Chat Rooms At the C.T.I.A. Wireless Show, Sprint and Samsung used high-tech tricks at their events in the convention center. Sprint’s C.T.I.A. event popped in yellow and white.
The International C.T.I.A. Wireless show took over the Las Vegas Convention Center for three days of business, networking, and events from March 23 to 25. Celebrating its 25th anniversary this year, the show draws tens of thousands of attendees annually, occupies more than 300,000 square feet of exhibit space, hosts more than 1,000 exhibitors, and attracts more than 1,100 press and analysts from all over the world. To that end, big brands staged splashy product presentations. Sprint launched the first 4G phone in the convention center’s north hall for 300 C.T.I.A. Wireless Show guests, who entered through a Kabuki Samsung drop curtain that revealed the event Additional Staging, Box and a hologram of the new phone. Fabrication, Carpet A&D The production, for which the Sprint Scenery Inc. strategic events team worked with Catering Aramark Fresh Wata, included Lucite floating Internet Service, Greeters Smart City art chairs from France. Labor, Power, Printer, Video highboys constructed with Tables Freeman projectors in their bases displayed Lead Retrieval ITN video of the phone on the tabletops. International Inc. Lead Stage Hand, Camera Guests could work from blog pods, Operators Desert relax at charging stations, or visit bufEntertainment of Las fets for snacks like tuna tartare cones. Vegas Over at Samsung, the goal was Linens, Greeters Victoria’s Event Productions to create a multimedia event that Muslin Rose Brand organically expressed the lifestyle Design, Production, Video afforded by the new Galaxy S phone. Production Barkley Kalpak Samsung agency Cheil Worldwide Associates Inc. Rehearsal Space Farrington tapped New York-based Barkley Kalpak Entertainment & Associates to put together a high-tech Productions event for about 350 to 400 people on Scenery Fabric, Hardware March 23 at the convention center. The Dazian Security Marshall Robinson event had just a three-week lead time, & Associates not to mention a complicated working Tetra Columns Atomic clock that involved players on Seoul, Rental New York, and Las Vegas time. Venue Las Vegas Convention Center The group employed a 98- by 35Video Production Paul foot screen with imagery that worked Girolamo Inc., D’Strict with real-life props and actors for an Video, Staging, Sound, immersive 3-D experience. Lighting Equipment PRG Las Vegas “It was almost as if we put someWalkie Talkies Bear body into a beautifully stylized comic Communications book,” said Barkley Kalpak vice presiWave Wall Pink Inc. dent of business development Andre Sprint Shahrdar. “As the images changed, Catering Aramark we had performers operating in the Draping Quest Drape Los foreground or downstage. All of that Angeles, Just For Show Inc. technology made for a very organic Hologram 360 Brand Vision feel, but it wasn’t about the technolLighting MIG Phone Charging Stations ogy of the phone—it was about the George Fern Company experience with it. It was a very lifeDesign, Furniture Rentals, style approach, a beautiful rendering Production Fresh Wata of video and live action.” Venue Las Vegas Convention Center —Alesandra Dubin
Contemporary furniture from Fresh Wata gave Sprint’s event a streamlined look.
Aramark provided modern buffets for Sprint.
Samsung launched the new Galaxy S at C.T.I.A. with a 98-footlong screen.
A car prop was part of Samsung’s seamless multimedia presentation.
PHOTOS: MATTMAYFIELD.COM (SPRINT), OSCAR EINZIG PHOTOGRAPHY (SAMSUNG)
LAS VEGAS