L U X U R Y R E A L E S TAT E D E F I N E D
18 years of High Level Service & Results for my Clients
Monica Parker REALTOR®
C: 301.706.2787 | O: 404.537.5200 Monica.Parker@BHHSGeorgia.com MonicaParkerHomes.com
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A home is one of the most important assets that most people will ever buy. Homes are also where memories are made, and you want to work with someone you can trust. - Warren Buffett | Chairman & CEO, Berkshire Hathaway
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P R E FA C E Berkshire Hathaway HomeServices Georgia Properties sets the standard for luxury marketing throughout the Metro Atlanta area and beyond, serving regions from the North Georgia Mountains, down to the Southern Crescent and Peachtree City. Backed by the power of one of the most respected and trusted companies in the world, Berkshire Hathaway HomeServices Georgia Properties is globally recognized for defining luxury real estate.
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LUXURY is a life well lived in a home worthy of your greatest aspirations.
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CONTENTS
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OUR STORY
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GLOBA L NET WOR K
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ONLINE PRESENCE
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MARKETING
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PHILANTHROPY
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No 1 °
O U R S TO RY
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LUXURY LUXURY REAL REAL ESTATE ESTATE DEFINED DEFINED
R E A L E S TAT E ’ S F O R E V E R B R A N D Berkshire Hathaway HomeServices Georgia Properties is a part of HomeServices of America, the #1 real estate company in the nation. We are committed to defining luxury real estate by offering more value and exceptional services to our clients in the United States and around the world. Our innovative marketing approach resulted in a significant increase in our luxury sales volume throughout Greater Atlanta, the mountain and lake regions and the Southern Crescent.
$248M
$196M
2016
$350M
$731M
$730M
$701M
2021
2022
2023
$409M
$212M
2017
2018
342%
TOTAL SALES VOLUME ↑ IN LUXURY COLLECTION PROPERTIES
2019
2020
282%
TOTAL UNITS ↑ IN LUXURY COLLECTION PROPERTIES
*The time period for Year to Date data is from end-of-year 2022 to end-of-year 2023
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TRUSTED WORLDWIDE Berkshire Hathaway HomeServices is among the few organizations chosen to use the world-renowned Berkshire Hathaway name, bringing a definitive mark of trust, integrity, stability, and longevity to the real estate market. Luxury properties require targeted marketing exposure locally and globally, and that’s precisely what Berkshire Hathaway HomeServices Georgia Properties provides. Experience the extraordinary affiliation with a global brand and network, access to a professional ad agency-style marketing team, and technology to drive luxury buyers and sellers to our associates.
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A CUSTOM EXPERIENCE The desire for an exclusive and memorable experience connects a diverse range of luxury real estate buyers. Our campaigns integrate the five senses into every Luxury Collection marketing piece to create an emotional bond between the buyer and your property. We aspire to raise the bar higher for our clients, establishing a custom brand experience that is unique for each property.
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A WA R D - W I N N I N G E X C E L L E N C E Berkshire Hathaway HomeServices Georgia Properties’ comprehensive marketing strategy includes a suite of print, digital, social media, and public relations services tailored to promote each unique property. Our brand is recognized throughout the world and continues to define luxury real estate. Our captivating, avant-garde marketing approach positioned us to be the first real estate brokerage to win the Max Award (Marketing Award for Excellence). We also hold an impressive number of accolades from Who’s Who in Luxury Real Estate, The Atlantan Modern Luxury, Modern Luxury Interiors, and the Obie Awards. Notably, we have been recognized for Best Print Marketing Campaigns, Best Social Media Campaign, Best Marketing Campaign, Outstanding Marketing and Product Achievements in Home Building, and more.
Berkshire Hathaway HomeServices does not endorse any of the products or vendors referenced on this material. Any mention of vendors, products, or services is for informational purposes only.
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No 2 °
G LO BAL N E T WO R K
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GLOBAL REACH Our growing international presence includes new offices in thirteen countries, across four continents, and we are progressively expanding. These powerful relationships allow us to network with the top real estate companies both nationally and internationally. Our expansive global network and dynamic partnerships ensure maximum, worldwide listing exposure for our clients. By leveraging our extensive resources available exclusively to the Berkshire Hathaway brand, our award-winning marketing strategy extends our reach throughout the world.
