Join Biodiversity Project for 2 Workshop Opportunities Turning Baby Boomers Into Volunteers and Donors
eventy nine million Americans were born between 1946 and 1964. These baby boomers, who are now between 48 and 66 years old, represent a significant audience for many environmental and conservation organizations. As their children leave the nest and their financial security (hopefully) strengthens, this is a prime audience for recruiting both volunteers and donors. As a broad demographic, there is a lot we can learn about their general values and behaviors that will help all groups communicate with them better.
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Biodiversity Project, a nonprofit environmental communications organization in Chicago, is offering a three-hour communications workshop that will help participants truly understand how to communicate with the baby boomer audience.
Space will be limited to 12 participants— register today! Designed to increase limited staff capacity and make public education and outreach efforts more effective, the workshop includes hands-on lessons in understanding an audience, uncovering barriers and writing messages. The interactive workshop provides a learning experience tailored to program and communications staff who work in the environmental and conservation field. The workshop is designed to help people overcome the most common communications pitfalls.
when:
Wednesday, November 28, 2012, from 9AM–12PM Coffee and snacks will be provided. Registration is $50 per person or attend both workshops for just $75. Participants from all volunteer organizations will have a reduced rate.
Strategic Social Media: Building a Social Media Strategy Tailored to Your Organization Space will be limited to 12 participants— register today!
Coalitions, nonprofits and government agencies are invited to send communications or program staff.
weets, posts, likes, pins and Instagram photos. In the everchanging world of social media, nonprofit organizations with a small communications staff and limited resources can feel lost in the technology and changes. It feels like we should do something with social media, but where do we begin?
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Biodiversity Project, a nonprofit environmental communications organization in Chicago, is offering a three-hour communications workshop that will help participants truly understand how to use social media strategically to reach broader goals. Having a Facebook page or tweeting regularly by itself should not be the end goal. But, when part of a greater strategy, these can be effective tools to reach an audience and tell your story. Designed to increase limited staff capacity and make public education and outreach efforts more effective, the workshop includes hands-on lessons in building a social media strategy from scratch. Leaders will define each component part of a social media strategy, give case study examples and lead the participants to fill out that component for their own strategies. At the end of the workshop, participants will have a mostly complete strategy ready for implementation. The interactive workshop provides a learning experience tailored to program and communications staff who work in the environmental and conservation field.
when:
Thursday, November 29, 2012, from 9AM–12PM Coffee and snacks will be provided. Registration is $50 per person or attend both workshops for just $75. Participants from all volunteer organizations will have a reduced rate.
where: The workshop will be held in a classroom in the Open Books office at 213 West Institute Place, Chicago. This downtown location is located one block from the Chicago Brownline station and six blocks from the Chicago/State Redline station. rsvp: To Laura Brown (lbrown@biodiverse.org) by November 14, 2012. Contact Laura if you have questions about the workshop’s content or logistics.