2010 Annual Report

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transitions

2010 ANNUAL REPORT


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IN MEMORIAM

William Donald Schaefer Goodwill Board of Directors Member 1996 to 2002 Made a Life Member in 2002

Thank You. He Cared.

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Message from the President

Dear Friends, Colleagues, and Supporters It is truly with mixed emotions that I write this letter to all of you. When my current contract expires in December 2011, I plan to retire. I have worked for Goodwill since 1974 when I started as a secretary in human resources. Now after 36 years spent serving five different Goodwills, I am preparing to live a more leisurely life and plan to retire. Each of the Goodwills I have happily called “my Goodwill” (Milwaukee, Hagerstown, Lancaster, Mobile and now Baltimore) have given me opportunities to learn and grow. Hopefully I have brought to each my values and a piece of my heart.

Marge Thomas President and CEO

Formerly the Baltimore Goodwill, now Goodwill Industries of the Chesapeake, has been the place I have stayed the longest. Last November, I celebrated 16 years of serving as your president. During those years together we have achieved tremendous results…decentralizing most of our operations, moving from Arbutus to downtown, increasing the people served from a few hundred to thousands each year, growing our budget from $8 million to $40 million, and focusing on both hiring more employees and making GIC a better place to work. When you are happy in your job as I have been blessed to be for 36 years, it is difficult to say “enough!” But the there is also such a thing as staying too long, retiring on the job, losing focus or losing vision for a great future. I have known people who did this. I will not be one of them! So with a heavy heart I close this chapter on my life but look forward to what the future will bring for me and for all of you. I leave secure in the knowledge that our Goodwill is perfectly positioned to transition into the next phase of serving the community. In my tenure as President and CEO, I have worked to be able to respond to the changing needs of the community, to serve more people every year, and to serve them better. As such I leave knowing that our staff has never stronger or more qualified to help, those seeking employment transition into the workforce. Our Stores have never been in a stronger financial position and our brand is recognized and respected across the board. I will leave a strong Goodwill and I know it will continue to grow and build on the foundation set by our founder Edgar Helms in 1902: “Friends of Goodwill, be dissatisfied with your work until every handicapped and unfortunate person in the community has an opportunity to develop to his fullest usefulness and enjoy a maximum of abundant living.” Thank You! Sincerely, Marge Thomas President and CEO

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Message from the Board Chair

Dear Goodwill Board Members, Employees and Supporters, I have had the pleasure of being Board Chair for a second year, associated with an agency that has weathered the financial crisis without layoffs, cutbacks, or elimination of programs and services. In fact, despite the recession, Goodwill Industries of the Chesapeake has continued to grow, prosper, and help residents of Central Maryland and the Eastern Shore to gain much-needed employment. In 2010, Goodwill served more people than ever in our 91 year history. We also increased the number of our retail stores to 25 and donation centers to 37. We now employ 495 individuals, a record number. Goodwill’s continued success means that we are better able to provide more employment and training services to people in need. By helping more people to become gainfully employed, we are also minimizing government spending by decreasing the number of people who receive government assistance.

Frances O’Connell Taylor Board Chair

In 2010, Goodwill helped 2,141 people to gain employment. On an annualized basis, the total earnings of these newly employed people are in excess of $20 million. These earnings are estimated to have generated revenues of over $10 million for the State of Maryland, alone. Although Marge Thomas, our President and CEO, is retiring at the end of 2011, we are confident we will continue to build on the foundation she created and fostered. As a company, we will remain devoted to helping people to become employed, regardless of their barriers. We will continue our commitment to being an employer of choice for Goodwill employees and will strive to add benefits and resources that help all of our employees achieve a better quality of life for themselves and their families. As we look ahead to 2011 and beyond, we pledge to take all necessary steps to keep our Goodwill programmatically and fiscally strong, despite the economic landscape that threatens all nonprofits and retailers. We are confident that, with your help and the continued dedicated service of our employees and staff, we will weather the economic downturn and continue to fulfill our mission of preparing the people we serve to secure and retain employment and build successful independent lives. We deeply appreciate your continued support and concern for our work and the people we serve. As we celebrate the accomplishments of 2010, we look forward to continuing our growth and success in 2011 and beyond. Frances O’Connell Taylor Board Chair

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Goodwill Industries of the Chesapeake provided services for 17,189 individuals and placed 2,141 individuals into jobs in 2010.

