PROMO PARADE
INDUSTRY PROMOTIONS & EVENTS
Pepsi Urges Fans to Stay In During Football Season Though the world may be calling, so is football. This year, Pepsi is giving the “okay” to all football watchers to choose their love of the game above all else, and fans agree. According to Nielsen, 2020 football fans were as devoted as ever, tuning into NFL games at more than three times the rate of other primetime programs. Pepsi is celebrating these loyal watchers with its “Made for Football Watching” campaign designed to inspire fans and gear them up (literally) for a season of prime unapologetic NFL binge watching. Along with the return of national TV spots celebrating the football watcher, this year’s program debuts with “Football Is Calling,” new digital content featuring Billions star and Breaking Bad alum David Costabile, alongside a new program that gives fans a chance to score NFLShop.com merch and exclusive game-changing prizes – all to take their watch parties and football marathons to the next level. “Sundays are very special days for NFL fans, as the football watching experience at home has become a somewhat sacred experience for many,” said Pepsi VP of marketing Todd Kaplan.. “Now that fall schedules are beginning to fill up, we felt it was important to remind everyone to unapologetically prioritize their football watching time – even if it comes at the expense of social or household obligations. No matter where you find yourself this season, we’re encouraging fans to celebrate their love of countless hours of football…and to do so with a Pepsi in hand, decked out in their favorite team gear.” Pepsi is unveiling a brand-new digital spot called “Football Is Calling” featuring Costabile to remind fans of the importance of their football Sunday watching rituals. Inspired by some of the most iconic speeches in sports film history, Costabile’s character delivers a championship-worthy rallying cry to some faltering football watchers trying to bail on their gameday gathering to attend other social activities like brunch and shopping. “But there are six other days of the week you can go out. Days such as Tuesday. And Wednesday. But not today. Today is for football,” Costabile’s character passionately declares to the group.
Through a new partnership with NFLShop.com, Pepsi is also gearing up fans by giving away over $1 million of NFL gear and prizes through October. Fans who scan the code on specially marked Pepsi bottles or packs can score points and use them in two ways – redeem them on NFLShop.com for gear across 32 NFL teams to show-off in front of friends, family and rivals, or use points to enter weekly sweepstakes for a chance to score oneof-a-kind prizes including a trip for two to Los Angeles to attend Super Bowl LVI and watch the Pepsi Super Bowl LVI Halftime Show, an Unapologetic Fan Cave Makeover, a watch party with an NFL Legend and more.
Cold Brewtus Partners with George Howell Coffee for Co-Branded Launch In collaboration with coffee legend and pioneer George Howell, Cold Brewtus has announced the newest addition to its product line-up, aptly named: “George Howell Reserve”. The new co-branded brew will be initially available in select New England and New York Metro Markets as well as George Howell affiliated retail cafes and locations in the Greater Boston area. The brew can also be purchased from the company’s online store. While the cold brew coffee market has seen an explosion in flavor combinations and added ingredients, Cold Brewtus has remained dedicated to its mission as a craft, small batch cold brew coffee company, offering the freshest quality cold brew available. “Working with George has been an extraordinary experience,”
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said Bill Peters, managing partner of Cold Brewtus. “His knowledge of precisely what coffee varietal would create an elegant, naturally sweet thirst-quenching brew was amazing and I believe cold brew coffee fans will love the result”. “When Bill approached me about collaborating on a cold brew coffee project, I was initially skeptical that we could produce a unique beverage with the taste qualities that I have championed during my entire career,” said Howell. “For our new brew, I selected and roasted a Bourbon varietal from the Montecarlos Estate, creating an exceptional cold brew experience, with super clean, crisp tasting notes that will satisfy even the most discerning coffee lovers”.
