raton’s society scene ranks amongst the most active in Florida featuring nearly 100 galas along with a symphony, ballet, theaters, museums, festivals, collegiate sports, boating and much more.
HOME TO MANY LARGE CORPORATIONS: SOURCE: Boca Raton Chamber of Commerce, CreditDONKEY, Forbes, Movoto Blog
2
BEST-DRESSED SMALL CITY IN AMERICA
cultural events in the U.S. and the world — South Beach Wine & Food Festival, Miami Boat
TOP
1
KNOWN FOR ITS AFFLUENT SOCIAL COMMUNITY AND HIGH-INCOME DEMOGRAPHIC
nd
ADT, BLUEGREEN, CAREERS USA, LXR, NCCI AND OFFICE DEPOT
#7}
T H E B O C A R AT O N O B S E R V E R
[3]
THIRD-WEALTHIEST CITY IN FLORIDA
on Forbes’ list of America’s Millionaire Capitals
2015
Media Kit THREE AAA FIVE DIAMOND HOTELS THE MARKET: PALM BEACH COUNTY
The Boca Raton Observer reaches the quintessential luxury market.
1,1
TENNIS COURTS
America’s First Resort Destination established in 1894
One of the world-class shopping destinations in the South with the world’s most luxurious brands housed on Worth Avenue and in Town Center and The Gardens
170
47 MILES OF PRISTINE BEACHES
2,000 square miles in size— larger than both Rhode Island and Delaware
GOLF COURSES
200 FLORIDA’S CULTURAL CAPITAL
THIRD MOST POPULOUS FLORIDA COUNTY WITH
25 1,345,652
THEATERS, MUSEUMS AND ENTERTAINMENT VENUES
INHABITANTS
Palm Beach County’s cultural scene is booming with the Kravis Center for the Performing Arts, Norton Museum of Art, Boca Museum SOURCE: Discover Palm Beach County
HOME TO
of Art, The Wick Theatre and Mizner Park Ampitheater
T H E B O C A R AT O N O B S E R V E R
[4]
OF THE FORBES
400
LIST
2015
Media Kit APPEALING TO THE MOST SOPHISTICATED CONSUMER READERSHIP:
Targeting the most affluent readers in Boca Raton and beyond
56% / 44% FEMALE/MALE
AVERAGE AGE
75%
Under 35
10%
MARRIED 65+
27%
81%
35 - 44
52.4
16%
55 - 64
HOLD COLLEGE DEGREES
34%
45 - 54
24%
HOLD MASTER’S OR DOCTORATE
23%
21%
3.2
AVERAGE PEOPLE IN HOUSEHOLD
37%
HAVE CHILDREN IN HOUSEHOLD
9.4
TIMES DINE OUT PER MONTH
27%
OWN TWO OR MORE HOMES
RETIRED
$296,500 $3,130,000 $789,200 AVERAGE HOUSEHOLD INCOME (HHI) $250K+
Boca Raton Area Magazine Study, 2014
19%
8%
AVERAGE HOME VALUE
AVERAGE HOUSEHOLD NET WORTH
$500K+ $750K+ 9%
$750K+
$1M+
$2M+
$10 M+
16%
17%
20%
6%
T H E B O C A R AT O N O B S E R V E R
[5]
$750K+
$1M+
$2M+
16%
11%
6%
2015
Media Kit LARGEST LIFESTYLE PERIODICAL IN PALM BEACH COUNTY CIRCULATION:
Bigger audience than any other area publication
Our magazine has the largest targeted distribution in Boca Raton and is the only local lifestyle publication whose circulation is verified by the Alliance for Audited Media. We are the area’s most cost-efficient magazine
59%
24,000 DIRECT MAIL COPIES These copies are direct-mailed to single family homes in the area’s 115 most affluent communities including country clubs, exclusive gated communities and
delivering extensive brand reinforcement and we are
waterfront estates. Our magazine is also displayed in the reception areas of
the only lifestyle publication read consistently by an
prominent medical and dental offices, spas, salons, houses of worship, schools
affluent audience. We are a controlled periodical, directly mailed to the affluent home and business owner. We mail nearly as many copies in Palm Beach County as ALL other local lifestyle magazines combined.
and other premier public locations.
32%
13,000 DIGITAL COPIES Our magazine is available through multiple platforms including computers,
40,500 * 165,000 13,000
AUDITED AVERAGE CIRCULATION
MONTHLY READERSHIP
*Based on industry pass-along rate of 5.5 per print copy and 1.0 per digital copy
DIGITAL SUBSCRIBERS
T H E B O C A R AT O N O B S E R V E R
[6]
tablets and smartphones. It is available in both app and digital-edition formats.
5.6%
2,250 EVENTS & PUBLIC VENUES COPIES Distributed at the most important, exclusive and highly attended events and through various prominent organizations.
1.7%
700 CONCIERGE COPIES Distribution at 30 luxury condominiums and apartment buildings.
1.5%
600 NEWSSTAND COPIES Our magazine is strategically placed at Barnes & Noble, Publix and Winn-Dixie locations along with boutique newsstands throughout the city.
2015
Media Kit NEARLY 150 COMMUNITIES SERVED EAST BOCA RATON
According to Forbes, Boca Raton has three of the 10 most expensive gated communities in the U.S.
YAMATO RD
KIMBERLY BLVD
GLADES RD
PALMETTO PARK RD
SW 18TH ST
SPANISH RIVER BLVD
US1 DIXIE HWY
MILITARY TRAIL
95
CONGRESS AVE
CLINT MOORE RD
JOG RD
LINTON BLVD LYONS RD
441
Addison Park Lane Bel Marra Boca Bay Colony Boca Harbour Boca Harbour Island Boca Keys Blue Inlet Blue Water Boca East Estates Boca Marina Yacht Club Boca Raton Por La Mar Boca Raton Riviera Caribbean Keys Golden Harbour Harbour East Harbour Point Lake Rogers Isle Lake Wyman Estates Lago Mar Marchand Mizner Lake Estates Morningside Old Floresta Palm Beach Farms Royal Palm Yacht & Country Club Sun & Surf Club Spanish River Land Company (The Estates) The Sanctuary Tropic Isle Tunison Palms Walker’s Cay Walker’s Isle
CENTRAL BOCA RATON Azura Banyans at Broken Sound
Boca Alta Boca Bath & Tennis Boca Country Club* Boca Grove Plantation* Boca Hamlet Boca Lake Boca Pointe Country Club* Boca Raton Sailing & Racquet Club Boca South Boca West Country Club* Boniello Acres Broken Sound Country Club* Brookhaven Captiva Carriage Homes at Woodfield Colonnade Colony Point Encantada Estancia Estancia South Estancia West Fieldbrook Estates Fox Landing Golf Vista La Joya Le Lac Les Jardins Marina Del Mar Estates Mediterranea Millpond Mizner Forest Montoya Estates East Montoya Estates West New Floresta Newport Bay Club Palacios at Boca Del Mar Parkside Rio del Mar
Santa Barbara Seasons St. Andrews Country Club Strathmore The Cloisters The Colony The Greens The Preserve Thornhill Estates Thornhill Green Thornhill Mews Timbercreek Waterside Woodfield Country Club Woodfield Hunt Club
Grande Orchid Mizner Country Club Mizner’s Preserve Polo Club* Rio Poco Saturnia Isles Stone Creek Ranch Tierra Del Rey Tierra Del Rey Estates South
CONCIERGE DISTRIBUTION
WEST BOCA RATON Avalon at Boca Raton Boca Falls Boca Grande Boca Isles North Boca Isles South Horseshoe Acres Island Lakes at Logger’s Run Le Rivage Lexington Estates Long Lake Estates Mission Bay – Cordova Estates Mission Bay – The Isle Saturnia Stonebridge Country Club The Estates at Palma Vista The Oaks at Boca Raton The Shores at Boca Raton The Vineyards
DELRAY BEACH Addison Reserve Bristol Pointe Crystal Bay at Polo Club
200 East Addison Aragon Boca Grande Chalfonte North Chalfonte South Cloister Beach Towers Cloister Del Mar Luxuria Meridian Mizner Grand Mizner Park Palmetto Place at Mizner Presidential Place Royal Palm Place Sabal Point Sabal Ridge Sabal Shores The Beresford The Excelsior The Marbella Toscana North Toscana South Toscana West Townsend Place Whitehall Whitehall South
*Limited to Single Family Home Distribution
T H E B O C A R AT O N O B S E R V E R
[7]
2015
Media Kit CHOSEN BOCA RATON’S FAVORITE MAGAZINE AREA MAGAZINE STUDY:
The Boca Raton Observer is unquestionably the market leader in engagement and loyalty.