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oodwill remained strong in 2010 despite the economic hardships that plagued most businesses across the country. Goodwill added 17 new

positions and maintained its workforce of 495 employees. Additionally, despite

double-digit unemployment rates, Goodwill helped 17,189 individuals to prepare for employment and assisted 2,141 individuals to go to work. Over 25,600 services were provided, including assessment, job preparation and skills training, and individualized case management. Additionally, 3,300 individuals were served at the 54th Annual Goodwill Thanksgiving Dinner and Family Strengthening Services Fair. Goodwill’s workforce services were enriched to include introductory computer skills training for participants in all programs. This training includes instruction on applying for jobs online, creating and maintaining an email account, maintaining updated resumes using Microsoft Word, and how to use the Internet to search for jobs online. More than 100 individuals completed this basic training by the end of 2010.

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In 2010 Goodwill Industries of the Chesapeake, Inc. partnered with Art with a Heart to create and implement a Youth Retail Training Program. The program is comprised of high school graduates with a strong desire to enter the retail industry. Classes are held twice a week, during which time participants engage in a variety of art projects including using water paints, molding clay, wire, and a variety of other art materials. Some of the projects are individual projects and some are group projects. Participants in each cohort participate in at least one team project where they are responsible for creating a product to sell and developing a marketing strategy. On days the students are not in class, they participate in hands-on retail training giving them a comprehensive education on the various business aspects of managing a retail store. This partnership has helped participants to identify the creative skills that they did not know they had and enhanced the skills that they brought with them into the program. The projects also encourage team building, team work, and management skills. Not to mention, it can be very therapeutic for the participants.

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oodwill expanded its partnership with the Baltimore City Community College by offering free pre-GED and GED literacy classes for Goodwill

participants enrolled in career preparation programs at the Redwood Street Career

Center and the Waverly Family Support Center. Nearly 40 individuals participated Goodwill’s STEP

in the education programs and, as a result, 8 were awarded their GEDS and 8 made

and Waverly Family

enough academic progress to sit for the GED examination in early 2011. The remainder continue their classwork.

Support Center programs made

Goodwill’s STEP and Waverly Family Support Center programs made encouraging

encouraging

progress in 2010. STEP enjoyed its most successful year since becoming a division of Goodwill in 2005 by helping 145 individuals with mental illness prepare for

progress in 2010.

employment. 94 people obtained jobs. The Waverly Family Support Center served 153 families at the center and on an in-home intensive service basis. Two parents, who also obtained their GEDs while at Waverly, began working on their college degrees. Twenty parents gained employment, a record for the Center.

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PRO FI LE O N MA RG A RE T Margaret was 55 years old when she left Central America and moved to Maryland. When she arrived her English was minimal and she felt marginalized and isolated due to the language and cultural differences she faced. She was directed to Goodwill Industries of the Chesapeake, Inc., specifically to the case manager specifically hired to help Latino immigrants find employment. After one-onone English language tutorials, Margaret was able to start interviewing for job opportunities and it was not long until she found full time employment at a Goodwill store.

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oodwill’s retail operations, which provide a source of consistent funding for Goodwill’s workforce development services, also became a viable

employment source for program graduates needing work experience before seeking

permanent employment. This “transitional” work experience helps those with no or Goodwill’s retail

limited work experience become acclimated to the rigors of full time, regular employ-

division had a

ment. Goodwill stores and its Recycling Center provided 104 graduates with mean-

successful and

ingful work at 18 sites in 2010; more than half were hired to fill permanent positions within Goodwill.

prosperous year and achieved more than $23 million in total sales.

Goodwill’s retail division had a successful and prosperous year and achieved more than $23 million in total sales. Goodwill opened a new retail store in Churchville, a new outlet center at the Recycling Center in Linthicum, and relocated its Fells Point Store to a larger location. A record number of shoppers, more than1.6 million, made purchases last year. Ten stores achieved million dollars plus in sales revenues – Annapolis, Salisbury, Owings Mills, Bel Air, Perry Hall, Jumpers Junction, Snowden River, Padonia, Elkton, and Millersville – all which help Goodwill programs thrive. In 2010 Goodwill received donations from 844,958 contributors at retail stores and donation centers throughout Central Maryland and the Eastern Shore. In addition, Goodwill collected clothing and shoes from its 40 free-standing donation boxes, adding an estimated 13,750 additional contributors.

