Content Marketing

9 Steps to Repurpose Content icon

9 Steps to Repurpose Content

June 07, 2021

Use these nine steps to repurpose content and make the most of your content marketing. Create new formats for new channels and reach a wider audience.

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Kickstart Your Marketing on Clubhouse

May 28, 2021

Guide to kickstart your marketing on the Clubhouse social media app with a few simple ideas and tips.

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How to Host a Successful Webinar

May 26, 2021

Tips and tricks to host an informative and engaging webinar that will develop your customer relationship and can drive new customer acquisition. 

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Tips to Grow Your Side Hustle with Digital Content

April 26, 2021

Build a side hustle or create passive income using the Issuu digital sales solution for your content, plus trends and tips to find success.

SEO, Issuu, and Google's Core Web Vitals icon

SEO, Issuu, and Google's Core Web Vitals

April 09, 2021

An interview with Issuu SEO Manager Alexis Krasinski on the latest update to Google’s search algorithm

Ideas for February 2021 Content Calendars icon

Ideas for February 2021 Content Calendars

January 11, 2021

While the new year starts to take full swing, be sure to leverage your 2020 learnings for 2021 success.

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How to Start a Magazine in 2021

January 01, 2021

This is Issuu’s no-nonsense guide on how to start a magazine in 2021. If you have been toying with the idea...

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How to Use Stories to Drive Sales

November 30, 2020

Use Issuu Stories to Sell Issuu Digital Sales Publications Issuu connects content to people. One of the best ways to do that is through Stories: bite-size, mobile-optimized segments of your…

Ideas for December 2020 Content Calendars icon

Ideas for December 2020 Content Calendars

November 16, 2020

With the holidays looking very different this year, be sure to craft social content that is both authentic and respectful to the current times

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Content Buckets: Create a more effective digital marketing campaign

November 04, 2020

Create Effective Digital Marketing Campaigns with Content Buckets What are they? Content buckets, or content categories, are specific topics that discuss various aspects of one’s business. While each is different,…

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Creating an Immersive Brand Experience Online

October 19, 2020

Creating an Immersive Brand Experience Online To be a successful marketer, it’s crucial to create an immersive and cohesive brand experience online. Specifically, to engage audiences and increase viewership —…

Social Media Hiatus: How to Take One and Stay Productive icon

Social Media Hiatus: How to Take One and Stay Productive

October 15, 2020

What is a social media hiatus? Things are good in moderation, and social media is no exception. A social media hiatus is stepping away from the screen with the intention…

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Email Marketing For Beginners

October 12, 2020

A lot has changed in the last 20 years. The iPhone was invented, we stopped launching shuttles into space, and we watch everything on our laptops now. But some things…

Ideas for November 2020 Content Calendars icon

Ideas for November 2020 Content Calendars

October 11, 2020

With the holiday season quickly approaching, nows the time to plan and schedule your content for the weeks ahead.

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Use Digital Real Estate Marketing to Keep Your Audience Engaged

October 05, 2020

Realtors: Maximize Your Digital Marketing When it comes to newsletters, brochures, and flyers, there are so many engaging modern digital marketing strategies to amplify your business. Print marketing is a…

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Video Marketing Ideas for Small Businesses

September 25, 2020

Video Marketing for Small Businesses Thanks to The Issuu Story Cloud‘s suite of integrated digital publishing tools, content creation for small businesses is easy. From Story Articles to Visual Stories,…

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Ideas for October 2020 Content Calendars

September 16, 2020

As seasons change, our… October 2020 Content Calendars “

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Ideas for August 2020 Content Calendars

September 06, 2020

Looking to enhance your August 2020 Content Calendars

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How to Distribute Your Catalog Across Platforms

August 16, 2020

What are digital catalogs? Digital catalogs are a key tool for businesses to market their products and services all in one place. Published online, a digital catalog typically encompasses a…

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How to Promote Your Blog Content on Social Media