PREFERENCE
LOYALTY
CROSSOVER READERSHIP*
60%
57%
93%
CHOSE US AS THEIR FAVORITE MAGAZINE
HAVE READ FOUR OF LAST FOUR ISSUES
A high rate indicates increased likelihood of exposure delivering greater overall advertising response.
A high rate indicates a dedicated and regular audience yielding a larger total audience delivering greater ROI.
READERS OF OTHER LOCAL MAGAZINES THAT ALSO READ THE BOCA RATON OBSERVER
THE BOCA RATON OBSERVER 6%
57% BOCA LIFE
BOCA RATON
30%
BOCA RATON
22%
BOCA/DELRAY LIFESTYLE
6%
CITY & SHORE
19%
5%
SIMPLY THE BEST
4%
CITY & SHORE SIMPLY THE BEST
8%
ENGAGEMENT
REACH
47 Minutes
56%
AVERAGE TIME SPENT READING EACH ISSUE
PASSED ALONG THEIR PERSONAL COPY
Longer time spent reading an issue indicates increased exposure to marketing content delivering greater ROI.
A high rate indicates increased market exposure beyond published circulation yielding greater total audience.
47 MINUTES
THE BOCA RATON OBSERVER
56%
42%
34 MINUTES
BOCA RATON
43%
BOCA RATON
28 MINUTES
BOCA/DELRAY LIFESTYLE
35%
BOCA/DELRAY LIFESTYLE
26 MINUTES
CITY & SHORE
43%
CITY & SHORE
23 MINUTES
SIMPLY THE BEST
31%
SIMPLY THE BEST
BOCA LIFE
T H E B O C A R AT O N O B S E R V E R
[8]
F BOCA LIFE READERS ALSO 96% OREAD THE BOCA RATON OBSERVER OF BOCA RATON READERS ALSO 88% READ THE BOCA RATON OBSERVER OF BOCA/DELRAY LIFESTYLE READERS 93% ALSO READ THE BOCA RATON OBSERVER F CITY & SHORE READERS ALSO 93% OREAD THE BOCA RATON OBSERVER OF SIMPLY THE BEST READERS ALSO 93% READ THE BOCA RATON OBSERVER
TRUE LOYALTY*
BOCA LIFE
27 MINUTES
*Regular reader is defined as someone reading a minimum of three of last four issues
THE BOCA RATON OBSERVER 21%
BOCA/DELRAY LIFESTYLE
19%
THE BOCA RATON OBSERVER
Boca Raton Area Magazine Study, 2014
60% BOCA LIFE
A high rate indicates a reduced need to place ads in multiple magazines to effectively reach the target audience.
READERS OF THE BOCA RATON OBSERVER THAT DO NOT READ OTHER LOCAL MAGAZINES A high rate indicates that a competing publication does not present as effective a vehicle to deliver marketing messages. THE BOCA RATON OBSERVER 69% OF READERS DO NOT READ BOCA LIFE THE BOCA RATON OBSERVER 59% OF READERS DO NOT READ BOCA RATON THE BOCA RATON OBSERVER READERS 67% OF DO NOT READ BOCA/DELRAY LIFESTYLE THE BOCA RATON OBSERVER 72% OF READERS DO NOT READ CITY & SHORE THE BOCA RATON OBSERVER 87% OF READERS DO NOT READ SIMPLY THE BEST
2015
Media Kit MARKETING PARTNERSHIPS IN VARIOUS INDUSTRIES More advertisers than any other local magazine
AUTOMOTIVE
EDUCATION
FINANCIAL & LEGAL
Champion Porsche Ed Morse Cadillac of Delray Excell Auto Group Joey Accardi Chrysler/Dodge/Jeep Mercedes-Benz of Delray
American Heritage School Donna Klein Jewish Academy Florida Atlantic University Pine Crest School Pope John Paul II
Brodie & Friedman Ellis, Ged & Bodden Morgan Stanley Smith Barney Wells Fargo Advisors Yaffa & Associates
COUNTRY CLUBS
ENTERTAINMENT
Addison Reserve Country Club Boca Raton Resort & Club Boca West Country Club
Frank Theaters Miami Dolphins The Seagate Hotel & Spa
DINING
FASHION
The Capital Grille Japango Madison’s Matteo’s Meatball Room The Office Vic & Angelo’s Villa Rosano
Alene Too Boston Proper Guy La Ferrera Lord & Taylor Neiman Marcus Peter Glenn Ski & Sport Robert Graham Saks Fifth Avenue
HEALTH & BEAUTY Eau Spa The Seagate Spa & Salon Studio Z
HEALTHCARE FACILITIES Bethesda Hospital West Boca Raton Regional Hospital Memorial Healthcare MorseLife Northwest Medical Center Tenet West Boca Medical Center
BOCA RATON FASHION ON YOUR PHONE: TEXT BOCA To 75283 (S5AVE) for inSidEr AccESS, EVEnT prEViEwS And MorE*
141389_BR_OBSERVER_ALC_M.indd 1
Tendler Orthodontics Vivian Hernandez MD
HOME ABC Carpet Allied Kitchens Brown’s Interior Design California Closets Calligaris Capitol Lighting Carl’s Patio Cavastone Distinctive Kitchens Gershon Carpets Lightbulbs Unlimited Miller’s Elegant Hardware Nordic Line Designs SIW Windows and Doors SWAT Mosquito Systems
JEWELRY HEALTHCARE PROVIDERS A.L.C.
Boca Raton, town centeR Mall, 5800 Glades Rd. call 561.393.9100, VIsIt saKs.coM/BocaRaton, download tHe saKs aPP oR FInd Us on FaceBooK, twItteR and saKsPoV.coM. * UP to 3 MsGs/weeK. text STOP to cancel, HELP FoR InFo. MsG&data Rates May aPPly. VIsIt saKs.coM/PolIcIes FoR MoRe InFo.
CLIENT RELATIONSHIPS:
Bauman Medical Center Boca Fertility Charles Medical Group Daniel Man MD Derm Partners The Herschthal Practice Holy Cross Orthopedic Institute Gelb Sports Medicine & Orthopaedic Plastic Surgery Specialists of Boca Raton Steiger Facial Plastic Surgery
1/30/14 11:25 AM
T H E B O C A R AT O N O B S E R V E R
[9]
Altier
Chopard Jewels In Time JR Dunn Patek Phillippe Rolex Stephanie Kantis
REAL ESTATE 200 East Akoya Boca West Douglas Elliman Engel & Volkers Premier Estate Properties The Oaks - Richmond American Toll Brothers
SHOPPING CENTERS Delray Marketplace Mizner Park Royal Palm Place Simon Sawgrass Mills Simon Town Center
OYSTER PERPETUAL YACHT-MASTER II
TRAVEL
rolex
oyster perpetual and yacht-master are trademarks.