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PRO FI LE O N MA RK Mark came to Goodwill eager to find work and a way to take care of his wife and young daughter but he also came with an eviction notice in hand and no work experience. Mark also feared his pending eviction (and homelessness) would lead to his wife leaving him and taking his daughter from him and out of state. Mark’s case manager knew he needed to find stable housing for his family. So she helped him navigate the waters of finding housing. Once Mark knew his family was safe, he worked diligently and tirelessly to find stable employment. Mark is now currently employed in Goodwill’s janitorial contracts division where he is a valued employee, in addition to being an amazing father and husband.

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This is the 22nd year in a row

Social Security

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Administration

In 2010, AbilityOne, the national organization that oversees federal set-aside contracts

that Goodwill’s janitorial contracts division at the

has maintained a

oodwill provided training in the custodial field to 160 individuals with significant disabilities at various federal sites such as the Social Security

Administration, the Ft. Meade Army Post, and the Environmental Protection Agency. for people with severe disabilities, recognized Goodwill for outstanding performance in 2010 for the 22nd consecutive year.

perfect record for outstanding quality and performance.

Goodwill’s outstanding AbilityOne performance resulted in a new custodial contract at the Child Care Center located at the Social Security Administration Complex. This contract allowed us to provide training opportunities for nine additional people with severe disabilities.

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P ROFI LE ON PA U L Paul is a smart and affable young man with a degree in Political Science and at one time an acceptance into law school. It was after completing his first year in law school that Paul began to feel very overwhelmed and decided to take a year off. What Paul did not realize at the time is he was experiencing the first signs of manic depression. What resulted for Paul was a life spent in and out of institutions and over 12 years without a job or source of income. But today Paul’s life is dramatically different than it once was. He is employed at a Goodwill contract site and is a remarkable man whose success is an inspiration to us all.

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Goodwill recycles more than just computers. From metal and plastic, from cardboard to wire,

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oodwill is indeed one of the oldest recyclers in the Baltimore metropolitan region since its inception in 1919. Even so, it continues its efforts

to “Go Greener.” In 2010, nine critical sustainability factors were identified and will

Goodwill recycled over

be used to measure Goodwill’s current environmental impact, including energy usage

16,500,000 pounds of

and solid waste production. This 3 year project will set sustainability goals that when achieved can provide cost savings, generate revenue, and create jobs.

material that would have otherwise ended up in the

In February of 2010, Goodwill launched Reconnect, a pilot program in partnership

landfill. Focused on

with Dell to provide free collection and recycling of computers that would otherwise clog our landfills. In all, Goodwill recycled over 690,000 pounds of computers and

reusing, repurposing, and

accessories. The Reconnect program also provides 8-12 week transitional work pro-

recycling, Goodwill is

grams for individuals with limited workforce experience. While gaining valuable paid

finding the useful life in

work experience, participants sort and prepare materials for shipment to DELL and

everything that is donated to us.

learn to use specialized computer software. In 2010, eleven individuals completed the Reconnect computer recycling program, six of whom went on to obtain successful permanent employment while the remainder are actively seeking employment. Goodwill recycles more than just computers. From metal and plastic, from cardboard to wire, Goodwill recycled over 16,500,000 pounds of material that would have otherwise ended up in landfills. Focused on reusing, repurposing, and recycling, Goodwill is finding the useful life in everything that is donated to us.

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P ROFI LE ON C YN DI Over the past seven years Cyndi had traveled from Florida to Maryland to care for her dying father while he battled cancer. After her fathers passing Cyndi decided it would be better to permanently relocate to Maryland so she could attend to her mother. What Cyndi found when she arrived in Maryland was a shock to her, her mother was showing early signs of Alzheimer’s disease. Cyndi was overwhelmed, unemployed, and isolated from her network of friends and business associates (in Florida). Cyndi came to Goodwill because she didn’t know where else to go but she soon enrolled in the Clerical and Computer program and excelled. She was eager and attentive in class, always willing to help other students, and she soon mastered the classroom curriculum. Her bubbly personality and enthusiasm coupled with her newly acquired computer skills made it fairly easy to find Cyndi permanent employment with a company that provides full benefits and has helped her find permanent care for her mother.

