My Cool New Job
MY NEW FAVORITE THING
“When it comes to hospitality, The Power of Nice: How to Conquer the Business World with Kindness by Linda Kaplan Thaler and Robin Korval is a lovely reminder of how the simplest of thoughtful gestures can determine a successful outcome of a project or event.”
Niels Schuurmans has been named the executive vice president of brand marketing and creative at Spike. In his new role, he oversees all on- and off-air marketing and focuses on the visual presentation of the Spike brand. Schuurmans has been senior vice president at the company since 2004. He previously spent 13 years at Nickelodeon.
“Contact Keeper ($12.99-$29.99, contactkeeper.com), a notebook with slots for business cards and space for writing notes. Even though I can type everything into my phone, I prefer writing things down while meeting with someone. It keeps my contacts in order until I have the time to sit on my computer and input them all. I purchased it when I saw it at the National Stationery Show this year, where it first launched.”
Gina Tepavchevich, meeting and event coordinator, board affairs, Radiological Society of North America, Chicago
“We’ve established the brand, and it’s time to take it to the next level. I want to turn these shows into franchises. For our show Blue Mountain State, we went to college campuses and hosted games. We sponsored supercross, a motorcycle sporting event. We don’t even air supercross, but those are the guys we want to speak to. We had logo presence and people at the tailgates handing out Spike stuff. I want consumers to actually touch and feel the brand.”
Dianne Velez, vice president, Colorblind Productions, New York
PHOTOS: ART ANTONIK (TEPAVCHEVICH), COURTESY OF SPIKE (SCHUURMANS), COURTESY OF CONTACT KEEPER
WHAT INSPIRES ME