Boca Express Travel Boca Raton Resort & Club Celebrity Cruises Eau Palm Beach Luxe Travel Reid Travel Royal Caribbean Cruises The Seagate Hotel
2015
Media Kit - Rafael C. Cabrera, MD, FACS • Board Certified Plastic Surgeon
• Private Overnight Suite
• Cornell / NYU School of Medicine
• Over 15 Years in Private Practice
• Manhattan Eye, Ear & Throat Hospital
• Specializing in Face / Neck / Eyes
• Four Fully-Accredited Operating Rooms
• Recognized as a Master Injector
Neil Meany, Group Director, Palm Beach County, Tiffany & Co.
“The Boca Raton Observer has proven to be a good source to reach the luxury Mercedes-Benz customer in the area. More than just a magazine, the staff has helped position us with local charitable organizations which has provided us with outstanding exposure in the local community. As a result we believe this is a leading magazine in Boca Raton.”
561.393.6400 | www.pssbocaraton.com 951 NW 13th Street, Suite 4A, Boca Raton, FL
Cutler Altier, President, Altier Jewelers
“The Boca Raton Observer is the perfect vehicle for me to reinforce my client base. Although most of my clients come by way of referral from both colleagues and patients, the magazine’s comprehensive coverage focuses my message and has been instrumental in reaching new as well as established clients.”
Ralph Mesa, General Manager, Mercedes-Benz of Delray
“The team at The Boca Raton Observer continues to impress us. Their market-leading distribution and their award-winning editorial make them our preferred publication in the Boca Raton market.”
Follow the star. Just minutes from Boca Raton.
Rafael C. Cabrera, M.D. Plastic Surgery Specialists of Boca Raton
“We have been in business in Boca for over 35 years and fortunately have built a very extensive clientele. However, when our ad appears in The Boca Raton Observer, we usually get an immediate response, often resulting in the acquisition of a new client. The Observer has become an important contributing factor to our continuing success.”
Patty Soltis, Vice President/ General Manager, Neiman Marcus Boca Raton At Mercedes-Benz of Delray you get access to nearly 1000 new Mercedes-Benz models in South Florida, all competitively priced. So you can drive the Mercedes-Benz luxury you expect, at a price you may never have expected.
1001 Linton Blvd. • Delray Beach • Just East of I-95 • 877-890-2433 • MBDelray.com Pictures are for illustration purposes only.© 1996-2013 AutoNation, Inc.
ANSF290603.indd 1
3/15/13 10:27 AM
Bill Jacob, Owner, Reid Travel
You know how to make money. We know how to help you keep it.
The Kaufman Katz Group at Morgan Stanley R. Jo Kaufman Executive Director Financial Advisor
With wealth comes great responsibility. Every dollar should be cared for, nurtured and preserved. In other words, your wealth must be managed.
Cindy Katz Morton Executive Director Financial Advisor Tiffany & Co., Inc.
tif001203a
As Financial Advisors, we have the experience and resources to assist in managing the many facets of your financial world—from investments and risk management to estate planning. By working together, we can create a detailed wealth plan to help protect and grow your wealth.
Proof 1
1801 North Military Trail Suite 300 Boca Raton, FL 33431 800-321-1034 ext 5028 www.morganstanleyfa.com/ kaufmankatzgroup
8.875" 8.375" 7.375"
TIFFANY.COM
9.875"
11.375"
© 2014 Morgan Stanley Smith Barney LLC. Member SIPC.
Celebrating The World’s Greatest Love Stories Since 1837
R. Jo Kaufman, Morgan Stanley Smith Barney
“Akoya Boca West has received a tremendous response from advertising in The Boca Raton Observer. The fact that the magazine is distributed to all the affluent households in Boca is a major plus! Every time we advertise we can literally track the buyer to The Observer. Any additional press that is placed in the magazine results in immediate feedback from potential buyers. The Boca Raton Observer has been an amazing lead generator for Akoya Boca West and we are thrilled to participate in this magazine. We are very satisfied advertisers!” Rebecca Siemens Spooner, Director of Sales, Siemens Group Realty
Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.
10.875"
“I was very reluctant to consider advertising as a viable vehicle for my type of business, particularly magazines. I agreed to try The Boca Raton Observer and I am amazed by the results. Not only do I receive a measurable response to my ads, but also receive qualified leads. Almost every response has been converted to a new client. I am definitely a believer now!”
|
Words from our loyal advertising partners
“Our relationship with The Boca Raton Observer has been spectacular. They have helped us to participate in the area’s most popular charity events and increase our visibility in our community. They are our preferred local media partner.”
Faces. It’s what we do ... naturally.
©T&CO. 2013 800 843 3269
TESTIMONIALS:
“Altier Jewelers, with the distinction of being the oldest established jewelry store in Boca Raton, has used a variety of media to promote business. Now run by a thirdgeneration owner, our family continues to be very selective in making advertising choices. Our advertising plan included billboards and multiple pages in five lifestyle magazines. The Boca Raton Observer has generated more business for us than the other media combined. We are tremendously pleased!”
CRC999149 09/14
“The Boca Raton Observer, an award-winning magazine, is definitely the ‘Go To’ book for Boca Raton society. The articles are all about people we know and prompt interesting discussion among family and friends. The Observer is Boca’s unofficial ambassador and unquestionably has the pulse of our community. I love this magazine and look forward each month to reading this national-caliber publication.” Former Boca Raton Mayor Susan Whelchel
RIGHT HAND PAGE ONLY
TITLE: WGLS/Diamond Enchant Key DIVISION: Americas JOB#: 13-6#8 PUB/DATE: Boca Observer-Feb. 2013 SKU #: 29285276
BLEED: 8.875" x 11.375" TRIM: 8.375" x 10.875" LIVE: 7.375" x 9.875"
SPACE: P4CB PRINTED: 12/19/12 - 4:25 PM CATEGORY: Fine/Fashion PRINT SCALE: 100% IMAGES: TCo_Logo3_NewYorkSince1837_CMY100K.eps @ 65%, c000579d.tif @ 87.9%* FONTS: Sterling Display, Sterling Text, Sterling Text Bold TRAFFIC: Raquel PRODUCTION: NY22BJ20H PLEASE CONTACT JENNIFER McLAUGHLIN WITH PRODUCTION QUESTIONS 212-230-6790 WARNING: The fonts used in this ad are custom-designed fonts that have specific text ligatures and other custom specifications. Use of any substitution fonts will result in space and text errors.
