Bright flowers and driftwood added an organic vibe to the contemporary dinner decor.
New Addition The I.C.A. took its gala to a raw space this year, and introduced an after-party. The Institute of Contemporary Art hosted its annual spring fund-raising event on May 7, this year attracting larger crowds with its first-ever after-party, dubbed “Party on the Harbor.” The evening kicked off with the “A Gala Celebration” cocktail party and dinner in the adjacent One Marina Park building in Fan Pier. “We wanted to liven up the night. Not everyone could come to the dinner, and it was a nice way to let people come and not invest in a major ticket price,” said Susie Allen, the museum’s Astroturf and illuminated director of special bars transformed the raw events. office space for cocktail hour.
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PHOTOS: AVIRAN LEVY PHOTOGRAPHY FOR BIZBASH
Mini screens placed on serving trays displayed work from the museum’s teen programs.
Using green Astroturf, fake hedging, and glowing plastic bars, PBD Events transformed the 13th floor of the new Marina Park Building from a raw, concrete-and-glass shell. Custom, industriallooking light bulb chandeliers and mirrored tables contrasted with wooden tabletops and tropical flowers for an organic-meets-contemporary vibe. Inspired by the museum’s Dr. Lakra exhibition, servers donned T-shirts with tattoo designs by the artist. Max Ultimate Food provided a martini juice bar, passed hors d’oeuvres, a twocourse meal, and an old-fashioned ice cream truck outside. Large arrows formed from white fluorescent lights guided the 430 dinner guests to walk across the boardwalk to the I.C.A., where they joined 300 additional guests. Packed with entertainment and special activities, the fete included henna tattoo stations and a photo booth that projected the images it took around the building. Local band Endway provided live music for a secondI.C.A. Gala floor dessert lounge Catering Max Ultimate supplied by Wolfgang Food, Wolfgang Puck Catering Puck Catering. Decor, Production, Rentals Downstairs, DJ PBD Events (Party by Ruckus performed Design) and guests were ofDJ DJ Ruckus Entertainment Endway fered I.C.A. branded Flowers Winston Flowers flip-flops for their Rentals Be Our Guest Inc. sore feet at the Venue Institute of end of the evening. Contemporary Art —Erica Corsano