1
2
3
A retail design solution for the Dutch Railways (Servex), selected to emphasize the multi足layered aspect of design projects; A car design for Pininfarina (the NIDO), to demonstrate that a vision can also give direction to construction and engineering; and A service design for Dutch Ministry of the Interior and Kingdom Relations (relationship between citizen and state), to illustrate that ViP can be applied in various design domains.
The cases will be presented in the form of a dialogue between: (S) a student asking most of the questions, (D) a designer who carried out the projects, and (T) a theorist/thinker who plays the double role of explaining concepts and occasionally asking additional questions.
< 37 > ViP
Professional cases
Instead of focusing on outcomes, these dialogues primarily deal with reflections at various stages of the process. The main aim is to show what ViP has to offer, and how thorough and powerful an approach it is.