O U R PA R T N E R S Berkshire Hathaway HomeServices Global Network Realty Alliance Network HomeServices of America Network RISMedia Real Estate Information Center Real Trends Network AREAA (Asian Real Estate Association of America) China Real Estate Association NAHREP (National Association of Hispanic Real Estate Professionals) SAUPO (Symposium on Asia-USA Partnership Opportunities)
Berkshire Hathaway HomeServices does not endorse any of the products or vendors referenced on this material. Any mention of vendors, products, or services is for informational purposes only.
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O U R N E TJ E T S PA R T N E R S H I P N E TJ E TS O FFE RS TH E L ARG E ST AN D FI N E ST LUXU RY P R IVATE J E TS I N TH E WO R LD Experience exceptional benefits from Berkshire Hathaway HomeServices Georgia Properties’ exclusive NetJets partnership. As a client, you have special access to purchase a 2.5-hour Jet Card. For significantly priced estates, you may also choose to partner with the NetJets and Berkshire Hathaway HomeServices property marketing program to receive an exclusive Jet Card offered with the purchase of your luxury home as a part of the sale price.
Berkshire Hathaway HomeServices does not endorse any of the products or vendors referenced on this material. Any mention of vendors, products, or services is for informational purposes only.
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HOMESERVICES NETWORK As an affiliate of Berkshire Hathaway, all of our listings are syndicated through our umbrella of local agents, national franchises, and the largest full service residential real estate company in the United States, HomeServices of America.
B E R K S H I R E H AT H AWAY H O M E S E RV I C E S G A P R O P E R T I E S
1,550+ sales associates
27+
offices
B E R K S H I R E H AT H AWAY H O M E S E RV I C E S F R A N C H I S E
51,000+
1,530+
sales associates
offices
H O M E S E RV I C E S O F A M E R I C A
43,000+ 1,462+ affiliates
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offices
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GLOBA L R ELOC ATION H E LP I N G B U Y E RS FI N D YO U R LI STI N G
We generate more corporate buyers to the real estate market than any other brokerage in metro Atlanta. Georgia is home to over seventeen Fortune 500 companies, and it is likely that the buyer for your listing is someone moving to Georgia for a work-related job transfer. As a trusted advisor to a myriad of corporations and global mobility organizations, we are honored to have assisted many of these companies in moving their headquarters or expanding their presence in Georgia. As a result, we have successfully matched corporate buyers to just the right property and helped them feel at home in metro Atlanta, North Georgia, and the Southern Crescent. Our award-winning corporate relocation team holds leadership positions in local and global organizations engaged in the mobility industry and has proudly been recognized as the “Broker of Choice” with dozens of performance awards. Highly skilled relocation sales associates work to ensure relocating employees are aware of your listing as a possible match for their buying needs. Through our extensive broker network around the world, we can also assist with your next move even when it’s outside metro Atlanta.
Berkshire Hathaway HomeServices does not endorse any of the products or vendors referenced on this material. Any mention of vendors, products, or services is for informational purposes only.
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No 3 °
ONLINE PRESENCE
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Experience Extraordinary
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LISTI NG DISTR I BU TION Our industry-leading listing syndication platform is one of the most advanced in the world. Your property will be featured on over 45,000 real estate websites that provide language, currency, and measurement translations. Berkshire Hathaway HomeServices Georgia Properties’ listings receive 100 million searches and 4.5 million listing page views each month. Your property will appear on BerkshireHathawayHS.com, LuxuryRedefined.com, and throughout many of the industry’s top real estate websites.
Berkshire Hathaway HomeServices does not endorse any of the products or vendors referenced on this material. Any mention of vendors, products, or services is for informational purposes only.
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LU XU RY R E A L ESTAT E .COM LuxuryRealEstate.com is consistently recognized with the industry’s most coveted awards: a Webby Award Honoree, voted “Best of the Web” by Forbes magazine, and ranked “Best Website” by Consumer Awards. As a member of the Who’s Who in Luxury Real Estate network, our listings are distributed in over 60 countries and offer unique opportunities for us to connect with luxury markets around the world through social media, featured listings, and press releases. LuxuryRealEstate.com includes a network of 125,000 sales associates with offices in over 35 countries.
Berkshire Hathaway HomeServices does not endorse any of the products or vendors referenced on this material. Any mention of vendors, products, or services is for informational purposes only.
