HOMESELLING PROPOSAL
PREPARED FOR:
Bruce and Pilar Hastings 781 Via Donte Newbury Park, CA 91320
PREPARED BY:
CATHERINE DILIBERTI REALTOR®
805.217.2462 cdiliberti@bhhscalhomes.com CatherineDiliberti.com DRE# 02017848
Bruce and Pilar Hastings 781 Via Donte Newbury Park, CA 91320
Dear Bruce and Pilar, Thank you for considering me to represent you in the sale of your beautiful home, as I understand you have many choices. I am confident that my proven local expertise, combined with the unmatched resources of Berkshire Hathaway HomeServices California Realty will help ensure you obtain the highest sales price and best terms for your property. This proposal outlines the steps I will take and begins identifying the data I use to achieve success together. I believe it’s important to balance a strong internet presence with a comprehensive marketing program and tireless networking to drive buyers to your property. With my experience, I will market your home to the highest level to appeal to the widest range of prospects. I truly appreciate the opportunity to represent you successfully in the sale of your property
Sincerely,
Catherine Diliberti Catherine Diliberti
REALTOR® DRE# 02017848
805.217.2462 cdiliberti@bhhscalhomes.com CatherineDiliberti.com
“A home is one of the most important assets that most people will ever buy. Homes are also where memories are made and you want to work with someone you can trust.”
Warren Buffett CHAIRMAN AND CEO, BERKSHIRE HATHAWAY INC.
VOTED AS NATIONALLY Real Estate Agency Brand of Year* Most Trusted Real Estate Brand* 2020 Harris Poll EquiTrend Study
Highest Overall Satisfaction for Repeat Home Sellers among National Full Service Real Estate Firms* J. D. Power’s 2018 HomeBuyer/Seller Satisfaction Survey
LOCALLY Best Real Estate Brokerage in Ventura County Ventura County Star Reader’s Choice Awards
©2021 BHH Affiliates, LLC. An independently owned and operated franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of Columbia Insurance Company, a Berkshire Hathaway affiliate. Equal Housing Opportunity.
ABOUT ME
As a Resident of the Conejo Valley for over 50 years, I have an extensive knowledge of this area and surrounding markets. Working with my clients, I build personal relationships and keep their best interests at the forefront above all else. I practice constant communication with true concern and attention to detail before, during, and after every transaction, aiming to exceed my client’s expectations. I have winning strategies for my clients to achieve their goals in real estate while keeping their needs as my priority. I would be honored to do the same for you. Sincerely,
Catherine Diliberti
REALTOR® is a federally registered collective membership mark which identifies a real estate professional who is member of the NATIONAL ASSOCIATION OF REALTORS® and subscribes to its strict Code of Ethics.
WHO WE ARE
A name you can trust. Adherence to the highest standards. Industry-leading technology and tools. A commitment to providing great service. A network of experienced, knowledgeable REALTORS®.
STRENGTH OF OUR BR AND Berkshire Hathaway HomeServices is among the few organizations entrusted to use the Berkshire Hathaway name - a name representing strength, integrity, stability, and longevity. In turn, Berkshire Hathaway HomeServices network members reflect those same values. I am proud to be an ambassador for such a strong, trusted brand, and it’s a brand you’ll want empowering you as well as we begin the process of selling your house...together. There is more to our name than noted prestige. Industry leaders also back network members with years of experience and an expansive reach across the globe. Locally-based Berkshire Hathaway HomeServices California Realty is a full-service brokerage with a company culture that promotes deep personal, lasting relationships with all our clients. At California Realty, we help people to realize their dreams. Additionally, the brokerage is proud to be a market leader in Ventura County and beyond, home to some of the area’s highest-producing, top Realtors®. Berkshire Hathaway HomeServices California Realty includes unprecedented services such as an Emmy Award-Winning Marketing and Branding Director leading a team of designers, Award-Winning Realtors®, and an in-house escrow company. The amount of referrals we’ve received speaks to the care and service only our team members can provide to our clients. We deliver a range of services that no other company offers. You can count on us to handle every detail and exceed your expectations. Scan here to learn more about the influence of our brand.