T H E B O C A R AT O N O B S E R V E R
[ 10 ]
2015
Media Kit JANUARY | THE HEALTH & FITNESS ISSUE AD CLOSE: December 3, 2014 MATERIALS DUE: December 5, 2014 DISTRIBUTION: December 29, 2014
The latest in cutting-edge health, nutrition and exercise trends Special section: Medical Profiles
FEBRUARY | THE TRAVEL ISSUE AD CLOSE: January 7, 2015 MATERIALS DUE: January 9, 2015 DISTRIBUTION: January 26, 2015
ENTREPRENEUR, PRODUCER, MUSICIAN AND FAMILY GUY EMILIO ESTEFAN IS LIVING THE AMERICAN DREAM TEXT BY EMILY J. MINOR PHOTOGRAPHY BY JESUS CORDERO
He has a joyful family life, replete with wealth and influence and solicitude. “I am living the American dream,” says Cuban-born Estefan, a man with a résumé practically as long as Ocean Drive. “I wake up every day happy.” Yes, Mr. Gloria Estefan—he’s heard that one before, believe us—is one bouncy, energetic, smiling guy. And why not? He starts each day immediately buoyed by the reality that he escaped Cuba as a kid. His son, daughter-in-law and (“perfect”) grandson live inside the family compound on Miami Beach’s picturesque Star Island. “When (my grandson) says ‘I love you,’ I melt,” he says. Even though his accomplishments are all over the map—en-
EDITORIAL CALENDAR
Engaging content for an educated, affluent and experienced reader
trepreneur, restaurant owner, hotelier, producer, musician—Estefan pretty much starts each work day the same way. He wakes, kisses his amazing wife (who’s won myriad Grammys, by the way), smiles at the same housekeeper he’s had for 30 years, does a few shots of espresso and pedals his bike to the restaurants and hotels the couple owns in Miami and Miami Beach. Passersby always call out to him. “I think they must recognize me from my ass,” he says, laughing, showing off that infectious Estefan humor. “How else could they know me? I am wearing a helmet.”
CYCLE OF LIFE Like so many of Miami’s CubanAmericans, it is Estefan’s past that makes his present so outstanding. His boyhood days in Cuba are what dictate what he does and for whom. He loves being just a regular guy, talking to people on his morning ride, giving them a high
M AY 2 0 1 4
APRIL | THE WOMEN’S ISSUE AD CLOSE: March 4, 2015 MATERIALS DUE: March 6, 2015 DISTRIBUTION: March 30, 2015
Meet the impressive women who make and shape our great community Special section: Wonder Women
for a trip through its lush oasis of date palms. The next day you’ll hop into your 4x4 for a rousing ride in the sand dunes before climbing back on your camel for a trip across the desert, followed by a night camping under the stars. Day eight ends your four-legged transportation and it’s back to your 4x4 for a ride to awe-inspiring Todra Gorge, a mountain featuring a deep slice in its center with walls towering nearly 1,000 feet, where a river rushes through. The hiking continues on Day 10, where you’ll make your way through the Valley of the Roses with a stop for lunch with an indigenous Berber family, whose ancestors have lived in the region for thousands of years (imagine the stories they’ll tell). The High Atlas Mountains and Ounila Valley are last on the agenda, before continuing on to Marrakech for the final day. There you can visit the Koutoubia Mosque, Saadian Tombs and Bahia Palace before enjoying a farewell dinner. When you say goodbye to new friends and traveling companions, it may be the perfect opportunity to say, “Here’s looking at you, kid.” Costs for the trip start at $5,195 per person based on double occupancy.
MAY | THE MEN’S ISSUE AD CLOSE: April 1, 2015 MATERIALS DUE: April 3, 2015 DISTRIBUTION: April 27, 2015
Photos by Ken Geiger, National Geographic
THIS PAGE: Travelers dine under a star-studded sky at a tented camp in the Sahara; National Geographic travelers encounter the exquisite architecture of Casablanca’s Hassan II Mosque; a herder leads a caravan of camels across the Moroccan sands at sunset OPPOSITE PAGE: Guided by Berber cameleers, travelers embark on a three-day trekking adventure into the golden dunes of the Sahara; colorful market stalls in Morocco display fruit, handicrafts and other items
The morning begins with a brisk trek through the cedar forests of the Atlas Mountains. The next day you’ll hop in a 4x4 for a rousing ride in the sand dunes before climbing back on your camel for a trip across the desert. FEBRUARY 2014
S le
A Sneaker Suspicion What’s the word? Schrager designs what could inarguably be the most adorable college-team sneakers on the
JUNE/JULY | THE SUMMER ENTERTAINMENT ISSUE 73
AD CLOSE: April 29, 2015 MATERIALS DUE: May 1, 2015 DISTRIBUTION: June 1, 2015
Discover fabulous entertainment options in our backyard
Have clients, too, most notably Miami Dolphins owner Stephen Ross whose wife, Kara, hired Schrager to design a University of Michigan sneaker for her hubby, since he’s a UMichigan grad. And this month her company, called Skicks Sideline Sneakers, is launching an online store that will allow the word to really get out.
Check out the dynamic men who make things happen Special section: Medical Profiles
“I was grounded one night and I found a pair of shoes in my room and just started doodling. When I showed them to my parents, they loved them. They wanted me to make more.”
AUGUST | THE FAMILY ISSUE AD CLOSE: June 24, 2015 MATERIALS DUE: June 26, 2015 DISTRIBUTION: July 27, 2015
– Jordana Schrager
All that matters to Boca Raton families and the place they call home Special section: Men At Work
planet, and it all started when she got sent to her room in the 10th grade. “I was grounded one night and I found a pair of shoes in my room (new white Vans) and just started doodling,” says Schrager, who is about to enter her junior year at U-Michigan. “When I showed them to my parents, they loved them. They wanted me to make more.” So she did.
SEPTEMBER | THE BUSINESS & WEALTH ISSUE AD CLOSE: August 5, 2015 MATERIALS DUE: August 7, 2015 DISTRIBUTION: August 31, 2015
Up close and personal with our town’s most relevant movers and shakers Special section: Professionally Speaking From there, one thing led to another in that OMG-high-school sort of way. “All these kids started wearing them,” says her
T H E B O C A R AT O N O B S E R V E R
AUGUST 2014
OCTOBER | THE FOOD & WINE ISSUE
61
AD CLOSE: August 31, 2015 MATERIALS DUE: September 2, 2015 DISTRIBUTION: October 5, 2015
Our city’s most fabulous restaurants, sommeliers, desserts and more Special section: Cuisine Scene
SUCCESS { { SUPER BOWL CHAMP AND “LIVE” HOST MICHAEL STRAHAN TALKS FITNESS, FAMILY AND AFFINITY FOR SOUTH FLORIDA
J BY DIANNA SMITH
60
Peek inside Boca Raton’s most exclusive homes and meet their creative designers
MOROCCO CAMEL TREK AND HIKING ADVENTURE
T H E B O C A R AT O N O B S E R V E R
HOW A GIFTED STUDENT’S DOODLES MORPHED INTO THE FAMILY BUSINESS Jordana Schrager
AD CLOSE: February 4, 2015 MATERIALS DUE: February 6, 2015 DISTRIBUTION: March 2, 2015 57
Always Hump Day:
gotta likes to draw. That’s an understatement, really, considering what she’s already done with her doodling. At 20 years old, the Spanish River Community High School graduate is running a college sports-themed sneaker company, also managed by her mother and her mother’s college friend. Schrager might be studying art and design at the University of Michigan, but she knows the business end of life—marketing campaigns, the five-year plan, the snafus on the manufacturer’s floor... She’s had a few big-name
MARCH | THE HOME & DESIGN ISSUE
Images courtesy of SKICKS
emember the old cigarette slogan, “I’d walk a mile for a camel?” How about a 13-day trek through Morocco on a camel? Prepare for the trip of a lifetime where domesticated dromedaries and 4x4s are the preferred modes of transport when you’re not hiking by foot through exotic Morocco. Accommodations include “spacious” tents for two nights or Morroco-style hotels. Your trek begins in Casablanca with a welcome dinner at the four-star Hotel Novotel Casablanca. The next morning, it’s off to the Hassan II Mosque, one of the largest and most beautiful mosques in the world, for a tour of architectural treasures led by a local guide. Stop in Morocco’s 17th century capital of Meknes, where you’ll visit ancient mausoleums and delve into the Roman ruins of Volubilis, before heading off to Fez, the oldest of Morocco’s four imperial cities. On day five the camels get a break— and your hiking boots get broken in. The morning begins with a brisk trek through the cedar forests of the Atlas Mountains, eventually descending into the Ziz Valley
BY EMILY J. MINOR
Delray Movers and Shakers
Special section: Professionally Speaking
R
72
Be it by land, air or sea, discover countless ways to explore the world Special sections: Men At Work and
five, asking how they’re doing. And he really cares. Not too long ago, Estefan bought a guy a bike because his went missing and he didn’t have money for a new one. Plus, Estefan enjoyed riding in the park with the man, a retiree on a fixed income. On Estefan’s sometimes breezy commute to work, he often sees the same faces. If he doesn’t whiz by at his appointed time, the local shop owners know he’s probably out of town. Sometimes for business. Sometimes, pleasure. “You won’t believe this,” says Estefan, talking in that fast, clipped voice his staff warned me about. (“Get ready,” said an assistant, “he talks fast.”) “The same homeless people wait for me every morning,” he says. “They tell me everything that’s happening in town. I talk to them; I look at them. Sometimes it’s the small things that make a difference to someone.” Though Estefan and his wife do the big things, too. Since marrying the former Gloria
62
T H E B O C A R AT O N O B S E R V E R
ust minutes after his nationally televised ABC morning show, “Live With Kelly and Michael,” ends for the day, Michael Strahan is behind the scenes of the famous New York City set, sipping his favorite green protein smoothie and chatting on the phone with a writer like they’re old pals. Strahan is just as cordial off camera (and via phone) as he is in front of one, which is why millions of viewers tune in to him every day. This likable football star who’s been described by many as a gentle giant (he’s 6’5 and weighs 240 pounds) quips about how envious he is that South Floridians can bask in the sun while people up north freeze.