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M

ore than just a retail store or

charity, Goodwill Industries of the Chesapeake, Inc. is a leader in the community and a testament

that just and fair business practices lead to a strong financial portfolio and employee base, and overall success.

OUR MISSION: Goodwill Industries of the Chesapeake, Inc. prepares people to secure and retain employment and build successful independent lives. 16


2010 Financial Report

Operating Revenue Workforce Development Services

$3,173,508

Public Support

1,067,574

Sale of Donated Goods

26,479,815

Contracted Services

11,339,524

Other

39,811

Sub-Total

42,100,232

Quasi-Endowment Fund Gain Total

1,269,508

Sale of Donated Goods 62%

$43,369,740 Contracted Services 27% Workforce Development Services 8% Public Support 3%

Operating Expenses Workforce Development Services

$5,612,661

Commercial & Custodial Training & Employment Retail Employment Training & Services

9,026,137 19,544,151

Dues for National Services

151,812

Providing Community Information & Services

577,224

Administering Goodwill Programs Depreciation

2,984,654 924,960

Reserves for Program Expansion and Capital Expenditures 4,548,141 TOTAL

$43,369,740

Payroll & Related Expenses 67% Housing & Occupancy 17%

Supplies & Materials 9% Other Operating Expenses 7%

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2010 Board of Directors OFFICERS Chairman Frances Taylor (Taylor & Ryan LLC)

Vice Chair Dean Kenderdine

LEADERSHIP TEAM Andre Johnson (Key Solutions, LLC)

Robert Kimmons (The Whiting - Turner Contracting Company)

(Maryland State Retirement Agency)

David Labuskes

Immediate Past Chair Gary Geisel

Andrew Levy

Secretary Joan Corcoran

(RTKL Associates Inc.)

(Brown, Goldstein, and Levy LLP)

Robert McKay Jr.

(Attorney, Community Volunteer)

(Constellation Energy Group)

Treasurer Thomas Finney

Lisa Michocki

(U.S. Trust)

Jayne Miller

Ronald Fradkin Carolyn McGuire-Frenkil James Frenkil, MD C. Gordon Haines Andrew Hiduke Gail Letts Bruce McLean David Meese Alvin Miller William Minkin Osborne Payne Henry Pear James Piper III Wayne Resnick Frederica Saxon Malinda Small Janet Tolbert Betty Waghelstein

(WBAL-TV)

President and CEO Marge Thomas

Kathleen Snyder

(Goodwill Industries of the Chesapeake, Inc.)

(Maryland Chamber of Commerce)

Bonnie Stein (PNC)

BOARD OF DIRECTORS

Joyce Van Dee Esq.

Robert Aumiller

(Joyce Rogers Van Dee, Esq.)

(Mackenzie Commercial Real Estate)

Kim Weaver

Joy Bramble (The Baltimore Times)

PRESIDENT’S ADVISORY COUNCIL Peter Chesner Sean Davies Lillian Kilroy Ron Meliker Bill Tamulonis Darrell VanDeusen Phyllis Wilkins

David Downey, Jr (Cassidy Turley)

Dennis Finnegan (1st Mariner Bank)

David Fowler, MD (Maryland Department of Health and Mental Hygiene)

Herbert Goldman (Gordon, Feinblatt, Rothman, Hoffberger, & Hollander, LLC)

Kenneth Grant (Johns Hopkins Hospital)

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CHAIRMAN’S ADVISORY COUNCIL Kevin Abell Roberto Allen Dallas Arthur Mark Barker Allen “Mac” Barrett Paul Beatty Joy Bramble Thomas Burden William Ceglia James Cole M. Jenkins Cromwell Martin E. Dannenberg Gwen Davidson

Lisa Rusyniak Senior Vice President and Chief Operating Officer

Gerald Grasso Senior Vice President, Administration, Chief Financial Officer

Doug Hiob Senior Vice President, Retail Operations

Philip Holmes Vice President, Public Policy & Program Development

Vice President, Human Resources

Karen Pearson Vice President, Workforce Development

Holly Bangay Director, Financial Services

Catharine Fleming Director, Business Development

Michael Jacobs

Rosetta Kerr Wilson

LIFE MEMBERS (The Baltimore Ravens)