August 16, 2020

Promote Your Blog Content on Social Media Whether you’re looking to expand your blog’s audience and engagement, or simply want to show off all of your hard work, promoting your…

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Sell More Products with Digital Catalogs

August 04, 2020

Sell More Products with Digital Catalogs When it comes to catalogs, the intent is to sell. That’s where digital catalogs come in handy for marketers. Digital catalogs cut out the…

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Shake It Off: How To Write More Relatable Copy

August 04, 2020

Write better copy for social, web and more Relatability is the name of the game. As news breaks of corporations doing more and more bad things, companies are looking to…

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The Best Online PDF Reader

July 24, 2020

Stand out with the Issuu Fullscreen Sharing Experience Customize your content on the Issuu Story Cloud with tools like the Online PDF Reader. The Issuu Story Cloud’s suite of digital…

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How to Grow Your Email List

June 19, 2020

Grow Your Email List: A How-To Guide Why It’s Important While email marketing may sound like a stale marketing tactic, in reality, it’s one of the most effective marketing tools…

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How to Make Longform Content Digestible

June 15, 2020

Making Longform Content Digestible In a mobile-first world, you may be wondering: isn’t shortform content always best? aren’t viewers most engaged in short, digestible content? While shortform content is typically…

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Showing Up Across Platform Can Help Your Brand

May 25, 2020

How Showing Up Across Platform Can Help Your Brand As everything moves its way to digital, it’s important to take advantage of all the tools at your disposal. Word of…

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Why Authenticity Is So Important for Social Media Marketing

May 13, 2020

Social media marketing success requires a clear strategy. You want to reach us on our phones. Because that’s where we are. And when we’re on our phones, nearly 8 out…

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Ways That Content Batching Leads to Long Term Success

May 11, 2020

How Does Content Batching Lead to Long Term Success? When you’re craving pancakes, you make the batter and cook it up one at a time, right? Of course not! So…

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Tips to Create Valuable Content for Cross-Platform Distribution

May 09, 2020

Cross-Platform Distribution: How To Guide Cross-Platform Distribution within marketing is the act of posting content across multiple destinations. Such platforms may include a brand’s website, blog, and various social channels….

5 Steps to Create Shareable Blog Content icon

5 Steps to Create Shareable Blog Content

May 03, 2020

Creating Shareable Blog Content When scrolling through social media, we aren’t just looking at what our friends ate for lunch or what the latest celebrity purchase is. We’re constantly spreading…

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Reach Clients Faster with Digital Real Estate Marketing

April 18, 2020

Digital Real Estate Marketing Now more than ever is it crucial to reach customers at multiple touchpoints. Whether it be retail, restaurants, or in this case real estate, leveraging multiple…

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Copywriting Tips for Your Real Estate Marketing Materials

April 18, 2020

Real Estate Marketing: Copywriting 101 With Issuu’s integrated suite of digital publishing products, now real estate professionals can seamlessly create marketing content with ease. Whether it be a brochure, magazine,…

How Virtual Assistant’s Are Changing the Way Marketer’s Work icon

How Virtual Assistant’s Are Changing the Way Marketer’s Work

April 18, 2020

Top Three Ways Virtual Assistant’s are Changing Marketing Think about what goes into marketing. You might list creating content or scheduling social media posts. It can also be learning how…

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Spring 2020 Content Calendars

April 18, 2020

As Spring rolls in,… May 2020 Content Calendars “

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Why Authenticity Is Essential To Your Brand

April 17, 2020

As marketers and content creators, we know stories that are personal and emotional elicit more from the brain. We’ve blogged about the power of storytelling—more oxytocin, more memorability, more brand…

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Why Good Storytelling Is More Important Than Ever Before

April 06, 2020

What Storytelling Means to us From the earliest civilizations and in every age, stories have connected, educated, entertained, and informed us about the world.  As marketers, and especially as content…

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Creating Content Buckets For Your Business

