REACH YOUR RIDERS 2016 HOG MAGAZINE AD PROGRAM
HOG MAGAZINE is the only PUBLICATION WITH A READERship of
650,000
OF THE MOST LOYAL AND DESIRABLE MOTORCYCLISTS in the WORLD. THEY’rE THE US MEMBERS OF THE Harley Owners’ Group® (H.O.G.®) HOG magazine IS THE VOICE OF HARLEY-DAVIDSON. It’s the only way to reach these key customers with your message.
HOG MAGAZINE
READERS •
HH income $100K or more = 25%
•
HH income $75K or more = 50%
•
Ride more miles
•
Own more motorcycles
•
Travel further & more often
•
Spend more money on gear
STRATEGIC
VS. PIECEMEAL
Motorcyclist
CPM = $165 circ: 198,776
Cycle World
CPM = $156 circ: 231,422
Baggers
CPM = $149 circ: 48,919
HOG Magazine CPM = 28.2 The combined household circulation of all other U.S. cruiser magazines can’t measure up to the readership of 650,000 Harley-Davidson-owning households that receive each issue of HOG Magazine.
Hot Bike
CPM = $126 circ: 79,169 CPM calc from publishers’ rates/circ data
HOG MAGAZINE advertising rates 2016
digital ad bonus
1X
2X
3X
4X
5X
5 + TH*
Full pg. 4/Color
15,570
15,259
14,947
14,480
13,702
13,235
1/2 pg. 4/Color
10,125
9,923
9,720
9,416
8,910
8,606
Spread 4/Color
26,473
25,944
25,414
24,620
23,296
22,502
Cover 2 (IFC) 4/C
17,906
17,547
17,189
16,652
15,757
15,220
Cover 3 (IBC) 4/C
17,906
17,547
17,189
16,652
15,757
15,220
Page 3 4/C
17,906
17,547
17,189
16,652
15,757
15,220
Advertise in all five 2016 print
issues of HOG Magazine and receive a free ad with a hotlink in digital editions, available to all HOG Club Members.
TO ADVERTISE, CONTACT: John Sandberg 952-440-5150 jsandberg@integra.net
Rate Card #16-1 Effective for all 2016 issues. Rates do not include agency fees.
*NEW FOR 2016:
C ombined frequency DISCOUNT FOR ADVERTISERS IN HOG TOURING HANDBOOK
space / mat’ls / distribution dates FEB 2016
MAY 2016
JULY 2016
SEPT 2016
NOV 2016
VOL. 034
VOL. 035
VOL. 036
VOL. 037
VOL. 038
Space Reservation
10/29/15
1/21/16
3/25/16
5/27/16
7/30/16
Routing PDF Due *
12/3/15
3/4/16
5/6/16
7/8/16
9/3/16
Final Mat’ls Due
12/15/15
3/18/16
5/20/16
7/22/16
9/18/16
2/25/16
5/9/16
7/8/16
9/9/16
11/16/16
Distribution * Deadline
for emailing low-res routing PDF for content approval by HOG Magazine staff (in addition to any prior H-D routing).
mechanical specifications SPREAD AD
FULL PAGE AD
Trim Size: 15-3/4" x 10-1/2"
Trim: 7-7/8" x 10-1/2" Bleed: 8-1/8" x 10-3/4" Live Area: 7-3/8" x 10"
Bleed: 16" x 10-3/4"
1/2 PAGE AD
Live Area: 15-1/4" x 10"
Trim Size: 7-7/8" x 5-1/4"
(submit as single-page PDFs)
Bleed: 8-1/8" x 5-1/2" Non-Bleed Size: 7" x 4-3/4 Essential live area must be 1/4-inch within trim dimensions on all four sides. Bleed sizes include 1/8" bleed margin.
PRODUCTION QUESTIONS OR FTP UPLOAD INFO: Contact Lisa Erb, lisacerb@gmail.com or 612-616-3654 FOR THE HARLEY-DAVIDSON ENTHUSIAST SINCE 1916
SHIP AD MAT’LS TO: rigin Media, Inc. / Attn: Lisa Erb O 2205 California St. NE, Ste. 308 Minneapolis, MN 55418
INSERTS: Pre-printed inserts are accepted in HOG Magazine. An accompanying full page ad is usually required as supporting space for inserts. Charges vary according to insert specifications. Email Lisa Erb, lisacerb@gmail.com for a quote.