But that’s not the only reason he loves it here. “You’ve got to be in shape to live in South Florida,” says the retired NFL defensive end for the New York Giants. “There are too many opportunities to walk around without a shirt on. The weather makes you want to be healthy. It encourages you to have an active lifestyle.” Hence, the smoothie. It includes
“YOU’VE ONLY GOT ONE BODY SO YOU HAVE TO TAKE CARE OF IT.” — Michael Strahan
spinach, kale and almond milk and he drinks one every day after he’s finished taping the show. It might not sound appetizing but Strahan promises it tastes good. As he’s gotten older, the 42-year-old has traded in junk food for fresh, healthy fare and while he’s not as active as when he was on the field, he makes it a priority to work out for an hour a day, five days a week. “It’s a great way to relieve stress and tension and it makes you look good,” says Strahan. “When I retired, my back was aching and my shoulders hurt. But for a body that’s been in the NFL for 15 years, I need to keep moving. Now I feel like I’m 25 years old again.” JANUARY 2014
63
NOVEMBER | THE GIVING ISSUE AD CLOSE: September 30, 2015 MATERIALS DUE: October 2, 2015 DISTRIBUTION: November 2, 2015
Get to know Boca Raton’s most generous philanthropists and worthy charities Special sections: Holiday Gift Guide and Wonder Women
DECEMBER | THE HOLIDAY ISSUE AD CLOSE: November 4, 2015 MATERIALS DUE: November 6, 2015 DISTRIBUTION: November 30, 2015
The greatest celebrations, gifts and cuisine for the holidays
T H E B O C A R AT O N O B S E R V E R
[ 11 ]
2015
Media Kit LARGER DIGITAL REACH THAN ANY OTHER BOCA RATON AREA PUBLICATION DIGITAL MEDIA:
The Boca Raton Observer enjoys a tradition of digital innovation.
OUR READERS STAY CONNECTED FOR THE LATEST NEWS AND UPDATES ON EVENTS AND HAPPENINGS IN OUR AREA. OUR DIGITAL EDITIONS CAN BE READ ON THE WEB, ON TABLETS AND ON SMARTPHONES.
CREDIBILITY
INNOVATION
FIRST REGIONAL MAGAZINE TO HAVE AAM-AUDITED DIGITAL SUBSCRIBERS
ONE OF THE FIRST TO DELIVER FREE CONTENT ON APPLE’S APP STORE
COMPLIMENTARY DIGITAL SUBSCRIPTIONS WE EMBRACE THE DIGITAL PLATFORM TO EXPAND OUR AUDITED DISTRIBUTION. T H E B O C A R AT O N O B S E R V E R
[ 12 ]
13,000+ 6,800+ DIGITAL SUBSCRIBERS
FACEBOOK FANS
2015
Media Kit 2014/2015 MAJOR EVENT SPONSORSHIPS
Exclusive media sponsorships in the most high-profile philanthropic events
JAFCO IN MY SHOES LUNCHEON SEPTEMBER 12, 2014
JEWISH ADOPTION AND FAMILY CARE OPTIONS Boca West Country Club 500 guests
FIRST ANNUAL BOCA RATON WALK TO END ALZHEIMER’S
5TH ANNUAL NOT MY DAUGHTER AFTER DARK EVENT
PMC/KDS LEADERSHIP GIFTS EVENT
LION OF JUDAH LUNCHEON
DECEMBER 4, 2014
JANUARY 14, 2015
OCTOBER 21, 2014
JEWISH FEDERATION OF SOUTH PALM BEACH COUNTY
JEWISH FEDERATION OF SOUTH PALM BEACH COUNTY
St. Andrews Country Club
Polo Club of Boca Raton 500 guests
NOT MY DAUGHTER… FIND A CURE NOW! Heron Bay Marriott 600 guests
WEE DREAM BALL DECEMBER 5, 2014
JEWISH FEDERATION OF SOUTH PALM BEACH COUNTY St. Andrews Country Club
KIDSAFE SHINE THE LIGHT SIXTH ANNUAL GALA MARCH 7, 2015
JANUARY 17, 2015
Woodfield Country Club 400 guests
OCTOBER 11, 2014
MIZNER PARK AMPITHEATER The Alzheimer’s Association Southeast Chapter
MEN’S OPENING EVENT
Boca Raton Resort & Club 1,500 guests
DECEMBER 6, 2014
THE EVENT
JEWISH FEDERATION OF SOUTH PALM BEACH COUNTY
BUSINESS & PROFESSIONAL ICON SERIES EVENTS
JEWISH ADOPTION AND FAMILY CARE OPTIONS The Polo Club of Boca Raton 600 guests
JEWISH FEDERATION OF SOUTH PALM BEACH COUNTY
Prime Wine & Cigar Bar
SEPTEMBER 29, 2014
OCTOBER 24, 2014
Boca West Country Club 400 guests
BOCA RATON REGIONAL HOSPITAL FOUNDATION
BOCA RATON REGIONAL HOSPITAL FOUNDATION
2014 JAFCO HEROES GALA
Boca Raton Resort & Club 1,100 guests
OCTOBER 13, 2014
MARCH 3, 2015
53RD ANNUAL HOSPITAL BALL
11TH ANNUAL GO PINK BREAST CANCER AWARENESS LUNCHEON
FLORENCE FULLER CHILD DEVELOPMENT CENTERS
MITZVAH SOCIETY
FEBRUARY 3, 2015
Boca West Country Club 800 guests
KIDSAFE FOUNDATION
JWF GRANTING WISHES MARCH 11, 2015
JEWISH WOMEN’S FOUNDATION Boca Rio Country Club 300 guests
WOODFIELD COUNTRY CLUB AUCTION EVENT
KOMEN SOUTH FLORIDA PINK RIBBON LUNCHEON
FEBRUARY 19, 2015
JEWISH FAMILY SERVICES ANNUAL GALA
APRIL 16, 2015
DECEMBER 11, 2014
OCTOBER 15, 2014
JEWISH FEDERATION OF SOUTH PALM BEACH COUNTY
RUTH & NORMAN RALES JEWISH FAMILY SERVICES
Zinman Hall 150 guests
St. Andrews Country Club 600 guests
NINTH ANNUAL TENNIS EXTRAVAGANZA
GEM OF AN EVENING GALA
NOVEMBER 10, 2014
JANUARY 7, 2015
FEBRUARY 21, 2015
BOCA WEST COUNTRY CLUB
THE POLO CLUB OF BOCA RATON
JDRF
THE POLO CLUB
Eau Palm Beach Resort & Spa 500 guests
Donna Klein Jewish Academy 300 guests
Florence Fuller Child Development Centers 600 guests
NOVEMBER 12, 2014
SUSAN G. KOMEN FOR SOUTH FLORIDA Woodfield Country Club 400 guests
SAKS KEY TO THE CURE CAMPAIGN OCTOBER 16 -19, 2014
SAKS FIFTH AVENUE BOCA RATON The Entertainment Industry Foundation
DKJA Eagles Athletics Booster Club 300 guests
FEBRUARY 6, 2015
Woodfield Country Club 400 guests
FOOD FOR THE POOR Boca West Country Club 500 guests
ANNUAL BENEFIT BALL
MEN WITH CARING HEARTS LUNCHEON APRIL 24, 2015
JFS REFLECTIONS OF HOPE LUNCHEON FEATURING LINDA EVANS
HOPE & HOME GALA
JANUARY 8, 2015
FEBRUARY 26, 2015
RUTH & NORMAN RALES JEWISH FAMILY SERVICES
SOS Children’s Village 500 guests
Boca West Country Club 500 guests
CHRIS EVERT/RAYMOND JAMES PRO-CELEBRITY TENNIS CLASSIC
OCTOBER 21, 2014