President and Chief Executive Officer

Amy Newman

(McCormick & Company)

Kevin Byrne

Marge Thomas

Henry H. Miller Thomas O. Nuttle George M. Radcliffe Brooks Robinson

Project Manager, Commercial Services

Jeffrey Stengel Director, Operations

Ursula Villar Director, Marketing and Development

GENESIS JOBS INC ADVISORY

Melvin Wilson

F. Scott Corey Mohammad Jishu Frank Kimmel Bishop Douglas Miles

Everett Hawkins

Staff Development Coordinator

Assistant to the President


Goodwill in the Community HEADQUARTERS 222 East Redwood Street Baltimore, MD 21202 410-837-1800

GOODWILL STAFFING SERVICES 222 East Redwood Street Baltimore, MD 21202 410-837-1800

VEHICLE DONATIONS 410-837-1800

RETAIL STORES Aberdeen 2 Aberdeen Plaza Aberdeen, MD 21001 410-297-9136 Annapolis 1605 West Street Annapolis, MD 21401 410-269-1302 Bel Air 711 A Belair Road Belair, MD 21014 410-879-8001 Belvedere 5620 The Alameda Baltimore, MD 21239 410-323-6638 Carroll Island 140 Carroll Island Road Middle River 410-344-1032 Churchville 2225A Churchville Road Churchville, MD 21015 410-734-0612

CAREER CENTER LOCATIONS Columbia East 7351 Assateague Drive Jessup, MD 20794 443-755-1486 Easton 134 North Washington Street Easton, MD 21601 410-770-4458 Eastpoint 7928 Eastern Blvd. Baltimore, MD 21224 410-282-8750 Elkton 208 South Bridge Street Elkton, MD 21921 410-620-1281 Fells Point 715 S. Broadway Street Baltimore, MD 21231 410-327-2211 Frankford 5201 Belair Road Baltimore, MD 21216 410-325-1940 Jumpers Junction 8124 Ritchie Highway Pasadena, MD 21122 410-384-7235 Millersville 874 Old Mill Road Millersville, MD 21108 410-987-9740 Owings Mills 11411 Reisterstown Road Owings Mills, MD 21117 410-581-8960 Padonia 200 W. Padonia Road Timonium, MD 21093 410-666-7929

Perry Hall 8818 Belair Road Baltimore, MD 21236 410-248-0070

Fort Meade 195 Saxton Road Ft. Meade, MD 20755 410-799-9423

Pikesville 6999 Reisterstown Road Baltimore, MD 21215 410-358-8411

GenesisJobs 2211 Maryland Avenue Baltimore, MD 21218 410-323-9400

Poppleton Store 1 N. Poppleton St Baltimore, MD 21201 410-244-6210 Salisbury 700 S. Salisbury Road Salisbury, MD 21801 410-219-9072 Security Station 1700 N. Rolling Road Baltimore, MD 21244 410-448-9368 Snowden 9097 Snowden River Pkwy. Columbia, MD 21046 410-872-0134 Southside 859-865 E. Fort Avenue Baltimore, MD 21230 410-783-2995 Towson 1753 East Joppa Road Between Loch Raven & Perring Parkway 410-663-2192 Waverly 3101 Green Mount Avenue Baltimore, MD 21218 410-467-7505

Headquarters/ Main Career Center 222 East Redwood Street Baltimore, MD 21202 410-837-1800 Lower Shore Career Center 700 South Salisbury Blvd. Salisbury, MD 21801 410-219-9216 STEP 2211 Maryland Avenue Baltimore, MD 21218 410-625-1877 STEP 263 East Main Street Westminster, MD 21157 410-875-3368 STEP P.O. Box 2920 Easton, MD 21601 410-820-9853 Social Security Administration Woodlawn Branch 6401 Security Blvd. Baltimore, MD 21235 410-265-7085 State Office Complex 201 & 301 W. Preston Street Baltimore, MD 21201 410-767-1899 The Waverly Family Center 829 Montpelier Street Baltimore, MD 21218 410-235-0555

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Goodwill Industries of the Chesapeake, Inc. 222 East Redwood Street Baltimore, MD 21202 410.837.1800 www.goodwillches.org

ANNUAL REPORT 2010 GOODWILL INDUSTRIES OF THE CHESAPEAKE, INC.

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