March 17, 2020

How to:  Create Content Buckets For Your Business What are they? Content buckets, typically known as content categories, are topics or themes that discuss various aspects of one’s business. Each…

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Power Words for Content Marketers

March 11, 2020

Power words are words smart marketers and marketing writers use to trigger a psychological or emotional response.  Power words evoke emotion and peak curiosity, according to Sumo.com. They’re called ‘power…

Authenticity: The Most Effective Approach to Content Marketing in 2020 icon

Authenticity: The Most Effective Approach to Content Marketing in 2020

February 29, 2020

Authentic Content Marketing What is it? Content marketing is a strategic approach to promotion in which one leverages valuable and relevant content to build an audience and elicit customer action….

Publishing a Photography Portfolio with Issuu icon

Publishing a Photography Portfolio with Issuu

February 07, 2020

Publish your photography portfolio digitally with Issuu There are many benefits of sharing your photography portfolio online for marketing purposes. Have you considered publishing your photography portfolio digitally with Issuu?

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The Three Essentials To Creating Community On Social Media

January 30, 2020

We’re social creatures. Despite the galaxy of cultural differences across this great world, everywhere people crave community. To belong. Our most important communities—often our family and our local communities—nourish our…

The Secret To Creating Exceptional Content Marketing In 2020 icon

The Secret To Creating Exceptional Content Marketing In 2020

January 30, 2020

The more things change, the more they stay the same.  It’s a new decade. Still, when people research purchases for their business, and they’re considering spending precious budget, they often…

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Free Template: Real Estate Listing Template for Realtors

January 28, 2020

Free Real Estate Listing Template – PDF Real Estate Template We’ve put together this template for realtors to show off their real estate listings. Give your clients the VIP treatment…

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Boost Your Blog SEO with Digital Publishing on Issuu

January 27, 2020

Boost Blog SEO with Digital Publishing on Issuu If there’s one thing that all bloggers have in common, it’s this: everyone wants to boost blog SEO. To be fair, who…

The Ultimate Editorial Marketing Strategies icon

The Ultimate Editorial Marketing Strategies

January 27, 2020

With the new year quickly approaching, now’s the time to start thinking about your 2020 editorial marketing strategies. New year, new you? Why not, new year, new marketing tactics. Think…

How Brochures Help Your Business icon

How Brochures Help Your Business

January 27, 2020

Business Brochures In today’s ever-changing business landscape, it’s imperative to leverage the most effective tools out there. From Stories to Sales to Shopping & Web Links and more, The Issuu…

6 Ways to Repurpose PDF Content icon

6 Ways to Repurpose PDF Content

January 22, 2020

Repurpose your PDF content Recycling and repurposing your content is where it’s at in 2020. There’s not enough time to create the amount of content that the modern digital audience…

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Why Facebook and Instagram Stories Should Matter To Marketers

January 15, 2020

It’s 2020. The world is online. On their phones. And most people are on social media. Every day. More than 2.45 billion people use Facebook every month. More than 1…

Purpose-Driven Marketing: Why Thinking About Values Is The New Year’s Resolution That Pays icon

Purpose-Driven Marketing: Why Thinking About Values Is The New Year’s Resolution That Pays

December 20, 2019

Blockchain. Self-driving cars. Another year is about to pass. Still, technology continues to evolve at an explosive pace. But the more things change, the more some things stay the same. …

The Most Important Marketing Idea of 2020: The Minimally Viable Campaign (MVC) icon

The Most Important Marketing Idea of 2020: The Minimally Viable Campaign (MVC)

December 15, 2019

Marketing is about creating demand. Good marketing creates demand by addressing the needs of the people you want to reach. On a tight budget? Need results fast? In 2020, the…

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The Only Thing You Really Need To Create Killer Content

December 15, 2019

We see what you’re doing. You’re googling “how do I make killer content.” And you’re seeing a zillion results. The problem is they all give the same great advice–and completely…