NOVEMBER 21 - 23, 2014
JEWISH FEDERATION OF SOUTH PALM BEACH COUNTY
NEW YORK PRIME
CHRIS EVERT CHARITIES
St. Andrews Country Club
The Breast Cancer Research Foundation
Delray Beach Tennis Center and Boca Raton Resort & Club 7,500 guests / 700 guests
T H E B O C A R AT O N O B S E R V E R
[ 13 ]
JEWISH FEDERATION OF SOUTH PALM BEACH COUNTY
SANDLER FAMILY MAJOR GIFTS EVENT
EIGHTH ANNUAL PAGE ONE PASSION BREAST CANCER AWARENESS EVENT
*As of October 1, 2014 – Subject to change without notice.
MARCH 23, 2015
20TH ANNUAL BUILDING HOPE GALA
APRIL 25, 2015
BOCA WEST COUNTRY CLUB
SUSHI & STROLL JUNE/JULY/AUGUST 2015
MORIKAMI MUSEUM & JAPANESE GARDENS 1,000 guests
2015
Media Kit SHOWCASE YOUR BUSINESS Medical
PrOfiles
Professionally sPeaking
Themed special sections offer a unique opportunity to share your story with our readers
Men At
Dr. glenn M. charles
WORK
Hair Transplantation Hair Restoration Artas Robotic Hair Restoration FUE (Follicular Unit Extractions)
The consigliere consultant
new senior Partner Joins The Owens Group At Morgan Stanley
david schatten, a 51-year
veteran of the financial services sector, brings new ideas and a
“
STiR-communications’ Greg Salsburg Is A Trusted Advisor To CEOs Gary P. Owens Jr., david schatten, adriana P. Gomez and Gary W. Owens sr.
“With David as our third partner, The Owens Group offers financial insights and
We can help younger clients begin investing, guide professionals and executives who are approaching retirement and help retirees maintain a steady flow of income. seasoned perspective to The Owens Group at Morgan Stanley in Boca Raton. “We develop investment strategies that focus on our client’s individual needs with a strong focus on wealth preservation,” says Schatten, who joined the group recently as partner and senior vice president. Gary W. Owens, CIMA®, CRPS®, senior vice president and financial advisor, leads the team, which includes his son Gary P. Owens, partner and financial advisor, and Adriana P. Gomez, senior client service associate. 1
”
viewpoints grounded in the experiences of three generations,” says Owens, Sr., who founded the group 32 years ago. “We can help younger clients begin investing, guide professionals and executives who are approaching retirement and help retirees maintain a steady flow of income.” Owens, Jr., adds that preservation of capital is a priority for most clients in all age ranges. “No one wants to lose money in their investment portfolio,” he says. “Therefore, we watch
the markets very carefully, look for the right opportunities, and are willing to sit on the sidelines during times of high volatility.” A 33-year resident of Boca Raton, Schatten is a U.S. Army veteran, father, grandfather and dedicated golfer who
S
contributes to veterans’ organizations and cancer research. “It’s a pleasure for me to join The Owens Group, because we share the same approach to investing,” he says.”For everyone on our team, the client always comes first.”
Undergraduate Degree: Michigan State University Medical Degree: Nova Southeastern University School of Medicine Greg Salsburg
TiR-communications’ Greg salsburg is
people who can argue with the boss, and
ing public relations or advertising initiatives
is often tasked with challenging the boss
nationally or regionally for celebrities, ceos,
alike. he lives in the shadows, just the way
when needed to ensure subsequent plans
major brands and professional services firms.
It is from behind the curtains that salsburg acts out his true calling: “consigliere consultant,” serving as the trusted advisor to global corporate leaders, entrepreneurs and high-profile celebrities who are
are foolproof. Most importantly, it’s some-
salsburg possesses a great sense of hu-
one a boss can be emotionally vulnerable
mor, colorful socks and a personality far
Internship And Residency: Diagnostic Radiology at Michigan State University affiliated hospitals
tangibles intersecting in business and life.
For more than 20-plus years, salsburg has attained global success spearheading numerous high-profile projects. he was hailed
of sTiR-communications, a south-Florida-
as a “PR wunderkid” by new York Daily
based award-winning public relations and
news, called “a sagacious marketer with
marketing company. “This term is relevant to today’s ceos as it reflects a close trust-
Women
in front of without fear or repercussions.”
“In its traditional sense, a consigliere serves as a counselor to the Mafia boss,” says salsburg, the ceo and The Big sTiR
WondeR
he is known to say. Yvonne and two children. he plays an ac-
Medical PROFILES
tive role in the community and serves on
Poor has changed my outlook in many ways, especially when
ing partner of the ever-expand-
it comes to family and how
ing Boca Raton-based law firm
fortunate we are to have our
of ellis, Ged & Bodden, P.a.
health and simple luxuries—
Ronda ellis has taken on many
like a roof over our heads,” ellis
roles over the past two decades
says. “There but for the grace
and she’s been able to juggle
of God, you know? so it’s a real
them all with a single driving
labor of love.”
and she’s striving to make a beginning
with
her
favorite
charity: Food For The Poor, an international
relief
organiza-
tion based in coconut creek. For three years, ellis has helped
It’s completely changed his life and now he is able to focus on more important things and not be concerned about his immediate appearance.
