PHOTOS: LESTER COHEN/GETTY IMAGES FOR SANRIO, KEVIN TACHMAN (MAX FISH), SONNY GERASIMOWICZ/COURTESY OF SPACE 15 TWENTY (WILD THINGS), COURTESY OF EBAY, THOMAS KAFKA (CLINIQUE), DOUG DEMARK (TARGET)
Max Fish To capitalize on the out-of-towners looking for a familiar watering hole during Art Basel Miami Beach, locally based O.H.W.O.W. Gallery teamed up with New York dive bar Max Fish to create a Southern outpost of the 20-year-old venue, with four nights of drinks, performances, and plenty of branded merchandise.
Hello Kitty Japanese brand Sanrio celebrated 35 years of its popular Hello Kitty character by renting L.A. gallery Royal/T to host a temporary café, shop, museum, and event space.
Where the Wild Things Are
eBay
Last fall, Warner Brothers filled Space 15 Twenty in Los Angeles with elaborate costumes, set elements, and branded swag to promote its film adaptation of Maurice Sendak’s classic children’s book.
Following the success of a media-only pop-up in the fall, the online marketplace opened a consumer holiday pop-up store decorated with items bought on the Web site.
Target The retailer’s 2009 holiday outing featured three walk-up temporary stores in busy shopping hubs in New York, Washington, and San Francisco, all festively festooned and filled with cheap gift suggestions.
Clinique and Teen Vogue The partners kicked off an online marketing push by offering complimentary makeup styling and professional portraits at 10 college campuses and urban hubs across the country; recipients were encouraged to post the branded photos to social media sites.
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