This publication describes the events and activities scheduled for 2011 BloomfestLA on Saturday, July 23, 2-10 PM in the Los Angeles Downtown Arts District. Published by CauseConnect. Editor-in-Chief & Copywriter: Melissa Richardson Banks (aka @DowntownMuse). Contributing Writer: Jonathan Jerald. Photographs courtesy of Ed Fuentes, Gary Leonard, and Raymond Y. Newton. Edited by Edgar Varela. BloomfestLA was conceived and is made possible by LARABA. Organized in partnership with LARABA board members, the 2011 BloomfestLA was produced by EVFA , CauseConnect, Superfluous, Beth Topping, and Wurstküche. Official festival partners include KCRW, L.A. Weekly, L.A. Canvas, Whole Foods Market, Reed's Ginger Brew, and many more.