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SOCI A L MEDI A By integrating our award-winning marketing approach to the ever-changing social media world, we have grown our presence at an organically rapid speed. Our strategy focuses on storytelling through thought-provoking captions alongside a carefully curated feed. We capture the essence of luxury and Southern charm in our posts to entice viewers and expose our listings to the niche market of luxury buyers throughout greater Atlanta and in the Mountain and Lake regions.
#1 INSTAGRAM LEADER FOR GEORGIA REAL ESTATE ENGAGEMENT
40k +
55k +
FOLLOWERS
ACCOUNTS REACHED with top city being Atlanta
43k +
CONTENT INTERACTIONS
30k + REEL INTERACTIONS
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171% GROWTH
S TAY CO N N E C T E D W IT H O U R LU X U RY ACCO U N T S
@bhhsgaluxury
@bhhsgaluxury
@bhhsgaluxury
Luxury Collection Berkshire Hathaway HomeServices Georgia Properties
S C A N TO FO L LOW U S O N I N S TAG R A M
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No 4 °
MARKETING
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C A P T I VA T I N G S T O R Y T E L L I N G Our agency-style marketing team works with our real estate associates to ensure your home’s marketing collaterals generate interest and excitement. To maintain Luxury Collection standards, we require the use of high-resolution professional photography and videography. Custom-made marketing materials are enhanced with our in-house copywriting services that captivate potential buyers to the unique story of your home.
LUXURY LUXURY REAL REAL REAL ESTATE ESTATE ESTATE DEFINED DEFINED DEFINED 42 42 42 LUXURY
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M U LT I-PL AT FOR M ST R AT EGY The power of showcasing your home and its unique features through professional photography and a sophisticated marketing strategy sets your home apart from the competition. We take a multi-platform approach, maximizing your property’s exposure to potential buyers.
OU R A R EAS OF EXPERTISE Branding Social Media Content Marketing E-mail Marketing Videos SEO Print/Offline Marketing Geofencing Public Relations Retargeting Ads
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— OPEN HOUSE — SU N DAY, N OVEM B ER 13 T H 2– 4 P M
Take in the Artful details 4363 PARAN PLACE | ATL ANTA , GA 30327 4 BEDROOM | 4 BATHROOM | 4,548 SQ FT | OFFERED FOR $2,150,000 Mid-Century Modern Architecture Designed By Atlanta Native & Architect, Morton Gruber
Berkshire Hathaway HomeServices does not endorse any of the products or vendors referenced on this material. Any mention of vendors, products, or services is for informational purposes only.
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DIGITA L M A R K ETING Our digital marketing strategy includes billboards, mobile applications, digital editorials, and mass e-mail marketing. Custom designed eFlyers are created for all luxury listings and sent out to a curated list of top producing real estate associates to introduce your home to the market, announce open houses and agent caravans, price changes, and any additional information that pertains to your property. With the use of behavioral targeting, geofencing, and dynamic remarketing, our digital advertising campaigns capture new leads and drive more traffic to your property.
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PR INT M A R K ETING Strategically placed print advertising drives more interested buyers to our website, website, resulting in more views of your property. Berkshire Hathaway HomeServices Georgia Properties consistently advertises in the most influential local and global media publications. No other real estate brand in the world has a stronger presence or more integrated connection than Berkshire Hathaway HomeServices. This rare relationship ensures your home will be seen by some of the most discerning buyers across the nation and globe.
PR INT PU BLIC ATION PA R T N E R S H I P S
the ultimate resource for luxury real estate • design • exceptional lifestyles
Appen Media Group Atlanta Business Chronicle Atlanta Intown
ALL FUN & GAMES BUYERS CHOOSE CHEER OVER TRADITION
Buckhead Reporter Dunwoody Crier Luxury Real Estate Modern Luxury Interiors Modern Luxury Weddings Medicine & Doctors Neighbor Newspapers Prestige The Atlantan Reporter Newspapers Simply Buckhead Unique Homes and more! Berkshire Hathaway HomeServices does not endorse any of the products or vendors referenced on this material. Any mention of vendors, products, or services is for informational purposes only.