LO C A L & G LO B A L I M PAC T LOCALLY KNOWN Our brokerage proudly represents buyers and sellers from every corner of Ventura County and beyond with offices in the most prominent locations. Our reputation as one of Ventura County’s premier full-service real estate agencies has been built on four decades of commitment to providing a level of personalized services that is unparalleled.
CAMARILLO
OXNARD
WESTLAKE VILLAGE/ NORTH RANCH
THOUSAND OAKS
250 SALES PROFESSIONALS | 4 OFFICE LOCATIONS | 4 DECADES OF TRUST & EXPERINCE
NATIONALLY RECOGNIZED Berkshire Hathaway HomeServices is one of the fastest growing real estate networks in the nation. As proud members of this remarkable network, Berkshire Hathaway HomeServices California Realty thrives on helping buyers and sellers find their perfect home whether around the corner or across the country. 50,000+ NETWORK PROFESSIONALS | 1,500 OFFICES | 49 STATES GLOBALLY RESPECTED Berkshire Hathaway HomeServices California Realty benefits from a globally respected reputation as a sound financial foundation. Our offices abroad: CANADA Quebec, Montréal Ontario, Toronto MEXICO Guanajuato, San Miguel de Allende Quintana Roo, Cancún ASIA United Arab Emirates, Dubai New Delhi, India EUROPE England, London Athens, Greece
GERMANY Berlin Frankfurt
ITALY Milan Piacenza
SPAIN Barcelona Madrid Marbella
PORTUGAL Faro Lisbon Porto Cascaics
BERKSHIRE HATHAWAY HOMESERVICES CALIFORNIA REALTY IS THE LONGEST STANDING BROKERAGE IN VENTURA COUNTY.
THE REAL DEAL Real reviews from clients and notable sales.
RE CE N T N OTA B LE SA LE S
992 Via Anita, Newbury Park $2,100,000
1079 Via Impresso, Newbury Park $2,155,000
760 Via Sedona, Newbury Park $2,295,000
5651 Via Bonita, Newbury Park $2,299,950
796 Via Sedona, Newbury Park $2,325,000
5580 Via Bonita, Newbury Park $2,325,000
164 Via Sandra, Newbury Park $2,405,000
832 Via Sedona, Newbury Park $2,405,000
127 Via Sandra, Newbury Park $2,550,000
140 Via Sandra, Newbury Park $2,575,000
4925 Via El Cerro, Newbury Park $3,079,000
THE JOURNEY BEGINS
Aligning your goals with the home selling process.
L E T ’ S G E T S TA R T E D We begin by matching your objectives and priorities with the process of marketing and selling your house.
SETTING EXPECTATIONS
Let’s review and prioritize the following topics to help us understand what’s most important to you in the sale of your property. Communication How often do you prefer we talk? What’s your preferred method for communicating? Motivation Why are you selling your house at this time? Time frame How soon must you sell your house? Price Within what range do you expect to sell your house? Home Selling Decisions Tell me about other possible factors influencing your decision to sell now. Marketing Plan What aspects of marketing and advertising your house most interest you? Previous Home Selling Experience What was the most important thing you learned the last time you sold your house? Relocation Assistance Are you curious about house buying options in your new location?