FEB 2016 In-home target: late Feb., kick-off of Daytona Bike Week Touring – “The Highlands” (southern Ontario) FOR THE HARLEY-DAVIDSON ENTHUSIAST SINCE 1916
Destination – Tennessee, “48 Hours in Nashville”
NOV 2015 In-home target: mid Nov., holiday gift season Touring – Cruising the Windy City Destination – European Vacation: on the road to Faaker See
SEPT 2015 In-home target: early Sept., preview of 2016 Models
EDITORIAL HIGHLIGHTS
Touring – “Run Away with Us”: Five women ride cross-country Destination – Wyoming, "A Cowboy State of Mind"
July 2015 In-home target: early July, ramp up to Sturgis Bike Rally Touring – “395: The Forgotten Highway,” (Calif. to Canada) Destination – Tokyo, Japan, “Through a Designer’s Eyes”
MAy 2015 In-home target: early May Destination – Key West, Florida, “Seeking Hemingway” Touring – World Ride Adventure in the Rockies
H.O.G. TOURING HANDBOOK
ADVERTISING
Extend the reach of your ad to the 710,000 H.O.G.Ž member households in North America (across the U.S. and Canada) who’ll receive the Touring Handbook. With repeat exposure for the entire year, the H.O.G. Touring Handbook delivers an estimated 8 million viewings of your ad, a reach unrivaled in the motorcycle industry and a great value at $19,000 for a full-page ad.
Now is the time to plan and budget for the 2017 Touring Handbook, which begins distribution in December 2016.
guidelines for building ads
terms & conditions
CREATIVE GUIDELINES
TER M S
Prior to building your ad for HOG Magazine, please review these guidelines set by Harley-Davidson Motor Co. HOG Magazine reserves the right to require changes to non conforming ads.
No cancellations accepted after the advertising space reservation date. Advertising payment due 30 days from date of invoice. Service charge of 1.5% will accrue to any unpaid balance more than 30 days overdue. First-time advertisers are subject to credit approval and pre-payment may be required.
• Only official Harley-Davidson licensees are allowed to display any HarleyDavidson logo, name or other trademarked image. • Only Harley-Davidson motorcycles can be displayed and no other motorcycle brand logos may be depicted within the ad or mentioned within the ad copy. • No Harley-Davidson motorcycle used in an ad can have straight pipes or any aftermarket accessories that are clearly not H-D Genuine Motor Parts, H-D Genuine Motor Accessories or Screamin’ Eagle Performance Parts. • No image can show unlawful behavior or activity. • No image can contain clothing items that are clearly not H-D Genuine MotorClothes. • No advertisement can mention HOG Magazine or quote editorial from it. • No advertisement can include specific testimonials from any dealerships (either Harley-Davidson or other brands). • All HOG ads must have quality consistent with Harley-Davidson’s corporate marketing communications. Ads with technical or design issues may be required to be revised by the advertiser.
PRINT PRODUCTION SPECS: • Keep essential live area a minimum of 1/4-inch from trim edge on all sides. • Submit full-page ads as print-ready PDFs with crop marks set at trim dimensions, but do not extend crop marks into bleed image edge. • Image resolution = 300 dpi, 150 line screen. Maximum ink density = 300.
C O P Y & C O N TR AC T C O N D I TI O N S The publisher reserves the right, at any time, to reject any advertising that is considered inappropriate or incompatible with the character of the publication, or that does not meet with the approval of the Federal Trade Commission, without liability, whether or not the same has already been accepted and/or published. Publisher shall not be responsible for advertising orders which are accepted but do not appear because of acts of God, action by any governmental entity, strikes, fire, flood, insurrection, riot, labor or material shortage, transportation interruption of any kind or other occurrences or other conditions beyond the publisher’s control which prevent the publisher from publishing or delivering HOG magazine. Advertiser and advertising agency agree to indemnify, defend and save harmless the publisher from any and all liability for content (including text, illustrations, representatives, sketches, maps, trademarks, labels or other copyrighted matter) of advertisements printed, or the unauthorized use of any person’s name or photograph arising from the publisher’s reproduction and publishing of such advertisements pursuant to the advertiser’s or agency’s order. The publisher’s liability for any error will not exceed the charge for the advertisement in question. Advertiser and/or its advertising agency agree that they shall be jointly and severally liable for any amounts due and payable to the publisher. Any advertiser’s deliberate attempt to simulate this publication’s format is not permitted. REBATES, RATES, OTHER TERMS Any rebates, rates or terms outside the above conditions are to be negotiated between the publisher and the advertiser/agency representatives. Published rates are based on availability and first sign-up basis. Rates, frequency and circulation of HOG magazine are subject to change at publisher’s discretion, with advance notification given to all advertisers.
• Ads may be uploaded via FTP. Contact Lisa Erb for FTP login instructions. • Spread ads must be submitted as single-page PDFs. • Half-page ads preferred in .eps .psd or native file format with embedded graphics and fonts. • Magazine is printed web offset 4/color process on 60# gloss stock and perfect-bound. • Digital files and color proofs will be retained by publisher for one year.
FOR THE HARLEY-DAVIDSON ENTHUSIAST SINCE 1916
HOG Magazine and the HOG Touring Handbook are published by Harley-Davidson Motor Company, 3700 West Juneau Avenue, Milwaukee, WI 53208. Harley-Davidson, Harley, H-D, Harley Owners Group, H.O.G., and the Bar & Shield logo are among the registered trademarks of H-D U.S.A., LLC.