The Black History Pages

Page 26

For recent grads and job seekers, copywriting skills and marketing communications experience is in high demand. Job seekers should have a clear understanding of the web and social media. More and more positions are requiring applicants to demonstrate their digital skills and experience. What about jobs for Liberal Arts and English majors? For Liberal Arts and English majors applying your knowledge of writing and AP style comes in handy. Writing for the web and advertising is different than traditional writing, however, if an applicant shows flexibility, this will work in their favor. There are many certification and higher education opportunities available. Recent grads and job seekers should be selective and do their research when considering getting additional training. A great resource is professional networking organizations. I, personally am a member of a local PR organization. More senior members have given me tons of guidance on certifications and available opportunities to better market myself. For more experienced applicants, make a case for yourself based on your wealth of experience. Sure social media has changed the method in which we share information but depending on the opportunity and company, real world work experience is extremely valuable. Experts are still trying to figure out what to do about poverty, the economy, and jobs.


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