The organization chose fancy crystal stemware and fine china for the galas.
Mitchell Zeidwig performed piano feats.
L’Ombre shadow dancers added drama to the extensive performance lineup.
ater with aerial performance rigging from Branam Enterprises, a 60-foot LED screen backdrop, and a main stage as well as multiple video screens. Aramark created a Western menu for the Chinese palate, including crispy battered tofu with Amway China brought 13,000 snap peas and soft fettuccine, and Halal roasted travelers in for an $80 Million, Petaluma duck. five-gala incentive program. When guests were seated, the show kicked off with a multidiAmway China Gala If size matters, as they say, a mensional opening Series LOS ANGELES five-gala series for Amway staged with custom Catering Aramark China that spanned the month of June mattered visuals against the Decor, Flowers more than most other events. The nearly identical LED screen and DesignWright Inc. parties, with a total budget of $80 million, conincluding gymnasts Decor, Flowers, Production sisted of five events for the five different waves of in flying stars susEventworks Inc. Lighting Visions Lighting Chinese sales reps who visited Southern Califorpended in the hall, Reception Talent nia as part of an incentive travel program. Each acrobats and paper Champagne Creative group experienced the same program of activities puppets on stage, and Group, International and gala evenings. Roughly 13,000 attendees pyrotechnic displays. Celebrity Images, Key Artist Group, Ray Johns participated, with 1,800 to 3,000 at each gala, The action occurred Presents all of which were held in Hall D at the Anaheim overhead, on the Rentals Chameleon Chair Convention Center. Amway greater China and floor, and on stage Collection, Classic Party regional office associate director of audiovisual simultaneously. The Rentals and events production Bert Li oversaw the event dinner show included Rigging Branam Enterprises internally, tapping EventWorks to produce. shadow dancers Sound Design Harold Amway China invited proposals and bids for L’Ombre, basketball Blumberg the program last summer, and a contract was sensation AcroDunk’s Sound Equipment Delicate Productions Inc. signed early this year. Janet Elkins, Ted Bowers, and flying performance, Talent Entertainment Plus Greg Holford of EventWorks came up the event’s and a Michael JackProductions Inc. title and concept, “You Are a Star.” (The meaning son tribute. A-Mei, a Talent L.A. Linq/ of star is different in Chinese, so the slogan had to star in the MandarinSports Marketing & Entertainment be translated to something like “You Are a Part of speaking world, conTechnical Direction Heaven” to make sense.) The message was that all cluded the evening Technical Show guests were stars of Amway China’s sales force. with a concert. In all, Management Novelty acts like human fountains, walking the galas used 50 live Venue Anaheim Convention Center buffets, and stilt walkers entertained the crowd. performers. Video Equipment DWP Live EventWorks transformed Hall D into a dinner the- —Alesandra Dubin
The Fab Four Beatles tribute act entertained the crowd.
A five-gala series for Amway China had a “You Are a Star” theme.
40 bizbash.com fall 2010
PHOTOS: STEVE ELKINS (CRYSTAL STEMWARE, HUMAN BUFFET), COURTNEY LINDBERG (ALL OTHERS)
Starry Nights