ON THE COVER:
A FRANK LLOYD WRIGHT ARCHITECTURAL GEM
GROWTH MINDSET
YOUR ULTIMATE GUIDE TO OUTDOOR LIVING
DESIGN BUZZ FROM YOUR FAVORITE SHOWROOMS
HAUTE BOHÈME A SHUTZE-DESIGNED, BHHS GEORGIA PROPERTIES LISTING MASTERS INDOOR-OUTDOOR LIVING
@MODERNLUXURYINTERIORS MODERNLUXURYINTERIORS.COM
BY THE PUBLISHERS OF THE ATLANTAN AND JEZEBEL
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MOR E L E A DS FOR YOU R L I ST I NGS
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the CO L L E C T I V E M O U N TA I N A N D L A K E • V O L I 2 0 2 3
E th e E C T I V CO L L AT L A N TA
• VO L I
2023
Our innovative marketing strategies extend our reach to consumers in multiple markets throughout the Metro Atlanta area, generating more leads for our listings. Our exclusive Luxury Collection digital magazines, The Collective Atlanta and The Collective Mountain and Lake, feature your luxury listings all year long. These exclusive digital magazines are shared with over 13 countries globally within our network and distributed nationally to targeted, ultra-high net worth consumers. The magazine is a huge asset for our company and further sets us apart. Targeted public relations strategies and our company-wide Open House events are a few additional ways that we continue to provide maximum exposure and drive additional traffic to your property.
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YOU R FOR E V E R AGE N T FRO M LI STI N G TO CLOS I N G AN D B E YO N D You are our highest priority, always. Our number one goal is to successfully sell your home with a seamless, straightforward transaction from listing to closing.
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OU R LISTI NG PROCESS
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PR E- LIS TI N G • Listing consultation • Property and market analysis • Custom marketing plan designed • Research unique pricing strategy • Listing agreement
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LIS TED AN D AC TIVE • Professional photography • Submit Submit to multiple listing services services • Marketing c ampaign initiated • Print, Print, social media and digital campaign requested and dispatched • Showings, Showings, c aravans, open houses
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UNDER CONTRACT • Offer(s) received and negotiated • Offer accepted • Facilitate: Facilitate: • - Arranging Closing Documents • - Loan Commitment • - Title Commitment • - Survey • - Insurance • - Inspection and Repairs • - Negotiations • Disclosures completed • Appraisal completed • Contingencies completed • Deadline of deliverables met • Closing Closing and deed assignment completed LUXURYREDEFINED.COM
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E X PE R I E NC E E XT R AOR DI NA RY Our sales associates are ready to assist and provide answers to any of your questions regarding buying and selling luxury homes. Experience a seamless and concierge-style service that make makess buying or selling your home simple and easy.
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No 5 °
PHILANTHROPY
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An act of kindness, no matter how big or small, can make the greatest difference.
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$1.8 Million for this amazing organization. - DeAnn Golden | President & CEO Berkshire Hathaway HomeServices Georgia Properties
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‘‘
Our company is proud to have raised over
SU NSHI N E K IDS
TM
FOU N DAT ION
A N O N - P RO FIT O RGAN IZ ATI O N D E D I C ATE D TO C H I LD R E N WITH C AN CE R Berkshire Hathaway HomeServices is honored to support the Sunshine KidsTM Foundation, a non-profit organization dedicated to children with cancer. The Sunshine KidsTM provides a variety of programs and events for children who are receiving cancer treatments. This allows them to forget about their illnesses and just be kids. We host national Sunshine KidsTM events and fundraisers at local offices, and associates can donate a portion of their earnings from closings. Giving to the Sunshine KidsTM Foundation can make a real difference in the lives of the children and their families facing cancer. Berkshire Hathaway HomeServices Georgia Properties is proud to have raised over $1.8 MILLION for this amazing organization.
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W E A R E COMMITTED T O E XC E L L E NC E Berkshire Hathaway HomeServices, the industry’s Forever Brand, is built on the core values of Trust, Integrity, Longevity, and Stability. Real estate is more than a transaction — it’s a relationship. We understand the realities of navigating the complex real estate journey and work as a trusted partner and advisor, from your first home to your last and everything in between.
We believe every home has a story — let us tell yours.
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©2023 BHH Affiliates, LLC. An independently operated subsidiary of HomeServices of America, Inc., a Berkshire Hathaway affiliate, and a franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of Columbia Insurance Company, a Berkshire Hathaway affiliate. Equal Housing Opportunity. Berkshire Hathaway HomeServices does not endorse any of the products or vendors, referenced on this material. Any mention of vendors, products, or services is for informational purposes only.
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