Miami/S. Florida Winter 2010

Page 45

The Travelocity gnome traveled around the party, even making a stop at the casino tables.

The NEW Club Play Premiering now with full production services including:

Guests could bet on hermit crabs that raced around a table for a chance to win play money.

• Full staging and production • New state of the art sound and lighting system • Full kitchen and in-house Special Olympics Florida offered five trips through a raffle set up at the entrance to the party.

catering for all events All in our 10,000 square feet

event provides a platform to showcase resorts to people who have a propensity to travel and who have discretionary income to spend,” said the organization’s vice president of resource development, Matthew Levy. Special Olympics Florida tripled revenue Levy said the success of last year’s event from a travel-focused auction. demonstrated to the travel companies that this type of auction could put “heads in beds,” which Special Olympics Florida tripled its helped the nonprofit secure vacations from many ORLANDO revenue by more than doubling the new partners, such as Travelocity. number of trips offered at its Island Hop party “We look for causes where we can help the October 23 at the Gaylord Palms Resort and Concommunity and also inspire travel, and this really vention Center. For the inaugural event in 2009, does both,” said Travelocity’s senior vice president of the nonprofit secured donations of 45 trips from global partner services, Noreen Henry. 30 companies. This year that number jumped to From a South African safari to a cruise on Eu100 trips from 68 companies, includrope’s Rhine River and dozens of Special Olympics ing such industry heavyweights as more modest getaways, organizers Florida’s Island Hop Travelocity and Leading Hotels of the tried to offer something that would Fund-Raiser World, and brought in $52,500. appeal to each of the 350 guests. The nonprofit’s leaders develBy the end of the night, guests had Catering, Design, Entertainment, Venue oped the concept for a travel-focused purchased all 100 trips. As an added Gaylord Palms Resort & fund-raiser when they realized the benefit to the travel companies, the Convention Center economic downturn was affecting nonprofit will provide them with Entertainment Power C the travel industry. “We saw an opthe email addresses of the event’s Company, The Party Corp. Lighting, Production, portunity: Resorts had a lot of invenattendees, so the companies can Sound, Staging PSAV tory, and they would benefit from the send future offers directly to them. Linens Kirby Rentals awareness we could provide. So our —Mitra Sorrells

PHOTOS: BRANDON DOWLING FOR BIZBASH

Just the Ticket

of fabulous space

1045 5th Street Corner of Fifth & Lenox on South Beach, with a private parking lot For booking contact 305-965-1519 www.clubplaysouthbeach.com


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