THE PROCESS WE SIMPLIFY THE PATH TO HOME SELLING: Initial Consultation • Determine your needs and priorities • Establish a strategy for communication, pricing and marketing • Complete all required documentation to begin the home selling process Design and Implement Marketing • Initiate a high-visibility marketing program for your house • Install a Yard Sign and have your house listed online for brokers and the public • Complete home enhancement recommendations • Show your property to brokers and prospective qualified buyers • Monitor results and communicate with you on a regular basis • Modify marketing plan and pricing strategy as necessary Review Offer and Reach an Agreement with Buyer • Counsel you about various purchase options available, anticipating what the buyer may offer, formulating an appropriate strategy • Buyer’s real estate professional presents an offer • Discuss and clarify proposed terms and conditions • Negotiate best possible price with least number of concessions from you The Escrow • Choose an escrow company based on special requirements of transaction • Tend to all contractual details to ensure timeliness and accuracy • Conduct inspections, title search and remove any contingencies • Follow-up on loan origination, appraisal, loan funding, and payment to the seller • Conduct buyer’s final walk-through on the property Closing Process • Review details of the transaction for consistency with sales contract • Verify loan approval and balance of funds from buyer • Recording of title and deed • Communicate successful closing and confirmation of recording of deed to all parties • Seller relocates and buyer takes possession of property
FOREVER CONCIERGE A FREE Service Provided by Berkshire Hathaway HomeServices California Realty Moving can be an extremely stressful experience to go through. At California Realty, we aim to reduce the stress of moving by offering you lifetime access to our Forever Concierge platform. This is an entirely free service for our clients that takes the sting out of moving by providing you with everything you need to get through the process seamlessly and beyond. Your dedicated Concierge Agent will help you by recommending moving services, forwarding your mail, and assist you in setting up your utilities, internet, and cable services. They will even help negotiate your annual cable or internet service fees. This platform will save you from the frustration of spending hours on the phone on hold! You can access your Forever Concierge through your computer, Amazon Echo, Google Home device, Android, or Apple Mobile Apps. Once you are settled into your home, Forever Concierge will be there for you with all your maintenance needs during the lifetime of your home.
MARKETING S T R AT E G Y
How we’ll advertise, optimize and communicate.
E XCLUSIVE DESIGN S TUDIO Berkshire Hathaway HomeServices California Realty understands that marketing is one of the most important aspects of finding the right buyer for your house. This is why we have invested in a full-service, in-house media and design center called the Marketing and Design Studio. Our awardwinning team of Art Directors, graphic designers and marketing professionals assist in creating highly customized, multi-platform campaigns to best showcase your property. Custom Property Brochures | Postcards | Digital Marketing Localized Market Reports | eMarketing | Strategic Direct Mail Comparable Market Analysis
DIO STU
N
IG S E D
marketing.media.print
VISUAL IMPRESSIONS High-quality photography and videography is what brings the story of your property to life. Since most buyers start their home search online, it is more important than ever for your house to make a great first impression. Utilizing high quality photos coupled with an effective marketing strategy can help generate interest, excitement and ultimately an offer on your property. In fact, multiple studies have shown that properties marketed with professional photography get more showings, sell faster and secure a higher sales price.
Properties with Professional Photography are viewed 118% MORE
Realtor.com
D I G I TA L E N G A G E M E N T We leverage social media to connect and engage with buyers on the most up-to-date technology to ensure that each property receives maximum exposure online, in print, and on social media. Facebook | Linkedin | Instagram | Youtube | Snapchat | Clubhouse Google+ | Pinterest | Twitter | TikTok
Scan to Learn How We Plan to Promote!
The National Association of REALTORS® statistics show that 93% of home buyers use the Internet to help them with their home search.*
*Source: National Association of REALTORS® 2019 Profile of Home Buyers and Sellers
N AT I O N A L M E D I A
Attracting the right audience through a robust national advertising campaign is an important part of our company’s marketing strategy. The marketing campaign for Berkshire Hathaway HomeServices synergizes both traditional and digital media, focusing considerable resources on creating lasting impressions for consumers across America.
VIRTUAL MARKE TING SYS TEM
Berkshire Hathaway HomeServices California Realty helps our Realtors® attract a wider audience of seriously interested buyers to effectively close the sale. In addition to the extensive marketing plans that we generate with our Marketing and Design Studio’s assistance, our brokerage provides art directed branded video trailers to promote your property directly to potential clients. A brokerage email containing all the Virtual Marketing System videos for the month is emailed to around 15,000 Southern California Realtors®. Other Realtors® within our vast network will also showcase your property within their social media channels to create awareness, broaden your property’s market share exposure, and create leads. With more than 250 Realtors® in our regional offices, this program ensures that any prospective buyers are introduced to your property.