”
extract and place the grafts
When he’s not seeing
while the ARTASTM is in motion.
patients at his Boca Raton
Brazil and Malaysia this year
“One of the main factors in
office, Dr. Charles volunteers his
to teach others in the field of
the transplantation of any tissue,
time to those who have lost hair
hair transplantation how to use
including hair, is the amount
because of disease or trauma
the ARTASTM Robotic-Assisted
of time out of the body,” says
through the International
Follicular Unit Extraction (FUE)
Dr. Charles, who was the first
Society of Hair Restoration
surgeon to bring the procedure
Surgery’s “Operation Restore.”
technology.
the board of the Make-a-Wish® southern
plex and robust fall flavors.” For exam-
keen tactical instincts” by crain’s new York
Florida. as he says, “south Florida is a won-
ple, the resort’s Lucca restaurant, a robotic arm and sophisticated tuscan trattoria led by chef Adam Pile, digital imaging to harvest
back into the body quickly, you
surgery using the ARTASTM
derful place to live and grow a business.
have a much better chance of
system on a 19-year-old
now offers garganelli (Italian pasta) with follicular units from a patient’s
having that hair follicle survive.”
“Power Player” in Florida. Today, he serves
I am thrilled we relocated nine years ago
as ceo of sTiR-communications oversee-
from the new York area.”
tuscan kale, roasted butternut squash, Sicilian finger chilies, brown butter and ed by chef Adam Pile—is a crispy pork
belly with an apple cider and sweet potato mash, maple marshmallow, sea salt sage. “I wanted to incorporate some
T h e B o c a R aT o n o B s e R v e R
The ARTASTM system uses a
donor area (usually the back
to Florida. “By getting the grafts
The technique is precise, the
and sides of the head). The units
scaring is minimal and the
are then transplanted into bald-
accuracy is unmatched.
ing areas of the head. Dr. Charles and his team have taken the procedure a step further by being able to
traditional elements of thanksgiving S p e c but ial advertiSing Section re-imagined for today,” he says. “Figs
Dr. Charles also performs
Last year, he performed
cancer survivor who lost his hair because of radiation treatments when he was 12. “It’s completely changed his life and now he is able to focus
beard and eyebrow transplants.
on more important things and
“They are becoming quite
not be concerned about his im-
popular,” he says.
mediate appearance,” he says. M Ay 2 0 1 4
1
“autumn iS my favORite time Of yeaR. theRe aRe heaRty RaguS, gReat SeafOOdS and SpiCeS. inStead Of the BRight SummeR ingRedientS, we›Re mOving intO the mORe COmplex and ROBuSt fall flavORS.” month, so we put them on the menu when they are fresh and flavorful.” Other popular dining venues at the boca resort & club, a Waldorf Astoria
Change Of SeaSOn
so is her work tending to the clients of ellis, Ged & Bodden,
{
{
which dedicates its efforts to
“There’s a special satisfaction that comes from helping others. If I can teach my kids to find that kind of reward in life, I’ve done my job.”
fighting deep-pocketed insur-
ronda ellis
BOCa RatOn ReSORt & CluB celebrates Autumn With enticing New Dishes
resort, include cielo, at the top of the resort tower with panoramic views of the ocean; 501 east, a casual, moderately-priced restaurant overlooking the golf course; Morimoto Sushi bar at the entrance to the Palm court and SeaGrille at the beach club for fresh
decades now. and last year, eGB expanded into disaster recovery, opening
With the arrival of autumn, Boca Raton’s
seafood. Working with our local fish ven-
discriminating diners are ready for a
dors, the SeaGrille menu changes daily
change of seasons. At boca raton
to provide the freshest seafood special-
resort & club’s restaurants, executive
ties. “In all our venues, we seek out fresh,
new York to help hurricane
chef Andrew roenbeck and his team
local ingredients,” says chef Andrew.
sandy
have created new fall menus in all of
new offices in new Jersey and victims
and
offering
Opened 87 years ago by famed archi-
disaster protection services to
the resort’s 10 restaurants, offering an
tect Addison Mizner, boca raton resort
hospitals and other medical pro-
property owners in hurricane-
exciting array of fresh dishes that high-
& club—open to Premier club members
prone Florida.
light the season’s culinary splendors.
Food For The Poor organize an-
ance companies on behalf of
viders to assess whether they’ve
nual galas that raise money
a wide range of policyholders
been shortchanged on Personal
to house, feed and support
getting stiff-armed on legiti-
Injury
Protection
claims.
The
and hotel guests—provides a luxurious
“There’s a special satisfaction
“Autumn is my favorite time of year,”
waterfront setting for special events and
that comes from helping oth-
says chef roenbeck. “there are hearty
world-class dining in both formal and
hundreds of destitute families
mate claims. such efforts in-
program has been able to help
ers,” ellis says. “If I can teach my
ragus, great seafoods and spices. transi-
around the world.
clude auditing old, forgotten
medical providers recoup un-
kids to find that kind of reward
tioning from the bright summer ingredi-
patient files for doctors’ offices,
paid PIP claims for nearly two
in life, I’ve done my job.”
ents, we’re moving into the more com-
“Working with Food For The
“
make a brief appearance for about a
active mom. philanthropist.
difference on multiple fronts,
Japan and is traveling to
walnuts, figs maple bourbon glaze and
7
community activist. co-found-
much of a difference you’ve
He recently returned from
Business, and named south Florida ceo’s
ed friend and confidant, and someone
Ronda Ellis Of Ellis Ged & Bodden, P.A. Makes A Difference On Multiple Fronts
made.”
transplant surgery
edge techniques in his field.
salsburg lives in Boca Raton with his wife
STiR-communications has offices in Fort Lauderdale and Miami. For more information, call 305-407-1723 or visit stir-communications.com.
Setting An Example
hard you work, at the end of the
develop some of the leading-
200 Glades Road, Suite 2 Boca Raton, FL 33432 561-395-5544 charleshair.com artashairtransplant.org
larger than his stature. “I’m short, not shy,”
who will protect all secrets. one of the few
the owens group at morgan stanley is at 490 East Palmetto Park Road, Boca Raton. For more information, call 800-326-5331 or visit morganstanleyfa.com/theowensgroup.
day what matters most is how
ne of the nation’s top hair
specialists, Dr. Glenn Charles
location
pangratto. Another fall favorite—creat-
Special advertiSing Section
philosophy: “no matter how
O
Past President and Diplomat of the American Board of Hair Restoration Surgery
has led the way in helping to
“for more than 20-pluS yearS, SalSburg haS attained global SucceSS Spearheading numerouS high-profile projectS.”
looking for a different approach to the in-
Gary W. Owens and Gary P. Owens, Financial Advisors of The Owens Group are with the Wealth Management division of Morgan Stanley in Boca Raton. The information contained in this article is not a solicitation to purchase or sell investments. Any information presented is general in nature and not intended to provide individually tailored investment advice. The strategies and/or investments referenced may not be suitable for all investors as the appropriateness of a particular investment or strategy will depend on an investor’s individual circumstances and objectives. Investing involves risks and there is always the potential of losing money when you invest. The views expressed herein are those of the author and may not necessarily reflect the views of Morgan Stanley Smith Barney LLC, Member SIPC, or its affiliates. Investment Management Consultants Association, Inc. owns the marks CIMA®, Certified Investment Management AnalystSM (with graph element)®, and Certified Investment Management AnalystSM.
