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Currently the bicycle industry is predominantly geared towards ‘enthusiast cyclists’ often over looking the needs of prospective new users. This project aims to cater for these prospective users by addressing there needs and fears. Issues highlighted from research showed the main contributing factors for people not using a bicycle for local trips were visibility in traffic, carrying belongings, durability, security of the bike and its accessories. These issues have been explored and developed taking in to account the need for low initial purchase costs to encourage new cyclists.

Prelude: a bicycle design by Jason Bushby

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