A TIMELESS MEDIUM Berkshire Hathaway HomeServices has a dominant presence in these prestigious magazines and newspapers. Buyers recognize that we are a trusted resource in finding their dream home. Wall Street Journal | Mansion Global | 805 Magazine | Lake Sherwood Inside North Ranch | Ventura County Star | Acorn Newspaper
PRICING S T R AT E G Y
We simplify the path to home selling.
DYNAMIC DECISIONS
LOCATION
AMENITIES
MARKET VALUE
SIZE
CONDITION
We will decide together which strategy works best for your goals. Data Driven Strategy This is when we price your house as close to where the data suggests by basing the pricing decision on a Comparable Market Analysis or appraisal. This approach will best ensure that the property qualifies for a mortgage and that buyers will consider the price to be realistic. This is the most commonly used option. Competitive Strategy We would choose this strategy to price your house lower than the data would support which would be ideal for those wanting a fast sale or hoping to create competition. This places more importance on a lifestyle change than the economics of the transaction. Retail Strategy When time is not a factor, this strategy can come into play. Adding a negotiation cushion in anticipation that many buyers will automatically seek to negotiate down the sales price.
DANGERS OF OVERPRICING THE DANGER OF OVERPRICING Broker and buyer interest is at its highest within the first few days of being placed on the market and having a competitive price is crucial! The majority of buyers will visit your house within the first two weeks. These buyers are already familiar with properties previously on the market, are prequalified and ready to make an offer and are knowledgeable about market prices. AN ASKING PRICE THAT IS BEYOND MARKET RANGE CAN ADVERSELY AFFECT THE
ACTIVITY
MARKETING OF A PROPERTY • Marketing time is prolonged and initial marketing momentum is lost • Fewer buyers will be attracted and fewer offers received • The property attracts “lookers” and helps competing houses look better by comparison • If a property does sell above true market value, it may not appraise and the buyers may not be able to secure a loan • The property may eventually sell below market value
Week1
Week 2
Week3
Week4
2% 10% ABOVE MARKET VALUE % BUYERS
30%
5% ABOVE MARKET VALUE
60% FAIR MARKET VALUE 80% 92%
5% BELOW MARKET 10% BELOW MARKET
Week5
WORLDWIDE S T R AT E G Y
GLOBAL PRESENCE Berkshire Hathaway HomeServices has a globally respected reputation and broadcasts your property worldwide. This ensures maximum exposure in order to reach the right buyer for your property. COUNTRIES WHERE YOUR PROPERTY WILL BE VISIBLE INCLUDE: Algeria Argentina Belgium Brazil Canada Chile China Colombia Czech Republic Denmark
Dominican Republic France French Polynesia Germany Greece India Israel Italy Luxembourg
Mexico Monaco Morocco New Caledonia Panama Peru Portugal Qatar Romania
Russia Spain Thailand Tunisia Turkey United Arab Emirates United Kingdom Uruguay Venezuela
AUDIENCE PROFILE THE WALL STREET JOURNAL
$1,632,591
2.6MM
4.6MM
AVERAGE HOUSEHOLD NET-WORTH
PLAN TO BUILD/BUY A HOUSE IN THE NEXT 12 MONTHS
OWN 2+ PROPERTIES
MANSION GLOBAL
$2,074,740 AVERAGE HOUSEHOLD NET-WORTH
70%
INTERNATIONAL TRAFFIC
43%
PLAN TO BUILD/BUY A HOUSE IN THE NEXT YEAR
WECHAT CHANNEL
1
#
TOP SOCIAL MEDIA CHANNEL IN CHINA
800 MILLION MONTHLY ACTIVE USERS
32%
OF USERS SPEND OVER 2 HOURS DAILY
GLOBAL E XPOSURE THE WORLD IS WATCHING YOUR HOME When selling your house, we deliver maximum exposure to the right audience reaching millions of unique users monthly. The world’s a big place and, for Berkshire Hathaway HomeServices’ global listing syndication, we’ll be where the action is. Listings are syndicated to: • berkshirehathawayhs.com • wsj.com • europe.wsj.com • asia.wsj.com • mansionglobal.com ($1 million +) • Mansion Global WeChat Channel ($1 million +) • Barron’s ($1 million +) • WSJ Market Watch • juwai.com • propertylistings.ft.com (Financial Times, London) Our global syndication strategy capitalizes consumer preferences and search patterns to keep Berkshire Hathaway HomeServices network listings in front of the world’s serious and qualified home buyers. GLOBAL PRINT ADVERTISING Attracting the right audience through print is an important part of our global print strategy. Our print ads appear in high-quality publications including The Wall Street Journal, Mansion Global Magazine, Unique Homes Magazine, Prestige, duPont Registry, PENTA and Netjets Magazine.