T h e B o c a R aT o n o B s e R v e R
eDucation anD certifications
a “fixer” for businesses and individuals
he—and his clients—like it.
dr. Glenn M. charles
specialties
Special advertiSing Section
valued PersPective
Dr. Glenn M. Charles Of Charles Medical Group Takes Hair Transplant Surgery To The Next Level
Cuisine Scene
SPECIAL ADVERTISING SECTIONS:
a new you
charles medical group
casual settings. And, if you›re in the mood for a warm autumn dish, try beets, Chef adamJoe pile Coletto
fennel, carrots and toasted pistachios paired with creamy burrata (Italian
The Boca Raton Resort & Club is located at 501 East Camino Real, Boca Raton. For more information, call 888-543-1277 or visit bocaresort.com.
Ellis, Ged & Bodden, P.A. is located at 7171 North Federal Highway, Boca Raton. For more information, call 561-995-1966 or visit ellisandged.
cheese)—another delicious way to celebrate the change of seasons.
OctOber 2013
1
T h e B o c a R aT o n o B s e R v e R
93
Special advertiSing Section
These informative profiles are the perfect vehicles to reveal expertise, service and philosophy and help to set the advertiser apart from others in their field. Each profile will be prepared by a professional writer who will conduct an interview. Advertiser will provide a professional high-resolution portrait that enhances their story.
CUISINE SCENE
MEDICAL PROFILES
PROFESSIONALLY SPEAKING
FEATURING RESTAURATEURS, CHEFS AND MAITRE D’S
FEATURING DOCTORS, DENTISTS, HEALTHCARE PROVIDERS AND FACILITIES
FEATURING FINANCIAL EXPERTS, ATTORNEYS AND OTHER LICENSED ADVISORS
Published in the October Issue
Published in the January and May Issues
Published in the March and September Issues
DELRAY MOVERS AND SHAKERS
MEN AT WORK
WONDER WOMEN
FEATURING DELRAY BEACH’S BUSINESS OWNERS AND COMMUNITY LEADERS
FEATURING LOCAL BUSINESSMEN Published in the February
FEATURING FEMALE LEADERS AND PHILANTHROPISTS
Published in the February Issue
and August Issues
Published in the April and November Issues
T H E B O C A R AT O N O B S E R V E R
[ 14 ]
2015
Media Kit MECHANICAL SPECIFICATIONS SIZE WIDTH x HEIGHT 2 PAGE SPREAD
NON-BLEED
16.75” x 10.875”
15.75” x 9.75”
FULL PAGE 8.375” x 10.875”
Bleed—add .125” on all sides
PAGE SIZE/TRIM
8.375” X 10.875”
2 PAGE SPREAD BLEED
16.75” X 10.875”
Bleed—add .125” on all sides
NON-BLEED 7.375” x 9.75”
¹/3
SQUARE VERTICAL
23
/
½ VERTICAL
4.75” x 9.75”
3.5” x 9.75”
4.75” x 4.75”
½ HORIZONTAL 7.25” x 4.75”
Electronic High-Resolution PDF files with embedded fonts are the preferred file for-
Two page spreads should be provided as two individual facing pages using bleed and trim specifications shown.
2 PAGE SPREAD NON-BLEED
15.75” X 9.75”
Please provide document as two individual facing pages and keep graphics and type at least 1/4” from outside edges.
FULL PAGE BLEED
8.375” X 10.875”
Please provide document as 8.375” x 10.875” and add 1/8” bleed on all sides beyond page.
FULL PAGE NON-BLEED
7.375” X 9.75”
2/3 VERTICAL
4.75”
X 9.75”
1/2 VERTICAL
3.50”
X 9.75”
1/2 HORIZONTAL
7.25”
X 4.75”
1/3 SQUARE
4.75”
X 4.75”
mat. Native files created in InDesign should be exported as an .IDML file. Photoshop or Illustrator files should include fonts or have text rasterized or outlined. Files sent via email, including fonts, should be packaged and compressed. Files via email should be sent to production@bocaratonobserver.com. For larger files we encourage the use of hightail.com, a free digital delivery service via the Internet. If ad needs to be resized, a production charge will be assessed. All images used must be a minimum of 300 dpi at final print size. Images must be saved as a TIFF, JPEG or EPS in CMYK. Ads can be supplied by CD and MUST be accompanied by Copyright © 2014 by A&A Publishing Corp. All rights reserved.
a proof. Please keep all type at least 1/4” from actual page size/trim on all sides. T H E B O C A R AT O N O B S E R V E R
[ 15 ]
THE BOCA RATON OBSERVER Boca Raton, Florida 33487
2013 AUDIT REPORT Method of Circulation for Analyzed Non-Paid Circulation: Market Coverage copies are delivered to individual recipients via USPS and electronically. Non-Paid Bulk copies are delivered to designated locations and made available for pick-up.
AVERAGE CIRCULATION FOR 12 MONTHS ENDED DECEMBER 31, 2013: 1. TOTAL AVERAGE ANALYZED NON-PAID CIRCULATION
Audited Publisher’s Analyzed Non-Paid Circulation: (See Explanatory) List Source Market Coverage Print Digital (Replica)
Circulation
Statement Claim
Difference
% of Difference EXPLANATORY
22,644 23,982 -1,338 -5.6 13,232 13,232
Total Market Coverage Delivered with Host Products Non-Paid Bulk
35,876
37,214
-1,338
-3.6
Total Analyzed Non-Paid Circulation
1,938
600
1,338
223.0
37,814
37,814
Audited Circulation
DESCRIPTION OF DIGITAL (REPLICA) — The Digital Edition is an exact replica of the print product in format and advertising content. Market Coverage Copies, averaging 35,876 copies per issue (22,644 Print copies; 13,232 Digital (Replica) copies), represent copies delivered to homes or businesses on an issue-to-issue basis. Consecutive issuance is not measured.
2. ANALYZED NON-PAID CIRCULATION BY ISSUE
Average non-analyzed non-paid circulation for the 12 month period: 2,694 copies per issue.
Publisher’s Statement Claim
Total Total Publisher’s Digital Audited Digital Statement Issue Print (Replica) Circulation Print (Replica) Claim Jan. Feb. Mar. Apr. May June/July Aug. Sept. Oct. Nov. Dec.
26,807 9,306 36,113 26,470 9,652 36,122 26,157 10,026 36,183 25,906 10,562 36,468 23,266 14,654 37,920 23,025 14,751 37,776 22,716 15,396 38,112 22,823 15,223 38,046 22,843 15,529 38,372 22,930 15,287 38,217 27,462 15,163 42,625
26,807 9,306 36,113 26,470 9,652 36,122 26,157 10,026 36,183 25,906 10,562 36,468 23,266 14,654 37,920 23,025 14,751 37,776 22,716 15,396 38,112 22,823 15,223 38,046 22,843 15,529 38,372 22,930 15,287 38,217 27,462 15,163 42,625
Total Average Circulation
24,582 13,232 37,814
24,582 13,232 37,814
Non-Paid Bulk, averaging 1,938 copies per issue, represents copies distributed in bulk to designated locations for pick-up by patrons.
To Members of the Alliance for Audited Media: We have examined the circulation records and other data presented by this publication for the period covered by this report. Our examination was made in accordance with AAM’s Bylaws and Rules, and included such tests and other audit procedures as we considered necessary under the circumstances. In our opinion, the total average analyzed non-paid circulation for the period shown is fairly stated in this report, and the other data contained in this report are fairly stated in all respects material to average analyzed non-paid circulation.
Alliance for Audited Media
3. TOTAL AVERAGE CIRCULATION
40,508
48 W. Seegers Road • Arlington Heights, IL 60005-3913 • T: 224.366.6939 • F: 224.366.6949 www.auditedmedia.com