“When the Berkshire Hathaway name appears on a for sale sign, people expect the ultimate in Service and Performance. We’re proud of that - It’s who we are.”
Bob Majorino CEO/OWNER & NEIGHBOR
PA RT N E R S OF OUR COMMUNITY
Working with all aspects of the community.
C O N F I D E N T R E L O C AT I O N A considerable percentage of residential real estate transactions involve relocation. Berkshire Hathaway HomeServices California Realty gives you a definite advantage over our competitors. We have a department devoted exclusively to helping companies and the families they move make their relocation experience a positive one. For the home seller, this means our vast network of relocation contacts bring more qualified, motivated buyers to your door because we have preferential access to families moving here from locations throughout the world. We work and cooperate with all Relocation Companies.
SUNSHINE KIDS Berkshire Hathaway HomeServices has embraced The Sunshine Kids Foundation as its national charitable benefactor. The Sunshine Kids is a national nonprofit organization dedicated to serving children with cancer. Established in 1982 in Houston, TX, the organization provides a variety of programs, free-of-charge, for children receiving cancer treatments in hospitals across the United States, Canada and Mexico.
“Berkshire Hathaway HomeServices California Realty considers itself a family-oriented organization. Helping raise funds for The Sunshine Kids seems like a natural extension of what we try to do for our customers. The Sunshine Kids is an incredible organization that does outstanding work for children throughout our community, and we are proud to have it as part of our family.” – Broker / Owner Bob Majorino
MAKING A DIFFERENCE At Berkshire Hathaway HomeServices California Realty, we care. Our professionals are actively involved in the community making a difference. Here are some of the organizations we support:
Sunshine Kids
Navy Sea Cadets
Alzheimer’s Association
Oak Park High School Basketball Program
American Cancer Society
Oaks Christian High School
American Cancer Society “Relay for Life”
Red Cross
American Foundation for Suicide Prevention
Rescue Mission of Ventura County
Be the Match
Rotary Clubs
Best Day Foundation
Salvation Army
Boys and Girls Club
Shelter Hope
Canine Adoption & Rescue League
St. Baldrick’s
Casa Pacifica
Stockings for Soldiers
Children’s Services Auxiliary of Ventura County
Susan G. Komen Foundation
City of Hope
The Centennial Guild-Children’s Hospital
Colina Middle School
of Los Angeles
Conejo Free Clinic
The Greater Contribution
Elk’s Lodge
The Wellness Community-Cancer Support
Habitat for Humanity
Toys for Tots
Humane Society
United Way
K-9 for Warriors
Ventura City Fire Department Auxiliary
Knights of Columbus
Ventura County Food Share
LIFE Animal Rescue
Westlake High School Programs
Make a Wish Foundation
Westlake Village Garden Club
Manna
White Oak Elementary
Many Mansions
Wounded Warrior Project
Mike P. Nosco Foundation
YMCA
National Charity League